MasOrange
MasOrange is Spain's largest telecom operator by customers (~40% market share in fixed and mobile), formed in 2024 from the merger of Orange Espagne and MázMóvil and now wholly owned by Orange S.A., serving 47M+ mobile/broadband lines and 32M+ fibre homes through 13 consumer brands plus B2B, cybersecurity, energy, insurance and advertising services.
- Company typePrivate
- Founded2023
- HeadquartersMadrid, Spain
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What MasOrange does
MasOrange is the largest telecommunications operator in Spain by customer count, formed in March 2024 from the merger of Orange Espagne and the MázMóvil group (previously taken private by Cinven, KKR and Providence for approximately EUR 5.3 billion in 2020) into a 50/50 joint venture. The unified MasOrange, S.L. was incorporated in Madrid on 30 May 2023, received European Commission clearance in February 2024, closed on 26 March 2024 and launched as a market brand on 3 April 2024; Orange S.A. subsequently acquired the remaining 50% from Lorca JVCO for EUR 4.25 billion, completing the transaction in June 2026 and making MasOrange a wholly owned subsidiary of Orange S.A. As of FY2025 MasOrange generated EUR 7,601 million in revenue (+2.9% year-over-year) and reported approximately 47 million mobile and broadband lines, more than 32 million fibre homes passed, 93% 5G population coverage, and over 40% market share in both fixed and mobile segments.
The group's core technology is a converged fixed-mobile network combining fibre-to-the-home across 32 million+ households, 4G/5G/5G Advanced coverage with approximately 30% of 5G sites O-RAN-ready (Europe's largest commercial Open RAN deployment), and a world-record 2 Tbps single-wavelength optical backbone validated in Madrid. Products and services are delivered through a multi-brand platform: 8 national brands (Orange, Yoigo, Jazztel, MASMOVIL, Pepephone, Simyo, Lebara, Llamaya), 5 regional brands (Euskaltel, R, Telecable, Guuk, Embou) and supporting MVNOs (Lycamobile), supported by 1,500 points of sale. On top of the connectivity platform MasOrange layers pay-TV aggregation (Orange TV, Orange TV Libre at EUR 7.99/month, simyoTV with SkyShowtime, Agile TV), energy services across multiple brands, Zurich-backed insurance, Verisure-distributed security, BNP Paribas device financing, an Adzink advertising platform, Truexcore risk analytics, an IA4B AI-for-SMEs platform, Digital+O innovation hub, and Orange Cyberdefense España managed security (launched May 2026 with 100 experts).
Revenue is generated primarily through recurring mobile, fibre and convergent subscriptions (EUR 7,601M FY2025), supplemented by pay-TV, energy, insurance distribution, advertising, B2B managed services (including premium fibre through the PremiumFiber joint venture with Vodafone Spain and GIC serving 12 million+ access lines), and growing cybersecurity managed services. The group operates across all 17 Spanish autonomous communities and 2 autonomous cities, with additional offices in Madrid, Barcelona, A Coruña and Valladolid, and is held within the EUR 14.6 billion MasOrange debt stack refinanced through EUR 5 billion (November 2025) and USD 6 billion (January 2026) bond issuances at the Orange parent level.
MasOrange firmographics
Firmographics- Name
- MasOrange
- Legal name
- MasOrange, S.L.
- Website
- https://masorange.es
- Company type
- Private
- Founded year
- 2023
- Operating status
- Acquired
- Headcount range
- 5,001–10,000 employees
- Short description
- MasOrange is Spain's largest telecom operator by customers (~40% market share in fixed and mobile), formed in 2024 from the merger of Orange Espagne and MázMóvil and now wholly owned by Orange S.A., serving 47M+ mobile/broadband lines and 32M+ fibre homes through 13 consumer brands plus B2B, cybersecurity, energy, insurance and advertising services.
