Xperi

What Xperi does

Xperi Inc. is a publicly traded entertainment technology company (NYSE: XPER) that develops and licenses semiconductor, audio, digital radio, and video discovery technologies to consumer electronics manufacturers, automotive OEMs, pay TV operators, and media platforms. The company operates four iconic consumer brands — DTS (immersive audio), HD Radio (digital broadcast radio), IMAX Enhanced (certified home cinema), and TiVo (video discovery and DVR) — anchored by 2,200+ patent assets and roughly 1,100 engineers.

The product portfolio spans DTS:X immersive audio in approximately 100% of AVRs worldwide and 550M+ decoders shipped since 2015; HD Radio deployed in 110M+ vehicles; DTS AutoStage, a connected-car infotainment platform now in 14-16M vehicles across 13+ automotive brands in 145+ countries; and the TiVo stack, which includes TiVo OS (a neutral smart TV operating system), TiVo One (an advertising platform with 5.3-5.5M MAUs), TiVo+ (a 300+ channel free ad-supported service reaching 40M+ households), TiVo IPTV Solutions (3.25M IPTV subscribers), and TiVo Discovery Solutions (AI-driven recommendations over 5B+ viewing hours per year). On-device AI is applied in DTS Clear Dialogue for speech enhancement and in TiVo's recommendation engine.

Xperi generates revenue through per-unit licensing royalties and minimum guarantees from CE and automotive OEMs, per-subscriber licensing from pay TV operators, advertising on TiVo OS, TiVo+, and TiVo One, and emerging data monetization through broadcaster analytics and cross-platform measurement partnerships. Major customers include Mercedes-Benz, Sony, TCL, TPV, Vestel, ClaroVTR, and Frontier Communications, with distribution across 14 countries and 29 office locations.

Name

Xperi

Legal name

Xperi Inc.

Website

https://xperi.com

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Xperi licenses audio, digital radio, video discovery, and smart TV technologies under the DTS, HD Radio, IMAX Enhanced, and TiVo brands to consumer electronics manufacturers, automotive OEMs, pay TV operators, and media platforms globally.

Ownership category

akta.pro rank

Product category

Entertainment Technology Licensing

NAICS

Audio and Video Equipment Manufacturing (3343), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Household Audio & Video Equipment (3651), Cable & Other Pay Television Services (4841), Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Video Player SDKs & Playback Apps (Web/Mobile/CTV) (MPAHAJAD)

akta.pro secondary industries

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)

Keywords

• Immersive audio licensing
• Digital radio technology
• Smart TV operating systems
• Content discovery platforms
• Connected car infotainment

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Licensing Royalties: Xperi licenses its technology brands (DTS, HD Radio, IMAX Enhanced, TiVo) to automotive OEMs, consumer electronics manufacturers, and pay TV operators. Revenue is generated through per-unit licensing fees, minimum guarantees, and royalty arrangements. Decline in Consumer Electronics segment reflects timing of minimum guarantee arrangements.
2. Media Platform Advertising: End-to-end omniscreen advertising solutions on TiVo OS, TiVo+, and TiVo Ads platform enabling brands to reach engaged audiences on Smart TVs, CTV, and OTT. Revenue from ad serving, targeting, and campaign management. TiVo Ads serves over 5.3 million monthly active users.
3. Pay TV Solutions: TiVo IPTV solutions, hardware DVRs, and Discovery Solutions sold to cable, broadband, and streaming providers. Includes subscription revenue from TiVo+ free ad-supported channels and per-subscriber licensing. IPTV subscriber households grew 25% to 3.25 million.
4. Connected Car Solutions: DTS AutoStage and HD Radio deployed in vehicles through OEM licensing agreements. Revenue from per-vehicle licensing, software integration, and data services. Connected Car revenue of $38M in Q1 2026, up 14% YoY. Mercedes-Benz is first brand to launch all four of Xperi's connected car solutions.
5. Data Monetization: Xperi monetizes its viewer behavior data, metadata, and audience analytics through partnerships with measurement companies (Comscore, HyphaMetrics, Samba TV) and through its own TiVo Xtend cross-platform measurement product.

