What The Weather Company does

The Weather Company is a privately held, IBM-owned weather intelligence platform that builds, licenses, and operates hyperlocal forecasting technology for consumers, enterprises, and governments worldwide. Its core technology combines physics-based numerical weather prediction (NWP) with deep learning and a proprietary multi-model ensemble, running on GPU-accelerated supercomputing. The flagship GRAF model updates hourly at 3.5km resolution, the patented Forecasts on Demand engine produces hundreds of thousands of personalized forecasts per second across 2.2 billion locations, and the Human-Over-the-Loop methodology pairs these models with 100+ expert meteorologists across five global hubs (Atlanta, Andover, Birmingham UK, Seoul, Tokyo). A strategic collaboration with MITRE and NVIDIA now extends this to a 1km-resolution AI training pipeline. Weather Underground ingests data from nearly 400,000 personal weather stations, and the Weather Data API platform handles 200+ billion calls per month at 99.9% uptime.

The company monetizes through five primary streams: (1) enterprise weather data and API licensing via subscription tiers (Essential, Enhanced, Premium Plus); (2) advertising and weather-based marketing (Weather Targeting, Premium Experiences, Sponsorships, Audience Targeting) reaching 330M-400M monthly users; (3) consumer app subscriptions on a freemium model (The Weather Channel, Weather Underground, Storm Radar); (4) aviation SaaS including Maverick Dispatch, Maverick Ground Ops, Pilotbrief, Maverick WXAlert, and Fusion, FAA EWINS-certified and sold to airlines (Breeze, United, Southwest, EL AL, ITA Airways) and airports; and (5) cloud-native media broadcasting solutions (the Max suite — Max Cloud, Max On Demand, Max Alert Live, ReelSphere, etc.) sold to TV station groups. Customer segments span advertising and brands (CPG, retail, auto, travel, health), aviation, media/broadcasters, consumers, and enterprise data buyers in retail, agriculture, insurance, and energy.

Name

The Weather Company

Legal name

The Weather Company LLC

Website

https://weathercompany.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

The Weather Company is an IBM-owned weather intelligence platform combining GPU-accelerated AI forecasting, a 100+ model ensemble, and 100+ expert meteorologists to deliver hyperlocal forecasts, aviation SaaS, weather-triggered advertising, and cloud broadcasting tools to consumers, airlines, brands, broadcasters, and governments worldwide.

Ownership category

akta.pro rank

Product category

Weather Intelligence and Data Services

NAICS

Marketing Research and Public Opinion Polling (541910), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Early Warning, Event Monitoring & Forecasting (Extreme Weather Alerts, Nowcasting) (EUABALAJ)

akta.pro secondary industry

Downscaled Climate Projections & Scenario Analytics (CMIP, SSP/RCP, Regionalization) (EUABALAB)

Keywords

• Weather data APIs
• Weather forecasting services
• Aviation weather intelligence
• Media broadcasting solutions
• Weather advertising platforms

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise Weather Data & API Licensing: B2B revenue from licensing hyperlocal weather data APIs to enterprises across aviation, retail, agriculture, insurance, energy, media, and defense. Tiered pricing (Essential, Enhanced, Premium Plus) with guaranteed SLA. Over 200 billion API calls per month. 99.9% uptime SLA.
2. Consumer App Subscriptions (Premium): The Weather Channel app offers free tier with premium subscription upsell. Premium features include advanced radar (72-hour), specific plant species identification for allergies, hourly pollen radar, 24-hour forecasts, symptom tracker, probabilistic snowfall forecasts, and Premium Perks (music streaming, travel deals). Storm Radar app also offers free access and premium subscriptions.
3. Advertising & Weather-Based Marketing: Weather Targeting, Audience Targeting, Premium Experiences (Integrated Marquees, Contextual Experiences, Panoramic Banners, Dynamic Creative Adaptors), and Sponsorships sold to brands and agencies. Revenue from programmatic, premium sales, and sponsorship activations across weather.com, The Weather Channel app, and the broader advertising ecosystem. Partnership with Steller for travel advertising.
4. Aviation Weather Solutions: SaaS-based aviation products including Maverick Dispatch, Maverick Ground Ops, Pilotbrief, Maverick WXAlert, Fusion, and Weather Forecast Services sold to airlines (Breeze Airways, EL AL, ITA Airways, Southwest, United) and airports. FAA EWINS-certified services. Includes embedded meteorologist support.
5. Media Broadcasting Solutions: Max Cloud, Max On Demand, Max Alert Live, ReelSphere, Max One Pro, MAXimum Earth, Max Engage, Max Mobile, Max Sky, Max Social, Max Storm, Max Studio, Max Traffic, Max Web, Max Velocity sold to broadcasters and TV station groups.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels9 records

