InMotion Ventures

What InMotion Ventures does

InMotion Ventures is the corporate venture capital arm of Jaguar Land Rover (JLR), founded in 2016 and headquartered in London at 44 Featherstone Street, with a registered office at JLR's Whitley facility in Coventry. The firm operates as an early-stage specialist investor, deploying £250,000 to £2,000,000 per deal in Seed to Series A rounds across three explicit verticals — Climate, Industrial, and Enterprise. The portfolio comprises 22 companies including Apex.AI, Ascend Elements, BeyondMath, Bumper, Carmoola, Caura, CesiumAstro, Chipflow, Circulor, Cyclic Materials, ev.energy, Envisics, Firefly, Gen Phoenix, LGN, Matta, Parable, SirenOpt, Transit, Uncaged, Verax, and Zeelo. Over 90% of portfolio companies maintain a commercial engagement with JLR, which the firm treats as a core value driver rather than a passive LP relationship.

The investment model is structured around three pillars: patient capital, domain expertise, and JLR-facilitated commercial partnerships. The team includes Managing Director Mike Smeed (joined 2022), Principals Sam Nasrolahi and Louis Fearn, Associate Edouard Chavassieu, Platform Lead Oliver Fitz-Gibbon, Finance Director Riz Ismail, and regional investment leads William Morgan (San Francisco) and Maria Levin (Tel Aviv). The Studio team, led by Managing Director Jasdeep Sawhney, adds roughly 8–10 staff. Deal flow is sourced through direct outreach, a Typeform pitch submission portal, network referrals (including Plug and Play UK), and the firm's Seed Programme, which has previously selected four startups from over 200 applicants. InMotion Ventures Limited is a private limited company registered in England (company number 10070632) and a wholly-owned subsidiary of Jaguar Land Rover Limited, itself part of the Tata Group.

In parallel with the fund, InMotion operates a Venture Studio that creates and incubates wholly-owned mobility ventures. Active studio businesses include PIVOTAL (luxury car subscription for Jaguar and Land Rover vehicles on an all-inclusive monthly fee) and THE OUT (luxury car rental with app-based booking and door-to-door delivery). The Studio is run as a distinct unit with dedicated product, marketing, and operating leadership. InMotion Ventures was recognized as CVC Team of the Year at the 2025 Growth Investor Awards, and reported portfolio outcomes include Zeelo's removal of three million cars from roads and 500,000+ monthly passenger trips, alongside ongoing JLR pilot integrations such as ev.energy's V2G program using Jaguar I-PACE vehicles.

Name

InMotion Ventures

Legal name

InMotion Ventures Limited

Website

https://inmotionventures.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

InMotion Ventures is the corporate venture capital arm of Jaguar Land Rover, investing £250k–£2M in Seed to Series A startups across Climate, Industrial, and Enterprise verticals, while operating a Venture Studio building mobility ventures including PIVOTAL and THE OUT.

Ownership category

akta.pro rank

Product category

Corporate Venture Capital

NAICS

Portfolio Management and Investment Advice (52394), Other Financial Vehicles (52599)

SIC

Investment Advice (6282)

akta.pro primary industry

Early-Stage Venture Capital (Series A/B) (FSANAAAB)

akta.pro secondary industries

Early-Stage Venture Capital (Pre-Seed/Seed) (FSANAAAA), Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

Keywords

• Corporate venture capital
• Early-stage startup investing
• Mobility technology investing
• Climate tech venture capital
• Venture studio services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. VC Fund Management Returns: InMotion Ventures generates returns through equity participation in portfolio companies. As a corporate VC backed by JLR/Tata Group, the fund focuses on strategic value creation through enabling portfolio companies to partner with Jaguar Land Rover, access the Tata Group ecosystem, and leverage JLR's operational expertise. Returns are realized through portfolio company exits via acquisitions or IPOs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

InMotion Ventures is the corporate venture capital arm of Jaguar Land Rover, investing £250,000 to £2,000,000 in early-stage startups from Seed to Series A rounds. It focuses on Climate, Industrial, and Enterprise technology verticals, providing patient capital, industry partnerships, and specialist domain expertise alongside access to JLR's engineering, supply chain, and commercial ecosystem.

Product overview

InMotion Ventures is the corporate venture capital arm of Jaguar Land Rover (JLR), operating as an early-stage investor focused on Climate, Industrial, and Enterprise technology startups. The firm deploys £250k to £2M in Seed to Series A rounds, providing patient capital, domain expertise, and strategic partnership opportunities with JLR to portfolio companies. Additionally, the company operates a Venture Studio that conceptualizes, validates, incubates, and accelerates early-stage business ideas, with current active ventures including PIVOTAL (luxury car subscription service) and THE OUT (luxury car rental service).