Pricing tiers

Go-to-market motion4 records

Distribution channels10 records

Marketing channels10 records

Core offering

Xperi develops and licenses entertainment technologies spanning immersive audio (DTS), subscription-free digital radio (HD Radio), home entertainment certification (IMAX Enhanced), and video discovery/smart TV platforms (TiVo). The company monetizes primarily through per-unit and per-vehicle OEM licensing royalties with automotive manufacturers, TV/AVR/soundbar makers, and Pay TV operators, complemented by media platform advertising and TiVo+ free ad-supported streaming.

Product overview

Xperi's product portfolio is organized as a platform-plus-modules architecture centered around four main consumer brands: DTS (immersive audio), HD Radio (digital radio), IMAX Enhanced (home entertainment), and TiVo (video discovery and streaming). DTS AutoStage and related connected car solutions power in-vehicle entertainment across 16+ million vehicles. TiVo's offerings span TiVo OS (smart TV platform), TiVo One (advertising platform), TiVo+ (free streaming channels), TiVo Discovery Solutions (AI-powered content discovery), and TiVo IPTV Solutions (for Pay TV operators). The portfolio serves consumer electronics manufacturers, automotive OEMs, Pay TV providers, and media platforms with end-to-end solutions for entertainment delivery, content discovery, and advertising monetization.

Differentiator

Problem solved

Functional benefit

Brands

• DTS AutoStage: Personalized, high-quality audio and video platform for the connected car that seamlessly combines linear broadcast with IP-delivered content
• DTS:X
• TiVo IPTV Solutions
• TiVo Discovery Solutions
• TiVo OS
• TiVo+
• DTS AutoStage Broadcaster Portal
• DTS Clear Dialogue
• DTS Play-Fi

Products and services

• DTS Immersive audio and next-generation imaging and sensing technology brand powering billions of smart devices and connected vehicles; licensed to consumer electronics manufacturers, automotive OEMs, and cinemas.
• HD Radio Subscription-free digital radio technology deployed in commercial broadcast radio, currently in more than 110 million vehicles, with 2,700+ HD radio stations in North America.
• IMAX Enhanced Certification and licensing program delivering IMAX picture quality with DTS immersive sound to certified premium TVs, AVRs, and devices, including digitally remastered 4K HDR content and IMAX Expanded Aspect Ratio.
• TiVo Video discovery platform that unifies live TV, on-demand, streaming services, and apps into a single integrated entertainment experience for Pay TV operators, smart TV OEMs, and consumers.
• DTS AutoStage
• DTS AutoStage Broadcaster Portal Premium Premium analytics tier providing radio broadcasters with competitive station rankings by daypart, integrated into 16M+ vehicles and analyzing 12B+ data points monthly.
• DTS Clear Dialogue On-device AI-based audio processing that uses machine learning to identify, separate, and enhance spoken language from TV audio for better dialogue comprehension in movies, shows, sports, and live events.
• DTS:X Immersive audio technology available in AVRs, sound bars, smart TVs, cinemas, and gaming platforms; licensed to consumer electronics manufacturers and cinema operators.
• TiVo OS Independent, content-first smart TV operating system that centralizes linear and on-demand streaming services, giving TV manufacturers control over branding and content offerings.
• TiVo One End-to-end, omniscreen advertising platform providing monetization at scale for smart TV and automotive OEMs, with over 5.5 million monthly active users across 100+ TV brands.
• TiVo+ Free, ad-supported streaming service offering 300+ free channels and access to 100K+ movies and shows; reaches 40M+ households through TiVo OS smart TVs.
• TiVo Xtend CTV advertising solution that adds reach and frequency to campaigns and provides insight into how audiences engage with TV advertising for cross-platform strategy optimization.
• TiVo Discovery Solutions Content discovery platform for Pay TV operators providing personalized recommendations and intuitive discovery powered by advanced metadata, behavioral analytics, and AI-based recommendations.
• TiVo IPTV Solutions IPTV platform solutions licensed to Pay TV providers (cable, broadband, IPTV, satellite) for delivering a content-first entertainment experience to attract, engage, and retain subscribers.
• TiVo Hardware & Subscriptions DVRs for antenna and cable combined with subscriptions that unify live, streaming, and recorded TV content through the TiVo user experience.

Quantifiable outcome

• TiVo One monthly active users grew 250%+ YoY to 5.3M at end of 2025, then to 5.5M in Q1 2026
• +8 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature11 records

Partnerships

19 partnerships are on record, tiered core, strategic, supporting and flagship.

• Samba TVcoreGTM or Marketing Partner · 1 April 2026Samba TV and TiVo formed a strategic partnership for connected TV advertising in the UK, effective April 1, 2026. TiVo operates as Samba TV's preferred managed service advertising partner while Samba TV becomes the preferred analytics partner to Xperi. The collaboration integrates Samba's audience intelligence and analytics with TiVo's CTV inventory to offer brands enhanced audience targeting and unified campaign measurement across linear TV, CTV, streaming, and digital. Initial focus is on the UK with potential for broader global expansion.
• HyphaMetricscoreTechnology or Integration · 1 September 2025HyphaMetrics integrated TiVo's comprehensive metadata into its industry-leading media measurement technology to create a cross-platform standard for digital media consumption measurement. The partnership aims to drive a more interoperable understanding of consumer behavior across platforms, combining Xperi's viewer data with HyphaMetrics' measurement capabilities.
• SeaChange InternationalstrategicStrategic or Co-development Partner · 1 February 2025Xperi agreed to acquire SeaChange International in a go-private transaction involving a Nasdaq delisting and reverse stock split. The strategic rationale centers on combining SeaChange's video delivery and back-office capabilities with Xperi's TiVo-branded media platform, client-side solutions, and relationships with TV manufacturers to create a larger addressable market. The deal was announced in February 2025 with updates through March 2025.
• Inntot TechnologiessupportingTechnology or IntegrationInntot Technologies, a software-defined radio company, collaborates with Xperi on HD Radio support. Inntot showcased its SDR-based DAB receiver technology at WorldDAB Automotive 2026, demonstrating how Xperi's HD Radio technology integrates with automotive SDR solutions. Inntot has crossed 2M+ deployments globally.
• BitmovincoreTechnology or IntegrationBitmovin partnered with Simplestream and Xperi to extend video playback support to TiVo OS smart TVs and devices. The fully integrated streaming platform combines Simplestream's content management and application framework with Bitmovin's advanced playback technology, enabling video providers to deliver consistent, high-quality streaming experiences on TiVo OS.
• SimplestreamcoreTechnology or IntegrationSimplestream partnered with Bitmovin and Xperi to provide content management and application framework for TiVo OS smart TVs, enabling video providers to deliver consistent streaming experiences on TiVo OS-powered devices.
• Mercedes-BenzflagshipOEM/ Whitelabel/ Licensing PartnerMercedes-Benz is the first automotive brand to launch all four of Xperi's connected car solutions (DTS AutoStage, HD Radio, and other connected car technologies), representing the deepest integration of Xperi's automotive platform in the industry. The partnership demonstrates Mercedes-Benz's commitment to premium in-cabin entertainment and positions Xperi's connected car solutions as a benchmark for the automotive industry.
• Titan AdscoreChannel Partner/ Reseller/ DistributorTitan Ads was named the strategic monetization partner for TiVo OS across Europe, forming a partnership to enhance advertising effectiveness and offer a unified buying route for Connected TV (CTV) inventory. Titan Ads serves as the exclusive sales partner outside the UK. The collaboration aims to standardize formats, increase reach, and improve campaign efficiency across Titan OS and TiVo OS.
• VestelflagshipOEM/ Whitelabel/ Licensing PartnerVestel, a consumer electronics leader, launched the first smart TVs powered by TiVo OS, announced at IFA trade show. Vestel's deployment of TiVo OS marks a key milestone in Xperi's strategy to position TiVo as a neutral, independent smart TV platform that gives manufacturers control over branding and content offerings.
• ComscorecoreTechnology or IntegrationComscore partnered with Xperi's TiVo One advertising platform, which has grown to 4.8M+ monthly active users. Comscore's audience measurement data enhances TiVo's cross-platform advertising capabilities and provides advertisers with validated media measurement.
• Free Live SportssupportingChannel Partner/ Reseller/ DistributorFree Live Sports launched 45 dedicated free sports channels on devices powered by TiVo OS, including smart TVs and in vehicles via DTS AutoStage Video Service. Available across North America, Europe, and South America, featuring live sports, classic matches, and original content.
• IMAX CorporationcoreOEM/ Whitelabel/ Licensing PartnerIMAX and DTS jointly operate the IMAX Enhanced certification and licensing program, delivering IMAX picture quality with DTS immersive audio to certified home devices. This long-standing partnership combines IMAX's cinematic expertise with Xperi's audio technology for premium home entertainment.
• ClaroVTRcoreOEM/ Whitelabel/ Licensing PartnerMulti-year agreement with ClaroVTR for TiVo IPTV solutions and Discovery Solutions, supporting pay TV subscribers across Latin American markets.
• Frontier CommunicationscoreOEM/ Whitelabel/ Licensing PartnerMulti-year agreement for TiVo IPTV solutions supporting pay TV subscribers of Frontier Communications, a US telecommunications provider.
• Sony (Consumer Electronics)coreOEM/ Whitelabel/ Licensing PartnerRenewed key licensing contracts with Sony for DTS:X and IMAX Enhanced integration in consumer electronics devices including TVs, AVRs, and sound bars.
• TCL (Consumer Electronics)coreOEM/ Whitelabel/ Licensing PartnerRenewed key licensing contracts with TCL for TiVo OS and DTS audio technologies in smart TVs.
• TPV (Consumer Electronics)coreOEM/ Whitelabel/ Licensing PartnerRenewed key licensing contracts with TPV for TiVo OS and DTS technologies in consumer electronics devices.
• LogitechsupportingOEM/ Whitelabel/ Licensing PartnerLong-standing collaboration since 1993 on multisensory audio experiences through the DTS Craft Masters program. Logitech integrates DTS audio technologies in gaming headsets and audio products.
• LG ElectronicscoreOEM/ Whitelabel/ Licensing PartnerLG Electronics is listed as a partner for computational photography collaboration and is referenced in industry analysis of the computational photography market. LG integrates Xperi technologies in smart TVs and consumer electronics.

