PushPress
- Company typePrivate
- Founded2013
- HeadquartersClaymont, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
PushPress firmographics
Firmographics- Name
- PushPress
- Legal name
- PushPress, Inc.
- Website
- https://pushpress.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
PushPress industry classification
Industry- Product category
- Fitness Studio Management Software
- akta.pro primary industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
Keywords
Where PushPress is headquartered
LocationHeadquarters
- HQ city
- Claymont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PushPress business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Core Subscription (Free, Pro, Max): Monthly SaaS subscription for the core gym management platform, tiered at Core Free ($0/mo), Core Pro ($159/mo), and Core Max ($229/mo), with module pricing and no long-term contracts.
- Payment Processing (Stripe): Transaction-based revenue from payment processing on each subscription tier, with rates of 4.19% + $0.30 (Free), 2.89% + $0.30 credit card and 0.79% + $0.30 ACH (Pro), and 2.75% + $0.30 credit card and 0.79% + $0.30 ACH (Max).
- PushPress Grow Subscription: Monthly subscription at $329/month for the CRM, lead nurture, and marketing automation add-on, built on a GoHighLevel sub-account customized for each gym.
- PushPress Train Subscription: Monthly subscription starting at $79/month for the workout tracking system, including integration of premium partner content.
- Branded Member App Subscription: Monthly subscription at $97/month for a white-labeled iOS/Android mobile app under the gym's own brand and published to the Apple App Store and Google Play Store.
- PushPress Insurance Referral: Cost-effective, flexible gym insurance options offered via partnership with PushPress Insurance (gyminsurance.com) as a complementary revenue stream and customer benefit.
- Flex Fees (Customer Surcharges): PushPress allows gyms to add a percentage-based surcharge (up to 10%) on member transactions, with PushPress taking no portion — 100% of the fee goes to the gym.
- PushPress Sites (Custom Websites): Customized website templates (logo, colors, fonts, images, copy, integrations) built and hosted by PushPress, with up to 3 hours of edits per month included in the subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Core Free: $0/month, 4.19% + $0.30 credit card processing; includes memberships, billing, scheduling, check-ins, digital waivers, and member app. |
| Subscription | Monthly | Core Pro: $159/month, 2.89% + $0.30 credit card and 0.79% + $0.30 ACH processing. |
| Subscription | Monthly | Core Max: $229/month, 2.75% + $0.30 credit card and 0.79% + $0.30 ACH processing. |
| Subscription | Monthly | PushPress Grow: $329/month add-on for CRM and marketing automation. |
| Subscription | Monthly | PushPress Train: starts at $79/month for workout tracking and member app. |
| Subscription | Monthly | Branded Member App: $97/month for a white-labeled mobile app published to the Apple App Store and Google Play Store. |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels11 records
PushPress product offering
Product offeringCore offering
PushPress is a vertical B2B SaaS gym management platform that automates memberships, billing, scheduling, check-ins, CRM, payments, and member engagement for independent fitness studios. The core platform (PushPress Core) is sold in Free, Pro ($159/month), and Max ($229/month) tiers and is complemented by add-on modules — PushPress Grow (CRM and marketing automation), PushPress Train (workout tracking), the Branded Member App (white-label iOS/Android), the AI Assistant, PushPress Sites, Staff App, Screens App, and partner-served PushPress Insurance — all sold under monthly subscription with no long-term contracts.
Product overview
PushPress offers a platform-plus-modules architecture for independent, in-person gym owners. The core platform, PushPress Core, handles memberships, billing (via Stripe), scheduling, check-ins, CRM, and member management, and is offered in Free, Pro, and Max tiers. It is surrounded by a tightly integrated set of add-on modules: PushPress Grow (CRM and marketing automation for lead nurture and conversion), PushPress Train (workout tracking and partner programming), the Branded Member App (a white-label iOS/Android app under the gym's own brand), the AI Assistant (an AI-first capability layer for automation, member follow-up, workout programming, and business insights), PushPress Sites (custom website hosting), the Staff App (staff check-in and product sales), the Screens App (in-gym leaderboard display), and partner-served offerings such as PushPress Insurance. Pressly, the company's AI product originally announced in 2022, sits alongside the AI Assistant as part of PushPress's expanding AI roadmap. The platform serves more than 5,000 fitness businesses across CrossFit, martial arts, BJJ, strength & conditioning, Hyrox, boutique studios, and other niche fitness verticals.
