What Zeelo does

Zeelo is a UK-headquartered Transportation-as-a-Service (TaaS) platform, founded in 2016, that provides managed group transportation for employers, schools, and other organizations across the United States, United Kingdom, and Ireland. The company sells a vertically-segmented product suite spanning corporate office shuttles, shift-worker and frontline employee shuttles (logistics, food production, grocery, warehouse, pharma, healthcare), and education transportation (K-12 and university), all delivered under multi-year (typically 3-5 year) custom enterprise contracts.

The underlying technology is a smart bus platform combining a routing and optimization engine with four user-facing applications: a Rider App for commuters, a Parent & Student App for education clients, a Driver App for operators, and a Client Portal for organizational management and reporting. A proprietary routing algorithm analyzes anonymized address data and accumulated ridership history to dynamically generate optimized, demographic-driven routes, while a 200+ vetted operator partner network provides the physical fleet and drivers. The platform is SOC2 Type 2 and Cyber Essentials accredited and is positioned as 100% carbon neutral from inception.

Zeelo generates revenue through fully managed transportation services priced custom per program based on routes, vehicle size, schedules, and ticketing needs, with recurring multi-year contracts (typically 3-5 years). Go-to-market is enterprise field sales targeting Fortune 500 corporates and SMEs in primary verticals (logistics, food production, grocery, financial services, real estate, education), supplemented by strategic partnerships (e.g., Zenobē for fleet electrification, Babcock for defense workforce mobility). The company has raised approximately $42M+ in disclosed funding across rounds in 2017, 2019, 2021, 2023, and a $23M Series B in June 2025, divested its South African subsidiary in July 2024, and acquired Kura in February 2024 to deepen platform capability.

Name

Zeelo

Legal name

Zeelo Limited

Website

https://zeelo.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Zeelo is a UK-founded Transportation-as-a-Service platform that provides managed employee, shift-worker, and student shuttle programs for 1000+ enterprises and schools across the US, UK, and Ireland via proprietary routing technology and a 200+ operator partner network.

Ownership category

akta.pro rank

Product category

Corporate Transportation Services

NAICS

School and Employee Bus Transportation (48541), Bus and Other Motor Vehicle Transit Systems (485113), Support Activities for Transportation (488)

SIC

Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB)

akta.pro secondary industry

Last-Mile On-Demand Feeder to Transit (First/Last-Mile Providers) (THAIAGAJ)

Keywords

• Employee shuttle services
• Managed transportation services
• Corporate commuter programs
• School bus transportation
• Transit technology platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed Transportation Services: Fully managed group transportation service combining technology, operations management, and operator network management. Custom pricing based on routes, vehicle size, schedules, and ticketing needs. All-inclusive service covering account management, operator procurement, contracting, billing, driver training, and 24/7 customer support.
2. Subscription-Based Pricing: Programs typically run 3-5 years providing recurring revenue. Pricing considers routes, vehicle size, schedules, ticketing options, customer support levels. No extra fees for additional support, training, or route planning revisions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Zeelo provides a managed Transportation-as-a-Service (TaaS) platform that delivers end-to-end group shuttle services for enterprises, schools, and frontline worker employers across the US, UK, and Ireland. The offering combines proprietary routing technology, a vetted network of 200+ bus and shuttle operator partners, and dedicated rider, parent, driver, and client applications to plan, run, and continuously optimize corporate commutes, shift-worker transport, and school transportation programs under multi-year contracts.

