Landor

What Landor does

Landor is a world-leading brand consultancy founded in 1941 and headquartered in London, United Kingdom, operating as a wholly-owned subsidiary of WPP plc since 1990. The firm delivers three core service lines: Consulting (insight- and analytics-driven brand strategy), Design (visual, verbal, sonic, and motion design systems), and Experience (brand-led customer and employee experiences across physical, digital, and behavioural dimensions). Notable proprietary work includes custom typeface development (TUMB TUMB for Milan Symphony Orchestra, Sfoglia Grotesk for Imperia), dynamic motion logo systems, and unified brand architectures for multi-brand consolidations.

Landor serves large enterprise clients globally through approximately 1,300 professionals across 30 office locations spanning EMEA, North America, and Asia Pacific. The company monetizes through quote-based, project-based professional services engagements with multi-year contracts, targeting multinational corporations, established brands, cultural institutions, and government-linked entities. High-profile engagements include Saudia Airlines, Nike Kids, BANCOMAT, Lobos 1707, Sanlorenzo, Imperia, LeShuttle, and The Advertising Club India.

The Landor Group umbrella also includes specialized sub-brands: Amp (sound branding), BDG (Brand Design Group), MVM (creative agency), and CBA (Creative Business Arts), enabling capability extension across sonic, behavioral, and experience design. Landor's distribution leverages WPP's global client network for referrals and cross-sell, while go-to-market operates as enterprise field sales with direct senior engagement. The firm has accumulated sustained industry recognition through Cannes Lions, D&AD, EPICA, and The One Show awards across 2023-2026.

Name

Landor

Legal name

Landor

Website

https://landor.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Brand Consulting and Strategy Services: Professional consulting engagements informed by data and analytics to connect business strategy with brand transformation.
2. Brand Design Services: Visual, verbal, sonic, and motion design services bringing brand identities to life across physical, digital and experiential touchpoints.
3. Experience Design: Creation of brand-led customer and employee experiences encompassing physical, digital and behavioural dimensions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Landor is a global brand consulting firm that partners with organizations to create, reposition, and express their brands. It delivers three integrated practice areas — Consulting (strategy, research, and brand architecture), Design (identity, motion, packaging, and graphics), and Experience (digital, retail, and environmental design) — together with specialist studios for sonic branding, architecture, and verbal identity, serving multinational clients from offices in roughly 30 markets.

Product overview

Landor is a world-leading brand consultancy offering professional services organized around three core offerings: Consulting (insight-driven brand strategy), Design (visual, verbal, sonic, and motion design), and Experience (brand-led customer and employee experiences across physical, digital, and behavioural dimensions). The company operates as a unified firm while maintaining specialized sub-brands including CBA (Creative Business Arts), BDG (Brand Design Group), Amp (sound branding), and MVM. Landor's portfolio consists of brand transformation projects for diverse clients including Saudia Airlines, Milan Symphony Orchestra, Lobos 1707, BANCOMAT, Imperia, and Sanlorenzo, alongside organizational branding initiatives such as The Advertising Club of India refresh. Founded in 1941, the firm employs approximately 1,300 people across 30 global locations and is a proud part of WPP, the Creative Transformation Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Landor Consulting Strategy, research, and brand architecture practice covering market and audience research, brand positioning, portfolio and architecture strategy, and naming guidance for organizations building or reshaping brands.
• Landor Design Identity, graphic, motion, and packaging design practice that translates brand strategy into visual expression systems, including logos, guidelines, type, motion identity, and packaging.
• Landor Experience Digital, retail, and environmental design practice that brings brands to life across customer and employee touchpoints, including digital experiences, retail and hospitality design, and branded environments.
• Amp (Sonic Branding & Music) Specialist Landor studio for sonic identity, audio logos, brand music, and sound design, offered to clients needing an audio dimension to their brand expression.
• BDG (architecture and interior design) Specialist Landor studio for branded architecture, interior design, and spatial experience, integrating physical environments with brand strategy and identity.
• MVM (verbal identity) Specialist Landor studio for verbal identity, naming, copy systems, and brand voice, supporting clients needing distinctive names and language alongside visual identity.

