Rent.com

What Rent.com does

Rent.com (legally Rent Group Inc.) is a Santa Monica-based online rental marketplace founded in 2000 and currently operating as a wholly-owned subsidiary of Zillow Group Inc. The platform enables individual renters to search for apartments, houses, condos, and townhomes across the United States through its website (rent.com) and native iOS and Android applications. Core features include location-based property search, saved favorites, tour scheduling, and direct contact with property managers, supplemented by a content ecosystem comprising the Rent Blog, Rent Moving Center, and Rent Calculator. The company's legal entity is privately held with no public ticker, employs 51-100 people, and operates under the commercial brand "Rent."

The business is a two-sided rental marketplace whose supply and demand dynamics have been substantially restructured under Zillow ownership. As of June 15, 2025, Zillow became the sole provider of multifamily listings (25+ unit buildings) on the Rent Network, meaning all direct multifamily listing revenue on Rent.com was migrated to Zillow's direct advertising contracts. Simultaneously, the company discontinued its Digital Marketing Solutions suite (RentSearch, RentSocial, RentTarget, RentRep, RentEngage, and Property Sites). The remaining business is focused on consumer-facing rental search, with single-family and small-property landlords able to list inventory for free through the integrated Redfin Rental Tools, which connects to TurboTenant for tenant screening and rental applications.

Revenue is generated primarily through listing advertising paid by property managers and landlords, though the post-June 2025 model concentrates that revenue inside Zillow Group rather than at the Rent.com entity level. The platform does not publicly disclose pricing for listing services and has no disclosed API, SDK, or AI/ML capabilities. Distribution occurs through the website, mobile app stores, and cross-platform syndication across the Zillow Rentals Network including Zillow, ApartmentGuide, Redfin.com, Trulia, HotPads, and Realtor.com. Strategic context is dominated by intra-group consolidation rather than independent expansion, positioning Rent.com as a consumer-facing top-of-funnel surface within the broader Zillow rental vertical.

Name

Rent.com

Legal name

Rent Group Inc.

Website

https://www.rent.com/

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Rent.com is a US-based online rental marketplace that enables individual renters to search apartments, houses, condos, and townhomes via website and mobile apps. It is a wholly-owned subsidiary of Zillow Group, integrated into the Zillow Rentals Network following a June 2025 restructuring.

Ownership category

akta.pro rank

Product category

Online Rental Marketplace

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Vacation & Short-Term Rental Management (BPAJAFAI)

akta.pro secondary industry

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

Keywords

• Rental property listings
• Apartment search platform
• Online rental marketplace
• Rental listing advertising
• Property search website

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Listing Advertising: Property managers and landlords pay to list rental properties on the platform. As of June 2025, multifamily listings (25+ units) are now handled through Zillow's direct advertising contracts.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Rent.com is an online rental marketplace that lets individual renters in the United States search for apartments, houses, condos, and townhomes, save properties, and contact property managers or landlords. Property managers and landlords pay to list available rental properties on the site, and the inventory is distributed across the Zillow Rentals Network that includes Apartment Guide, HotPads, and Trulia. Free renter resources such as the Rent Blog, Rent Calculator, and Rent Moving Center support the search experience.

Product overview

Rent.com operates as a consumer-facing online rental marketplace and is now integrated into the Zillow Rentals Network following a June 2025 restructuring. The core platform consists of the Rent.com website and its companion mobile app (iOS/Android), which together enable renters to search, save, and tour apartments and houses. The platform also includes content-driven supporting modules: the Rent Blog for renter education and moving advice, the Rent Moving Center for relocation logistics, and a Rent Calculator for budget planning. Property listing capabilities differ by property size: multifamily buildings (25+ units) are now managed exclusively through Zillow's direct advertising contracts, while single-family and smaller properties can be listed for free via Redfin Rental Tools, which integrates with TurboTenant for applications. The historical Digital Marketing Solutions suite (RentSearch, RentSocial, RentTarget, RentRep, RentEngage) was fully discontinued on June 15, 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Rent.com Online Rental Marketplace Web-based online rental marketplace for U.S. individual renters to search, filter, save, and inquire about apartments, houses, condos, and townhomes; property managers and landlords pay to list inventory.
• Rent.com Mobile App (iOS) Native iOS mobile application for the Rent.com marketplace, enabling U.S. renters to search and save rental properties on iPhone and iPad.
• Rent.com Mobile App (Android) Native Android mobile application for the Rent.com marketplace, enabling U.S. renters to search and save rental properties on Android phones and tablets.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• ZillowcoreChannel Partner/ Reseller/ Distributor · 15 June 2025As of June 15th 2025, Zillow became the sole provider of multifamily listings (25+ unit buildings) on the Rent Network, including Rent.com, ApartmentGuide.com, and Redfin.com. All existing Rent. Network listings were cancelled at that time. Property listings now require a direct advertising contract with Zillow.
• RedfincoreChannel Partner/ Reseller/ DistributorRent.com is operated by Rent Group Inc. and properties listed through Redfin automatically appear on Rent.com. Single-family and small property listings are managed through Redfin Rental Tools, which allows posting rental listings and collecting leads and applications (via TurboTenant) for free.
• ApartmentGuidecoreChannel Partner/ Reseller/ DistributorApartmentGuide is part of the Zillow Rentals Network. Multifamily listings on Rent.com, ApartmentGuide.com, and Redfin.com are now managed through Zillow's direct advertising contracts as of June 2025.

Scale indicators1 record

Recent moves7 records

Expansion highlights3 records

Direct peers

• Trulia: Sister Zillow Group property offering rental listings alongside home sales. Directly comparable as a US rental marketplace, with overlapping inventory and target audience.
• Zillow: The dominant US online real estate platform and parent company of Rent.com. Operates a massive rental search portal that directly competes with Rent.com within the same Zillow ecosystem, including the now-transferred multifamily listing business.
• HotPads: Zillow-owned rental marketplace focused on map-based apartment and house search. Directly comparable to Rent.com as a sister platform in the Zillow Rentals Network with overlapping rental inventory and renter audience.
• Apartments.com: Operated by CoStar Group, Apartments.com is the largest dedicated US apartment rental marketplace with search, listing, and application functionality directly comparable to Rent.com's core offering.
• Redfin: Zillow-owned real estate platform with rental listings that integrates with Rent.com via Redfin Rental Tools. Directly comparable as a sister platform serving both renters and landlords with overlapping inventory.
• Realtor.com: Major US real estate portal operated by Move, Inc. (CoStar Group) with rental search functionality. Directly comparable to Rent.com as a destination for renters searching apartments and houses online.
• Apartment List: Large US rental marketplace connecting renters with apartments through search and concierge-style services. Directly comparable to Rent.com in target audience, business model, and core search functionality.
• Zumper: One of the largest US rental marketplaces for apartments and houses, offering search, listings, and online applications. Directly comparable to Rent.com across product, customer base, and revenue model.

Emerging players

• PadMapper: Map-based rental search platform aggregating listings from multiple sources. Smaller and more niche than Rent.com, but with overlapping functionality and target audience in the online apartment search category.
• Rentable: Smaller US rental marketplace focused on apartments and houses. Comparable to Rent.com in core product (search, listings, applications) but with narrower scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rentdotcom
• Facebookfacebook.com/info
• LinkedInlinkedin.com/company/rentsolutions
• Instagraminstagram.com/rent.social
• TikToktiktok.com/@rent.tok

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rent.com