Naked Nutrition
- Company typePrivate
- Founded2014
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Naked Nutrition firmographics
Firmographics- Name
- Naked Nutrition
- Legal name
- Naked Nutrition
- Website
- https://nakednutrition.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Naked Nutrition industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industry
- Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)
Keywords
Where Naked Nutrition is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Naked Nutrition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct E-commerce Product Sales: Primary revenue stream through direct-to-consumer sales via nakednutrition.com. Products include protein powders, collagen supplements, creatine, pre-workout, vitamins, and functional foods. Subscription/autoship model with 20% first order discount and 10% recurring discount drives recurring revenue. Average product prices range from $12.99-$99.99 with serving costs from $0.14-$2.35.
- Amazon Marketplace Sales: Distribution through Amazon for certain products including the Naked Sparkling Energy drink. This provides access to Amazon's customer base and fulfillment infrastructure.
- Fitness Facility Distribution: Naked Sparkling Energy drinks are distributed through fitness facilities alongside Amazon availability, creating B2B revenue stream alongside direct consumer sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Grass-Fed Whey Protein - 5LB (61 servings) |
| Unit Pricing | Pay-as-you-go | Grass-Fed Whey Protein - 2LB (30 servings) |
| Unit Pricing | Pay-as-you-go | Collagen Peptides - 20oz tub |
| Unit Pricing | Pay-as-you-go | Creatine Monohydrate - 1.1LB (100 servings) |
| Unit Pricing | Pay-as-you-go | Creatine Monohydrate - 2.2LB (200 servings) |
| Unit Pricing | Pay-as-you-go | Bone Broth Protein - 1LB |
| Unit Pricing | Pay-as-you-go | Protein Oats - Blueberry Cobbler (12 servings) |
| Unit Pricing | Pay-as-you-go | Iron Supplement - 60 capsules |
| Unit Pricing | Pay-as-you-go | Vitamin E - 100 softgels |
| Unit Pricing | Pay-as-you-go | Men's Multi - 60 capsules |
| Unit Pricing | Pay-as-you-go | Protein Coffee - Vanilla Latte (17 servings) |
| Unit Pricing | Pay-as-you-go | Lean Creatine HCl - 232g |
| Unit Pricing | Pay-as-you-go | Naked Sparkling Energy - Strawberry Lemonade (12 cans) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Naked Nutrition product offering
Product offeringCore offering
Naked Nutrition manufactures and sells clean-label nutritional supplements including protein powders (whey, pea, rice, casein, goat, egg, beef, mass gainer), collagen peptides, creatine monohydrate and HCl, pre-workout, amino acids, vitamins, electrolytes, protein oats, protein coffee, and sparkling energy drinks. Products feature minimal ingredients with no artificial additives, grass-fed and pasture-raised sourcing, and NSF Content Certification for safety and purity. The company sells directly to consumers via its own e-commerce website with autoship subscription options, complemented by Amazon and fitness facility channels.
Differentiator
Problem solved
Functional benefit
Brands
- Naked Oats: Protein-enhanced overnight oats product line combining whey protein with gluten-free rolled oats
- Naked Sparkling Energy
- Naked Whey
- Naked Pea
- Naked Collagen
- Naked Creatine
- Naked Super Greens
Products and services
- Grass-Fed Whey Protein Powder
Quantifiable outcome
- Products contain lead at 0.0036 ppm, cadmium at 0.0016 ppm, arsenic at 0.0033 ppm, mercury at 0.0037 ppm - all well under NSF limits of 10ug/day and FDA limits of 10 ug/day
- +3 more outcomes
Companies that use Naked Nutrition
Customer profileSegments3 records
Ideal customer profiles3 records
Naked Nutrition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Naked Nutrition partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Naked Nutrition competitors and assessment
Company assessmentDirect peers
- Momentous: Momentous is a premium D2C supplement brand offering protein, performance, and recovery products with athlete-driven credibility and NSF-certified offerings. Highly comparable to Naked Nutrition in premium clean-label positioning and D2C-led growth.