Quantifiable outcome

• 56.9% increase in subscription sales for Milan Symphony Orchestra
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SanlorenzocoreStrategic or Co-development Partner · 1 April 2026Landor partnered with Italian yacht builder Sanlorenzo to develop 'Tomorrow's Timeless' brand identity, shifting from product-led to brand-led storytelling. The new brand strategy positions Sanlorenzo at the intersection of architecture, design, and contemporary culture while maintaining focus on rarity and made-to-measure craftsmanship.
• The Advertising Club IndiacoreStrategic or Co-development Partner · 1 March 2026Landor partnered with India's The Advertising Club to create a refreshed brand identity marking 71 years of the organization. The new identity positions TAC as 'The Beacon' for India's marketing and advertising ecosystem with a flexible, future-ready design system balancing legacy with contemporary confidence.
• Orchestra Sinfonica di Milano (Milan Symphony Orchestra)coreStrategic or Co-development PartnerLandor created a comprehensive brand transformation for the Milan Symphony Orchestra, developing a new identity system centered on 'Growing Uptempo' concept. This included the bespoke TUMB TUMB typeface inspired by Futura and Milan cathedral architecture.
• Lobos 1707coreStrategic or Co-development PartnerLandor developed a future-ready brand strategy and visual identity for premium tequila and mezcal brand Lobos 1707, backed by LeBron James and Arnold Schwarzenegger. The brand transformation emphasized the defiant wolf ethos and unique sherry barrel finishing.
• Saudia AirlinescoreStrategic or Co-development PartnerLandor executed a comprehensive brand transformation for Saudia Airlines built around 'Welcome to Our Future' promise, including development of the innovative 'Coolest Ihram' cooling garment for Hajj pilgrims that achieved 20% uplift in brand sentiment.
• OrdocoreStrategic or Co-development PartnerLandor partnered with Ordo to create {access}ories, a new standard for accessible design using oral-care products. The partnership combined design innovation with Ordo's direct-to-consumer model and Batch.Works' circular manufacturing technology.
• BANCOMATcoreStrategic or Co-development PartnerLandor led the brand consolidation of BANCOMAT, PagoBANCOMAT and BANCOMATPay under a unified single brand architecture. The new identity features a 'B' seagull symbol and hyper-vision visual system designed for digital transformation.
• ImperiacoreStrategic or Co-development PartnerLandor partnered with Italian pasta-making company Imperia (since 1932) to create a brand renaissance blending Italian culinary tradition with modern design. The transformation included custom Sfoglia Grotesk typeface and pasta-inspired visual system.
• AmpminorOthersAmp is a sister company within Landor Group, part of the WPP family of brand and design companies.
• BDGminorOthersBDG is a sister company within Landor Group, part of the WPP family of brand and design companies.
• MVMminorOthersMVM is a sister company within Landor Group, part of the WPP family of brand and design companies.
• WPPcoreOthersLandor is a proud part of WPP, the Creative Transformation Company. This parent company relationship provides global scale, resources, and cross-referral opportunities across WPP's extensive client network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interbrand: Interbrand is one of the world's largest brand consultancies offering strategy, design, and brand valuation services to global enterprises. It is the most direct peer to Landor in terms of service model, client base (Fortune 500 rebrands), and global delivery footprint, and is now part of Omnicom.
• Siegel+Gale: Siegel+Gale is a global brand strategy and experience design firm focused on simplicity-driven branding for enterprise and government clients (e.g., AT&T, NHS, 3M). Comparable to Landor in scope and client tier.
• FutureBrand: FutureBrand is a global brand consultancy under IPG offering strategy, design, and experience services to multinational clients. It competes directly with Landor for enterprise rebranding and brand transformation mandates.
• Wolff Olins: Wolff Olins is a global brand consultancy delivering brand strategy, identity, and experience design for major enterprises (e.g., TikTok, NYC, Uber). Acquired by Accenture Song, it competes head-to-head with Landor for large transformation mandates.
• Pentagram: Pentagram is the world's largest independent design consultancy, offering brand identity, strategy, and design across its partner-led offices. While more design-centric than Landor's full-service strategy-plus-experience stack, it competes directly for high-profile brand identity mandates.
• Lippincott: Lippincott is a premier brand strategy and design firm known for high-profile identity work (e.g., Starbucks, Walmart, Delta). It is comparable to Landor as a pure-play, senior-led brand consultancy serving marquee enterprise clients.

Emerging players

• MetaDesign: MetaDesign is an international brand design consultancy with offices in Europe, the US, and China. It overlaps with Landor on enterprise brand identity and strategy work, though typically smaller in scale per engagement.
• IDEO: IDEO is a global design and innovation consultancy with overlapping capabilities in experience design and brand strategy. While known more for product and service design, it increasingly competes with Landor in experience-led brand transformation engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LandorGlobal
• Facebookfacebook.com/LandorGlobal
• LinkedInlinkedin.com/company/landorglobal
• Instagraminstagram.com/landorofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landor