What Optable does

Optable is a SaaS data collaboration and clean room platform purpose-built for publishers, media owners, agencies, and brands operating in a privacy-constrained advertising ecosystem. The platform, founded in 2020 and headquartered in Montreal, Canada, is structured as three integrated modules — Optable Identity (real-time identity resolution across channels, platforms, and apps with sub-100ms token latency), Optable Audience (no-code audience building and activation), and Optable Collaborate (privacy-first clean room applications with cloud interoperability across AWS, Snowflake, and BigQuery) — supported by a suite of AI agentic tools (Audience Agent, Planner Agent, Sales Agent) built on the open MCP and Ad Context Protocol (AdCP) standards that Optable co-authored.

Underlying technology centers on cryptographic and clean-room-based privacy-preserving data collaboration, an ID Switchboard for identifier experimentation across alternative IDs (UID2.0, ID5, Yahoo ID, Criteo ID, Epsilon), signal enrichment into the OpenRTB bid stream, and an agentic AI layer that automates RFP-to-activation workflows. The platform processes 30 billion+ active profile records, 800 million+ daily requests, and 500 million+ daily ID resolutions, and connects to 50+ ecosystem partners across SSPs (Magnite, PubMatic), DSPs (The Trade Desk, Amazon DSP), data clouds (Snowflake, GCP, AWS), identity providers, and ad servers. Compliance posture includes SOC 2 Type 2.

Optable operates an enterprise SaaS model with subscription-based pricing that is not publicly disclosed, sold via a 'Request a Demo' enterprise field sales motion targeting publishers and media owners in North America (Canada, U.S.) and Europe. To date the company has raised approximately $20 million in a Series A led by TELUS Global Ventures with Hearst Ventures and Deloitte Ventures, on top of a $3.6 million seed led by Brightspark Ventures, and operates with 11–50 employees. Named customers span Unity, Hearst, La Presse, The Globe and Mail, iHeartMedia, Mediavine, Dentsu, Omnicom Media Group, Goodway Group, Radio Canada, Quebecor, and Post Media, with flagship integrations into PubMatic's AgenticOS and Goodway Group's audience planning workflow.

Name

Optable

Legal name

Optable Technologies Inc.

Website

https://optable.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Optable is a Montreal-based SaaS data collaboration and clean room platform serving publishers, media owners, and agencies in the advertising ecosystem. Its Agentic Audience Platform unifies identity resolution, audience building, privacy-safe clean rooms, and AI-powered ad planning workflows, with co-authored Ad Context Protocol standards.

Ownership category

akta.pro rank

Product category

Ad Tech — Identity and Data Collaboration Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)

Keywords

• Identity resolution platform
• Data clean rooms
• Advertising technology SaaS
• Audience management platform
• Privacy data collaboration

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Optable operates as a SaaS data management and collaboration platform for the advertising ecosystem. The platform is described as fully managed, with subscription-based pricing implied by the enterprise sales model and 'Request a Demo' go-to-market approach. Revenue is generated through platform fees for identity management, audience building, and data collaboration capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Optable provides an Agentic Audience Platform that delivers privacy-first data infrastructure for the advertising ecosystem, combining identity resolution, audience building, activation, and secure data collaboration. The platform enables publishers, media owners, and agencies to resolve first-party identities, create addressable audiences, collaborate in clean rooms without exposing raw data, and leverage AI-powered agentic tools to automate RFP interpretation, audience planning, and publisher-to-buyer transactions.

