Gym Launch

What Gym Launch does

Gym Launch is a private business coaching, education, and growth marketing platform founded in 2016 and headquartered in Carrollton, Texas, that targets independent gym owners and fitness studios as its primary customer segment. The company's core offering is a proprietary Expert Coaching and Education model delivered through a combination of one-on-one coaching, group training, and structured mentorship, supplemented by done-for-you marketing services (advertising campaigns, call center operations, and lead generation) and a library of free content assets (Fill Your Gym In 90 Days masterclass, 7 Money Models PDF, Gym Launch Secrets Book, Gym Profit Playbook, and 2026 Gym Growth Playbook). The technology layer includes AI-driven member insights for retention analytics, automated outbound lead generation and follow-up systems, and fulfillment systems integrated with client operations, with deeper technology coupling enabled by the March 2026 strategic partnership with ABC Fitness, which provides enterprise software infrastructure and embedded distribution to 30,000+ fitness businesses.

The business operates a sales-led and community-led go-to-market motion: prospects enter through free masterclasses, downloadable PDFs, YouTube content, and a 6,000+ member Gym Owners Skool Group community, then convert via direct sales consultation calls and partner applications. Revenue is generated through a mix of subscription/recurring coaching engagements and professional services for marketing execution, with pricing handled on a quote-based, non-publicly-disclosed basis. Gym Launch has served over 6,000 gym owners across 22 countries, claims to have helped create more than 100 seven-figure gyms (approximately one new seven-figure gym every 21 days), and states that its client gyms have generated over $1.5B in cumulative revenue. The company is owned by private equity firm American Pacific Group following an investment in January 2022, operates with 101-250 employees, and is led by CEO Brian Anderson and President Mike Ferreira, supported by a coaching team of former gym owners with collective experience managing $740M+ in annual revenue.

Name

Gym Launch

Legal name

Gym Launch

Website

https://gymlaunch.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Gym Launch is a private business coaching and growth marketing platform founded in 2016 that serves independent gym owners and fitness studios worldwide. It combines recurring coaching engagements, done-for-you marketing services, and AI-enabled retention tooling, and is owned by American Pacific Group following a 2022 PE investment.

Ownership category

akta.pro rank

Product category

Business Coaching and Education for Gym Owners

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Health Coaching (HSADAGAA)

Keywords

• Gym business coaching
• Fitness business education
• Gym marketing services
• Gym owner training
• Fitness industry consulting

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Business Coaching Services: Expert coaching and education programs for gym owners, delivered through one-on-one coaching, group training, and ongoing mentorship. The company has built an Expert Coaching and Education model that forms its core proprietary methodology.
2. Growth Marketing Services: Done-for-you marketing services including advertising campaigns, call center operations, and lead generation for gym clients
3. Technology Integration Solutions: Software and technology infrastructure integration combined with coaching services as part of the ABC Fitness partnership

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Gym Launch delivers business coaching, growth marketing services, and proprietary education programs to gym owners through its Expert Coaching and Education model. The company combines one-on-one and group coaching, done-for-you advertising and call center operations, and a suite of free educational resources (masterclass, 7 Money Models, Secrets Book, playbooks) to help gym owners acquire members, improve retention, and scale revenue toward seven-figure annual run rates.

Product overview

Gym Launch is a business coaching and education platform for gym owners, founded in 2016, offering a suite of products centered around its proprietary Expert Coaching and Education model. The core offerings include the Fill Your Gym In 90 Days Masterclass (free entry point), the 7 Money Models training package, the Gym Launch Secrets Book, the $1B Gym Ads Course, and the Gym Profit Playbook/2026 Gym Growth Playbook. Additional resources include the Start a Gym Series for new owners and the Gym Owners Skool Group community. The platform has worked with over 6,000 gyms across 22 countries, creating over 100 $1M/year gyms and generating $1.5B in gym revenue. In March 2026, Gym Launch announced a strategic partnership with ABC Fitness to deliver integrated growth and technology support, combining Gym Launch's coaching with ABC Fitness's enterprise software infrastructure (serving 30,000+ fitness businesses).

Differentiator

Problem solved

Functional benefit

Products and services

• Expert Coaching and Education Gym Launch's core proprietary paid coaching program providing business coaching, growth marketing services, and education to gym owners worldwide, delivered through expert coaches with real gym ownership experience. For independent gym owners seeking to acquire members, improve retention, and scale revenue.
• Fill Your Gym In 90 Days Masterclass A free masterclass teaching gym owners how to fill their gyms with members in 90 days, serving as the entry-point lead generation to Gym Launch's ecosystem.
• 7 Money Models Free PDF and video training package revealing the seven business models used to scale gyms to over $100,000/month in revenue, offered as a downloadable resource for gym owners.
• Gym Launch Secrets Book A free step-by-step guide (book) for gym owners teaching how to reach more people, change more lives, and build wildly profitable businesses.
• $1B Gym Ads Course A free course on gym advertising strategies, teaching owners how to run effective ad campaigns for their fitness businesses.
• Gym Profit Playbook Comprehensive playbook for gym owners covering growth strategies and profitability tactics, provided as a free downloadable resource.
• 2026 Gym Growth Playbook Updated 2026 growth playbook containing case studies and strategies for building profitable gyms, provided as a free downloadable resource.
• Start a Gym Series Free essential guide to gym ownership covering topics from choosing gym type and location to understanding lease intricacies and avoiding common pitfalls.
• Gym Owners Skool Group Free community platform on Skool providing ongoing peer support, networking, and resources for gym owners; positioned by Gym Launch as the #1 gym growth community.

Quantifiable outcome

• Average gym owner scales to $1M+/year revenue
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ABC FitnesscoreStrategic or Co-development Partner · 11 March 2026Strategic collaboration to launch an integrated growth model for the fitness industry, combining Gym Launch's business coaching and growth marketing services with ABC Fitness's enterprise software infrastructure. The partnership provides gym owners with a comprehensive all-in-one solution including membership management, AI-driven insights, advertising services, and coaching embedded within the same operational platform. ABC Fitness currently serves more than 30,000 fitness businesses and processes over $14 billion in payments annually.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Two-Brain Business: Two-Brain Business is the most direct competitor to Gym Launch, offering business coaching, mentorship, and education programs specifically built for gym owners. Both companies sell premium coaching subscriptions to independent gym operators using similar mastermind-style models and founder-led content engines.
• Gym Owners United: Gym Owners United provides business coaching and consulting services to fitness facility owners, overlapping directly with Gym Launch's core value proposition of helping gym owners scale revenue, retain members, and improve operations.
• Active Fitness Marketing: Active Fitness delivers done-for-you marketing, sales systems, and lead generation services for fitness business owners, closely paralleling Gym Launch's Growth Marketing Services revenue stream targeting the same gym-owner segment.
• Frank Cohen Fitness Consulting: Frank Cohen offers consulting, books, and training programs specifically for fitness center owners on sales, marketing, and operations - addressing the same pain points (membership acquisition, retention, revenue scaling) as Gym Launch.

Broad incumbents

• Mindbody: Mindbody is a broad incumbent operating comprehensive business management software for fitness studios, gyms, and wellness businesses globally. It overlaps with Gym Launch's tech-adjacent offering and its ABC Fitness partnership context, though Mindbody's primary focus is software rather than business coaching.

Emerging players

• PushPress: PushPress offers gym management software combined with a 'Gym Blueprint' educational/community component for gym owners, intersecting Gym Launch's coaching and ABC Fitness-style integrated offering at a smaller scale.
• Glofox: Glofox provides gym management software with member engagement and billing features for boutique fitness studios, overlapping with the technology layer of Gym Launch's integrated offering combined with ABC Fitness.
• PT Distinction: PT Distinction provides business and programming tools for personal trainers and small fitness studios, comparable in serving fitness operators with technology-enabled growth solutions similar to Gym Launch's coaching-plus-tech model.

Others

• Club Solutions Magazine (IHRSA): Club Solutions and IHRSA serve as information and community platforms for health club operators, comparable to Gym Launch's educational content engine and Gym Owners Skool community as a peer in the gym-owner ecosystem.
• ABC Fitness: ABC Fitness is Gym Launch's strategic partner providing enterprise software infrastructure to 30,000+ fitness businesses. While not a direct competitor (it is a partner), it is a relevant comparable given the integrated offering the two companies have built together.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GymLaunch
• YouTubeyoutube.com/@GymLaunch
• Facebookfacebook.com/GymLaunch
• Instagraminstagram.com/gymlaunch/reels
• TikToktiktok.com/@gymlaunch

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gym Launch