Giles Nissan of Opelousas

What Giles Nissan of Opelousas does

Giles Nissan of Opelousas is an authorized Nissan franchise dealership headquartered at 4383 I-49 South Service Rd, Opelousas, Louisiana, serving the Central Louisiana trade area including Carencro, Eunice, Port Barre, and Lafayette. The firm operates a single retail rooftop combining new Nissan vehicle sales (sedans, SUVs, trucks, and the LEAF EV), a multi-brand pre-owned inventory, an in-house finance center, a factory-trained service department with a no-appointment Nissan Express Service lane, a genuine OEM parts counter, and Kelley Blue Book-based trade-in appraisal. It reports 11-50 employees and has operated as a Nissan franchisee since 1991, with supporting programs such as the College Grad rebate, Military Customer Cash, and the MyNissan Rewards loyalty loop.

The business model is a classic franchised dealer P&L: front-end gross profit on new and used vehicle unit sales, back-end gross from finance and insurance products (lender relationships, extended service contracts, Giles Powertrain Warranties), and recurring service-and-parts revenue from the captive customer base. GTM is direct-to-consumer through a physical showroom augmented by a dealer.com website (inventory browsing, ePrice, online finance pre-approval, service scheduling). Marketing relies on SEO, manufacturer co-op incentives, and listed specials, with pricing disclosed publicly via MSRP and dealer discounts. The technology stack is standard dealer SaaS with no disclosed proprietary systems, AI capabilities, or differentiated platform features.

Name

Giles Nissan of Opelousas

Legal name

Giles Nissan Opelousas

Website

https://nissanofopelousas.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Giles Nissan of Opelousas is a single-rooftop authorized Nissan franchise dealership in Opelousas, Louisiana, selling new and pre-owned vehicles, providing in-house financing, factory-trained service, and OEM parts to individual consumers across Central Louisiana.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• New vehicle sales
• Used vehicle sales
• Auto financing services
• Vehicle maintenance services
• Automotive parts retail

Headquarters

HQ city

Opelousas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Nissan vehicles including sedans, SUVs, trucks, and crossovers. Revenue generated from MSRP pricing with dealer discounts and manufacturer incentives.
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned Nissan vehicles and quality used vehicles from multiple manufacturers including Ford, Honda, Hyundai, GMC, Chevrolet, Toyota, and luxury brands.
3. Service and Maintenance: Dealership service center providing oil changes, tire rotations, brake service, battery service, wheel alignments, multi-point inspections, and Nissan Express Service with no appointment required.
4. Parts and Accessories: Sales of genuine Nissan OEM parts and accessories for vehicle maintenance and repairs.
5. Financing and Extended Warranties: In-house finance center working with multiple lenders to provide vehicle financing options. Extended warranty and protection package sales through business manager discussions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Giles Nissan of Opelousas is an authorized Nissan franchise dealership that sells new Nissan vehicles (sedans, SUVs, trucks, crossovers, and EVs) along with pre-owned and Certified Pre-Owned vehicles from multiple brands. The dealership operates a full-service facility including an in-house finance center, factory-trained service technicians, a no-appointment Nissan Express Service lane, and a genuine OEM Nissan parts department.

Product overview

Giles Nissan Opelousas is a Nissan franchise car dealership offering new Nissan vehicles, pre-owned vehicles, and certified pre-owned Nissan models. The product portfolio centers on the sale of new Nissan sedans (Altima, Sentra, Versa), SUVs (Rogue, Murano, Pathfinder, Armada, Kicks), trucks (Frontier), sports cars (Z), and electric vehicles (LEAF). Supporting services include in-house financing with online pre-approval, a service center with factory-trained technicians, the no-appointment Nissan Express Service program, genuine Nissan parts and accessories, trade-in appraisals, and dealer-specific powertrain warranties. The dealership also offers loyalty programs including MyNissan Rewards and discount programs for college graduates and military personnel.

Differentiator

Problem solved

Functional benefit

Products and services

• New Nissan Vehicles
• Pre-Owned Vehicles
• Certified Pre-Owned Nissan
• Finance Center
• Service Center
• Nissan Express Service
• Nissan Parts Center
• Trade-In Appraisal
• Giles Powertrain Warranties

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nissan USAcoreOthersAuthorized Nissan franchise dealership representing the Nissan brand. Operates under Nissan manufacturer programs including new vehicle sourcing, warranty support, Certified Pre-Owned program, manufacturer incentives and rebates, and access to Nissan genuine parts inventory.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Group 1 Automotive: Public US/UK franchised dealer group (NYSE: GPI) operating Nissan stores. Broad incumbent for benchmarking regional group-level operating leverage, used-car penetration, and digital retail transformation.
• AutoNation: Largest public US auto dealer (NYSE: AN) operating hundreds of franchised rooftops including Nissan stores nationwide. Broad incumbent peer for understanding manufacturer relationships, F&I attach benchmarks, and digital retailing scale.
• Lithia Motors: Largest US dealership group by revenue (NYSE: LAD) with extensive franchise operations including Nissan. Broad incumbent for benchmarking same-store growth, used-car strategy, and consolidated F&I/service economics at scale.
• Sonic Automotive: Public franchised dealer group (NYSE: SAH) operating Nissan stores among other brands. Relevant broad incumbent for comparing dealer-level operational metrics and EchoPark used-vehicle strategy.
• Penske Automotive Group: Public global dealer group (NYSE: PAG) with premium and volume franchised operations. Broad incumbent peer for understanding franchise system economics, parts/service contribution, and capital allocation across dealer portfolios.

Direct peers

• Banner Nissan: Multi-state Nissan franchise dealer offering the same new, CPO, service, and F&I model. Relevant peer for comparing manufacturer program execution, CPO attach rates, and digital retailing adoption in similar mid-sized markets.
• Ray Brandt Nissan: Louisiana-based Ray Brandt dealer group operates a Nissan franchise in the Gulf South region. Comparable as a multi-brand group running a Nissan rooftop, providing a peer benchmark for group-level F&I, service, and used-car operations.
• Sterling Nissan: Authorized Nissan franchised dealer in Louisiana competing directly for the same Central Louisiana customer pool. Comparable product mix (new, CPO, used), service center, and F&I attach economics make it a close benchmark on market share and unit margins.
• Giles Nissan Lafayette: Sibling dealership under the Giles Automotive group in nearby Lafayette, LA. Operates the same Nissan franchise model with shared inventory, marketing, and ownership, making it the most directly comparable peer for benchmarking sales, F&I, and service performance.

Regional players

• Sterling Automotive Group: Louisiana dealer group operating multiple franchised rooftops including Nissan. Comparable as a regional multi-brand group serving overlapping Central Louisiana demand, useful for benchmarking local market share dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/1nissanofopelousas
• LinkedInlinkedin.com/company/nissan-of-opelousas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giles Nissan of Opelousas