WeFi
WeFi is a blockchain financial infrastructure provider enabling fintechs, banks, payment providers, and remittance operators to launch compliant Deobanks via its proprietary WeChain blockchain, MPC custody, AI behavioral credit scoring, and a Visa-integrated WeFi Card.
- Company typePrivate
- Founded2023
- HeadquartersMontréal, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What WeFi does
WeFi is a blockchain financial infrastructure company building the 'Deobank' model — an integrated stack combining blockchain architecture with regulated financial services. Its core technology is WeChain, a proprietary blockchain purpose-built for financial services with native compliance, fast settlement, and fiat integration. The platform layers banking-as-a-service infrastructure (the Deobank Model) on top of WeChain, complemented by a $WFI utility token with a 1 billion maximum supply, an Energy loyalty system, Cloud-Based Mining (CBM) for token distribution, AI behavioral credit scoring feeding a Decentralized Credit System, MPC-based distributed custody via Fireblocks, and an embedded exchange engine. WeFi's product portfolio — including the WeFi Card (virtual, plastic, metal tiers), Onchain Banking Accounts, NFC non-custodial wallets, and payments infrastructure spanning POS, ATM, mPOS, and online gateway — is aimed at two parallel go-to-market motions: (1) a B2B/API-first infrastructure layer sold to fintechs, banks, payment providers, and remittance operators who license it to launch Deobanks, and (2) a direct-to-consumer app for end users accessing banking, card, mining, and exchange products.
The company earns revenue through five identifiable streams: one-time CBM unit license sales (priced $250–$100,000 across five tiers), monthly subscription fees for Universal Access tiers (Basic Access and wealth-building tiers with activation fees), transaction and swap fees on card payments and conversions, infrastructure/platform fees charged to licensed Deobank partners, and spreads on automated crypto-to-fiat conversions. Distribution is anchored by an April 2026 strategic collaboration with Visa enabling stablecoin spending at 140M+ merchants across Europe, Asia, and Latin America. The legal structure separates the technology company (AppAtlas Technologies LLC, St. Vincent; trademark holder) from the operating entity (3-102-939581 S.R.L., Costa Rica) and the fiat services MSB (Wefi Payments Limited, FINTRAC-authorized in Canada), a compartmentalization designed to ring-fence regulated activities while WeFi operates as a technology provider across 153 supported jurisdictions.
WeFi firmographics
Firmographics- Name
- WeFi
- Legal name
- AppAtlas Technologies LLC
- Website
- https://wefi.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WeFi is a blockchain financial infrastructure provider enabling fintechs, banks, payment providers, and remittance operators to launch compliant Deobanks via its proprietary WeChain blockchain, MPC custody, AI behavioral credit scoring, and a Visa-integrated WeFi Card.
- Ownership category
- akta.pro rank
WeFi industry classification
Industry- Product category
- Blockchain Financial Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Credit Card Issuing (522210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails) (FSAPAIAJ)
- akta.pro secondary industries
- Payments, Remittances & Merchant Acceptance (checkout, invoicing, payroll) (FSAPAEAE), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Settlement, Clearing & Reconciliation for Tokenized Assets (DvP, PvP, netting, post-trade) (FSAPAIAI), Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH), Interoperability & Integration Middleware (ERP/core banking connectors, messaging, APIs, cross-chain to permissioned) (FSAPAIAL)
Keywords
Where WeFi is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
WeFi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cloud-Based Mining (CBM) Unit Sales: WeFi sells CBM Units to participants who want to mine $WFI tokens. Each unit provides access to second-by-second $WFI emission over a multi-year cycle. Revenue is product-driven rather than from token sales.
- Subscription Tiers (Universal Access): Monthly subscription fees for tiered access to financial services including onchain banking accounts, payment cards, mining nodes, and lifestyle benefits. Portion of fees automatically pays for additional mining nodes (subscription compounding).