Differentiator

Problem solved

Functional benefit

Brands

• PIVOTAL: Luxury car subscription service offering Jaguar and Land Rover vehicles with an all-inclusive monthly fee covering insurance, tax, servicing, and maintenance.
• THE OUT

Products and services

• Early-Stage Venture Capital Investment Equity investment product providing patient capital of £250k-£2M per deal to Seed and Series A startups, combined with strategic access to the Jaguar Land Rover and Tata Group ecosystem, corporate partnership facilitation, and operational support for founders.
• PIVOTAL Luxury Car Subscription Wholly-owned mobility service offering Jaguar and Land Rover vehicles on an all-inclusive monthly subscription that covers insurance, tax, servicing, and maintenance for end consumers.
• THE OUT Luxury Car Rental Wholly-owned luxury car rental service featuring Jaguar and Land Rover vehicles with app-based booking, door-to-door delivery and collection, and all-inclusive pricing.

Quantifiable outcome

• Over 90% of portfolio companies engage commercially with JLR
• +3 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tata GroupcoreStrategic or Co-development Partner · 1 January 2016As part of Tata Group through JLR's ownership, InMotion Ventures portfolio companies gain access to the broader Tata ecosystem including potential customers, partners, and follow-on investment opportunities across Tata's global operations.
• Plug and Play UKminorStrategic or Co-development PartnerJLR's Corporate Innovation partner who introduced InMotion Ventures to Verax AI, demonstrating deal sourcing collaboration with innovation ecosystem players.
• Jaguar Land Rover - Data Science and AI TeamcoreStrategic or Co-development PartnerJLR's Data Science and AI team collaborates with Verax AI as design partners on Verax's Control Centre product, validating the startup's approach and providing product development feedback. This relationship was facilitated by InMotion Ventures investment.
• Jaguar Land Rover - Property TeamcoreStrategic or Co-development PartnerJLR's property team manages the commercial relationship with Zeelo for employee commuter services, with Zeelo serving 5,000 JLR employees commuting to the Gaydon HQ since 2018.
• ZeelocoreStrategic or Co-development PartnerInMotion Ventures' first portfolio company to achieve major commercial engagement with JLR. The investment relationship has evolved into JLR becoming Zeelo's flagship enterprise customer for sustainable commuter transportation.
• ev.energycoreStrategic or Co-development PartnerJLR partnered with ev.energy for V2G pilot project integrating software with Jaguar I-PACE electric vehicles. JLR made strategic investment in ev.energy as part of its Innovation Strategy. The collaboration builds on ev.energy's existing work with 55+ utilities worldwide.
• Portfolio Companies NetworkcoreStrategic or Co-development PartnerOver 90% of portfolio companies engage with JLR commercially, creating a network effect where startups can leverage shared learnings, potential partnerships, and cross-referrals through the InMotion ecosystem.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hyundai Cradle: Corporate venture arm of Hyundai Motor Group, investing in mobility, smart cities, AI, robotics and clean energy. Direct competitor for the same pool of automotive-focused early-stage founders globally, including Israel scouting presence like InMotion.
• GM Ventures: Corporate venture arm of General Motors investing across automotive, mobility, electrification and software-defined vehicles. Comparable scale and stage focus, often co-investing with InMotion in rounds such as Envisics.
• Stellantis Ventures: Corporate venture arm of Stellantis investing in automotive, mobility and sustainability startups. Direct peer sharing overlapping portfolio names (Envisics) and similar strategic-investor posture across multiple OEM brands.
• BMW i Ventures: Corporate venture capital arm of BMW Group, investing in early-to-growth stage startups across mobility, transportation, manufacturing and sustainability. Most directly comparable to InMotion as a premium OEM CVC with a similar patient-capital and strategic-partnership thesis.
• Honda Innovations: Corporate venture and innovation arm of Honda, investing in mobility, energy, and emerging tech startups. Comparable OEM CVC structure with strategic-value-add focus similar to InMotion's JLR relationship.
• Volvo Cars Tech Fund: Corporate venture arm of Volvo Cars investing in automotive tech, electrification, and autonomous driving. Closely comparable mandate, fund size and geographic focus to InMotion's mobility/climate thesis.
• Toyota Ventures: Corporate venture capital arm of Toyota, investing in early-stage startups in autonomy, robotics, AI, climate, and smart cities. Closely parallels InMotion's Climate/Industrial/Enterprise thesis with a larger fund and longer track record.
• Porsche Ventures: Corporate venture arm of Porsche AG, taking minority stakes in mobility, future tech, and sustainability startups. Direct peer in the premium/luxury OEM CVC segment with similar deal sizes and strategic-value-add approach.

Broad incumbents

• Microsoft Climate Innovation Fund: Strategic climate-focused investment fund from Microsoft co-investing with InMotion in climate-tech rounds (e.g. Cyclic Materials). Larger balance-sheet investor with overlapping climate/industrial thesis but not automotive-specific.
• Airbus Ventures: Corporate venture arm of Airbus, investing in deeptech across aerospace, mobility, autonomy, and sustainability. Comparable CVC structure with thematic multi-stage mandate, but aerospace rather than automotive primary vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InMotionVC
• LinkedInlinkedin.com/company/inmotionventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments60 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InMotion Ventures