Product overview

Zeelo is a smart bus platform providing managed group transportation for organizations. The platform combines a core Transportation-as-a-Service (TaaS) technology layer with multiple service offerings. The technology stack includes a Rider App for commuters, a Parent & Student App for education clients, a Client Portal for organizational management, and a Driver App for operators, all connected through proprietary routing and data-driven optimization algorithms. Service offerings span Corporate Shuttles for office workers, Employee/Frontline Worker Shuttles for shift-based industries, and Education Shuttles for schools and universities. Transportation types include Home to Work, Last Mile, Park & Ride, Site to Site, and Off-Hours shuttles. The platform operates through a network of vetted operator partners and provides carbon-neutral services.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Shuttles Managed employee shuttle service for corporate offices providing reliable commuter transportation to help retain employees, increase satisfaction, and reduce on-site parking pressures. Includes route planning, operator management, rider app access, and dedicated account management under multi-year contracts.
• Shift Worker / Frontline Employee Shuttles Transportation solutions designed for shift workers in logistics, food production, grocery, and warehouse operations. Built to attract employees, reduce absenteeism, increase retention, and accommodate irregular shift patterns including off-hours when public transit is unavailable.
• Education Shuttles School and university transportation services featuring data-driven route design, parent-facing apps with live tracking and notifications, and a managed operator network for student and staff commutes. Targets K-12 schools, colleges, and universities seeking to reduce administrative burden and modernize school transport.
• Home to Work Shuttles Doorstep-to-workplace shuttle service picking up riders near their home and transporting them to and from work on optimized direct routes.
• Last Mile Shuttles Shuttle service connecting offices, residential areas, or worksites to nearby transit hubs to enable seamless transfers for riders using public transportation.
• Park & Ride Shuttles Shuttle service picking up riders at predefined parking locations and transporting them to destinations, supporting sites with limited on-site parking capacity.
• Site to Site Shuttles Campus transportation connecting multiple buildings, parking lots, and worksites with regular shuttle services for large corporate, hospital, or industrial estates.
• Off-Hours Shuttles Direct shuttle service for late-night and early-morning shifts when public transit is unavailable, safely transporting shift workers to and from worksites.

Quantifiable outcome

• 50% better ROI compared to traditional shuttle programs
• +9 more outcomes

Named customers19 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and key.

• ZenobēcoreStrategic or Co-development PartnerStrategic partnership with Zenobē to drive fleet electrification using EV-charging, battery, and software solutions. Supports Zeelo's commitment to 100% carbon neutral services.
• Babcock InternationalkeyStrategic or Co-development PartnerPartnership with Babcock to launch MoveSmart commuter shuttle program at Devonport Dockyard, boosting access, reducing traffic, and supporting workforce wellbeing.

Scale indicators13 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Liftango: Liftango is a UK/AU-based shared mobility platform offering carpooling, corporate shuttle, and demand-responsive transport solutions for enterprises and public agencies. Comparable technology platform for managed corporate commuter transportation with similar operator-agnostic model.
• Via Transportation: Via Transportation operates a managed transit technology platform serving enterprises, transit agencies, and schools with on-demand microtransit and shuttle services. Directly comparable to Zeelo's managed group transportation model with proprietary routing and operator network aggregation.
• Swvl: Swvl provides a tech-enabled mass transit platform offering shared bus and shuttle services through operator partnerships across emerging and developed markets. Comparable business model to Zeelo with a technology layer aggregating fleet operators for enterprise and commuter routes.
• Zum: Zum operates a student transportation platform combining routed school bus services with proprietary fleet management, parent apps, and operator partnerships. Directly comparable to Zeelo's Education Shuttles product serving K-12 and universities with managed service and tracking technology.
• HopSkipDrive: HopSkipDrive provides managed student transportation with a CareDriver network, real-time tracking, and enterprise contracts with school districts. Comparable to Zeelo's education vertical in serving schools with technology-enabled managed transport rather than direct fleet ownership.
• Mobilityways: Mobilityways is a UK-based commute platform helping employers plan, fund, and measure sustainable commuter transportation programs. Comparable in targeting enterprise commuter benefits and shift worker transport, though with more emphasis on benefits management vs. Zeelo's managed shuttle operations.

Broad incumbents

• Uber for Business: Uber for Business offers enterprise commuter benefits, ground travel, and shuttle solutions as part of its broader rideshare and freight platform. Broader incumbent with significantly larger scale and capital that overlaps Zeelo's enterprise commuter use case as part of a wider portfolio.
• Lyft Business: Lyft Business provides corporate transportation, commute programs, and shuttle services through its consumer rideshare platform. Comparable enterprise commute offering but as part of a much larger consumer rideshare business with overlapping but non-specialized focus.

Regional players

• Lula (Ride-Sharing): South African ride-sharing platform that acquired Zeelo's South African subsidiary in July 2024. Operates a similar managed shuttle and ride-hailing model in Africa, demonstrating direct comparability to Zeelo's model but in a different geography.

Emerging players

• Spare Technology: Spare provides a transit management platform for paratransit, microtransit, and on-demand transit services to transit agencies and operators. Comparable in offering managed transit technology with operator network integration but more focused on public agency contracts than enterprise corporate deals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gozeelo
• Facebookfacebook.com/gozeelo
• LinkedInlinkedin.com/company/zeelo
• Instagraminstagram.com/gozeelo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeelo