GO Markets
GO Markets is a privately held, Melbourne-headquartered online CFD broker founded in 2006, regulated by ASIC, CySEC, and Mauritius FSC, serving retail and professional traders in 150+ countries with 2,000+ instruments across forex, indices, shares, commodities, crypto, and ETFs via MT4/MT5/cTrader/TradingView/GO TradeX platforms.
- Company typePrivate
- Founded2006
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GO Markets does
GO Markets is a Melbourne-headquartered, privately held online CFD broker founded in 2006, operating through three regulated subsidiaries — GO Markets Pty Ltd (ASIC, AFSL 254963, Australia), GO Markets Ltd (CySEC, Licence 322/17, Cyprus), and GO Markets Pty Ltd MU (FSC Mauritius, Licence GB 19024896). The company provides retail and professional traders access to over 2,000 tradeable CFD instruments spanning forex, indices, shares, commodities, cryptocurrencies, bonds, and ETFs, served to clients in more than 150 countries. The product stack is built around five trading front-ends — MetaTrader 4, MetaTrader 5, cTrader, TradingView, and the proprietary GO TradeX mobile app — augmented by add-on modules including MetaTrader Genesis (institutional analytics), copy trading on both cTrader and MetaTrader, PAMM, Signal Centre, and hosted Virtual Private Server infrastructure.
Revenue is generated primarily through bid/ask spreads and per-trade commissions on CFDs, with Standard accounts embedding costs in spreads and GO Plus+ accounts offering tighter FX spreads plus a separate commission. Professional clients receive monthly volume rebates of up to 30% across asset classes with tiered thresholds (e.g., $250M+ monthly forex volume for the top tier). The go-to-market is a product-led growth model: a free $50,000 virtual-fund demo account, the GO Markets Academy educational hub, multilingual 24/7 support, and an introducing-broker referral program paying partners up to $5 per lot. Customer segments span beginner, intermediate, and professional traders, plus partner referrals. Distribution combines direct self-service account opening, regional entity sales (Australia, Cyprus, Mauritius), and a London support office. The company has received continuous industry awards from 2019 through 2025 in categories including customer service, education, platforms, and broker excellence.
GO Markets firmographics
Firmographics- Name
- GO Markets
- Legal name
- GO Markets Pty Limited
- Website
- https://gomarkets.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GO Markets is a privately held, Melbourne-headquartered online CFD broker founded in 2006, regulated by ASIC, CySEC, and Mauritius FSC, serving retail and professional traders in 150+ countries with 2,000+ instruments across forex, indices, shares, commodities, crypto, and ETFs via MT4/MT5/cTrader/TradingView/GO TradeX platforms.
- Ownership category
- akta.pro rank
GO Markets industry classification
Industry- Product category
- Online CFD Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Retail FX/CFD Broker Trading Venues (FSAFADAD)
- akta.pro secondary industry
- FX & Spot Metals Brokerage (FSAEACAK)
Keywords
Where GO Markets is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
GO Markets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel
Revenue model
- CFD Trading Spreads and Commissions: GO Markets generates revenue primarily through spreads (the difference between bid and ask prices) on CFD products including forex, indices, shares, commodities, cryptocurrencies, bonds, and ETFs. Standard accounts embed costs in spreads, while GO Plus+ accounts offer tighter FX spreads with a separate commission per trade.
- Volume Rebates (Professional Clients): Professional clients can earn volume-based rebates of up to 30% on spreads and commissions paid, calculated based on monthly trading volume across different asset classes and tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Cryptocurrency CFD Rebates (Professional) |
| Hybrid | Monthly | Forex CFD Rebates (Professional) |
| Hybrid | Monthly | Indices CFD Rebates (Professional) |
| Hybrid | Monthly | Commodities CFD Rebates (Professional) |
| Transaction based/ take rate | Pay-as-you-go | Standard Account |
| Transaction based/ take rate | Pay-as-you-go | GO Plus+ Account |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
GO Markets product offering
Product offeringCore offering
GO Markets operates an online CFD trading brokerage providing retail and professional traders with access to more than 2,000 financial instruments across forex, indices, shares, commodities, cryptocurrencies, bonds, and ETFs via multiple trading platforms. The firm generates revenue primarily through spreads (the difference between bid and ask prices) on CFD products and per-trade commissions on its GO Plus+ account tier, with no minimum deposit and volume-based rebates for professional clients.
