What Mercadapp does

Mercadapp is a Brazilian SaaS company that operates a white-label digital commerce platform designed for independent supermarkets and small grocery retailers. Founded in 2016 and headquartered in Fortaleza, Brazil, the company delivers a turnkey solution that enables supermarket operators to launch their own branded mobile applications and e-commerce websites within 30 days of contract signing. The platform addresses a specific gap in the Brazilian independent supermarket segment, where custom-built digital storefronts typically cost R$50,000 or more and require up to one year of development time. Mercadapp's offering spans configurable app and website generation, order management, in-store picking coordination, real-time reporting dashboards, promotional push notifications, a built-in CRM module, digital catalog creation, native chat, and sponsored banner advertising.

The platform is built on technology infrastructure from TOTVS's Linx group, one of Brazil's largest retail technology providers, which Mercadapp prominently cites as a credibility and technical foundation. The product integrates with major ERP systems, point-of-sale (PDV) systems, payment gateways (including credit card and Pix), and WhatsApp, centralizing orders, stock, payments, and promotions into a single environment. The company monetizes through tiered subscription plans under the Planos Mercadapp brand and offers a complementary strategic consulting service that bundles seasonal planning, personalized training, market analysis, and KPI-driven performance monitoring.

Mercadapp operates a sales-led go-to-market motion targeting SMB supermarket owners through consultative demos, a dedicated sales phone line, and educational content marketing. The company is fully domestic (Brazil-only) and remains a small operation with 1-10 employees. The only disclosed funding event is a 2019 seed round from Darwin Startups. The platform claims customer outcomes of 300% sales growth in the first six months following implementation and 60%+ increase in average order value for phone-based orders converted to app-based ordering. Co-founders Bruno Raniery Lima and Larissa Lima lead the company, which now functions as a vertical product within TOTVS's broader retail technology ecosystem.

Name

Mercadapp

Legal name

Mercadapp

Website

https://mercadapp.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mercadapp is a Brazilian SaaS company that provides white-label mobile apps and websites for independent supermarkets, enabling SMB grocery retailers to launch branded digital storefronts within 30 days. The TOTVS/Linx-backed platform integrates order management, CRM, reporting, and payment processing for small Brazilian retailers.

Ownership category

akta.pro rank

Product category

Supermarket Digital Commerce Platform

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Retail Trade (44-45)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)

Keywords

• Supermarket ecommerce platform
• White-label grocery apps
• Retail digital commerce software
• Order management software
• Supermarket digital transformation

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Mercadapp provides a cloud-based digital commerce platform for supermarkets on a subscription basis. The platform includes app and website hosting, order management, reporting tools, and CRM capabilities.
2. Strategic Consulting Services: Exclusive advisory services for digital business expansion, including seasonal planning, personalized training, market analysis, performance indicators monitoring, and sales strategy consultation provided by the customer success team.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mercadapp sells a white-label, SaaS digital commerce platform that enables independent supermarkets to launch their own branded mobile app and website within 30 days. The platform bundles order management, product picking, real-time reporting, promotional push notifications, an integrated CRM, native chat, and WhatsApp integration, with built-in connectors to leading ERPs, PDVs, and Brazilian payment gateways. A dedicated customer success team delivers strategic consulting to drive online sales growth for grocery retailers.

Product overview

Mercadapp is a white-label e-commerce and digital operations platform for supermarkets, offering a unified suite of branded app, website, and backend management tools. The core product is the customizable Mercadapp App e Site Personalizados, which provides supermarkets with their own branded digital storefront ready within 30 days. This core is augmented by a set of integrated modules — including Gestão de Pedidos (order management), Separação de Pedidos (in-store picking), Relatórios em Tempo Real (real-time reporting), Notificações de Promoções (promotional push notifications), CRM Mercadapp (built-in CRM), Cardápio Digital (digital catalog), Chat Nativo (in-app chat), and Banners Patrocinados (sponsored banners) — as well as customization capabilities and integration with ERPs, PDVs, payment gateways, and WhatsApp. The offering is complemented by subscription-based Planos Mercadapp and an advisory Consultoria Estratégica service covering training, seasonal planning, and KPI-driven performance support.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercadapp — App e Site Personalizados (Branded App and Website) A white-label mobile app and website platform that enables Brazilian supermarkets to launch their own branded digital storefronts, customizable and operational within 30 days of contracting, with TOTVS/Linx technology backing.
• Planos Mercadapp (Subscription Plans) Tiered subscription plans designed for different supermarket budgets, providing access to the Mercadapp platform ecosystem with varying levels of features and support.
• Consultoria Estratégica Mercadapp (Strategic Consulting Service) Strategic consulting service including seasonal date planning, personalized training, market landscape analysis, performance monitoring via e-commerce KPIs, and access to success stories of high-impact brands, delivered by the customer success team.

Quantifiable outcome

• 300% increase in sales in first 6 months
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

One partnership is on record.

• TOTVS (Linx Group)coreTechnology or IntegrationMercadapp operates as a product of the TOTVS/Linx group, leveraging their technology infrastructure and enterprise retail expertise. The platform carries TOTVS branding and references 'Tecnologia do grupo Linx' (Technology of the Linx group) as a key differentiator. This partnership provides Mercadapp with the backing of one of Brazil's largest retail technology companies.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VTEX: Brazilian-founded B2B commerce platform offering enterprise and SMB storefront, order management, and marketplace solutions. Competitor to Mercadapp at the platform layer, especially for retailers wanting to build their own DTC channels.
• Dooca Commerce: Brazilian SaaS e-commerce platform widely used by SMB retailers and brands. Direct competitor offering storefront, order management, and integrations comparable to Mercadapp's core offering.
• Tray (Locaweb): Brazilian e-commerce SaaS platform owned by Locaweb, targeting SMB and mid-market retailers. Competes with Mercadapp in providing turnkey online storefronts for smaller retailers.
• Lojista (Nuvem Shop): Brazilian small-business e-commerce platform (Nuvem Shop/Tiendanube integration) offering customizable storefronts for SMB merchants. Comparable to Mercadapp in the SMB retailer segment.

Emerging players

• Rappi: Latin American super-app with grocery delivery and merchant solutions. Competes for the same online grocery demand that Mercadapp's supermarket customers target via their own apps.
• James Delivery: Brazilian on-demand grocery and convenience delivery platform. Competes with Mercadapp-powered supermarket apps by capturing online grocery demand at the marketplace layer.
• Cornershop by Uber (Uber Eats): On-demand grocery delivery platform operating in Brazil. Represents a marketplace alternative to supermarket-branded DTC apps powered by Mercadapp.
• iFood Mercado: Grocery delivery vertical of iFood, partnering with supermarkets to offer online ordering. Indirect competitor that can disintermediate single-store DTC apps by aggregating demand through its marketplace.

Broad incumbents

• Linx (TOTVS): Direct parent and core technology partner of Mercadapp; provides retail management, ERP, and POS software. Comparable as a broader retail technology incumbent within the same TOTVS ecosystem.
• Shopify: Global commerce platform with growing presence in Brazil. Overlaps with Mercadapp as a turnkey SMB storefront solution, though not specialized for supermarket/PDV workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mercadapp_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercadapp