Fully Accountable
Fully Accountable is a US-based outsourced accounting and fractional CFO firm serving 600+ eCommerce, SaaS, and digital agency businesses typically generating $2M–$50M in revenue, operating on a recurring monthly subscription model from its Fairlawn, Ohio headquarters.
- Company typePrivate
- Founded2014
- HeadquartersFairlawn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fully Accountable does
Fully Accountable is a US-based outsourced accounting firm specializing in financial services for eCommerce, SaaS, and digital agency businesses. Founded in 2014 and headquartered in Fairlawn, Ohio, the company provides full-stack bookkeeping, accounting, fractional CFO services, tax preparation, and back-office support to brands and operators with typically $2M–$50M in annual revenue. The firm claims a client base of 600+ businesses, $7.2B in aggregate client revenue under management, $5.8B in expenses evaluated, and 10,000+ financial reports produced, indicating a substantial scale relative to its 11–50 employee headcount.
The company operates on a recurring monthly subscription model, with service tiers targeting different stages of business growth. Its internal "Your Back Office" proprietary system underpins service delivery, alongside integrations with major commerce platforms including Shopify, Amazon, BigCommerce, and adjacent payments, tax, and analytics tooling. The team is structured around multiple fractional CFOs and finance specialists supported by data and analytics personnel, indicating a horizontal operating model rather than a traditional public-accounting hierarchy. A free eCommerce Profit Calculator is offered as a public-facing tool and demand-generation asset.
Fully Accountable is privately held and founder-led, with Rachel Phillips as CEO and Chris Giorgio as President/CFO. The firm is bootstrapped with no disclosed external venture or private equity capital and has earned third-party validation including Inc. 5000 (national and Regionals), Great Place to Work certification, and Stevie Awards. Service lines have expanded beyond core bookkeeping into M&A advisory, tax planning, and platform-specific accounting verticals (Shopify, Amazon, SaaS, agencies), reflecting a strategy of segment-focused, bundled service expansion within its niche.
Fully Accountable firmographics
Firmographics- Name
- Fully Accountable
- Legal name
- Fully Accountable
- Website
- https://fullyaccountable.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fully Accountable is a US-based outsourced accounting and fractional CFO firm serving 600+ eCommerce, SaaS, and digital agency businesses typically generating $2M–$50M in revenue, operating on a recurring monthly subscription model from its Fairlawn, Ohio headquarters.
- Ownership category
- akta.pro rank
Fully Accountable industry classification
Industry- Product category
- Outsourced Accounting & Financial Services
- NAICS
- Offices of Certified Public Accountants (541211)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Outsourced Finance & CFO Services (BPAHABAE)
- akta.pro secondary industry
- Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA)
Keywords
Where Fully Accountable is headquartered
LocationHeadquarters
- HQ city
- Fairlawn
- HQ country
- United States
- HQ region
- North America
Markets served
Fully Accountable business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Outsourced Accounting Services: Recurring monthly fees for comprehensive accounting, bookkeeping, and financial management services. Services are customized and scalable based on business size and needs.
- Outsourced CFO Services: Flat-fee fractional CFO services providing dedicated team support and strategic financial leadership for growing businesses.
- Fractional Controller Services: Part-time controller services providing financial reporting, budgeting, and cash flow management without full-time overhead.
- Financial Analytics Services: Reporting, financial modeling, forecasting, and data analysis services for better financial decision-making.
- Strategic Tax Planning: Tax strategy consultation sessions and ongoing tax planning services including end-of-year tax strategy.
- M&A Advisory Services: Valuation, due diligence, financial modeling, and transaction support for mergers and acquisitions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on service bundle |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Fully Accountable product offering
Product offeringCore offering
Fully Accountable is an outsourced accounting and finance firm that delivers bookkeeping, financial reporting, and fractional CFO services primarily to eCommerce, SaaS, digital agencies, and professional services businesses. The firm combines vertical-specific accounting expertise (Shopify, Amazon, SaaS) with strategic CFO-level advisory, tax planning, financial analytics, and M&A support, all delivered through recurring monthly engagements.
Product overview
Fully Accountable is a full-service outsourced accounting and finance firm offering a comprehensive suite of services for eCommerce and digital businesses. The core offering consists of Outsourced Accounting Services (bookkeeping, reconciliation, financial reporting) complemented by specialized vertical solutions including eCommerce Accounting Services, Shopify Accounting Services, Amazon Seller Accounting Services, and SaaS Accounting Services. Financial leadership is provided through Outsourced CFO Services, Strategic CFO Services, and CFO Advisory Services, with Fractional Controller Services bridging the gap between accounting and CFO functions. Additional services include Outsourced Financial Analytics for KPI dashboards and forecasting, M&A Advisory Services for business exits, and End of Year Tax Strategy for proactive tax planning. The company also offers a free eCommerce Profit Calculator tool. All services are delivered by a team of US-based accounting professionals with expertise in digital and eCommerce industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Outsourced Accounting Services Full-service outsourced accounting and bookkeeping solution providing daily, weekly, and monthly financial reporting, balance sheet preparation, chart of accounts structuring, and account reconciliation for eCommerce businesses, agencies, and enterprise companies.