- Orgain: Orgain is a clean-ingredient protein and nutrition brand spanning plant-based and whey protein powders, shakes, and nutritional products. Comparable to Naked Nutrition in clean-label positioning, multi-channel retail/D2C distribution, and target consumer (health-conscious, fitness-oriented).
- Transparent Labs: Transparent Labs is a D2C supplement brand built on clinically dosed, transparent ingredient formulations with no proprietary blends. Highly comparable to Naked Nutrition in go-to-market (D2C, subscription), positioning (clean-label transparency), and category focus (protein, performance, recovery).
- KOS Nutrition: KOS is a D2C plant-based protein and superfood brand focused on clean, organic ingredients. Closely comparable to Naked Nutrition in minimal-ingredient philosophy, organic/sourcing emphasis, and direct-to-consumer subscription model.
Broad incumbents
- Garden of Life: Garden of Life is a leading organic, Non-GMO supplement and protein brand owned by Nestlé Health Science. Comparable to Naked Nutrition on clean-ingredient, organic, third-party-tested positioning, but at far broader scale with full retail/wholesale distribution across protein, vitamins, and functional foods.
- AG1 (Athletic Greens): AG1 is a flagship D2C greens and supplement brand with a subscription-first model targeting health-conscious consumers. Comparable to Naked Nutrition in D2C subscription mechanics, brand-led marketing, and target consumer, though anchored to a single hero product versus Naked's portfolio approach.
- Optimum Nutrition: Optimum Nutrition (a Glanbia brand) is one of the largest global sports nutrition brands with deep distribution across protein powders, performance supplements, and RTDs. Comparable to Naked Nutrition in core protein/performance category leadership, but operates at incumbent scale with mass retail dominance.
Emerging players
- Ritual: Ritual is a D2C supplement brand focused on traceable, third-party-tested vitamins and women's health products. Comparable to Naked Nutrition in clean-label transparency, D2C subscription model, and emphasis on published testing and ingredient sourcing, though with category focus on vitamins rather than protein/performance.
- 1UP Nutrition: 1UP Nutrition is a D2C protein and supplement brand competing in clean-label and performance categories. Comparable to Naked Nutrition in target consumer (fitness enthusiasts) and product overlap (protein, pre-workout, BCAAs), with growing D2C and Amazon presence.
- Promix Nutrition: Promix Nutrition is a D2C clean-ingredient protein, collagen, and supplement brand focused on minimal formulations and third-party testing. Closely comparable to Naked Nutrition in single-ingredient protein powders, grass-fed sourcing, and D2C subscription mechanics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Naked Nutrition social profiles
Digital presenceNaked Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naked Nutrition leadership team
Management profileNumber of profiles
Naked Nutrition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naked Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naked Nutrition
What does Naked Nutrition do?
Naked Nutrition manufactures and sells clean-label nutritional supplements including protein powders (whey, pea, rice, casein, goat, egg, beef, mass gainer), collagen peptides, creatine monohydrate and HCl, pre-workout, amino acids, vitamins, electrolytes, protein oats, protein coffee, and sparkling energy drinks. Products feature minimal ingredients with no artificial additives, grass-fed and pasture-raised sourcing, and NSF Content Certification for safety and purity. The company sells directly to consumers via its own e-commerce website with autoship subscription options, complemented by Amazon and fitness facility channels.
Is Naked Nutrition a public or private company?
Naked Nutrition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Naked Nutrition founded?
Naked Nutrition was founded in 2014. It employs 1 to 10 people.
Where is Naked Nutrition based?
Naked Nutrition is headquartered in Miami, United States, in the North America region.
How does Naked Nutrition make money?
Three revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are amazon Marketplace Sales and fitness Facility Distribution.
Who are Naked Nutrition's main competitors?
Direct peers on record are Momentous, Orgain, Transparent Labs and KOS Nutrition. Broad incumbents are Garden of Life, AG1 (Athletic Greens) and Optimum Nutrition. Emerging players are Ritual, 1UP Nutrition and Promix Nutrition.
Does Naked Nutrition have an API?
No public API is recorded for Naked Nutrition.
What industry is Naked Nutrition in?
Naked Nutrition's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of AFAKAGAK, Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing. Its NAICS code is 456191 and its SIC code is 2090.