Product overview

Optable is an Agentic Audience Platform built as a modular SaaS solution for publishers, media owners, and advertisers in the advertising ecosystem. The platform is organized around three core integrated modules — Optable Identity (identity resolution and graph management), Optable Audience (audience building and activation), and Optable Collaborate (privacy-safe data clean rooms) — which together form a unified data spine for identity, activation, and collaboration. On top of this foundation, Optable offers a suite of AI-powered agentic tools including Audience Agent, Planner Agent (GA), and Sales Agent (beta) that automate RFP workflows, audience planning, and publisher-to-buyer agentic interactions using MCP and AdCP open standards. Supporting modules include ID Switchboard for identifier optimization, Optable Syncs for automated data synchronization, Flash Nodes and PAIR Clean Room for flexible clean room access, Privacy Sandbox Activation for Chrome audience targeting, and a DSR module for privacy compliance. The platform connects to 50+ ecosystem integrations including SSPs (Magnite, PubMatic), DSPs (The Trade Desk, Amazon DSP), data clouds (Snowflake, BigQuery, AWS, Azure), identity providers (ID5, UID2.0, Experian), and marketing platforms, and processes over 30 billion active profile records, 800 million daily requests, and 500 million IDs resolved daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Optable Identity Identity resolution infrastructure that resolves and unifies device IDs, hashed emails, PPIDs, UID2, ID5, and alternative IDs into a durable first-party identity graph. Supports real-time resolution with sub-100ms SDK latency and server-side APIs for programmatic enrichment, addressability, and cross-device reach. Built for publishers, media owners, and ad tech platforms.
• Optable Audience Audience management and activation module built on the identity graph. Enables no-code audience creation from first-party and third-party data, behavioral segmentation (recency, frequency, event-based), contextual targeting, and real-time activation across DSPs, ad servers, and clean rooms without batch uploads or engineering resources.
• Optable Collaborate Privacy-first data clean room suite enabling secure audience overlap analysis, lookalike modeling, attribution measurement, and high-intent audience activation between publishers and advertisers without exposing raw user data. Supports cloud interoperability across AWS, Google Cloud, Snowflake, and BigQuery, and the IAB PAIR protocol for cross-vendor clean room collaboration.
• Audience Agent (formerly Planner Agent) AI-powered agentic co-pilot for publisher sales teams that automates the ad planning workflow from RFP interpretation to campaign activation. Interprets briefs in natural language, builds audience segments from multi-source data, matches inventory, provides ranked recommendations with confidence scores and reach estimates, and routes activation through ad servers and SSPs with human-in-the-loop review. Compresses RFP-to-activation from weeks to hours.
• Sales Agent Seller-side agent enabling publishers to define audience products, configure pricing and access rules, and make inventory automatically discoverable and transactable to buyer agents. Represents publishers in agent-to-agent workflows for automated discoverability and deal negotiation. Currently in beta.
• ID Switchboard Identifier experimentation and optimization tool that allows publishers to test alternative identifiers such as UID2 and ID5 and optimize which ones deliver the best match rates. Supports real-time ID enrichment in the OpenRTB bid stream across Display, Display Video, Mobile In-App, Mobile Web, CTV, and Audio environments.
• Optable Syncs Automated data synchronization that transfers audience segments to DSPs, CDPs, clouds, and third-party platforms for direct deals and advertising campaigns without manual exports.
• Optable Flash Nodes Lightweight, self-serve clean room solution enabling publishers to invite advertisers to collaborate without requiring a direct Optable contract. Quick to set up and available at no cost to invited partners; ideal for campaign execution or proof-of-concept collaborations.
• PAIR Clean Room Interoperability layer enabling publishers to collaborate with advertisers using different clean room providers through the IAB PAIR protocol, via Optable's dedicated PAIR Clean Room environment.
• Privacy Sandbox Activation Capability enabling publishers to develop and activate privacy-safe advertising products targeting Chrome user cohorts via Google's Privacy Sandbox API, integrated with Optable DMP and Optable Collaborate for audience-based planning, activation, and measurement.
• DSR Module Data Subject Request module handling opt-out processing, batch deletion of user data, and configurable cookie TTL. Reads GPP and TCF consent strings for real-time endpoint management with API interactions for managing DSRs.

Quantifiable outcome

• 5X+ improvement in addressability
• +9 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration53 records