- Transaction & Swap Fees: Transaction fees on card payments, swaps, and transfers. Fees are redistributed to users as rewards, with Energy used to reduce or eliminate fees. Platform may earn net fee revenue.
- Onchain Banking / Deobank Infrastructure Fees: Licensed institutions (Deobanks) integrate WeFi infrastructure to launch financial products. Revenue comes from platform/ infrastructure fees charged to Deobank partners.
- Exchange / Fiat Conversion Spread: The WeFi Exchange enables crypto-to-fiat, fiat-to-crypto, and crypto-to-crypto conversions. Revenue may be generated through spreads on automated conversions and smart order routing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Access tier for banking inclusion without mining power |
| Subscription | Monthly | Tiers for generational wealth building with mining nodes and physical cards |
| Unit Pricing | Pay-as-you-go | CBM Unit purchases for Cloud-Based Mining access |
| Usage-based | Pay-as-you-go | Energy farming to offset platform fees |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
WeFi product offering
Product offeringCore offering
WeFi builds blockchain financial infrastructure (WeChain) that enables fintechs, banks, payment providers, and remittance operators to launch compliant Deobanks with built-in custody, payment rails, and stablecoin settlement. Its modular stack spans onchain banking accounts (Local/Global), the WeFi Card (virtual, plastic, and metal with spending-as-mining rewards), Cloud-Based Mining for $WFI distribution, AI-powered credit scoring, distributed MPC custody, and a programmable Energy loyalty system, all unified through a Visa-enabled payment rail covering 140M+ merchants.
Product overview
WeFi is a blockchain financial infrastructure platform providing a modular, integrated financial stack for the Deobank era. The platform is built on three technology pillars: WeChain (proprietary blockchain), the Deobank Model (banking-as-a-service infrastructure), and $WFI token with Energy (programmable incentives). The product portfolio centers on enabling institutions to launch Deobanks through: Onchain Banking Accounts (unified fiat-crypto balances in Local/Global variants), the WeFi Card (spending-as-mining with virtual, plastic, and metal tiers), the WeFi Exchange (zero-friction asset conversion), Cloud-Based Mining (algorithmic $WFI distribution), Decentralized Credit System (AI-powered behavioral lending), and Distributed Custody (MPC/NFC wallet architecture). Supporting infrastructure includes Payments Infrastructure (POS, ATM, mPOS, online gateway), Rewards Account, Credit Account, and Universal Access Tiers subscription model. Energy serves as the ecosystem's loyalty and fee-reduction mechanism.
Differentiator
Problem solved
Functional benefit
Brands
- Deobank: A Decentralized Onchain Banking Platform; a financial institution operating at the intersection of TradFi and DeFi, using blockchain as its core accounting layer. Deobank is a trademark (pending) belonging to WeFi.
- WeChain
- $WFI Token
- WeFi Card
- Cloud-Based Mining (CBM)
- Energy
Products and services
- WeChain WeChain is WeFi's proprietary, high-performance financial blockchain serving as the primary payment and settlement rail for the ecosystem. It features fast settlement, native compliance, and fiat integration, and is licensed/used by Deobank partners to power their onchain banking products.
- Deobank Model The Deobank Model is WeFi's banking-as-a-service platform: onchain infrastructure for compliant banking with built-in custody and payment rails. It enables licensed fintechs, banks, payment providers, and remittance operators to launch regulated Deobank-branded financial products by integrating WeFi's infrastructure and regulatory coverage across 153 jurisdictions.
- $WFI Token $WFI is the native utility token of the WeFi ecosystem with a maximum total supply of 1 billion. It is distributed through the Cloud-Based Mining fair distribution model and powers Energy generation, yield supercharging, onchain collateral, CBM unit acquisition, and transaction fees. 100% of token emission belongs to the community.
- WeFi Card The WeFi Card is a physical, plastic, and metal payment card linked to WeFi's Onchain Banking Account. It enables users to spend crypto or stablecoins directly from self-custody wallets, with every transaction increasing $WFI Mining Power (Spending-as-Mining). The card carries zero FX fees and is accepted at 140M+ merchants globally via Visa.
