comScore
- Company typePublic
- Founded1976
- HeadquartersReston, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
comScore firmographics
Firmographics- Name
- comScore
- Legal name
- Comscore, Inc.
- Website
- https://comscore.com
- Company type
- Public
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
comScore industry classification
Industry- Product category
- Media Measurement & Analytics
- NAICS
- Broadcasting and Content Providers (516), Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- akta.pro primary industry
- Creator Analytics, Measurement & Attribution Platforms (MPACABAJ)
Keywords
Where comScore is headquartered
LocationHeadquarters
- HQ city
- Reston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
comScore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Media Measurement Services: Subscription-based measurement services providing cross-platform audience data to TV networks, broadcasters, agencies, and advertisers. Revenue generated from recurring licensing of measurement data, ratings, and analytics platforms.
- Data and Analytics Products: Sale of audience insights, competitive intelligence, and behavioral data to CPG, financial services, automotive, and retail brands for planning and optimization.
- Programmatic Targeting (Proximic): Activation and targeting segment sales through Proximic by Comscore, enabling advertisers to target audiences across programmatic platforms including Amazon DSP. Revenue from segment activation fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise measurement solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
comScore product offering
Product offeringCore offering
comScore is a cross-platform media measurement company that quantifies audiences, brands, and consumer behavior across linear TV, connected TV (CTV), digital (desktop and mobile), and social platforms. It sells subscription-based measurement currencies, audience analytics, and programmatic targeting segments (via Proximic by Comscore) to broadcasters, agencies, advertisers, and brand-side enterprises. Its data assets include passive return-path data from 75M+ TV screens and 100M+ CTV devices, combined with a 2M+ member digital panel and 350K+ contextual topics.
Differentiator
Problem solved
Functional benefit
Brands
- Proximic by Comscore: Dedicated programmatic targeting division enabling media buyers and sellers to activate audience and content targeting segments for cross-platform activation.
Products and services
- Comscore TV (Cross-Platform Television Measurement)
Quantifiable outcome
- 95% of global box office measured across 70+ countries
- +2 more outcomes
Companies that use comScore
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles5 records
comScore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability8 records
Feature6 records
comScore partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, strategic and minor.
- Amazon DSPcoreStrategic integration making Proximic contextual and ID-free Predictive Audience segments available natively in Amazon DSP, enabling advertisers to activate privacy-forward targeting across CTV and web/mobile inventory. Reduces activation friction and improves speed-to-market for performance-driven audience strategies.
- ITN (Independent Television News)coreITN expanding its programmatic local linear TV platform by integrating Comscore's advanced audience data into the ITN NXTv Programmatic Hub. The data store will include more than 800 lifestyle and behavioral segments for programmatic local linear TV campaigns.
- DentsustrategicAlpha partner leveraging Comscore audience data integrated into ITN's programmatic local linear TV platform for executing programmatic local linear TV campaigns with greater precision.
- McCann Health Sistemas IntegralesminorCollaboration on the '1st LATAM Study of Prompting in Health' research examining AI's influence on healthcare interactions across Latin America.
- Altazor IntelligenceminorCollaborated with Comscore and McCann Health on the LATAM AI in Healthcare study.
- TubefilterstrategicJoint launch of 'The Creators List' - a curated directory of 200+ top creators for Cannes Lions. Comscore provides measurement and audience intelligence to support brands in evaluating creator partnerships.
- Whalar GroupstrategicPartner in The Creators List launch at Cannes Lions for helping brands connect with top creators.
- Gospel StatsstrategicPartner in The Creators List launch at Cannes Lions.
- Sinclair Broadcast GroupcoreMulti-year agreement for cross-platform local measurement products covering all 210 U.S. Designated Market Areas. Sinclair represents one of over 15 major broadcast station groups committed to Comscore measurement.
- The E.W. Scripps CompanycoreMulti-year agreement for cross-platform local measurement products covering all 210 U.S. DMAs. Scripps is one of 15+ broadcast station groups adopting Comscore for local measurement.
- Cox Media GroupcoreMulti-year commitment for cross-platform local measurement across linear TV, CTV, and digital platforms. One of 15+ broadcast station groups committed to Comscore.
- Allen Media GroupcoreMulti-year agreement for local broadcast measurement services. One of over 15 station groups signing for Comscore's cross-platform measurement.
- Hubbard BroadcastingcoreMulti-year commitment to Comscore's cross-platform local measurement products covering all 210 U.S. DMAs.
- ShareableestrategicAcquired social media analytics company Shareablee to enhance Comscore's media measurement tools by integrating social media engagement insights. Deal closed December 16, 2021.
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
comScore competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
comScore social profiles
Digital presencecomScore financial estimates
Financial estimateRevenue estimate
Valuation estimate
comScore leadership team
Management profileNumber of profiles
Profiles5 records
comScore subsidiaries and ownership
Company hierarchySubsidiaries4 records
comScore funding detail
Funding detailFunding overview
Funding rounds10 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
comScore M&A and investment
M&A and investmentM&A12 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about comScore
What does comScore do?
comScore is a cross-platform media measurement company that quantifies audiences, brands, and consumer behavior across linear TV, connected TV (CTV), digital (desktop and mobile), and social platforms. It sells subscription-based measurement currencies, audience analytics, and programmatic targeting segments (via Proximic by Comscore) to broadcasters, agencies, advertisers, and brand-side enterprises. Its data assets include passive return-path data from 75M+ TV screens and 100M+ CTV devices, combined with a 2M+ member digital panel and 350K+ contextual topics.
Is comScore a public or private company?
comScore is a public company. It is classified as public and is currently operating.
When was comScore founded?
comScore was founded in 1976. It employs 1,001 to 5,000 people.
Where is comScore based?
comScore is headquartered in Reston, United States, in the North America region.
How does comScore make money?
Three revenue lines are on record. Media Measurement Services are the primary driver. The others are data and Analytics Products and programmatic Targeting (Proximic).
Does comScore have an API?
No public API is recorded for comScore.
What industry is comScore in?
comScore's product category is Media Measurement & Analytics. Its primary akta.pro industry code is MPACABAJ, Creator Analytics, Measurement & Attribution Platforms. Its NAICS code is 516.