What Cellcom Israel does

Cellcom Israel Ltd. is a converged telecommunications and utility provider headquartered in Netanya, Israel, founded in 1994 and publicly traded (NYSE: CEL; OTCMKTS: CELJF). The company serves Israeli residential households and business customers (SME and enterprise) across a single domestic market, delivering an integrated portfolio of cellular mobile service (5G PRO tiers, 4G/LTE, eSIM), home internet via owned fiber optic infrastructure (XGS-PON, up to 5Gbps) and DSL broadband, IPTV (Cellcom tv+ with MasterBox set-top boxes and FiberTV bundles), international roaming across 145+ countries (Cellcom Abroad), and—following 2024 electricity-market reform—private electricity supply (Cellcom Energy). Over 2 million households are connected or eligible for its fiber service.

The technology base is owned and operated network infrastructure: a 5G network, an XGS-PON fiber footprint, WiFi 7 routers (STAR+/STAR PRO) with mesh extenders and vendor-supplied AI-driven network management, eSIM provisioning, and an IPTV broadcasting platform with proprietary MasterBox low-latency live-sports delivery. Customer-facing software includes self-service web/mobile portals and apps for account management, billing, and service activation, but no public or partner developer API is documented—the platform is consumer-oriented rather than developer-extensible.

The business model is overwhelmingly subscription-recurring across cellular, internet, TV, and electricity, supplemented by hardware sales as an authorized device importer (iPhone, Samsung Galaxy, Apple wearables) and usage-based prepaid international roaming packages. Go-to-market is direct-to-consumer through an e-commerce website, retail service centers across Israel, phone, and 24/7 WhatsApp support, with bundled triple-play and quad-play (adding electricity) packages used to drive cross-sell and reduce churn. Pricing is tiered and promotional, denominated in ILS, with cellular plans from ~60–120 ILS/month and fiber/TV bundles from ~119–189 ILS/month. Reported quarterly revenue was approximately $307M (period ending March 31), implying an annual run-rate above $1.2B, against a market capitalization of roughly $1.47B and a P/E of ~21.

Name

Cellcom Israel

Legal name

Cellcom Israel Ltd.

Website

https://cellcom.co.il

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Cellcom Israel is a publicly traded converged telecom and utility provider serving Israeli households and businesses with cellular (5G/eSIM), fiber and DSL internet, IPTV, international roaming, and—since 2024—private electricity supply, sold through bundled direct-to-consumer subscriptions.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171), Wired Telecommunications Carriers (517111)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)

akta.pro secondary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

Keywords

• Mobile telecommunications
• Fixed-line services
• Internet service provider
• Pay television
• Business telephony

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Cellular Services Revenue: Monthly subscription fees from cellular services including 5G Pro plans with various data allowances, domestic/international calling packages, and roaming services for travelers abroad
2. Internet Services Revenue: Subscription fees from fiber optic internet (up to 5Gbps), DSL broadband (up to 200Mbps), and bundled internet+TV packages with router rental fees
3. TV Services Revenue: Subscription fees for Cellcom TV+ IPTV service including basic packages, premium channels, sports packages, and pay-per-view content. Also includes equipment rental for MasterBox converters
4. Electricity Services Revenue: Subscription fees from electricity supply services as a private electricity provider, offering time-of-use discount plans for residential customers
5. Device and Accessory Sales: Sales of smartphones (iPhone, Samsung Galaxy), wearables (Apple Watch), earbuds (AirPods), and accessories as official authorized importer
6. International Roaming Packages: Prepaid roaming packages for Israeli travelers covering 145+ countries with data, voice, and SMS allowances for trip durations of 20-30 days

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Cellcom Israel Ltd. is an Israeli telecommunications operator providing mobile telephony (postpaid and prepaid), fixed-line services, fiber and broadband internet, pay television, and landline telephony. The company serves both residential consumers and business customers across Israel through its own cellular network, retail stores, customer service centers, and online channels.

Product overview

Cellcom Israel operates as a converged telecommunications provider offering a unified platform of services: cellular mobile plans (including 5G PRO tiers and eSIM), home internet via fiber optic (Fiber) and DSL (Home Internet), next-generation WiFi 7 routers (STAR+/STAR PRO) with mesh extenders, a television service (tv+) with streaming app and FiberTV bundles, international roaming packages (Abroad), a private electricity supply (Energy), and a self-service customer portal. The portfolio is organized around a core connectivity platform supplemented by tiered add-on modules (e.g., 5G PRO Care/Fly, STAR Mesh+) and cross-sell bundles (FiberTV, Triple packages, Mundial packages with projectors).

Differentiator

Problem solved

Functional benefit

Brands

• סלקום tv+ (Cellcom tv+): Television and streaming service offering with advanced TV interface, MasterBox converter, and extensive content library including series, movies, sports, and children's programming
• סלקום Energy (Cellcom Energy)
• סלקום חו"ל (Cellcom Abroad)
• eSIM

Products and services

• Postpaid Mobile Plans

Quantifiable outcome

• 7.5%-20% electricity cost reduction through Cellcom Energy time-of-use plans
• +5 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Mashk Energy (משק אנרגיה)coreStrategic or Co-development Partner · 1 July 2024Cellcom Israel partnered with Mashk Energy company to become a private electricity supplier as part of electricity market reform in Israel. This partnership enables Cellcom to offer electricity services to residential customers alongside their telecommunications services, creating a bundled utility offering.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• AT&T: Diversified telecom with mobile, fiber, and content (DirecTV) businesses. Analogous to Cellcom on bundling mobile, broadband, and content into integrated offers for residential customers.
• Comcast (Xfinity): US cable/telecom leader providing broadband, mobile (via MVNO/5G), video, and home services. Comparable to Cellcom on quad-play IPTV/broadband/mobile plus home services bundling, though Comcast is much larger.
• Vodafone Group: Global telecom incumbent with multi-country MNO operations and converging fixed-mobile bundles. Comparable to Cellcom on 5G, fiber, and TV/quad-play bundling playbooks at a global scale.
• Telefónica: Global telecom with fixed and mobile operations across multiple countries. Comparable to Cellcom on the converged operator model and bundling strategy.
• Verizon Communications: Major US telecom incumbent operating mobile, fiber (Fios), and TV services. Comparable to Cellcom on the converged cellular + fiber + TV model and premium network positioning.
• T-Mobile US: Large wireless carrier with bundled home internet and streaming offerings (including fixed wireless access). Comparable to Cellcom on 5G leadership, fixed-mobile convergence, and content bundling through TV+ style products.

Direct peers

• Partner Communications: Israel's other major mobile network operator (formerly Orange Israel) offering 4G/5G cellular, fixed broadband, and TV. Directly competes with Cellcom on 5G, postpaid plans, and quad-play bundles in the same Israeli market.
• Pelephone: Israeli mobile operator owned by Bezeq, offering cellular, TV, and fixed broadband bundles. Competes head-to-head with Cellcom in cellular, fiber, and converged quad-play offerings.
• HOT Telecommunication Systems: Israeli cable and telecom operator providing broadband, TV, fixed-line, and (post-acquisition) mobile services. Competes with Cellcom on fiber broadband, IPTV, and content/bundling in the same Israeli market.
• Bezeq Group: Israel's incumbent fixed-line operator providing broadband, landline, and international services. Bezeq is also the wholesale fixed-access provider that Cellcom's DSL and fiber offerings depend on, making it both a partner and competitor in home broadband.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cellcom_il
• Facebookfacebook.com/cellcom.apps
• LinkedInlinkedin.com/company/cellcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cellcom Israel