Differentiator
Problem solved
Functional benefit
Brands
- PushPress Core: Core gym management software handling memberships, billing, scheduling, check-ins, CRM, and member management.
- PushPress Grow
- PushPress Train
- Branded Member App
- PushPress AI
- PushPress Sites
- PushPress Insurance
- Pressly
Products and services
- PushPress Core The core gym management platform that automates, streamlines, and grows a fitness business. Handles memberships, billing, scheduling, check-ins, digital waivers, CRM, payments via Stripe, and member management. Sold in Free, Pro ($159/month), and Max ($229/month) tiers to independent gym owners.
- PushPress Grow
Quantifiable outcome
- All Fit (Robert Schwartz) doubled membership
- +5 more outcomes
Companies that use PushPress
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles2 records
PushPress technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature7 records
PushPress partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- StripeflagshipAll payments in PushPress are processed through Stripe. PushPress uses Stripe-based processing with transparent, publicly disclosed rates (4.19%, 2.89%, or 2.75% + $0.30 for credit card and 0.79% + $0.30 for ACH depending on plan). Stripe also enables invoice combining, Flex Fees, and direct debit (Canada ACSS, Europe SEPA, Australia BECS).
- ZapiercorePushPress offers a Zapier integration (v3.3.1) exposing actions (Create Person, Find Person) and triggers (Activated Subscription, Canceled Subscription, New Subscription, Paused Subscription, New Check-In, New or Updated Person), enabling PushPress to connect with thousands of other apps.
- InvictuscoreInvictus is a PushPress programming partner whose trusted workouts are built into PushPress Train. Premium workouts from Invictus are seamlessly integrated into the PushPress member app alongside other partner content.
- HWPOcoreHWPO is a PushPress programming partner whose premium workouts are integrated into the PushPress Train product for gym members.
- MayhemcoreMayhem is a PushPress programming partner whose premium workouts are integrated into the PushPress Train member app.
- PRVNcorePRVN is a PushPress programming partner whose premium workouts are integrated into the PushPress Train member app.
- NCFITcoreNCFIT is a PushPress programming partner whose workouts are seamlessly integrated into the PushPress Train member app.
- Park CitycorePark City is a PushPress programming partner whose premium workouts are integrated into the PushPress Train member app.
- Bolder (Bolder Affiliate)coreBolder Affiliate is a PushPress programming partner; Bolder's workouts and content are integrated into the PushPress Train product.
- CrossFit Affiliate Programming (X Train by PushPress)coreCrossFit Affiliate is a PushPress programming partner; CrossFit Affiliate Programming (X Train by PushPress) integrates CrossFit-style workouts into the PushPress platform.
- MetFix (The Daily Fix by MetFix)coreMetFix is a PushPress programming partner; The Daily Fix by MetFix is integrated into the PushPress Train product for member workouts.
- HYROX (HYROX x Train by PushPress)coreHYROX is a PushPress programming partner; HYROX x Train by PushPress brings HYROX-style training content to the PushPress Train member app.
- GymInsurance.com (PushPress Insurance)minorPushPress offers cost-effective, flexible insurance options adapted to protect gyms, operated through a partnership with PushPress Insurance (gyminsurance.com).
- GoHighLevelcorePushPress Grow is built on a customized GoHighLevel sub-account, with PushPress providing customized content, triggers, and workflows that can be updated with the gym's verbiage, information, and contact list.
- WexerminorPushPress's Dan Uyemura was quoted alongside Wexer's Paul Bowman in an article on how AI analytics boost member retention and reduce churn, indicating a marketing/insights partnership.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
PushPress competitors and assessment
Company assessmentBroad incumbents
- Mindbody: The largest generalist fitness/wellness SaaS platform serving studios, salons, and gyms globally. Direct overlap on gym management for boutique and CrossFit affiliates, but with broader vertical breadth, enterprise pricing, and materially larger scale — PushPress positions itself as the simpler, more transparent alternative that migrates customers off Mindbody.
- ClubReady: Multi-location fitness club management platform with billing, scheduling, and member engagement for larger fitness chains. Comparable on operations and billing, but oriented to bigger operators than PushPress's single-location SMB focus.
