What OSuper Digital Commerce does

OSuper Digital Commerce is a Brazilian B2B software company, founded in 2020 and headquartered in São Miguel Do Oeste, that builds a white-label e-commerce and grocery operations platform aimed at supermarket chains in Latin America. The platform is sold under the supermarket's own brand and bundles customer-facing storefronts (web/app) with back-office fulfillment and integration tooling, addressing the operational gap Brazilian grocers face in moving physical-store operations online. Its core products are OSuper eCommerce (white-label app and web storefront with promotion engine, discount clubs, and express delivery), OSuper 360 (a proprietary interactive 360-degree product catalog described as the first such technology built specifically for supermarkets), OSuper Fulfillment (picker and driver apps with route optimization supporting internal or third-party logistics), OSuper Integrator (ERP/CRM/delivery partner connectivity), and OSuper App (a recently launched unified client hub).

The underlying technology runs on multi-cloud infrastructure across AWS, Google Cloud, and Microsoft Azure with auto-scalability for peak grocery demand, and integrates interactive product imagery as a differentiator versus general-purpose e-commerce platforms. The company's commercial model combines SaaS subscription fees, white-label platform licensing, and professional services (advisory and training for implementation and marketing), sold primarily through direct enterprise field sales with personalized demos to mid-to-large supermarket chains. Public reference customers include Viezzer Supermercados (the dominant case study with multiple executive testimonials) and Grupo Koch; no revenue, ARR, contract values, or pricing details are publicly disclosed. The company has raised one disclosed early round of approximately $89,000 in February 2020 and shows no subsequent funding, no public leadership team, no patents, and no awards — signaling a lean, bootstrapped operating posture with limited external validation to date.

Name

OSuper Digital Commerce

Legal name

OSuper Digital Commerce

Website

https://osuper.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

OSuper Digital Commerce is a Brazilian SaaS company founded in 2020 that provides a white-label e-commerce and fulfillment platform enabling supermarket chains in Latin America to sell online under their own brand, including a proprietary interactive 360-degree product catalog and integrated ERP/CRM connectivity.

Ownership category

akta.pro rank

Product category

Supermarket E-commerce Platform

NAICS

Food and Beverage Retailers (445), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Retail Trade (44-45)

SIC

Retail-Grocery Stores (5411), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Local/Regional Grocer Enablement & White-label Delivery (CRAFAFAK)

akta.pro secondary industries

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF), Delivery-Only Dark Stores / Micro-Fulfillment Grocers (CRAHAIAD), Online-Enabled Hard Discounters (Click & Collect / Delivery) (CRAHADAI), Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

Keywords

• White-label ecommerce
• Grocery ecommerce platform
• Supermarket fulfillment software
• Interactive product catalog
• Delivery management software

Headquarters

HQ city

São Miguel Do Oeste

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. White-label Platform Licensing: OSuper provides white-label e-commerce solutions to supermarkets, generating revenue through software licensing. The platform is customized for each supermarket chain's branding.
2. Subscription-based SaaS: Ongoing subscription fees for platform access, fulfillment management tools, and integration services.
3. Professional Services: Advisory and training services for all stages of online store operations, from planning and implementation of marketing strategies to successful order delivery.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

OSuper Digital Commerce provides a white-label e-commerce platform purpose-built for supermarket and grocery retailers. It enables grocers to launch branded app and web storefronts with interactive 360-degree product visualization, end-to-end order fulfillment (picking through delivery), and integrations to ERP, CRM and delivery partner systems. The offering is delivered as a SaaS platform with subscription, licensing, and advisory services revenue streams.

Product overview

OSuper Digital Commerce is a white-label platform specializing in online supermarkets, delivered as a platform-plus-modules architecture. The core customer-facing products include OSuper eCommerce (white-label app and web platform) and OSuper App (unified multi-platform hub). The proprietary OSuper 360 module provides interactive 360-degree product visualization. For operational teams, OSuper Fulfillment handles order management from picking through delivery, while OSuper Integrator connects the platform to external ERP, CRM, and delivery systems. The products are designed to serve both end customers (shopping experience) and internal teams (operations and management).