- Cloud-Based Mining (CBM) Cloud-Based Mining (CBM) is WeFi's resource-efficient algorithmic distribution model for the $WFI token, inspired by Bitcoin. Users purchase CBM Units across Pool Coefficient tiers (Tier 1: $250–$999 through Tier 5: $50,000–$100,000), and each unit generates $WFI emission per second over a multi-year cycle. Higher single activations carry programmatic mining power advantages.
- Payments Infrastructure WeFi's Payments Infrastructure is a software layer for real-world payment integration, including POS software, ATM middleware, vending machine integration, mobile POS (mPOS), and an online gateway. It enables merchants to accept crypto payments with zero processing fees on physical POS/mPOS and settlement in under 24 hours (compared to 5–7 days traditional), provided through Deobanks and regional partners.
- Non-Custodial NFC Wallet The Non-Custodial NFC Wallet is a cold-storage hardware wallet for generational wealth preservation. Private keys are stored on a hardware card, and any movement of funds requires a physical tap to authorize the transaction, providing maximum self-custody security.
Quantifiable outcome
- Settlement speed reduced from 5-7 business days to less than 24 hours
- +3 more outcomes
Companies that use WeFi
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
WeFi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature9 records
WeFi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- VisacoreVisa partnered with WeFi to enable users to spend stablecoins directly from self-custody wallets on Visa's global payment network without routing through centralized exchanges or bank accounts. The integration directly connects DeFi liquidity with traditional card payments, with near-instant stablecoin-to-fiat conversion. Rollout begins in select markets across Europe, Asia, and Latin America, initially focusing on regulated stablecoins compliant with frameworks like Europe's MiCA. This is a flagship partnership for mainstream stablecoin adoption.
- Fireblocks Ltd.coreFireblocks provides institutional-grade digital asset custody infrastructure via Multi-Party Computation (MPC) technology for WeFi's distributed custody wallet system. Fireblocks' MPC infrastructure secures transaction execution for the platform's operational layer. This is a critical security and infrastructure partnership.
- Deobank Network (Licensed Institutions)coreA network of licensed fintechs, banks, payment providers, and remittance operators that integrate WeFi infrastructure to launch Deobank-branded financial products. Deobanks leverage their regulatory licenses to provide banking rails, KYC/AML, fiat custody, and payment services while WeFi provides the on-chain infrastructure layer.
- Licensed Liquidity ProviderscoreLicensed liquidity providers facilitate the minting and burning of stablecoins (USDC, EURC) in response to fiat movements. They are responsible for the mint/burn logic that synchronizes on-chain assets with fiat deposits and withdrawals. Operate under appropriate licenses (EMI, banking, MSB) depending on jurisdiction.
- MICA-compliant EMT Issuers (e.g., EURC)strategicElectronic Money Token issuers compliant with EU's Markets in Crypto-Assets (MiCA) regulation. EURC issuers provide the stablecoin reserves that back WeFi's synthetic local currencies under the reverse collateralization model.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
WeFi competitors and assessment
Company assessmentDirect peers
- Circle: Circle is the most directly comparable competitor: a USDC issuer that is aggressively expanding into payments infrastructure and merchant acceptance via stablecoins. WeFi's reverse-collateralization model and Visa partnership both directly compete with Circle's payments strategy and Circle's own card/Visa integrations.
- Stripe (Bridge): Stripe acquired Bridge for ~$1.1B to build stablecoin payment rails for merchants and fintechs, a near-perfect functional overlap with WeFi's payments infrastructure. Both target fintechs and payment providers via APIs, with a focus on near-instant cross-border settlement and stablecoin-based card acceptance.
- Ripple: Ripple (with RLUSD stablecoin and Ripple Payments / On-Demand Liquidity) competes head-to-head with WeFi in cross-border remittances and bank-grade settlement. Both sell infrastructure to banks, payment providers, and remittance operators looking to replace SWIFT/legacy FX corridors.
