Verisure

What Verisure does

Verisure is Europe's largest professionally monitored alarm provider, founded in 1988 and headquartered in Stockholm, operating across 17 countries in Europe and Latin America with a base of more than 6 million residential and small-business customers. The company was listed on Nasdaq Stockholm in October 2025 in Europe's largest IPO since Porsche in 2022, raising approximately €3.1-3.6 billion at a €13.7 billion post-money valuation, with Hellman & Friedman and Singapore's GIC as pre-IPO anchor shareholders.

The core offering is a subscription-based, professionally monitored wireless alarm system that combines connected hardware — control panels, motion sensors with HD cameras (GuardVision), perimeter sensors (ShockSensor), HD indoor/outdoor cameras, smart locks, keypads, and SOS buttons — with a 24/7 in-house monitoring center staffed by APSAD R31 P5-certified guards. The monitoring workflow uses double audio-video verification to filter 99.8% of false alarms, dispatches territorial security guards, alerts law enforcement, and can remotely activate the proprietary ZeroVision fog system to neutralize visibility inside the premises. AI capabilities are layered on top, including a five-year exclusive license to Origin AI's WiFi-based ambient sensing for camera-free presence detection, computer vision in the perimeter shield, and a data flywheel drawn from the 6.2 million-subscriber base that management cites as generating approximately five times more training data than competitors.

Verisure's revenue model is predominantly recurring monthly subscription (basic plans starting at €45.90/month), with equipment provided on a loan basis and revenue complemented by installation fees and add-on hardware sales. Go-to-market is direct field sales through certified security experts performing free on-site assessments, supported by digital lead capture (online quote calculator, paid social) and the My Verisure mobile app for customer engagement. FY2024 revenue reached €3.4 billion with €740 million in EBIT (a 22% margin), Q3 2025 revenue was €933 million at 9.2% YoY growth, and revenue has compounded at a 14% CAGR over the past 15 years. Growth is being reinvested into geographic expansion (ADT Mexico acquisition), new engineering capacity (Alicante technology hub), and adjacent product capabilities in smart aging and occupancy intelligence enabled by the Origin AI platform.

Name

Verisure

Legal name

Verisure Italy S.r.l.

Website

https://verisure.it

Company type

Public

Founded year

1991

Operating status

Ipo

Headcount range

5,001–10,000 employees

Short description

Verisure is Europe's largest professionally monitored alarm provider, offering subscription-based, AI-augmented home and small-business security systems with 24/7 in-house monitoring to over 6 million customers across 17 countries in Europe and Latin America.

Ownership category

akta.pro rank

Product category

Monitored Security Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Investigation and Security Services (5616)

SIC

Measuring & Controlling Devices, Nec (3829), Services-Home Health Care Services (8082)

akta.pro primary industry

Professional Monitoring (Burglar/Intrusion) (HSAHAAAA)

akta.pro secondary industries

Personal Emergency Response (PERS) & Medical Alert Monitoring (HSAHAAAL), Remote Video Monitoring Services (Live/Virtual Guard) (HSAHACAB), Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring (BPAKAFAF)

Keywords

• Monitored alarm services
• Home security systems
• Professional monitoring
• Intrusion detection
• Smart security solutions

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Monthly Monitoring Subscription: Recurring monthly subscription fees for 24/7 professional alarm monitoring services. The subscription includes monitoring, rapid intervention, technical assistance, device maintenance, and software updates.
2. Installation and Equipment: Equipment provided free of charge (loan basis), with installation costs. Promotional offers include 50% discount on installation of additional security packs.
3. Security Packs and Add-ons: Additional security devices and expansion packs for existing customers, generating incremental revenue from the installed base.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Verisure provides professionally monitored wireless alarm systems for residential homes and small businesses, bundling connected hardware (control panel, motion sensors, cameras, smart locks, panic buttons) with 24/7 monitoring by certified security guards, audio-video verification, armed response, and remote-activated fog deterrents. Service is delivered via monthly subscription contracts, with equipment provided on a loan basis and supported by a mobile app for remote control and notifications.