- Ownership category
- akta.pro rank
Where MasOrange is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
MasOrange business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Mobile and fixed telecommunications subscriptions: Recurring monthly subscription revenue from mobile, fibre broadband and convergent services across the multi-brand portfolio (Orange, Yoigo, Jazztel, MASMOVIL, Pepephone, Simyo, Lebara, Llamaya, Euskaltel, R, Telecable, Guuk, Embou); accounted for EUR 7,601M total revenue in 2025 (+2.9% YoY) and EUR 1,869M in Q1 2026 (+1.2% YoY).
- Energy services: Sale of 100% renewable electricity and gas through brands Pepeenergy, Lucera, EnergyGO, MASMOVIL ENERGÍA, Euskaltel LUZ y GAS, Orange Energía, Luz y gas R, and Jazztel LUZ y GAS; complemented by partnership with Endesa for combined energy and telecom offering.
- Insurance distribution and embedded insurance: Sale of home, device and health insurance products, with major distribution partnership with Zurich and complementary digital insurance implementations with bolttech.
- Security/alarms services (Verisure partnership): Distribution of Verisure's professionally monitored security services across MasOrange's 30 million customer base in Spain starting April 2026, alongside own cyber-protection and video surveillance services.
- Advertising platform (Advertising/MasOrange Advertising): New advertising platform launched September 2025 connecting brands with real users using advanced targeting technology, plus Adzink privacy-first audience creation and Truexcore risk/fraud analytics for B2B.
- Premium content aggregation and pay TV: Subscription TV aggregation through Orange TV (premium, including LaLiga, Champions League, etc.), Orange TV Libre (EUR 7.99/month), Jazztel TV, and Agile TV for regional brands; bundled with content partners including Netflix, Prime, Disney+, Max, SkyShowtime, Filmin, Atresplayer, DAZN.
- Cybersecurity managed services (Orange Cyberdefense): Managed security services and SOC operations launched in Spain in May 2026, including dedicated Security Center in Madrid and Barcelona with 100 experts, addressing Spanish cybersecurity market estimated at EUR 2.3 billion (2025, 10% annual growth).
- Device/hardware sales: Retail of premium smartphones, devices and equipment, with bundled financing in partnership with BNP Paribas; supported by physical retail network of 1,500 points of sale.
- B2B enterprise and public sector contracts: Telecommunications, cybersecurity, private 5G, edge computing, IoT, cloud, and digitalization services to enterprises and public administrations; including premium fiber joint venture PremiumFiber with Vodafone and GIC serving 12+ million access lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pepephone premium plan at EUR 20/month with 300GB data (doubled from 150GB) |
| Subscription | Monthly | Simyo Spain EUR 15/month second-home fibre plan at 300 Mbps |
| Subscription | Monthly | Orange TV Libre at EUR 7.99/month |
| Subscription | Monthly | Orange 5G Advanced mobile premium plans (per-brand) |
| Subscription | Monthly | Orange 10 Gb and 5 Gb symmetric fibre plans (XGS-PON) |
| Other | Multi-year contract | B2B Service Móvil 5G Premium and enterprise contracts |
| Subscription | Monthly | Simyo Black Friday promotion up to 40% discount (limited time) |
Go-to-market motion5 records
MasOrange product offering
Product offeringCore offering
MasOrange is Spain's leading telecommunications operator, offering mobile, fibre broadband, 5G/5G Advanced connectivity, and pay TV services through a multi-brand portfolio of 8 national brands (Orange, Yoigo, Jazztel, MASMOVIL, Pepephone, Simyo, Lebara, Llamaya) and 5 regional brands (Euskaltel, R, Telecable, Guuk, Embou). Beyond core connectivity, MasOrange bundles energy, insurance, financial and security services, and provides B2B solutions including private 5G networks, edge computing, cybersecurity (Orange Cyberdefense), IoT and cloud, while operating Europe's largest commercial Open RAN deployment and a world-record 2 Tbps optical backbone.
Product overview
MasOrange is the leading telecommunications operator in Spain by customer base, formed by the merger of Orange Spain and MASMOVIL and now wholly owned by Orange Group. Its product offering is a multi-brand platform-plus-modules architecture: a national fixed-mobile-5G network and fibre backbone (including the PremiumFiber joint-venture NetCo) sits as the core platform, while a portfolio of 8 national brands (Orange, Yoigo, Jazztel, MASMOVIL, Pepephone, Simyo, Lebara, Llamaya) and 5 regional brands (Euskaltel, R, Telecable, Guuk, Embou) plus additional MVNOs (Lycamobile) deliver consumer connectivity, TV, energy, insurance, financial and security services. On top of the network, MasOrange layers a B2B / value-added portfolio including Adzink (audience platform), Truexcore (risk/fraud analytics), IA4B (AI for SMEs), Digital+O (innovation hub), Orange Conecta 5G (private 5G + edge), Orange 5G Fast Track, Orange Femtocelda, Orange 5G Premium, MasOrange Advertising, Llamada Visible (network-level call protection), Open Gateway network APIs, PremiumFiber NetCo fibre JV, Starlink Direct-to-Cell satellite service, V-16 IDEMIA connected emergency beacons, Samsung Galaxy satellite communication, TúYo child-safety tariff, Forest Smart Guardian (5G+drone+AI), Quantum Safe network, and Verisure-backed monitored security. The company also operates Orange Cyberdefense España and provides premium TV aggregation (Orange TV / Orange TV Libre) and regional Agile TV across its regional brands.
Differentiator
Problem solved
Functional benefit
Brands
- Orange: Flagship mobile and fixed telecommunications brand in Spain.
- Yoigo
- Jazztel
- MASMOVIL
- Pepephone
- Simyo
- Lycamobile (Lyca)
- Lebara
- Llamaya
- Euskaltel
- R (mundo-r)
- Telecable
- Guuk
- Embou
- Populoos
Products and services
- Orange (Spain) Mobile, Fibre and TV Services Premium national consumer brand offering mobile, fibre, 5G, convergent services and Orange TV (largest content aggregator in Spain with Netflix, Disney+, DAZN, SkyShowtime, etc.). MasOrange's premium flagship.
- Yoigo Mobile and Convergent Services National consumer brand focused on flexible mobile and convergent plans, including Yoigo Digital Pro for SMEs and Unlimited Connectivity offers.
- Jazztel Fibre, Mobile and Energy Services National consumer brand offering fibre, mobile, Jazztel TV (60+ channels) and bundled energy (Jazztel LUZ y GAS).
- MASMOVIL Mobile, Fibre and TV Services National consumer brand offering mobile, fibre, MASMOVIL TV (Agile TV) and the Digital Pro offer for SMEs and autónomos.
- Pepephone Mobile Services and Pepeenergy Value-positioned mobile-only brand under the Pepephone family, with related energy brand Pepeenergy.
- Simyo Mobile Services Value mobile brand offering simple, transparent plans; launched simyoTV with SkyShowtime.
- Euskaltel Regional Services Regional telco brand serving the Basque Country with mobile, fibre, TV and Euskaltel LUZ y GAS.
- R (Galicia) Regional Services
Quantifiable outcome
- EUR 19.87 billion economic impact in Spain in 2025 (~1.2% of Spanish GDP), +6% YoY
- +11 more outcomes
Companies that use MasOrange
Customer profileNamed customers15 records
Ideal customer profiles3 records
MasOrange technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability17 records
Feature12 records
MasOrange partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, flagship and minor.
- Polystar (Elisa Industriq)coreStrategic technology selection in June 2026 to deliver a unified AI-powered analytics and network probe solution (Osix Monitoring + Kalix Analytics) across MasOrange's newly combined mobile network. Hybrid deployment across on-premises and Google Cloud with Kubernetes. Includes an AI Anomaly Detection module that identifies affected users during service disruptions and enables proactive response.
