Blue Cross and Blue Shield of Louisiana
Blue Cross and Blue Shield of Louisiana is a tax-paying not-for-profit health insurer and BCBS Association licensee serving 1.9 million Louisianians with medical, dental, Medicare Advantage, and supplemental coverage through 3,000+ employees across eight regional offices.
- Company typePrivate
- Founded1934
- HeadquartersBaton Rouge, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Blue Cross and Blue Shield of Louisiana does
Blue Cross and Blue Shield of Louisiana (Louisiana Blue) is a tax-paying not-for-profit health insurer and independent licensee of the Blue Cross Blue Shield Association, founded in 1934 in New Orleans and headquartered in Baton Rouge. The company serves approximately 1.9 million Louisianians through medical, dental, vision, Medicare Advantage, life, disability, and supplemental insurance products, with 3,000+ employees operating across eight regional offices throughout Louisiana. Its legal entity is Louisiana Health Service & Indemnity Company, with operating subsidiaries HMO Louisiana Inc., Blue Advantage (HMO/PPO Medicare plans), and Southern National Life Insurance Company.
The company's technology stack is anchored by the Epic-powered MyLABlue member portal (launched August 2024) for digital self-service and telehealth, the iLinkBlue provider portal for claims and authorizations, the AccessBlue/eSolutions employer self-service platform, and the Sapphire365 MRF Hub (launched June 2026) for federal Transparency in Coverage compliance. Pharmacy benefits are administered through Express Scripts, medical drug authorizations through EviCore, and diagnostic imaging authorizations through Carelon. The Quality Blue Primary Care program represents a value-based care layer that shares claims data with providers for care coordination across general practice, family practice, internal medicine, pediatrics, and geriatrics.
Revenue is generated primarily through insurance premiums from individual members and employer groups (small group 2-50 employees and large group 50+), with the State of Louisiana OGB program and Federal Employee Program as anchor government contracts. Distribution combines direct sales through regional offices, a licensed producer/agent channel via a dedicated portal, employer self-service, and a Medicare Advantage enrollment platform with agent-assisted enrollment. National coverage is provided to members via the BlueCard program and international coverage via BCBS Global Core. Products are sold exclusively within Louisiana.
Blue Cross and Blue Shield of Louisiana firmographics
Firmographics- Name
- Blue Cross and Blue Shield of Louisiana
- Legal name
- Louisiana Health Service & Indemnity Company
- Website
- https://bcbsla.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Blue Cross and Blue Shield of Louisiana is a tax-paying not-for-profit health insurer and BCBS Association licensee serving 1.9 million Louisianians with medical, dental, Medicare Advantage, and supplemental coverage through 3,000+ employees across eight regional offices.
- Ownership category
- akta.pro rank
Blue Cross and Blue Shield of Louisiana industry classification
Industry- Product category
- Health Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Accident & Health Insurance (6321), Life Insurance (6311)
- akta.pro primary industry
- Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)
- akta.pro secondary industry
- Disability Buy-Sell / Business Continuation Insurance (FSAIAIAL)
Keywords
Where Blue Cross and Blue Shield of Louisiana is headquartered
LocationHeadquarters
- HQ city
- Baton Rouge
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Blue Cross and Blue Shield of Louisiana business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Health Insurance Premiums: Premium payments from individual members and employer groups for health, dental, vision, life, disability and Medicare coverage. Tax-paying not-for-profit health insurer.
- Pharmacy Benefit Management: Pharmacy benefits administered through Express Scripts with prior authorization, step therapy, and quantity limit programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gym Memberships starting at $19/month |
| Subscription | Monthly | Dental Plans - Three Traditional and Three Certified Options |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Blue Cross and Blue Shield of Louisiana product offering
Product offeringCore offering
Blue Cross and Blue Shield of Louisiana (Louisiana Blue) sells health insurance and related coverage products to individuals, families, employers, Medicare beneficiaries, and government entities in Louisiana. Its core offerings include individual and group medical insurance, dental insurance, Medicare Advantage HMO and PPO plans (Blue Advantage), supplemental coverage (vision, life, disability, cancer, VIP, travel), and pharmacy benefits administered through Express Scripts. The company is licensed to sell these products only in Louisiana, with members gaining national and international access through the BlueCard Program and BCBS Global Core.