Core offering

The Weather Company is an IBM-owned weather intelligence platform that produces AI-driven hyperlocal forecasts and weather data products. It operates consumer weather apps (The Weather Channel, Weather Underground, Storm Radar), enterprise Weather Data APIs and aviation SaaS (Maverick Dispatch, Maverick Ground Ops, Pilotbrief, Maverick WXAlert, Fusion), media broadcasting tools (Max Cloud, Max On Demand, Max Alert Live, and the broader Max suite), and weather-driven advertising solutions (Weather Targeting, Premium Experiences, Sponsorships, Audience Targeting). Core technology includes the proprietary GRAF forecasting system running on GPU-accelerated supercomputing and Human-Over-the-Loop oversight by 100+ meteorologists.

Product overview

The Weather Company operates a comprehensive weather intelligence platform combining consumer weather applications (The Weather Channel, Weather Underground, Storm Radar), enterprise Weather Data APIs, and specialized vertical solutions. The core consumer offerings include The Weather Channel app (most downloaded globally), Weather Underground (community weather data), and Storm Radar (storm tracking). Enterprise solutions span aviation (Maverick Dispatch, Maverick Ground Ops, Pilotbrief, Maverick WXAlert, Fusion), media broadcasting (Max Cloud, Max On Demand, Max Alert Live, ReelSphere, Max One Pro, MAXimum Earth, Max Engage, Max Mobile, Max Sky, Max Social, Max Storm, Max Studio, Max Traffic, Max Web, Max Velocity), advertising (Weather Targeting, Premium Experiences, Sponsorships, Audience Targeting), and data services (Weather Data APIs, Weather Agent for Indices & Triggers). The GRAF system provides proprietary high-resolution global weather forecasting, while Weather Forecast Services delivers enterprise-grade decision intelligence through a Human-over-the-Loop model with 100+ meteorologists.

Differentiator

Problem solved

Functional benefit

Brands

• GRAF: Global High-Resolution Atmospheric Forecasting System - The Weather Company's proprietary physics-based, high-precision, hourly-updating global weather modeling system operating at 3.5km resolution for North America and Europe.
• Maverick
• Max
• WxMix

