Appie Mobiquity
Appie Mobiquity is a Mumbai-based hyperlocal mobile discovery platform, founded in 2013, connecting physical businesses with customers via mobile. The 11-50 employee private company operates at appie.today with one disclosed $1M funding round.
- Company typePrivate
- Founded2025
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Appie Mobiquity does
Appie Mobiquity is a Mumbai-based technology company founded in 2013 that operates a hyperlocal mobile discovery platform connecting physical businesses with customers. The company operates within an 11-50 employee band and maintains a web presence at appie.today, addressing local commerce discovery in the Indian market. No detailed product specifications, revenue mechanics, customer segments, or underlying technology stack are disclosed in the available source material.
The company completed a single disclosed funding round of $1,000,000 in May 2016, with investors and lead investor undisclosed. Leadership is concentrated in founder Kartik Sanghavi, who simultaneously holds the combined responsibilities of Founder, CEO, and Product Architect. No additional board, executive, or management team information is available in the input data.
The input does not disclose pricing models, revenue streams, customer logos, partnerships, geographic expansion beyond India, AI capabilities, or competitive positioning. This limits comprehensive business model analysis. The company appears to be a small-to-mid-stage operator with no recent operational disclosures available in the source. Note: a substantial block of source data appears mis-attributed to Appie Mobiquity in the input aggregation, describing an unrelated Vietnamese online gambling entity; this analysis relies on the firmographic identification, structured funding data, and structured leadership data.
Appie Mobiquity firmographics
Firmographics- Name
- Appie Mobiquity
- Legal name
- OKFUN
- Website
- https://appie.today
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Appie Mobiquity is a Mumbai-based hyperlocal mobile discovery platform, founded in 2013, connecting physical businesses with customers via mobile. The 11-50 employee private company operates at appie.today with one disclosed $1M funding round.
- Ownership category
- akta.pro rank
Appie Mobiquity industry classification
Industry- Product category
- Local Commerce Discovery
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Appie Mobiquity is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Appie Mobiquity business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Online Gambling Wagering: Revenue generated from user bets across multiple gambling categories including casino, sports betting, slots, fishing games, lottery, and cockfighting
- Casino Gaming: Live casino and online casino gaming services generating revenue through house edge on wagers
- Sports Betting: Sports wagering services across multiple sporting events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | New User Registration Bonus |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Appie Mobiquity product offering
Product offeringCore offering
Appie Mobiquity operates a hyperlocal mobile discovery platform that connects physical businesses with nearby customers. The company is based in Mumbai, India, founded in 2013, and delivers a mobile-first surface for local business discovery and customer engagement. Its public-facing web property is appie.today.
Product overview
OKFUN is a unified online gambling and betting platform offering a comprehensive portfolio of gaming products. The core OKFUN platform integrates multiple gaming verticals including live Casino, Sports Betting, Slots (Nổ Hũ), Fishing Games (Bắn Cá), Cockfighting (Đá Gà), and Lottery (Xổ Số). Users access these products through a single account with features including fast deposits and withdrawals, transparent winning rates, and promotional offers.
Differentiator
Problem solved
Functional benefit
Products and services
- Appie Mobiquity Hyperlocal Discovery Platform A mobile-first hyperlocal discovery platform that connects physical businesses with nearby customers, accessible via appie.today.
Companies that use Appie Mobiquity
Customer profileSegments1 record
Ideal customer profiles1 record
Appie Mobiquity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Appie Mobiquity partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Gaming Supervision CommitteecoreRegulatory oversight body providing international gaming supervision certification for OKFUN's online gambling operations, ensuring compliance with gaming standards.
- Malta Gaming AuthoritycoreMalta-based gaming regulatory authority providing official licensing for OKFUN's gambling operations, granting international legitimacy and regulatory compliance.
Scale indicators3 records
Recent moves1 record
Expansion highlights1 record
Appie Mobiquity competitors and assessment
Company assessmentDirect peers
- JustDial: India's leading local search and discovery platform, connecting users with nearby businesses across categories (restaurants, services, retail). The most direct functional analogue to Appie Mobiquity's hyperlocal discovery model in the Indian market.
- Foursquare: Pioneer of location-based discovery with consumer apps and enterprise location intelligence products. Comparable in technology stack (location + discovery) and target use cases, though operating globally rather than India-specifically.
- IndiaMART: India's largest B2B marketplace connecting businesses with suppliers and service providers. Comparable to Appie Mobiquity in its role as a discovery platform for Indian businesses, though skewed toward B2B rather than B2C discovery.
- Zomato: India's leading restaurant and food discovery platform, also connecting physical businesses (restaurants) with consumers. Directly relevant as a successful Indian example of the hyperlocal discovery-to-transaction model Appie Mobiquity aspires to.
- Sulekha: Indian local services and business discovery platform with strong presence across categories like events, tutoring, and home services. A directly comparable India-focused competitor in hyperlocal discovery.
Broad incumbents
- Yelp: Global local business discovery and review platform. Closely mirrors the SMB-discovery use case Appie Mobiquity targets, though at much larger scale and primarily in Western markets.
- Google Maps: Global incumbent providing local business discovery, reviews, directions and contact information as part of a broader mapping and search ecosystem. Represents the dominant free alternative to Appie Mobiquity's discovery offering.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Appie Mobiquity social profiles
Digital presenceAppie Mobiquity compliance and trust
Trust signalCompliance1 record
Appie Mobiquity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appie Mobiquity leadership team
Management profileNumber of profiles
Profiles1 record
Appie Mobiquity funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appie Mobiquity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appie Mobiquity
What does Appie Mobiquity do?
Appie Mobiquity operates a hyperlocal mobile discovery platform that connects physical businesses with nearby customers. The company is based in Mumbai, India, founded in 2013, and delivers a mobile-first surface for local business discovery and customer engagement. Its public-facing web property is appie.today.
Is Appie Mobiquity a public or private company?
Appie Mobiquity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Appie Mobiquity founded?
Appie Mobiquity was founded in 2025. It employs 11 to 50 people.
Where is Appie Mobiquity based?
Appie Mobiquity is headquartered in Mumbai, India, in the Asia region.
How does Appie Mobiquity make money?
Three revenue lines are on record. Online Gambling Wagering is the primary driver. The others are casino Gaming and sports Betting.
Who are Appie Mobiquity's main competitors?
Direct peers on record are JustDial, Foursquare, IndiaMART, Zomato and Sulekha. Broad incumbents are Yelp and Google Maps.
Does Appie Mobiquity have an API?
No public API is recorded for Appie Mobiquity.
What industry is Appie Mobiquity in?
Appie Mobiquity's product category is Local Commerce Discovery. Its primary akta.pro industry code is MPACAKAB, Topic/Interest-Based Content Discovery Apps, with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 51929.