Direct peers
- Wodify: CrossFit-specific gym management software with class scheduling, WOD tracking, billing, and member engagement. PushPress explicitly migrates customers off Wodify and competes head-to-head for CrossFit affiliate logos, including many of the same programming partner brands.
- Zen Planner: Gym and martial arts studio management software with billing, scheduling, and member engagement features. Direct competitor in the martial arts and CrossFit segments, and explicitly named by PushPress as a migration source.
- Glofox: Boutique fitness studio management platform with branded apps, billing, and scheduling targeting yoga, pilates, HIIT, and CrossFit-style studios. Closely comparable in product surface area and SMB gym ICP; explicitly named as a PushPress migration source.
- Pike13: Cloud-based client management software for boutique fitness, yoga, pilates, and martial arts studios with scheduling, billing, and reporting. Direct SMB-fitness competitor and explicitly named as a PushPress migration source.
- GymMaster: Gym management software for boutique and mid-market fitness facilities with member management, billing, access control, and scheduling. Comparable product surface and target customer; explicitly named as a PushPress migration source.
Emerging players
- Trainerize: Personal training and small-group studio management platform with branded apps, workout delivery, and billing. Overlaps with PushPress Train and Branded Member App for the personal training segment of PushPress's customer base.
- Mariana Tek: Boutique fitness studio software with branded apps, e-commerce, and member experience tools targeting yoga, pilates, and cycling studios. Competes for the boutique studio portion of PushPress's ICP with comparable branded-app functionality.
Others
- Acuity Scheduling: Appointment scheduling SaaS used by personal trainers and small studios for booking and payments. Adjacent rather than directly competing, but overlaps with PushPress's scheduling and recurring billing functionality for personal training studios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PushPress social profiles
Digital presencePushPress compliance and trust
Trust signalCompliance2 records
PushPress financial estimates
Financial estimateRevenue estimate
Valuation estimate
PushPress leadership team
Management profileNumber of profiles
Profiles4 records
PushPress funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PushPress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PushPress
What does PushPress do?
PushPress is a vertical B2B SaaS gym management platform that automates memberships, billing, scheduling, check-ins, CRM, payments, and member engagement for independent fitness studios. The core platform (PushPress Core) is sold in Free, Pro ($159/month), and Max ($229/month) tiers and is complemented by add-on modules — PushPress Grow (CRM and marketing automation), PushPress Train (workout tracking), the Branded Member App (white-label iOS/Android), the AI Assistant, PushPress Sites, Staff App, Screens App, and partner-served PushPress Insurance — all sold under monthly subscription with no long-term contracts.
Is PushPress a public or private company?
PushPress is a private company. It is classified as venture growth investor backed and is currently operating.
When was PushPress founded?
PushPress was founded in 2013. It employs 101 to 250 people.
Where is PushPress based?
PushPress is headquartered in Claymont, United States, in the North America region.
How does PushPress make money?
Eight revenue lines are on record. Core Subscription (Free, Pro, Max) is the primary driver. The others are payment Processing (Stripe), pushPress Grow Subscription, pushPress Train Subscription, branded Member App Subscription, pushPress Insurance Referral, flex Fees (Customer Surcharges) and pushPress Sites (Custom Websites).
Who are PushPress's main competitors?
Broad incumbents on record are Mindbody and ClubReady. Direct peers are Wodify, Zen Planner, Glofox, Pike13 and GymMaster. Emerging players are Trainerize and Mariana Tek. Acuity Scheduling is listed as an others.
Does PushPress have an API?
Yes. PushPress offers API-like access primarily through its Zapier integration (version 3.3.1), which exposes Actions (Create a Person, Find Person) and Triggers (Activated Subscription, Canceled Subscription, New Subscription, Paused Subscription, New Check-In, New or Updated Person) covering member, subscription, check-in, and company data. The Terms of Service also describe an "AI Features" section in which users may submit Inputs and receive Outputs from PushPress models, with PushPress reserving the right to use such Inputs to develop its own large language models (LLMs) or other machine learning / AI models. No direct REST/GraphQL developer portal, SDK, or sandbox is explicitly published; the public-facing programmatic surface area is the Zapier connector. Developer documentation is at help.pushpress.com/en/articles/3516983-core-zapier-triggers-we-send-and-receive.
What industry is PushPress in?
PushPress's product category is Fitness Studio Management Software. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa).