JobRainbow
JobRainbow Co., Ltd. operates Japan's first diversity-focused job board, connecting LGBTQ+ and diversity-conscious job seekers with over 500 vetted LGBT-friendly employers across all 47 prefectures via a D&I scoring system and ~100 diversity tags, monetizing employer job postings and D&I training services.
- Company typePrivate
- Founded2016
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What JobRainbow does
JobRainbow Co., Ltd. operates Japan's first diversity-focused online job board, connecting LGBTQ+ and other diversity-conscious job seekers with vetted LGBT-friendly and D&I-promoting employers. Founded in 2016 and headquartered in Tokyo, the platform spans all 47 Japanese prefectures plus international listings, hosting job opportunities from over 500 companies across virtually every major industry vertical including IT, manufacturing, finance, retail, consulting, healthcare, and media. The core technology centers on a proprietary D&I Score framework (with a 25-point maximum per category across LGBTQ+, gender gap, disability, multicultural coexistence, and childcare/eldercare dimensions) and approximately 100 diversity tags that allow job seekers to express identity and workplace preferences beyond what a traditional resume conveys. Job seekers register and apply for free, while the company monetizes through employer-side job posting fees, diversity recruitment consulting, and D&I training services delivered through a separate B2B portal and the D&I研修センター training center. The marketplace is supported by an ecosystem of adjacent products: JobRainbow Magazine (editorial content and career guides), a sexuality diagnostic tool, a career diagnostic tool, D&I etiquette seminars, and active social media channels on X, Instagram, Facebook, and YouTube. Kento Hoshi serves as co-founder, chairman, and CEO, with co-founder Mariko Hoshi. The company has raised approximately $451,034 in a single disclosed seed round from Genesia Ventures in 2018, operates with an 11-50 employee headcount, and remains privately held with no subsequent funding rounds publicly disclosed.
JobRainbow firmographics
Firmographics- Name
- JobRainbow
- Legal name
- JobRainbow Co., Ltd.
- Website
- https://jobrainbow.jp
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JobRainbow Co., Ltd. operates Japan's first diversity-focused job board, connecting LGBTQ+ and diversity-conscious job seekers with over 500 vetted LGBT-friendly employers across all 47 prefectures via a D&I scoring system and ~100 diversity tags, monetizing employer job postings and D&I training services.
- Ownership category
- akta.pro rank
JobRainbow industry classification
Industry- Product category
- Diversity Job Board
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)
- akta.pro secondary industries
- Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM)
Keywords
Where JobRainbow is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
JobRainbow business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Job posting fees for companies: Companies pay to post job listings on the JobRainbow platform. The platform aggregates LGBT-friendly job opportunities from various sources and also features direct job postings from companies that have been vetted for diversity practices.
- Employer services and recruitment support: Companies seeking to recruit from the LGBT community can access employer-focused services on the corporate site (corp.jobrainbow.jp), including diversity recruitment consulting and D&I training services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership for job seekers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
JobRainbow product offering
Product offeringCore offering
JobRainbow operates Japan's first diversity-focused online job board platform connecting LGBTQ+ and diversity-conscious job seekers with LGBT-friendly and D&I-committed companies. The platform enables job seekers to register for free and search/apply for jobs filtered by approximately 100 proprietary diversity tags, while companies pay to post jobs and access employer services including diversity recruitment consulting and D&I training.
Product overview
JobRainbow operates as a unified platform with multiple complementary services centered on LGBTQ+ and diversity employment. The core product is the JobRainbow job search platform, which connects LGBT-friendly companies with job seekers through a unique diversity scoring system and approximately 100 diversity tags. This core platform is supported by related services including JobRainbow Magazine (editorial content and career guidance), the D&I Training Center (professional development seminars), a sexuality diagnostic tool, and a career assessment tool. The ecosystem enables job seekers to find inclusive employers, prepare for job applications, and develop their careers while helping companies improve their diversity recruitment practices.
Differentiator
Problem solved
Functional benefit
Brands
- JobRainbow Magazine: Content platform providing career advice, company interviews, and LGBTQ+ job hunting guides
- D&I研修センター
Products and services
- JobRainbow Job Search Platform (JobRainbow / ジョブレインボー) Online self-serve job search platform that connects LGBT and diversity-conscious job seekers in Japan with vetted LGBT-friendly and D&I-promoting companies, using approximately 100 proprietary diversity tags and a multi-dimensional D&I Score system covering LGBTQ+, gender gap, disability, multicultural coexistence, and childcare/caregiving dimensions. Job seekers register and use the platform for free; companies pay to post jobs and access employer services.
- D&I Training Center (D&I研修センター) Diversity and Inclusion training and seminar program offered to companies and individual professionals covering inclusive communication across gender, disability, LGBTQ+, multicultural coexistence, and childcare/caregiving. Delivered as online seminars and certification programs aimed at HR, PR, marketing, sales, and customer-service roles.
- Sexuality Diagnostic Tool (セクシャリティ診断) Online diagnostic tool that helps users discover and understand their sexual orientation and identity, provided to job seekers as a self-discovery resource within the JobRainbow platform.
- Monster Career Diagnostic (モンスターキャリア診断) Online career diagnostic assessment that helps users identify career paths suited to their personality and skills, provided to job seekers on the JobRainbow platform as a career-planning resource.
Quantifiable outcome
- 500+ LGBT-friendly companies available on the platform
- +1 more outcomes
Companies that use JobRainbow
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
JobRainbow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
JobRainbow partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
JobRainbow competitors and assessment
Company assessmentDirect peers
- Pride Global (LGBT job board): Recruitment and job-board provider focused on LGBTQ+ talent; a direct functional peer in placing diversity-candidate matching at the centre of its value proposition.
- myGwork: Global LGBTQ+ inclusion-focused job board and community platform for professionals, the most direct functional peer to JobRainbow in serving LGBT job seekers and inclusive employers worldwide.
- OutBüro: US-based LGBTQ+ job board and resource hub; competes in the same product category as JobRainbow (diversity-focused job listings plus career content) though in a different geography.
Broad incumbents
- Indeed: Global generalist job board owned by Recruit; the dominant scale player in Japan's online recruitment market and a potential long-tail threat if it deepens diversity filtering or partnerships with D&I certification bodies.
- Recruit Holdings: Japan's largest recruitment and HR services group, operating Indeed, Rikunabi, Doda, and Airレジ. Its scale, employer relationships, and product breadth make it the structural benchmark JobRainbow must position against in the Japan market.
- en Japan: Major Japanese job board operator (en, hakenmichelin) that serves broad mid-career and graduate segments and is increasingly publishing diversity and inclusion employer content, partially overlapping with JobRainbow's employer value proposition.
- Mynavi: One of Japan's largest graduate and mid-career job platforms, competing for the same employer recruitment budgets and candidate attention that JobRainbow addresses, and a natural comparison point for employer-side product features.
Emerging players
- Wantedly: Japanese startup- and mission-focused job platform emphasising company stories and culture fit, which overlaps with JobRainbow's narrative-driven diversity positioning among younger, values-oriented candidates.
Others
- Stonewall (UK): UK-based LGBTQ+ rights and workplace inclusion organisation that runs employer diversity programmes and benchmarking (e.g., Diversity Champions), thematically comparable to JobRainbow's D&I Score and corporate consulting offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
JobRainbow social profiles
Digital presenceJobRainbow financial estimates
Financial estimateRevenue estimate
Valuation estimate
JobRainbow leadership team
Management profileNumber of profiles
Profiles2 records
JobRainbow funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JobRainbow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JobRainbow
What does JobRainbow do?
JobRainbow operates Japan's first diversity-focused online job board platform connecting LGBTQ+ and diversity-conscious job seekers with LGBT-friendly and D&I-committed companies. The platform enables job seekers to register for free and search/apply for jobs filtered by approximately 100 proprietary diversity tags, while companies pay to post jobs and access employer services including diversity recruitment consulting and D&I training.
Is JobRainbow a public or private company?
JobRainbow is a private company. It is classified as venture growth investor backed and is currently operating.
When was JobRainbow founded?
JobRainbow was founded in 2016. It employs 11 to 50 people.
Where is JobRainbow based?
JobRainbow is headquartered in Tokyo, Japan, in the Asia region.
How does JobRainbow make money?
Two revenue lines are on record. Job posting fees for companies are the primary driver. The others are employer services and recruitment support.
Who are JobRainbow's main competitors?
Direct peers on record are Pride Global (LGBT job board), myGwork and OutBüro. Broad incumbents are Indeed, Recruit Holdings, en Japan and Mynavi. Wantedly is listed as an emerging player. Stonewall (UK) is listed as an others.
Does JobRainbow have an API?
No public API is recorded for JobRainbow.
What industry is JobRainbow in?
JobRainbow's product category is Diversity Job Board. Its primary akta.pro industry code is EDAFAMAL, Internship/Apprenticeship Matching & Work-Based Learning Platforms, with a secondary code of EDAAAKAO, Career Coaching, Mentoring & Placement Support Services. Its NAICS code is 561311 and its SIC code is 7361.