Differentiator

Problem solved

Functional benefit

Brands

• OSuper eCommerce: App e web white label platform for online supermarket operations
• OSuper 360
• OSuper Fulfillment
• OSuper Integrator
• OSuper App

Products and services

• OSuper eCommerce White-label app and web e-commerce platform enabling supermarkets to sell online under their own brand, with customizable layouts for seasonal and commemorative campaigns and an interface purpose-built for grocery purchasing. Intended for supermarket and grocery retail chains in Brazil.
• OSuper 360 Interactive product catalog with thousands of 360-degree product images, marketed as the first interactive purchasing technology 100% created for supermarkets, offering customers complete product interaction to boost online sales. Available exclusively to OSuper clients, with the option for OSuper to photograph supplier products for inclusion in the catalog.
• OSuper App Unified customer-facing mobile application that brings multiple OSuper platform capabilities into a single place, enabling supermarkets to centralize the end-to-end customer journey with greater control and efficiency.
• OSuper Fulfillment Order management solution covering the full fulfillment lifecycle from picking through delivery, including a dedicated picker (separator) app, a delivery driver app with route optimization, and support for either internal or outsourced logistics operations. Aimed at supermarket operations teams running online grocery orders.
• OSuper Integrator Integration module that connects the OSuper online store with ERP systems, CRM platforms, and third-party delivery partners, enabling unified operational management across the retailer's existing technology stack.

Quantifiable outcome

• Quick integration allowing production launch before scheduled deadline
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS serves as one of the primary cloud infrastructure providers for OSuper, providing scalable computing resources that enable the platform's auto-scalability features for handling high-demand periods in supermarket e-commerce operations.
• Google CloudcoreTechnology or IntegrationGoogle Cloud infrastructure is utilized as part of OSuper's multi-cloud architecture, contributing to the platform's stability and global-scale delivery capabilities for supermarket online operations.
• Microsoft AzurecoreTechnology or IntegrationAzure is integrated into OSuper's cloud infrastructure strategy alongside AWS and Google Cloud, providing additional redundancy and scalability for the e-commerce platform serving supermarkets.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• VTEX: Brazil-founded commerce platform serving retailers and brands across LATAM and globally. Highly comparable as a horizontal commerce infrastructure provider that supermarkets could adopt; broader and better capitalized than OSuper in the same regional market.
• Cornershop by Uber: LATAM-focused on-demand grocery and essentials delivery platform owned by Uber. Adjacent competitor addressing supermarket digital ordering with deeper logistics scale and capital.
• Shopify: Global commerce platform used by grocery and food retailers for online storefronts. Comparable as a horizontal alternative supermarkets may choose over vertical platforms like OSuper.
• Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce ecosystem. Comparable as a broad incumbent option for supermarket digital transformation, generally serving larger chains than OSuper's mid-market focus.
• BigCommerce: Open SaaS commerce platform serving mid-market and enterprise retailers. Comparable horizontal alternative for supermarkets evaluating white-label online grocery capabilities.
• Ocado: UK-listed grocery technology and fulfillment specialist licensing its platform to grocers globally. Comparable as a vertical-first grocery SaaS/fulfillment player targeting supermarket digital operations.

Direct peers

• Mercadapp: Brazil-based platform offering online grocery storefronts and last-mile delivery for supermarkets and retailers. Direct competitor to OSuper's white-label e-commerce and delivery management proposition in Brazil.
• Stokki: Brazilian grocery-focused delivery SaaS/operations platform serving supermarkets. Comparable as a vertical-specific enablement layer for grocery retailers, addressing similar storefront/fulfillment workflows.
• Instacart Platform: Enterprise platform from Instacart enabling grocers to power ecommerce, fulfillment, and delivery through white-label APIs. Direct functional analog to OSuper's stack, though operating primarily in North America.

Regional players

• Nuvemshop: Latin American SMB-focused online store platform with strong Brazil presence. Comparable as an alternative commerce platform that smaller supermarkets might select, competing for adjacent segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/osuperdigitalcommerce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSuper Digital Commerce