- Paxos: Paxos issues regulated stablecoins (USDP, PYUSD for PayPal) and provides tokenization and settlement infrastructure for enterprises. It is a direct comparable to WeFi's tokenized-money rails, settlement layer, and B2B regulated stablecoin distribution model.
- BVNK: BVNK is a stablecoin-native payments infrastructure provider for merchants, PSPs, and banks, focused on enterprise-grade cross-border payouts. It overlaps with WeFi's Deobank partner proposition and payments-infrastructure positioning for fintechs and remittance operators.
- Alchemy Pay: Alchemy Pay provides crypto on/off-ramps and merchant acceptance via POS, online, and mobile channels, including Visa/Mastercard integrations. It is comparable to WeFi's Payments Infrastructure module and WeFi Card in delivering crypto-to-fiat spend at scale.
- Triple-A: Triple-A is a crypto payments gateway licensed by MAS and others, enabling merchants to accept digital currencies with instant settlement. It is comparable to WeFi's POS, ATM, and online payment gateway offerings for crypto acceptance.
Broad incumbents
- Fireblocks: Fireblocks is a broader institutional digital-asset custody, settlement, and tokenization platform — and a current WeFi technology partner for MPC custody. Comparable as a broader incumbent providing institutional-grade digital-asset infrastructure that could itself build competing payments and DeFi rails.
- PayPal (PYUSD): PayPal launched its own USD stablecoin (PYUSD, issued via Paxos) and is integrating stablecoin payments into its existing merchant and Venmo networks. As a broad incumbent in payments, it competes with WeFi's stablecoin card and merchant acceptance proposition at massive scale.
- Coinbase: Coinbase operates the largest US-regulated crypto exchange and has been expanding into payments, card programs, and developer infrastructure. As a broad incumbent, it competes with WeFi's exchange, custody, card, and B2B infrastructure offerings from a much larger base.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
WeFi social profiles
Digital presenceWeFi compliance and trust
Trust signalCompliance1 record
WeFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeFi leadership team
Management profileNumber of profiles
Profiles9 records
WeFi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeFi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeFi
What does WeFi do?
WeFi builds blockchain financial infrastructure (WeChain) that enables fintechs, banks, payment providers, and remittance operators to launch compliant Deobanks with built-in custody, payment rails, and stablecoin settlement. Its modular stack spans onchain banking accounts (Local/Global), the WeFi Card (virtual, plastic, and metal with spending-as-mining rewards), Cloud-Based Mining for $WFI distribution, AI-powered credit scoring, distributed MPC custody, and a programmable Energy loyalty system, all unified through a Visa-enabled payment rail covering 140M+ merchants.
Is WeFi a public or private company?
WeFi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WeFi founded?
WeFi was founded in 2023. It employs 101 to 250 people.
Where is WeFi based?
WeFi is headquartered in Montréal, Canada, in the North America region.
How does WeFi make money?
Five revenue lines are on record. Cloud-Based Mining (CBM) Unit Sales are the primary driver. The others are subscription Tiers (Universal Access), transaction & Swap Fees, onchain Banking / Deobank Infrastructure Fees and exchange / Fiat Conversion Spread.
Who are WeFi's main competitors?
Direct peers on record are Circle, Stripe (Bridge), Ripple, Paxos, BVNK, Alchemy Pay and Triple-A. Broad incumbents are Fireblocks, PayPal (PYUSD) and Coinbase.
Does WeFi have an API?
No public API is recorded for WeFi.
What industry is WeFi in?
WeFi's product category is Blockchain Financial Infrastructure. Its primary akta.pro industry code is FSAPAIAJ, Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails), with a secondary code of FSAPAEAE, Payments, Remittances & Merchant Acceptance (checkout, invoicing, payroll). Its NAICS code is 52232 and its SIC code is 6200.