Product overview
GO Markets is an award-winning CFD trading platform offering access to 2,000+ trading instruments across forex, indices, shares, commodities, cryptocurrencies, and bonds/ETFs. The platform provides a multi-platform ecosystem built around five core trading platforms: MetaTrader 4 (MT4), MetaTrader 5 (MT5), cTrader, TradingView, and proprietary GO TradeX. These platforms are supported by advanced add-on tools including MetaTrader Genesis (institutional analytics), copy trading features for both cTrader and MetaTrader, PAMM for money management, Virtual Private Server hosting, and Signal Centre for premium trading signals. The company also offers GO Markets Academy for education, GO Markets Professional for professional traders with higher leverage (up to 500:1) and volume rebates up to 30%, a Referral Program for partners, and various account types including Individual, Company/Trust/SMSF, and Joint accounts. Founded in Australia in 2006, GO Markets now serves clients in over 150 countries through regulated entities in Australia, Cyprus, and Mauritius, with 24/7 multilingual support.
Differentiator
Problem solved
Functional benefit
Brands
- GO TradeX™: Mobile trading platform with full functionality and real-time control for trading CFDs on various instruments.
- GO Plus+ Account
- GO Markets Professional
- MetaTrader Genesis
Products and services
- Forex CFDs CFD trading on major, minor, and exotic forex currency pairs with competitive spreads and aggregated top-tier liquidity, available to retail and professional traders.
- Index CFDs CFD trading on global indices including the S&P 500, DAX, and FTSE, enabling traders to gain exposure to equity benchmarks without owning the underlying securities.
- Share CFDs CFD trading on leading stocks from the ASX, NASDAQ, and other global exchanges, allowing traders to take long or short positions on individual equities without owning the underlying shares.
- Commodity CFDs CFD trading on commodities including gold, oil, wheat, and other key resources, letting traders speculate on commodity price movements with leveraged exposure.
- Cryptocurrency CFDs CFD trading on Bitcoin, Ethereum, and other cryptocurrencies, enabling traders to speculate on digital-asset price moves without taking custody of the underlying coins.
- Bonds & ETF CFDs CFD trading on bond instruments and index-tracking ETFs, allowing traders to diversify with fixed-income and exchange-traded fund exposure within a single leveraged account.
- GO Markets Academy Educational service providing market insights, economic calendar, trading strategies, webinars, courses, and beginner's guides designed to onboard and upskill retail and intermediate traders; recognized with multiple Investment Trends awards for educational materials between 2019 and 2023.
- GO Markets Professional Dedicated trading program for experienced and professional traders delivering higher leverage up to 500:1 for wholesale clients, monthly volume-based rebates, dedicated account management, and professional-grade tooling on top of the core CFD offering.
- Volume Rebate Program Monthly tiered rebate program for professional clients that pays back up to 30% of spreads and commissions paid on FX, index, commodity, and cryptocurrency CFDs, with four volume tiers per asset class.
- Referral Partner Program Partnership program for signal providers, education providers, and trading services that pays a rebate of up to $5 per lot on referred client trades, with cookie-based referral tracking, real-time payouts, dedicated partner account managers, and co-marketing support.
Quantifiable outcome
- Demo accounts with $50,000 virtual funds for practice trading
- +3 more outcomes
Companies that use GO Markets
Customer profileSegments4 records
Ideal customer profiles4 records
GO Markets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
GO Markets partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
GO Markets competitors and assessment
Company assessmentBroad incumbents
- CMC Markets: UK-listed incumbent offering CFDs and spread betting globally with proprietary platforms plus MT4. Larger, more diversified broker but directly comparable on retail FX/CFD product set and institutional-grade tooling.
- IG Group: UK-listed incumbent retail broker offering FX, CFDs, spread betting, and share dealing across global markets. Broader and larger portfolio, but overlapping in retail CFD core and multi-platform execution.
Direct peers
- Axi: Sydney-based retail FX/CFD broker (formerly AxiTrader) regulated by ASIC and FCA, offering MT4, MTTrader, and copy trading. Overlaps directly with GO Markets on retail client base, platform stack, and APAC distribution.
- OANDA: Long-standing global retail FX/CFD broker with multiple regulated entities and proprietary plus MT4/MT5 platform access. Comparable in multi-jurisdictional setup, asset class breadth, and established brand longevity.
- Tickmill: Multi-regulated retail FX/CFD broker (FCA, CySEC, FSA) with MT4/MT5 platform offering and competitive spreads. Comparable on multi-jurisdictional regulation, retail CFD product set, and professional trader programs.
- eToro: Global retail multi-asset broker (FX, CFDs, stocks, crypto) known for social/copy trading. Overlaps with GO Markets on retail CFD offerings, copy trading features (PAMM/copy trading), and beginner-trader acquisition through education.
- Pepperstone: Melbourne-headquartered retail FX/CFD broker offering MT4, MT5, cTrader, and TradingView on 2,000+ instruments. Direct competitor to GO Markets in the Australian retail FX/CFD segment with overlapping regulated entities and platform stack.
- XM Group: Large global retail FX/CFD broker with multi-jurisdictional regulation (CySEC, ASIC, IFSC) and 2,000+ instruments via MT4/MT5. Comparable global reach, educational content emphasis, and beginner-trader acquisition model.
- IC Markets: Sydney-based retail ECN-style FX/CFD broker serving global clients via MT4, MT5, and cTrader with similar low-spread, multi-asset positioning. Closely comparable in geography, product breadth, and target retail/professional trader base.
- FP Markets: Australian-regulated retail FX/CFD broker with ASIC and CySEC entities offering MT4/MT5/cTrader and similar multi-asset coverage. Direct regional peer competing for the same beginner-to-professional retail trader segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GO Markets social profiles
Digital presenceGO Markets compliance and trust
Trust signalCompliance2 records
GO Markets financial estimates
Financial estimateRevenue estimate
Valuation estimate
GO Markets leadership team
Management profileNumber of profiles
GO Markets subsidiaries and ownership
Company hierarchySubsidiaries3 records
GO Markets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GO Markets M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GO Markets
What does GO Markets do?
GO Markets operates an online CFD trading brokerage providing retail and professional traders with access to more than 2,000 financial instruments across forex, indices, shares, commodities, cryptocurrencies, bonds, and ETFs via multiple trading platforms. The firm generates revenue primarily through spreads (the difference between bid and ask prices) on CFD products and per-trade commissions on its GO Plus+ account tier, with no minimum deposit and volume-based rebates for professional clients.
Is GO Markets a public or private company?
GO Markets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GO Markets founded?
GO Markets was founded in 2006. It employs 11 to 50 people.
Where is GO Markets based?
GO Markets is headquartered in Melbourne, Australia, in the Oceania region.
How does GO Markets make money?
Two revenue lines are on record. CFD Trading Spreads and Commissions are the primary driver. The others are volume Rebates (Professional Clients).
Who are GO Markets's main competitors?
Broad incumbents on record are CMC Markets and IG Group. Direct peers are Axi, OANDA, Tickmill, eToro, Pepperstone, XM Group, IC Markets and FP Markets.
Does GO Markets have an API?
No public API is recorded for GO Markets.
What industry is GO Markets in?
GO Markets's product category is Online CFD Brokerage. Its primary akta.pro industry code is FSAFADAD, Retail FX/CFD Broker Trading Venues, with a secondary code of FSAEACAK, FX & Spot Metals Brokerage. Its NAICS code is 5231 and its SIC code is 6200.