Itaconix
- Company typePublic
- Founded2009
- HeadquartersStratham, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Itaconix firmographics
Firmographics- Name
- Itaconix
- Legal name
- Itaconix plc
- Website
- https://itaconix.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Itaconix industry classification
Industry- Product category
- Specialty Polymer Ingredients
- NAICS
- Toilet Preparation Manufacturing (32562), Soap and Other Detergent Manufacturing (325611)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Dishwashing Products (Hand Dish Soap, Automatic Dishwasher Detergents, Rinse Aids) (CRADAKAF)
- akta.pro secondary industries
- Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA), Automatic Dishwasher Detergents (Tablets, Pods, Powders, Gels) (CRAJABAA), Intimate & Personal Hygiene Washes (CRABAEAF)
Keywords
Where Itaconix is headquartered
LocationHeadquarters
- HQ city
- Stratham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Itaconix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Performance Ingredients: Sale of specialty polymer ingredients (DSP 2K, TSI series, ONZ series, VELASOFT, VELAFRESH, SF 505) to consumer product brands and manufacturers. Ingredients are used as key functional ingredients in cleaning, hygiene, and beauty products. Revenue is generated through direct product sales with recurring orders from a growing customer base.
- Formulated Solutions (SPARX Program): Turnkey formulations and collaborative innovation programs (SPARX) providing fully formulated solutions to brands. The SPARX program integrates efforts of Itaconix with other specialty ingredient companies, contract manufacturers, and brands to accelerate new consumer product introductions. Revenue generated from formulation fees and ingredient sales embedded in formulations.
- BIO*Asterix Specialty Monomers and Resins: Commercial launch of specialty itaconate monomers and binders for paints, coatings, and adhesives sectors, launched June 2025. Represents a third distinct revenue stream alongside Performance Ingredients and Formulated Solutions.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Itaconix product offering
Product offeringCore offering
Itaconix develops, manufactures, and sells plant-based specialty polymer ingredients derived from itaconic acid, including scale inhibitors, water conditioners, odor neutralizers, hair styling polymers, skin conditioners, and itaconate monomers/binders, that replace conventional chemistries such as acrylic acid and styrene in consumer cleaning, hygiene, beauty, and paint/coating products. The company also offers formulated solutions through its SPARX collaboration program and an ecommerce platform (deeperclean.com) for evaluation of fully packaged detergent products.
Product overview
Itaconix is a specialty ingredients company that develops, manufactures, and markets plant-based polymers derived from itaconic acid. The portfolio consists of three main segments: Performance Ingredients (including scale inhibitors like Itaconix DSP 2K, TSI 322, TSI 422; odor neutralizers like ONZ 100/105/400/405; beauty ingredients like VELASOFT NE 100 and SF 505; and hygiene products like VELAFRESH ZP series), Formulated Solutions including the SPARX program for collaborative product development, and BIO*Asterix specialty monomers for paints/coatings/adhesives. The company sells directly to consumer product brands and through distribution partners including Croda (ZINADOR products) and Nouryon (Amaze SP).
Differentiator
Problem solved
Functional benefit
Brands
- BIO*Asterix: Specialty plant-based itaconate monomers and binders for paints, coatings, and adhesives
- SPARX Formulated Solutions
- Deeperclean.com
Products and services
- Itaconix DSP 2K Water conditioner and anti-redeposition polymer for laundry and surface cleaning applications; replaces two or more conventional water conditioning materials, enabling more compact formulations.
- Itaconix TSI 322 Concentrated scale inhibition polymer for dishwashing applications that manages water hardness and prevents spots and filming on dishes, glasses, and utensils.
- Itaconix TSI 422 Advanced scale inhibition polymer for dishwashing, an upgraded version of TSI 322 with improved performance, lower formulation cost, and more compact dosage for cleaning product manufacturers.
- Itaconix ONZ 100 Odor neutralizing polymer for various cleaning applications delivering fast, permanent odor neutralization without residues.
- Itaconix ONZ 105 Odor neutralizing polymer variant for cleaning formulations delivering fast, permanent odor neutralization with ease of use and no residues.
- Itaconix ONZ 400 Liquid plant-based odor neutralizing polymer for cleaning and hygiene formulations, delivering fast and permanent odor neutralization with excellent temperature and pH stability and no residues.
- Itaconix ONZ 405 Powder version of the Itaconix ONZ odor neutralizer designed for powder laundry and hygiene formulations, providing instant and permanent odor neutralization without residues.
- VELASOFT NE 100 Heat protecting and styling polymer for hair care applications providing light natural hold, curl retention in high temperature and humidity, non-crispy natural feel; distributed through Nouryon as Amaze SP.
- VELAFRESH ZP20 Odor neutralizing polymer for personal care applications; also sold through Croda Inc. as ZINADOR 22L for personal care and homecare odor control.
- VELAFRESH ZP30 Odor neutralizing polymer for personal care applications; also sold through Croda Inc. as ZINADOR 35L for personal care and homecare odor control.
- Itaconix SF 505 Skin conditioning film former for beauty applications providing conditioning and lather enhancement, leaving skin feeling softer and nourished without oily residues.
- BIO*Asterix Line of specialty plant-based itaconate monomers and binders for paints, coatings, and adhesives, providing building blocks for researchers to create high-performance plant-based applications; patent and trademark applications filed for paint formulations incorporating BIO*Asterix ingredients.
- SPARX Formulated Solutions Collaborative formulated solutions program that integrates Itaconix polymer technology with other specialty ingredient companies, contract manufacturers, and brands to accelerate the introduction of new consumer products, providing turnkey formulations and ingredient supply.