Product overview

Verisure offers a unified, subscription-based professionally monitored alarm and security service for residential and small business customers. The core offering is the Verisure Monitored Alarm System, which combines a wireless kit of connected hardware devices — including the alarm control panel, perimeter sensors (ShockSensor), motion detectors with cameras (GuardVision), HD indoor/outdoor cameras, keypads, smart locks, remote controls, and SOS buttons — with 24/7 professional monitoring by a live monitoring center, armed response, and remote fog cannon (ZeroVision) activation. The service is managed via the My Verisure mobile app. Key add-on products and modules include the Scudo Perimetrale (exterior perimeter shield with HD camera and intelligent image analysis), SmartLock connected lock, ZeroVision fog anti-burglary system, and dedicated indoor/outdoor HD cameras with AI. All components are interconnected via the always-connected control panel and are monitored continuously by certified security guards, enabling double audio-video verification, sub-60-second response times, and automated intervention including law enforcement alerts and remote fog activation. Pricing is subscription-based with monthly fees covering all monitoring, maintenance, software updates, and technical assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Verisure Monitored Alarm System for Home Professionally 24/7 monitored wireless alarm system for residential homeowners, combining a connected device kit with round-the-clock monitoring by certified security guards, double audio-video verification, armed response, and ZeroVision fog cannon activation.

Quantifiable outcome

• 99.8% false alarm filtration rate through double audio-video verification
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor, core and strategic.

• NextdoorminorGTM or Marketing Partner · 10 March 2026AI-powered click optimization tool partnership in the UK. Nextdoor's hyperlocal advertising tool increased click-through rates and reduced costs for Verisure as an advertiser.
• ADT Inc.coreTechnology or Integration · 24 February 2026Five-year renewable commercial agreement for continued licensing of Origin AI's AI sensing technology. Agreement valued at $30 million over five years for development services plus per-household activation fees. Verisure has defined exclusivity to commercialize the AI sensing platform in professionally monitored security across Europe and Latin America.
• Origin AIcoreTechnology or Integration · 24 February 2026AI sensing technology provider with over 200 global patents. Verisure licenses proprietary WiFi-based ambient sensing technology enabling detection of human presence and contextual in-home activity without cameras, supporting alarm verification and reduced false alarms.
• MasOrangestrategicStrategic or Co-development Partner · 16 October 2025Services partnership deal in Spain to expand Verisure's presence in the Spanish market.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• ADT Inc. ADT is the largest monitored home and business security provider in the US with a comparable subscription model, central monitoring centers, and recurring revenue. Direct competitor and current licensor of Origin AI's sensing platform to Verisure, making it the most comparable peer.
• Sector Alarm: Sector Alarm is a Nordic and European monitored alarm provider with subscription-based home security, in-house installation, and 24/7 monitoring. Direct competitor for residential customers in Norway, Sweden, Finland, Ireland, Spain, France, and Italy.
• Vivint Smart Home: Vivint is a US-based smart home security company offering professionally monitored alarm systems, video, and smart home integration on a subscription model. Directly comparable recurring-revenue model and product bundle.
• SimpliSafe: SimpliSafe is a US DIY and professionally monitored home security provider selling wireless alarm kits with optional subscription monitoring. Direct competitor with overlapping product architecture, though stronger DIY/DTC tilt.
• Brinks Home: Brinks Home is a US residential monitored alarm provider operating a central monitoring center and offering contract-based subscriptions. Directly comparable subscription/3-year contract model and monitoring-based revenue mix.
• Securitas Direct / Verisure España: Securitas Direct operates under the Verisure brand in Spain and Latin America (Verisure's predecessor brand). Direct peer offering the same subscription-monitored alarm product with central station monitoring across Iberia and LATAM.

Broad incumbents

• Securitas: Securitas is a global security services giant offering guarding, electronic security, and alarm monitoring across Europe. Comparable through its residential electronic-security segment and central monitoring stations, though broader portfolio includes manned guarding.
• Prosegur: Prosegur is a Spanish-headquartered global security provider with significant presence in Iberian and Latin American markets, offering alarm monitoring and residential security services. Comparable through overlapping monitored-alarm offerings and LATAM exposure.
• Ring (Amazon): Ring is an Amazon-owned smart home/doorbell camera company offering connected self-monitored and third-party-monitored security devices. Comparable through overlapping video-verification and DIY security products, though primarily self-monitoring rather than professional.

Emerging players

• Tunstall Healthcare: Tunstall is a UK-based PERS and telecare provider offering monitored emergency response for elderly and vulnerable users in their homes. Comparable through overlapping PERS/SOS-button use cases Verisure is targeting through Origin AI sensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/verisureitaly
• YouTubeyoutube.com/channel/UCd1WzwZ430IzBAjjoYQglGA
• Facebookfacebook.com/VerisureItalia
• LinkedInlinkedin.com/company/verisure
• Instagraminstagram.com/verisureitalia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verisure