Products and services

• The Weather Channel App Flagship consumer weather application for iOS and Android providing hyperlocal forecasts, severe weather alerts, allergy tracking, personalized health insights, and Premium Perks (music streaming, travel deals). The world's most downloaded weather app with 3x more cumulative downloads than the closest competitor.
• Weather Underground Community-powered weather platform featuring data from nearly 400,000 personal weather stations, offering hyperlocal forecasts and crowd-sourced weather observations for consumers and enthusiasts.
• Storm Radar High-resolution radar and weather tracking app for iOS and Android with AI-powered Weather Assistant, customizable layers, real-time alerts, and personalized insights for storm tracking and weather analysis.
• Weather Targeting AI-driven hyperlocal weather-based advertising platform that activates campaigns based on real-time, forecast, and historical weather data combined with behavioral data to align advertising with consumer intent signals for brands and agencies.
• Premium Experiences High-impact contextual advertising portfolio including Integrated Marquees, Contextual Experiences, Panoramic Banners, Integrated Daily Details, and Dynamic Creative Adaptors for The Weather Channel digital properties.
• Sponsorships Contextual sponsorship marketing opportunities integrating brands with weather forecasts, wellness tools, planning moments, safety alerts, outdoor activities, and sun/moon content on The Weather Channel app.
• Audience Targeting Privacy-forward audience segmentation combining weather, AI technology, and consumer insights to reach audiences based on first-party data, contextual content, and contextual location without relying on cookies.
• Maverick Dispatch Cloud-based flight-following solution integrating advanced weather intelligence and AI insights into aviation dispatch workflows for commercial airlines, featuring interactive mapping, AI weather layer guidance, centralized meteorology tools, and alert dashboards.
• Maverick Ground Ops AI-driven airport ground operations platform providing real-time lightning alerts, predictive insights, and unified situational awareness across hub networks to optimize ramp safety and accelerate post-disruption recovery.
• Pilotbrief Aviation weather briefing platform enabling faster collaborative decision-making from cockpit to ground with weather briefings, airspace notifications, and flight plans for turbulence avoidance and fuel efficiency optimization.
• Maverick WXAlert Workflow-integrated turbulence alert system delivering real-time actionable turbulence ACARS alerts and route optimization guidance directly to cockpit for enhanced situational awareness and safety during clear-air turbulence events.
• Fusion Proactive operations management solution providing early insight into changing flight, airport, and airspace conditions with robust customizable alerting, continuous global tracking, and surface movement insights for managing fleet operations by exception.
• Max Cloud Cloud-based platform streamlining collaboration and content sharing across station groups with flexible scaling during major weather events for television broadcasters and media companies.
• Max On Demand Cloud-native, browser-based weather storytelling platform enabling broadcasters to create and scale weather content from any location across any platform.
• Max Alert Live Automated weather alert system keeping audiences informed and safe during severe weather with dynamic on-air graphics and rapid notification capabilities for television broadcasters.
• ReelSphere Automated custom weather content production platform for 24/7 delivery across broadcast and digital channels for media companies.
• Max One Pro Quick-start broadcast-quality weather content platform for rapid deployment in newsroom environments.
• MAXimum Earth 3D visualization platform differentiating map and weather graphics with realistic 3D terrain and atmospheric views for broadcasters.
• Max Engage AI-assisted digital content tool for generating hyperlocal weather and traffic videos for web and social distribution.
• Max Mobile Branded mobile weather app platform delivering local weather content with custom branding for media partners.
• Max Sky Realistic sky graphics rendering system for virtual weather journey visualizations during broadcasts.
• Max Social Social media automation tool for rapid posting of weather content across social channels with engagement optimization for media companies.
• Max Storm Severe weather 3D graphics system for captivating viewers during storm coverage with stunning visual effects for television broadcasters.
• Max Studio On-air weather graphics interaction platform empowering talent to interact with weather visualizations while staying on-air.
• Max Traffic Integrated live traffic and weather information platform for commuter-focused content delivery.
• Max Web Interactive weather widgets for websites enabling engagement and advertising monetization for digital publishers.
• Max Velocity Video production and live streaming platform enabling weather content creation and broadcast from any location.
• Weather Data APIs Enterprise-grade weather data APIs providing hyperlocal forecasts, severe weather alerts, and environmental indices with 99.9% uptime SLA, supporting over 200 billion calls per day across tiered Essential, Enhanced, and Premium Plus packages.
• Weather Agent for Indices & Triggers AI-driven weather indices and triggers system enabling automated responses based on weather conditions for enterprise operations such as parametric insurance and demand forecasting.
• GRAF (Global High-Resolution Atmospheric Forecasting) Proprietary physics-based, hourly-updating global weather modeling system delivering 3.5km resolution forecasts for North America and Europe and capable of predicting small-scale events like individual thunderstorms anywhere on Earth.
• Weather Forecast Services Enterprise professional forecasting services combining AI-powered real-time data with expert meteorologist oversight through Human-over-the-Loop model for decision-grade intelligence in aviation, energy, government, agriculture, and insurance sectors; FAA EWINS-certified.

Quantifiable outcome

• 4x more likely to be most accurate forecaster (ForecastWatch 2021-2024)
• +9 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature9 records

Partnerships

15 partnerships are on record, tiered supporting, flagship and core.

• AmbeesupportingTechnology or Integration · 11 June 2026Pollen data provider powering The Weather Channel app's enhanced allergy experience. Ambee provides neighborhood-level pollen forecasts at 5km x 5km resolution, replacing previous metropolitan-level readings.
• ITA AirwaysflagshipStrategic or Co-development Partner · 1 June 2026ITA Airways adopted Maverick Dispatch for more agile dispatch workflows, replacing fragmented data sources with streamlined single-source information and time-saving AI integration.
• NASCARflagshipStrategic or Co-development Partner · 12 May 2026NASCAR partnered with The Weather Company for real-time, hyper-local weather forecasting to improve operational management during racing events. Partnership improved decision-making, safety protocols, and event timing, notably enabling NASCAR to move the 2026 Daytona 500 start by one hour to avoid weather disruptions.
• StellerflagshipGTM or Marketing Partner · 6 May 2026First-of-its-kind collaboration integrating Steller's creator-led travel video content directly into weather.com city pages, transforming local weather searches into a dynamic travel discovery engine. Out-of-town forecast searches trigger creator-led destination videos and direct booking paths for experiences and hotels. Steller app users receive forecasts powered by The Weather Channel, creating a bi-directional content ecosystem.
• MITREcoreStrategic or Co-development Partner · 23 April 2026Strategic collaboration where The Weather Company licenses MITRE's Weather 1K dataset (~7 petabytes, 1km spatial resolution across continental US from sea level to 62,000 feet in 10-minute increments) to develop a 1km AI-based version of its GRAF forecasting system. The collaboration aims to enable hyper-local, decision-specific weather intelligence for aviation, defense, wildfire behavior, and public safety. Built using MITRE's Federal AI Sandbox powered by NVIDIA DGX H100 GPUs.
• NVIDIAcoreTechnology or Integration · 23 April 2026Collaboration on AI-based weather forecasting and visualization capabilities. NVIDIA's Earth 2 team and infrastructure (DGX H100 GPUs) support the MITRE Weather 1K dataset processing. GRAF is the first operational global weather model to run on a GPU-accelerated supercomputer using NVIDIA weather graphics technology.
• TempoQuestsupportingTechnology or Integration · 23 April 2026TempoQuest's AceCast modeling tools are part of the MITRE Weather 1K dataset development collaboration, contributing to the AI-based weather modeling system.
• Genius SportsflagshipStrategic or Co-development Partner · 7 April 2026Partnership integrating The Weather Company into Genius Sports' Moment Engine for real-time sports advertising. The Moment Engine combines official sports data, AI models, and fan data to trigger targeted ads during in-game moments. The Weather Company is one of eight programmatic partners (alongside DirecTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic) representing 90% of the programmatic ecosystem. Deployed at Super Bowl, NBA Finals, and FIFA World Cup.
• IAB Tech LabsupportingStrategic or Co-development Partner · 10 March 2026The Weather Company is among early industry participants (alongside People Inc., Bertelsmann, Beeler.Tech, Mobian) expressing support for the Content Monetization Protocol (CoMP) Specification v1.0, a proposed industry standard for commercial agreements between AI systems and publishers before content crawling.
• OptablesupportingTechnology or Integration · 5 January 2026Early partner implementing Optable's Planner Agent AI-powered ad planning solution, which automates publisher ad planning workflows reducing RFP-to-activation time from weeks to hours. Built on open standards including Model Context Protocol and Ad Context Protocol.
• Breeze AirwaysflagshipStrategic or Co-development Partner · 8 April 2025Launch partner for Maverick Dispatch, the AI-integrated aviation dispatch platform. Breeze Airways uses the solution for flight tracking and weather intelligence integration into operational workflows. Saved flights during Hurricane Milton in the Florida market.
• Horizon AirflagshipStrategic or Co-development Partner · 8 April 2025Launch partner for Maverick Dispatch aviation dispatch platform alongside Breeze Airways.
• National Center for Atmospheric Research (NCAR)supportingStrategic or Co-development PartnerActive collaboration with NCAR to identify and integrate emerging meteorological science and improve forecasting methodologies. Part of The Weather Company's commitment to scientific rigor and open participation in the broader weather scientific community.
• American Meteorological Society (AMS)supportingStrategic or Co-development PartnerActive engagement with AMS including conference participation, paper presentations, and methodology sharing. The Weather Company's meteorologists present at AMS Annual Meetings and maintain FAA EWINS certification standards through AMS-aligned practices.
• SimCentricsupportingStrategic or Co-development PartnerThe Weather Company joined SimCentric as part of Exercise Talisman Sabre 2025 to improve multinational military readiness with real-time weather data integration into military training simulations.

Scale indicators17 records

Recent moves7 records

Expansion highlights7 records

Regional players

• MeteoGroup (dtn MeteoGroup): European-focused weather forecasting and media services now part of DTN; overlaps with TWC's aviation, media, and enterprise data offerings in EMEA markets.

Direct peers

• OpenWeather: Global weather data and forecast API provider used by developers and enterprises; comparable API-first, tiered-pricing model to TWC's Weather Data API packages.
• DTN: Provider of weather, agricultural, and operational data APIs for energy, agriculture, and aviation; competes directly with TWC's enterprise data, aviation, and agriculture offerings.
• AerisWeather: Weather API and mapping provider targeting enterprise developers and media; comparable weather-data, API-first business model to TWC's Weather Data APIs.
• AccuWeather: Closest direct competitor across consumer weather apps, enterprise weather data, and broadcast solutions; comparable in scale of consumer reach, proprietary forecasting, and advertising-supported business model.

Broad incumbents

• Microsoft Weather (MSN Weather): Big-tech weather data layer bundled into Microsoft Start, Bing, and Windows; competes with TWC at the consumer/OS-embedded weather layer and for advertising inventory.
• IBM Environmental Intelligence Suite: IBM's broader climate and environmental intelligence platform that incorporates The Weather Company data; relevant as the internal sibling product and as the cross-sell vehicle into IBM's enterprise base.

Emerging players

• Climavision: Emerging high-resolution weather radar and forecasting provider; overlaps with TWC's GRAF-style hyperlocal forecasting and enterprise aviation/insurance use cases.
• Tomorrow.io: Weather intelligence platform targeting aviation, retail, and on-demand enterprise APIs; competes with TWC's enterprise data motion and aviation products with a strong SaaS go-to-market.
• Spire Global: Satellite-based weather data and global forecasting competitor; competes with TWC at the data-layer level for enterprise and government weather intelligence customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/theweathercompany
• Xx.com/weatherchannel
• Facebookfacebook.com/TheWeatherChannel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Weather Company