- Orange Cyberdefense (Orange Group)flagshipOrange Cyberdefense Spain launched in May 2026 with 100 initial experts, a Security Center in Madrid and Barcelona, leveraging MasOrange's commercial network to address a Spanish cybersecurity market estimated at EUR 2.3 billion in 2025 (10% annual growth), with public-sector tenders potentially exceeding EUR 400 million.
- EndesacoreAgreement signed September 30, 2025 to jointly commercialize energy and telecommunications services in Spain.
- Audax (ADX)coreStrategic partnership to market mobile, fibre and landline services in Spain, making Audax the first independent retailer to offer an energy + telecom bundled package. Backed by MasOrange's infrastructure and network; target of 19,000 fibre customers and 30,000 mobile lines by 2030 per Audax's 2026–2030 Strategic Plan.
- European Commission (regulatory approval)
- IDEMIA Secure Transactions (IST)coreMulti-MNO partnership (with Telefónica, Vodafone and MasOrange) for Spain's nationwide mandatory rollout of connected V-16 emergency beacons since January 1, 2026 — Europe's largest connected road-safety initiative, potentially impacting up to 30 million vehicles. IDEMIA provides embedded secure SIM technology.
- GSMA Open GatewaycoreCollaboration with Nokia, Google Cloud, Orange, Telefónica and Vodafone to support the Open Gateway Hackathon at Talent Arena during MWC Barcelona 2026, showcasing programmable telecom networks and standardized APIs.
- Google CloudflagshipStrategic collaboration announced at MWC 2026 on autonomous network operations using Graph Neural Networks, digital twins and AI/ML. Open-source telco data pipeline on GitHub; pilot with MasOrange and One NZ on GraphML-based AIOps. April 2026 commercial agreement to expand MasOrange's offering with new AI services and cloud storage.
- NetAIcoreCo-developed integrated GraphML stack combining Google's tf-GNN library with NetAI's fine-tuned telecom-specific models and managed AIOps platform, used in MasOrange's autonomous network PoC.
- NokiacorePartner on the 'Network as Code' initiative to make networks programmable through AI agents, and main sponsor of the Open Gateway Hackathon at Talent Arena during MWC Barcelona 2026 (96+ developers).
- TelefónicacoreCo-participation in the V-16 emergency beacon rollout (with IDEMIA), the Open Gateway Hackathon (with Nokia, Google Cloud, Orange, Vodafone), and Spain's CORA state telecom/cybersecurity contract.
- Vodafone SpainflagshipCo-participation in the V-16 emergency beacon rollout, the Open Gateway Hackathon, PremiumFiber joint venture (with GIC, launched December 4, 2025) creating Spain's largest fiber company serving 12+ million access lines, and bidding with MasOrange for Spanish rural operator Excom (up to EUR 150M).
- Samsung ElectronicsflagshipSatellite communication support for select Galaxy smartphones (Galaxy S26 series) in Europe, enabling emergency messaging, text and data when traditional networks are unavailable. Rolled out in phases with regional operators including MasOrange in Spain.
- Microsoft & Ericsson (Enterprise 5G for Windows 11)coreMicrosoft and Ericsson announced a joint solution integrating enterprise-grade 5G capabilities into Windows 11 (Microsoft Intune + Ericsson Enterprise 5G Connect). Spain is one of three additional markets (Germany, Finland) planned for 2026 launch. Showcased at MWC Barcelona 2026.
- LibeliumminorCollaboration on the M4M (Mobile For Mobility) project to drive more efficient and sustainable urban mobility; also Orange y Terranova alliance to digitalize smart gas meters in Spain (May 2026).
- Starlink (SpaceX)flagshipAgreement signed February 2026 to launch Starlink Direct-to-Cell service in Spain, the first EU market for the service. Technical pilot in Valladolid targeting remote, high-mountain and coastal areas. Will complement, not replace, existing infrastructure.