- Deeperclean.com Ecommerce platform offering brand managers ready access to next-generation plant-based dishwashing and laundry detergent products using Itaconix technologies, enabling evaluation of fully packaged detergents with proven performance and supporting consumer retail orders.
Quantifiable outcome
- Scale inhibition performance in dishwashing detergents managing water hardness and eliminating spots and filming
- +3 more outcomes
Companies that use Itaconix
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Itaconix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Itaconix partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered emerging, core and minor.
- Specialty Paint CompanyemergingAgreement signed with an established specialty paint company to support the completion and evaluation of initial paint products using BIO*Asterix ingredients. This forms part of the company's strategy to expand the application of its plant-based polymer platform into paints and coatings.
- CrodacoreGlobal supply and marketing collaboration with Croda Inc. for odour control in homecare applications. Croda distributes Itaconix odor neutralizing polymers as ZINADOR products. The agreement was extended and expanded in July 2025 to include a new Itaconix ingredient targeting fabric cleaning, highlighting increasing depth of commercial and technical cooperation between the two companies.
- Specialty Ingredient Companies and Contract Manufacturers (SPARX Program)coreSPARX is a collaborative initiative integrating Itaconix with other advanced specialty ingredient companies and innovative end-product manufacturers to speed the introduction of new generations of consumer products. The program was launched at SEPAWA CONGRESS 2024 with a goal of at least 10 new products by end of 2025.
- Brian Brand (Marketing Director)minorBrian Brand joined Itaconix as Marketing Director in October 2024 to lead and expand new marketing efforts. He has a strong record of generating new revenues from B2B and D2C channels at leading consumer products companies including Timberland, Burton, and Yogibo.
- NouryoncoreNouryon distributes Itaconix hair styling polymers as Amaze SP for use in hair care products. Increased volumes in 2024 contributed to beauty sector revenue growth of 24.0%.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Itaconix competitors and assessment
Company assessmentEmerging players
- Amyris: US-based biotechnology company producing fermentation-derived specialty ingredients for personal care and cleaning. Closely comparable in the bio-based / plant-based polymer strategy though at a different stage of commercial execution.
Broad incumbents
- Evonik Industries: German specialty chemicals company with personal care, cleaning, and coatings additive businesses. Overlaps with Itaconix in functional polymers for consumer products and coatings.
- Solvay: Belgian specialty chemicals group with personal care, home care, and coatings platforms. Comparable in serving consumer-goods formulators with specialty polymer and surface chemistry offerings.
- Lubrizol: Berkshire Hathaway-owned specialty chemical business with deep portfolios in personal care, home care, and beauty. Competes with Itaconix in polymer and surfactant chemistries but operates as a broad multi-segment incumbent.
- BASF: Largest chemicals company globally with a Care Chemicals division serving detergents, personal care, and cleaners. Offers overlapping polymer and ingredient capabilities across Itaconix's target verticals but as part of a much broader portfolio.
Direct peers
- Kraton Corporation: Specialty polymer producer serving adhesives, coatings, and personal care markets. Comparable in specialty polymer technology platform and customer overlap, though focused on different base chemistries.
- Croda International: Global specialty ingredient supplier serving personal care, home care, and beauty with functional polymers and actives. Direct comparable in target markets and product categories; also happens to be Itaconix's distribution partner for ZINADOR products.
- Nouryon: Specialty chemicals company with personal care and cleaning ingredients portfolios. Distributes Itaconix's hair styling polymer as Amaze SP; comparable in customer base (consumer brand owners) and ingredient technology platform.
- Stepan Company: US-listed manufacturer of surfactants and specialty polymers used in cleaning, personal care, and agricultural products. Closely comparable product portfolio (functional polymers and surfactants for consumer goods) at slightly larger scale.
- Innospec: Specialty chemical manufacturer with personal care and home care ingredient divisions. Comparable in offering functional ingredients to consumer product brand owners across similar end-markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Itaconix social profiles
Digital presenceItaconix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Itaconix leadership team
Management profileNumber of profiles
Profiles8 records
Itaconix funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Itaconix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Itaconix
What does Itaconix do?
Itaconix develops, manufactures, and sells plant-based specialty polymer ingredients derived from itaconic acid, including scale inhibitors, water conditioners, odor neutralizers, hair styling polymers, skin conditioners, and itaconate monomers/binders, that replace conventional chemistries such as acrylic acid and styrene in consumer cleaning, hygiene, beauty, and paint/coating products. The company also offers formulated solutions through its SPARX collaboration program and an ecommerce platform (deeperclean.com) for evaluation of fully packaged detergent products.
Is Itaconix a public or private company?
Itaconix is a public company. It is classified as public and is currently operating.
When was Itaconix founded?
Itaconix was founded in 2009. It employs 11 to 50 people.
Where is Itaconix based?
Itaconix is headquartered in Stratham, United States, in the North America region.
How does Itaconix make money?
Three revenue lines are on record. Performance Ingredients are the primary driver. The others are formulated Solutions (SPARX Program) and BIO*Asterix Specialty Monomers and Resins.
Who are Itaconix's main competitors?
Amyris is listed as an emerging player. Broad incumbents are Evonik Industries, Solvay, Lubrizol and BASF. Direct peers are Kraton Corporation, Croda International, Nouryon, Stepan Company and Innospec.
Does Itaconix have an API?
No public API is recorded for Itaconix.
What industry is Itaconix in?
Itaconix's product category is Specialty Polymer Ingredients. Its primary akta.pro industry code is CRADAKAF, Dishwashing Products (Hand Dish Soap, Automatic Dishwasher Detergents, Rinse Aids), with a secondary code of CRAJAAAA, Laundry Detergents (Powder, Liquid, Pods/Sheets). Its NAICS code is 32562 and its SIC code is 2844.