- eCommerce Accounting Services Specialized accounting services for eCommerce businesses covering real-time financial reports, cash flow management, inventory management, sales tax complexities, multi-channel advertising fees, and financial forecasting tailored to online sellers.
- Outsourced CFO Services Fractional CFO support providing financial leadership, forecasting, strategic insight, KPI tracking, margin analysis, cash flow visibility, risk management, and strategic planning for businesses doing $2M-$50M in revenue.
- Fractional Controller Services Part-time financial expert services bridging the gap between CFO and accounting department, handling financial reporting, budgeting, cash flow management, internal controls, accounting system management, and external audit liaison.
- Outsourced Financial Analytics Financial analytics service delivering real-time dashboards, KPI reporting, cash flow forecasting, financial modeling, benchmarking, and performance analysis to help founders make data-driven business decisions.
- SaaS Accounting Services Specialized accounting for SaaS businesses handling recurring revenue models, subscription billing, deferred revenue, revenue recognition, CAC/CLV/churn tracking, and SaaS-specific financial reporting.
- Shopify Accounting Services Dedicated accounting services for Shopify store owners including Shopify bookkeeping, financial reporting, tax preparation, expense tracking, and accounting software integration tailored to the Shopify platform.
- Amazon Seller Accounting Services Specialized accounting for Amazon sellers covering FBA and merchant-fulfilled operations, Amazon seller fees tracking, inventory management, sales tax compliance, and marketplace financial reporting.
- End of Year Tax Strategy
Quantifiable outcome
- Helped thousands of eCommerce and digital businesses double their profit margins
- +3 more outcomes
Companies that use Fully Accountable
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Fully Accountable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature3 records
Fully Accountable partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- ShopifycorePlatform integration partnership for Shopify accounting services. Fully Accountable specializes in serving Shopify store owners with specialized bookkeeping, financial reporting, and CFO services designed for the Shopify ecosystem.
- AmazoncoreSpecialized Amazon seller accounting services for FBA and merchant-fulfilled sellers. Services include inventory accounting, seller fee tracking, and multi-channel financial management for Amazon businesses.
- BigCommercesupportingeCommerce platform integration for BigCommerce merchants requiring specialized accounting services.
- WooCommercesupportingWordPress/WooCommerce integration for eCommerce businesses requiring accounting support.
- QuickBookscorePrimary accounting software integration. Fully Accountable works with QuickBooks as a core platform for client financial management and reporting.
- StripesupportingPayment processor integration for merchant fee tracking and financial reconciliation.
- PayPalsupportingPayment processor integration for PayPal merchant account reconciliation.
- BigCommercesupportingeCommerce platform integration for BigCommerce merchants requiring accounting support.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Fully Accountable competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fully Accountable social profiles
Digital presenceFully Accountable compliance and trust
Trust signalCompliance3 records
Fully Accountable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fully Accountable leadership team
Management profileNumber of profiles
Profiles10 records
Fully Accountable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fully Accountable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fully Accountable
What does Fully Accountable do?
Fully Accountable is an outsourced accounting and finance firm that delivers bookkeeping, financial reporting, and fractional CFO services primarily to eCommerce, SaaS, digital agencies, and professional services businesses. The firm combines vertical-specific accounting expertise (Shopify, Amazon, SaaS) with strategic CFO-level advisory, tax planning, financial analytics, and M&A support, all delivered through recurring monthly engagements.
Is Fully Accountable a public or private company?
Fully Accountable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fully Accountable founded?
Fully Accountable was founded in 2014. It employs 11 to 50 people.
Where is Fully Accountable based?
Fully Accountable is headquartered in Fairlawn, United States, in the North America region.
How does Fully Accountable make money?
Six revenue lines are on record. Outsourced Accounting Services are the primary driver. The others are outsourced CFO Services, fractional Controller Services, financial Analytics Services, strategic Tax Planning and M&A Advisory Services.
Does Fully Accountable have an API?
No public API is recorded for Fully Accountable.
What industry is Fully Accountable in?
Fully Accountable's product category is Outsourced Accounting & Financial Services. Its primary akta.pro industry code is BPAHABAE, Outsourced Finance & CFO Services, with a secondary code of BPAAAGAA, Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments). Its NAICS code is 541211 and its SIC code is 6199.