- NETHITSminorPartnership to mark a new direction in hotel digitalization via HOVO, showcased at Fitur 2026.
- EricssonflagshipMulti-year strategic partnership for Open RAN and 5G Advanced. Ericsson Intelligent Automation Platform (EIAP) deployed with rApps (Cell Anomaly Detector, Nix RAN Energy Saver from Future Connections). ~30% of MasOrange's 5G sites are O-RAN-ready, making it Europe's largest commercial Open RAN deployment. Extended to R in March 2026 to strengthen the Galician 5G network.
- SkyShowtimeflagshipPremium content partnership with full integration into Orange TV, Orange TV Libre, simyoTV (April 2026) and other regional brands; also includes DAZN Baloncesto (acb, NBA).
- GarageLAB Partners (Pinardi, JuanSoñador, Mainjobs, DomusVi, UAM, UNIR, UDC, UVigo, Universidad de Oviedo, etc.)minorLong-running partnership with universities, foundations and NGOs to deliver digital education programs (Escuelas Visuales, Reto Rural Digital, Mayores Conectados, GarageLAB).
- HiyacorePartnership to launch 'Llamada Visible' — an AI-powered call protection service in Spain identifying and labeling spam, fraud and commercial calls at the network level. First deployment of its kind by a Spanish operator.
- Spanish Trade Unions (Convenio Colectivo)minorOctober 2025: MasOrange unanimously agreed its first Collective Bargaining Agreement (Convenio Colectivo) for the Labour Group with attractive conditions.
- VerisureflagshipStrategic partnership to commercialize Verisure's professionally monitored security services across MasOrange's 30M+ customer base in Spain starting April 2026. Includes alarm systems, video surveillance and cyber-protection through Orange, Yoigo, MASMOVIL and Euskaltel.
- DAZN (sports content)flagshipPremium sports content partnership included in Orange TV, R, Euskaltel and Telecable football offerings; full 2026 FIFA World Cup coverage.
- Zurich SegurosflagshipLargest recent insurance distribution agreement in Spain. Multi-line insurance offering covering home, mobile and multimedia devices with comprehensive coverage (accidents, breakdowns, theft) backed by Zurich, with full B2B and B2C distribution through MasOrange brands.
- BNP ParibascoreFinancial services collaboration enabling customers to finance purchases of smartphones, devices and equipment in convenient installments without interest.
- FilminminorPremium content aggregation partnership for Orange TV and regional brands. Embou signed alliance with Filmin in June 2026 to bring the best cinema to Aragonese households.
- Netflix, Prime, Disney+, Max, AtresplayerflagshipPremium content aggregation partnerships for Orange TV as a content aggregator, allowing customers to access Netflix, Prime, Disney+, Max and Atresplayer through Orange.
Scale indicators17 records
Recent moves10 records
Expansion highlights7 records
MasOrange competitors and assessment
Company assessmentDirect peers
- Telefónica España: Incumbent Spanish telco with mobile, fibre, TV and B2B/public-sector offerings that directly competes with MasOrange in every segment. They regularly co-bid for major Spanish state and municipal contracts (CORA, V-16 beacons, Open Gateway).
- Vodafone España (Zegona Communications): Direct Spanish mobile and fixed competitor, now owned by Zegona Communications; partner in the PremiumFiber JV with MasOrange. Competes head-to-head in fibre, mobile and enterprise across Spain.
- Digi Communications (Spain): Aggressive low-cost Spanish mobile and fibre challenger using Digi's pan-European MVNO/operator model, putting sustained pricing pressure on MasOrange's value brands (Simyo, Llamaya, MASMOVIL).
Emerging players
- Avatel Telecom: Smaller Spanish regional fibre and fixed-wireless operator expanding via acquisitions; competes in rural and secondary-market fibre where MasOrange's regional brands (Telecable, Embou) also operate.