Scale indicators42 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Harman International (Samsung): Harman, owned by Samsung, supplies in-car audio, infotainment, and connected car solutions to automotive OEMs — directly comparable to Xperi's DTS AutoStage and HD Radio connected car business.
• Gracenote (Nielsen): Gracenote provides video, music, and sports metadata and content identification used by pay TV operators, streamers, and OEMs — directly comparable to Xperi's TiVo Discovery Solutions metadata and personalization engine.
• Roku: Roku operates the leading independent smart TV OS and CTV advertising platform. Xperi's TiVo OS and TiVo Ads compete directly with Roku's TV OS and Roku's ad platform for OEM design wins and ad budgets.
• Dolby Laboratories: Dolby licenses immersive audio (Dolby Atmos) and imaging technologies to consumer electronics OEMs, automotive manufacturers, and cinemas — directly comparable to Xperi's DTS:X, IMAX Enhanced, and DTS AutoStage licensing business.
• Comscore: Comscore provides cross-platform audience measurement and advertising analytics for TV, CTV, and digital — comparable to Xperi's TiVo Xtend and Broadcaster Portal measurement offerings, and an actual integration partner.

Broad incumbents

• Amazon Fire TV: Amazon Fire TV is a leading smart TV OS and streaming device platform that competes with TiVo OS for OEM and consumer mindshare, with strong content (Prime Video) and commerce integration.
• SiriusXM: SiriusXM is the dominant in-car subscription audio and entertainment service in North America, competing for connected car infotainment attention and OEM real estate with Xperi's DTS AutoStage and HD Radio offerings.
• Google TV (Android TV, Alphabet): Google TV / Android TV is the dominant smart TV OS competing with TiVo OS for OEM design wins, with deeper app ecosystem, search integration, and content partnerships than Xperi can match.
• Nielsen Holdings: Nielsen is the dominant media and audience measurement provider across linear TV and digital, with growing CTV coverage — competing with Xperi's TiVo Xtend and Broadcaster Portal in cross-platform measurement and advertising analytics.
• Apple (Apple TV and CarPlay): Apple TV competes in smart TV and streaming devices while CarPlay dominates automotive infotainment — both overlap with Xperi's TiVo OS smart TV platform and DTS AutoStage connected car business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xperi-corporation/mycompany/verification
• Xx.com/TesseraTech
• Facebookfacebook.com/159491304069308

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xperi