Product overview
Blue Cross and Blue Shield of Louisiana offers a comprehensive health insurance platform serving 1.9 million Louisianians since 1934. The portfolio includes core health insurance products (Health Insurance, Dental Insurance, Medicare) alongside specialized offerings such as Travel Health, Cancer, and VIP supplemental plans. The company operates its flagship Blue Advantage Medicare Advantage plans (HMO and PPO) and provides national/international coverage through the BlueCard Program and BCBS Global Core. Member-facing digital services are delivered through MyLABlue (powered by Epic), while providers access the system via iLinkBlue and employers use AccessBlue/eSolutions. Quality-focused programs like Quality Blue Primary Care and BlueCare telehealth complement the core insurance products.
Differentiator
Problem solved
Functional benefit
Brands
- Blue Advantage: Medicare Advantage plans offered by Blue Cross and Blue Shield of Louisiana, including HMO and PPO options.
Products and services
- Health Insurance
- Dental Insurance
- Blue Advantage (HMO) Medicare Advantage
- Blue Advantage (PPO) Medicare Advantage
- Group Medicare Advantage
- Vision Insurance
- Life Insurance
- Disability Insurance
- Cafeteria Plans
- Travel Health Plans
- Cancer Insurance
- VIP Plans
- BlueCard Program
- BCBS Global Core
- Federal Employee Program (FEP Blue)
- Gym Membership Program
- Telehealth (BlueCare)
Quantifiable outcome
- Named to Civic 50 for 8 consecutive years as one of the 50 most community-minded companies in the United States
- +3 more outcomes
Companies that use Blue Cross and Blue Shield of Louisiana
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Blue Cross and Blue Shield of Louisiana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Blue Cross and Blue Shield of Louisiana partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- LSU AthleticsflagshipMulti-year, multimedia rights partnership making Louisiana Blue the Official Health Insurance of LSU Tigers. Louisiana Blue featured in signage at all LSU Athletics venues, radio, digital media and in-game advertising. Partnership includes gameday events, engagement initiatives, and volunteer opportunities. Represents alignment between two major Louisiana institutions with shared long-term commitment to the state.
- LSU (Louisiana State University)coreLSU Proud Partner relationship with university system supporting community engagement and statewide presence.
- Blue Cross Blue Shield AssociationcoreLicensed independent licensee of BCBS Association providing access to BlueCard program for national coverage and BCBS Global Core for international coverage. Brand licensing and network participation agreement.
- Express ScriptscoreIndependent pharmacy benefit management company administering prescription drug benefits including prior authorizations, step therapy, quantity limits, and formulary exceptions for Louisiana Blue members.
- Epic Systems CorporationcoreMyLABlue member app and portal powered by Epic's healthcare technology platform, enabling secure member access to health records, telehealth, provider directories, and insurance management.
- Davis VisionminorVision provider network directory for Blue Vision coverage, accessible through Davis Vision provider directory.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Blue Cross and Blue Shield of Louisiana competitors and assessment
Company assessmentRegional players
- Blue Cross and Blue Shield of Texas: HCSC-operated BCBS licensee covering Texas with a comparable single-state Blues model, similar product mix spanning commercial, Medicare Advantage, and dental, and the same BlueCard national network. Most structurally similar peer to BCBSLA.
- Blue Cross and Blue Shield of Mississippi: Independent BCBS licensee serving Mississippi with a tax-paying nonprofit structure analogous to BCBSLA. Comparable scale and product breadth in an adjacent Gulf South state with similar demographic and regulatory dynamics.
- Blue Cross and Blue Shield of Alabama: Independent BCBS licensee operating exclusively in Alabama with a nonprofit model, broad commercial and Medicare Advantage offering, and parallel BlueCard participation. Closest regional analog in terms of state-licensed Blues governance.
- Blue Cross and Blue Shield of Kansas City: Independent BCBS licensee serving the Kansas City metro with a comparable member count, commercial-plus-Medicare product mix, and nonprofit/community-benefit orientation. Useful scale and governance comparator.
Broad incumbents
- UnitedHealthcare (UnitedHealth Group): Largest U.S. health insurer offering commercial, Medicare Advantage, and dental plans nationally. Directly competes with BCBSLA in the Louisiana group and individual markets but operates a much broader portfolio across all 50 states.
- Humana: National health insurer with the second-largest Medicare Advantage footprint, directly contesting BCBSLA's Blue Advantage franchise in Louisiana. Also offers commercial and specialty products nationwide.
- Elevance Health (Anthem): Operates multiple BCBS-branded state plans plus commercial, Medicare, and Medicaid products under the Anthem and Carelon brands. Direct competitor for national employer accounts and large group business in Louisiana.
- Cigna Group: Global health services company with U.S. commercial and Medicare Advantage offerings, plus stop-loss and specialty products. Competes with BCBSLA for national employer groups and stop-loss coverage on self-funded plans.
- CVS Health (Aetna): Operates the Aetna health plan franchise alongside retail pharmacy, PBM (Caremark), and clinic assets. Competes with BCBSLA across commercial, Medicare, and integrated pharmacy benefits in Louisiana.
- Centene Corporation: Large managed-care company focused on government-sponsored healthcare (Medicaid, Medicare, ACA marketplace). Directly relevant as a competitor in Louisiana's Medicaid managed care and individual ACA exchange segments where BCBSLA also participates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Blue Cross and Blue Shield of Louisiana social profiles
Digital presenceBlue Cross and Blue Shield of Louisiana compliance and trust
Trust signalCompliance6 records
Blue Cross and Blue Shield of Louisiana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Cross and Blue Shield of Louisiana leadership team
Management profileNumber of profiles
Profiles6 records
Blue Cross and Blue Shield of Louisiana subsidiaries and ownership
Company hierarchySubsidiaries3 records
Blue Cross and Blue Shield of Louisiana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Cross and Blue Shield of Louisiana M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Cross and Blue Shield of Louisiana
What does Blue Cross and Blue Shield of Louisiana do?
Blue Cross and Blue Shield of Louisiana (Louisiana Blue) sells health insurance and related coverage products to individuals, families, employers, Medicare beneficiaries, and government entities in Louisiana. Its core offerings include individual and group medical insurance, dental insurance, Medicare Advantage HMO and PPO plans (Blue Advantage), supplemental coverage (vision, life, disability, cancer, VIP, travel), and pharmacy benefits administered through Express Scripts. The company is licensed to sell these products only in Louisiana, with members gaining national and international access through the BlueCard Program and BCBS Global Core.
Is Blue Cross and Blue Shield of Louisiana a public or private company?
Blue Cross and Blue Shield of Louisiana is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Blue Cross and Blue Shield of Louisiana founded?
Blue Cross and Blue Shield of Louisiana was founded in 1934. It employs 1,001 to 5,000 people.
Where is Blue Cross and Blue Shield of Louisiana based?
Blue Cross and Blue Shield of Louisiana is headquartered in Baton Rouge, United States, in the North America region.
How does Blue Cross and Blue Shield of Louisiana make money?
Two revenue lines are on record. Health Insurance Premiums are the primary driver. The others are pharmacy Benefit Management.
Who are Blue Cross and Blue Shield of Louisiana's main competitors?
Regional players on record are Blue Cross and Blue Shield of Texas, Blue Cross and Blue Shield of Mississippi, Blue Cross and Blue Shield of Alabama and Blue Cross and Blue Shield of Kansas City. Broad incumbents are UnitedHealthcare (UnitedHealth Group), Humana, Elevance Health (Anthem), Cigna Group, CVS Health (Aetna) and Centene Corporation.
Does Blue Cross and Blue Shield of Louisiana have an API?
No public API is recorded for Blue Cross and Blue Shield of Louisiana.
What industry is Blue Cross and Blue Shield of Louisiana in?
Blue Cross and Blue Shield of Louisiana's product category is Health Insurance. Its primary akta.pro industry code is HLAEADAE, Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO), with a secondary code of FSAIAIAL, Disability Buy-Sell / Business Continuation Insurance. Its NAICS code is 524114 and its SIC code is 6321.