Broad incumbents
- Orange S.A. MasOrange's parent since June 2026; pan-European telecom incumbent operating mobile, fibre, B2B and cybersecurity (via Orange Cyberdefense) in multiple European markets. Provides back-office, technology and capital backing to MasOrange.
- Deutsche Telekom: European telecom incumbent with mobile, fixed, TV and B2B offerings; comparable in scale, multi-country footprint and convergent product strategy. Often cited alongside Orange as a European consolidation reference point.
- BT Group: UK incumbent telco with consumer fibre/mobile, enterprise services and a substantial cybersecurity practice; comparable in converged portfolio, scale and B2B/government mix.
- Swisscom: Swiss incumbent offering mobile, fixed, TV and B2B/cloud services; comparable as a convergent national operator with strong digital services and sustainability focus.
Regional players
- Bouygues Telecom: French mobile/fibre operator with a multi-brand portfolio similar in structure to MasOrange; useful peer for convergent bundling, multi-brand management and competitive dynamics in a mature market.
- Proximus: Belgian incumbent offering fixed, mobile, TV and enterprise services; comparable as a mid-sized European converged operator investing in fibre, 5G and B2B digital services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat8 records
Key risks6 records
Key highlights7 records
Customer concentration
MasOrange social profiles
Digital presenceMasOrange compliance and trust
Trust signalCompliance18 records
MasOrange financial estimates
Financial estimateRevenue estimate
Valuation estimate
MasOrange leadership team
Management profileNumber of profiles
Profiles26 records
MasOrange subsidiaries and ownership
Company hierarchySubsidiaries10 records
MasOrange funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MasOrange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MasOrange
What does MasOrange do?
MasOrange is Spain's leading telecommunications operator, offering mobile, fibre broadband, 5G/5G Advanced connectivity, and pay TV services through a multi-brand portfolio of 8 national brands (Orange, Yoigo, Jazztel, MASMOVIL, Pepephone, Simyo, Lebara, Llamaya) and 5 regional brands (Euskaltel, R, Telecable, Guuk, Embou). Beyond core connectivity, MasOrange bundles energy, insurance, financial and security services, and provides B2B solutions including private 5G networks, edge computing, cybersecurity (Orange Cyberdefense), IoT and cloud, while operating Europe's largest commercial Open RAN deployment and a world-record 2 Tbps optical backbone.
Is MasOrange a public or private company?
MasOrange is a private company. It is classified as corporate owned and is currently acquired.
When was MasOrange founded?
MasOrange was founded in 2023. It employs 5,001 to 10,000 people.
Where is MasOrange based?
MasOrange is headquartered in Madrid, Spain, in the Europe region.
How does MasOrange make money?
Nine revenue lines are on record. Mobile and fixed telecommunications subscriptions are the primary driver. The others are energy services, insurance distribution and embedded insurance, security/alarms services (Verisure partnership), advertising platform (Advertising/MasOrange Advertising), premium content aggregation and pay TV, cybersecurity managed services (Orange Cyberdefense), device/hardware sales and B2B enterprise and public sector contracts.
Who are MasOrange's main competitors?
Direct peers on record are Telefónica España, Vodafone España (Zegona Communications) and Digi Communications (Spain). Avatel Telecom is listed as an emerging player. Broad incumbents are Orange S.A., Deutsche Telekom, BT Group and Swisscom. Regional players are Bouygues Telecom and Proximus.
Does MasOrange have an API?
Yes. MasOrange exposes telecom network APIs under the GSMA Open Gateway initiative. In December 2025, MasOrange expanded the availability of Open Gateway APIs to its MASMOVIL and Yoigo brands, enabling standardised network capabilities (e.g., Number Verification, SIM Swap, Location, Device Status) to be consumed by developers and partners. The APIs were also showcased at the Open Gateway Hackathon at MWC Barcelona 2026 (in collaboration with Nokia, Google Cloud, Orange, Telefónica, Vodafone). The APIs are documented as part of the GSMA Open Gateway standard; no company-specific developer portal URL is provided.