AI capability7 records

Feature7 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• Goodway GroupflagshipStrategic or Co-development Partner · 27 April 2026Optable and Goodway Group partnered to bring agentic advertising capabilities to connected commerce. Optable powers Goodway Group's audience solution with identity, signals, and agentic workflows. The platform is already in use by 70+ Goodway Group team members for campaign execution and audience planning.
• PubMaticflagshipTechnology or Integration · 12 March 2026Optable and PubMatic partnered to integrate Optable's Audience Agent into PubMatic's AgenticOS platform, enabling buyers to autonomously discover, build, and activate privacy-safe audience signals from premium publishers in agentic media buying workflows. This partnership represents an early implementation of the Advertising Context Protocol (AdCP).
• Loblaw Media / PC OptimumcoreTechnology or Integration · 1 May 2024Loblaw Media partnered with Optable in May 2024 to support privacy-centric targeting within the PC Optimum loyalty ecosystem, enabling data collaboration for loyalty program advertising.
• UnityflagshipStrategic or Co-development PartnerUnity partnered with Optable to build Audience Hub, a data collaboration platform converting behavioral signals from 256 million monthly active US gamers into privacy-preserving addressable audience segments. The platform incorporates Experian enrichment and an agentic AI layer.
• Above DataminorStrategic or Co-development PartnerSoft-launched partnership between Optable and Above Data announced at Optable Connect 2026 Toronto event. Focuses on AI-ready data and publisher/platform data preparedness.
• MagnitecoreTechnology or IntegrationMagnite is a featured partner integration on Optable's platform. Magnite is a sell-side advertising platform enabling publishers to monetize digital advertising inventory.
• Newton ResearchcoreTechnology or IntegrationNewton Research is an AI-powered marketing analytics platform featured as an Agentic integration partner. Deploys specialized agents to automate and accelerate analytics workflows for publishers, agencies, brands, and platforms.
• Triton DigitalcoreTechnology or IntegrationOptable partnered with Triton Digital to create an identity technology solution enabling audio publishers to maximize addressability. Joint case study demonstrates revenue growth for audio publishers with UID2 activation.
• ExperiancoreTechnology or IntegrationExperian is integrated as a data and identity enrichment provider on Optable's platform. Experian provides demographic and behavioral data covering 3,400+ standardized segments for audience enrichment.
• ID5coreTechnology or IntegrationID5 is integrated as an identity resolution provider on Optable's ID Switchboard, enabling publishers to leverage alternative IDs for cookieless targeting.
• UID2.0 (The Trade Desk)coreTechnology or IntegrationUID2.0 from The Trade Desk is supported on Optable's ID Switchboard and platform for identity resolution and activation in programmatic environments.
• YahoocoreStrategic or Co-development PartnerYahoo co-created the Advertising Context Protocol (AdCP) with PubMatic and Optable. Yahoo is a key collaborator in establishing open standards for agentic advertising.
• Scope3coreTechnology or IntegrationScope3 is a founding member of the Ad Context Protocol coalition alongside Yahoo, PubMatic, Optable, Swivel and Triton Digital, working to establish standardized frameworks for AI agents in advertising.
• IAB Tech LabcoreStrategic or Co-development PartnerOptable actively participates in IAB Tech Lab initiatives including agentic advertising standards development and AAMP framework. Optable executives speak at IAB Tech Lab Summit 2026.
• U of Digital AI Literacy AllianceminorGTM or Marketing PartnerOptable is a member of the AI Literacy Alliance launched by U of Digital with 14 industry partners to improve AI understanding among marketing professionals.
• SnowflakecoreTechnology or IntegrationSnowflake is integrated as a data cloud partner, enabling Optable customers to collaborate with partners using Snowflake environments without data transfer.
• Google Cloud PlatformcoreTechnology or IntegrationGoogle Cloud is integrated for data storage and cloud interoperability, supporting Optable's cloud-agnostic collaboration approach.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS is integrated for cloud storage and data warehouse capabilities, enabling Optable customers to collaborate with AWS-based partners.
• Amazon DSPcoreTechnology or IntegrationAmazon DSP is integrated as an activation destination for Optable's audience segments, enabling publishers to make audiences available in Amazon's programmatic environment.
• The Trade DeskcoreTechnology or IntegrationThe Trade Desk is integrated as both an ID resolution provider (UID2.0) and activation destination for audience segments.
• PrebidcoreTechnology or IntegrationPrebid is integrated for programmatic header bidding and auction infrastructure, enabling Optable to enrich bid requests and activate audiences.
• Google Ad ManagercoreTechnology or IntegrationGoogle Ad Manager is integrated for ad serving and direct campaign activation, supporting Optable's direct sales workflow.

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LiveRamp: LiveRamp is the most established identity resolution and data collaboration platform for the advertising ecosystem, directly competing with Optable's identity graph, clean room, and audience activation capabilities for the same publisher and advertiser customers.
• Habu: Habu is a pure-play data clean room vendor for marketing and advertising use cases, offering privacy-safe collaboration features that directly overlap with Optable Collaborate and target the same publisher/brand buyer segments.
• InfoSum: InfoSum provides a federated, privacy-first data collaboration platform for advertisers and publishers, using cryptographic techniques similar to Optable's approach and competing for the same clean room and identity workloads.
• Decentriq: Decentriq is a confidential computing-based clean room platform that competes directly with Optable Collaborate in enabling privacy-safe data collaboration for media, advertising, and adjacent use cases.

Broad incumbents

• Snowflake Data Clean Rooms: Snowflake offers data clean rooms and secure data sharing natively within its data cloud, and is also a key integration partner for Optable. As an incumbent data platform, Snowflake competes for clean room workloads at the infrastructure layer.
• AWS Clean Rooms: AWS Clean Rooms is a managed clean room service from Amazon Web Services competing for advertising and media data collaboration workloads. As a hyperscaler incumbent, AWS offers bundled pricing and infrastructure scale advantages.
• Google Ads Data Hub: Google Ads Data Hub is Google's clean room solution for advertising measurement and activation. It competes with Optable for advertiser and agency collaboration workflows, particularly within the Google ecosystem.
• The Trade Desk (UID2): The Trade Desk's UID2 identity framework competes with Optable's ID Switchboard for cookieless identity in programmatic; TTD is also a partner via integration. The Trade Desk's scale and direct DSP relationships make it a powerful incumbent in identity.

Emerging players

• Treasure Data: Treasure Data is a customer data platform with strong advertising and enterprise use cases, offering identity, audience, and activation capabilities that partially overlap with Optable's Audience and Identity modules.
• AdPredictive: AdPredictive provides audience intelligence and data collaboration for advertising, with overlap to Optable's audience segmentation and identity-enabled targeting capabilities for brands and agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/optableco
• Xx.com/optable_co
• Facebookfacebook.com/optableco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optable