Hungry Howie's Pizza

What Hungry Howie's Pizza does

Hungry Howie's Pizza & Subs, Inc. is a privately held pizza franchise system headquartered in Madison Heights, Michigan, founded in 1973 and operating more than 500 independently owned and operated locations across 19 U.S. states under the corporate entity HHPSI, with Florida franchising handled through a separate Florida corporation, HH Pizza, Inc. The company builds its identity around its Original Flavored Crust® pizza, offering eight proprietary crust flavors (Butter, Butter Cheese, Asiago Cheese, Ranch, Cajun, Sesame, Garlic Herb, and Italian Herb) infused directly into the dough, complemented by Detroit-Style, deep dish, thin crust, and flatbread pizza formats plus baked subs, Howie Bread®, Howie Wings®, Howie Rolls, No-Dough Bowls, salads, and party platters. Supporting technology is largely third-party: online ordering and the HowieTrack order-tracker run on HungerRush, SMS/MMS is delivered through Braze, and delivery fulfillment may be augmented by DoorDash, with HowieDrive providing real-time GPS/WiFi driver tracking and an in-house Pizza Party Planner calculator driving catering conversion.

Name

Hungry Howie's Pizza

Legal name

Hungry Howie's Pizza & Subs, Inc.

Website

https://hungryhowies.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hungry Howie's Pizza & Subs, Inc. is a privately held pizza franchise system founded in 1973, operating more than 500 independently owned locations across 19 U.S. states and built around its Original Flavored Crust® pizza and multi-format menu of pizzas, subs, wings, sides, and catering.

Ownership category

akta.pro rank

Product category

Quick-Service Pizza Restaurants

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza restaurant chain
• Flavored crust pizza
• Franchise food service
• Pizza delivery service
• Quick service restaurant

Headquarters

HQ city

Madison Heights

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise royalties and fees: All Hungry Howie's locations are independently owned and operated by franchisees who pay royalties and fees to the parent company (HHPSI). Locations in Florida are franchised through HH Pizza, Inc.
2. Retail food sales: Direct revenue from pizza delivery, takeout, and dine-in sales at independently owned franchise locations. Products include pizzas, flavored crust pizzas, subs, wings, salads, and desserts.
3. Catering and party planning: Revenue from party platters and catering services, with a party planner calculator tool to help customers order the right quantity

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Hungry Howie's Pizza is a U.S. pizza franchise chain that sells pizza and complementary menu items (subs, wings, salads, breadsticks, no-dough bowls, desserts) through more than 500 independently operated franchise restaurants across 19 states. Its signature differentiated product is the Original Flavored Crust® Pizza — crust dough infused with one of eight proprietary flavors — and orders are placed via in-store, app, website, third-party delivery, or catering channels.

Product overview

Hungry Howie's Pizza operates as a pizza franchise restaurant chain with over 500 locations across 19 states, headquartered in Michigan. The company's product portfolio centers on its signature Original Flavored Crust® Pizza, which differentiates through eight infused crust flavors (Butter, Butter Cheese, Asiago Cheese, Ranch, Italian Herb, Cajun, Sesame, Garlic Herb) offered free with any pizza. The core offering includes multiple pizza styles (Detroit-Style, Deep Dish, Thin Crust) alongside complementary menu items: Baked Subs, Howie Bread® breadsticks, Howie Wings®, Howie Roll™, Fresh Salads, No-Dough Bowl™ low-carb options, and Desserts/Drinks. The company also offers catering through Party Platters and limited-time items including Secret Menu partnerships. Digitally, Hungry Howie's operates online ordering through hungerrush.com with supporting tools including HowieTrack™ order tracking, Howie Rewards® loyalty program, HowiEmail® and HowieAlerts™ marketing programs, and a Pizza Party Planner Calculator. The business operates as a franchise model with independently owned and operated locations.

Differentiator

Problem solved

Functional benefit

Brands

• Howie Rewards®: Loyalty rewards program enabling customers to accumulate points towards free menu items.
• HowieTrack™
• HowieDrive™
• HowieMail®
• HowieAlerts®
• Howie's Online Management Exchange (H.O.M.E.)
• INSIGHTS
• HowieCast™
• DoughRaiser®

Products and services

• Original Flavored Crust® Pizza Signature pizza product featuring any of eight proprietary crust flavors (Butter, Butter Cheese, Asiago Cheese, Ranch, Italian Herb, Cajun, Sesame, Garlic Herb) infused into the dough, offered free with any pizza; available to dine-in, carryout, delivery, and catering customers.
• Detroit-Style Pizza Square-shaped pizza baked with sauce on top, offered as a permanent menu style alongside round pizzas.
• Deep Dish Pizza Deep dish style pizza offered alongside traditional round and thin crust options.
• Thin Crust Pizza Traditional thin crust pizza as part of the core pizza menu.
• Flatbreads Lighter, appetizer-style flatbread pizzas introduced as menu options.
• Baked Subs Oven-baked submarine-style sandwiches offered as a pizza alternative.
• Howie Bread® Garlic-buttered breadsticks served as a signature pizza side item, with seasonal variants such as Pumpkin Spice and Heart-Shaped 3-Cheeser.
• Howie Wings® Chicken wings available as an add-on to pizza orders.
• Howie Roll™ Bread roll offered as a side or add-on item.
• No-Dough Bowl™ Low-carb bowl option without crust for customers avoiding dough; includes a Mac 'N Cheese variant.
• Fresh Salads Fresh salad offerings providing a lighter menu option alongside pizza.
• Party Platters / Catering Catering-size food platters and bulk pizza ordering for parties and group events, supported by the online Pizza Party Planner calculator.
• Gluten-Free Pizza Options Gluten-free pizza crust options available at select locations for customers with dietary restrictions.
• Pineapple Jalapeño Flavored Crust® (Limited Time) Limited-time flavored crust infusing real pineapple sweetness and jalapeño heat into crust dough, available for the spring/summer 2026 window.
• Secret Menu (Limited-Time Pet-Friendly Combos) Limited-time, location-flexible Secret Menu items accessed via online ordering, app, or in-store QR codes; current pet-friendly combos pair pizza offerings with dog treats.
• Howie Rewards® Loyalty Program Points-based loyalty program allowing customers to accumulate points toward free menu items in exchange for personal information and qualifying purchases; joinable via the mobile app or website.
• Online Ordering Platform (HungerRush) Web and mobile online ordering system for carryout and delivery operated through the HungerRush platform, available on desktop and mobile devices.
• Curbside Pickup Contactless pickup option allowing customers to order online and retrieve food at the restaurant without entering the store.

Quantifiable outcome

• 8 new restaurants opened in 2025
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• Happy Howie'sminorGTM or Marketing Partner · 6 April 2026Limited-time partnership for National Pet Day celebrating April 11, 2026. Launched a Secret Menu featuring three combo items pairing Hungry Howie's pizza offerings with natural dog treats from Happy Howie's. Menu items include Pup & Roll Combo ($5), Bone Appétit Pack Party ($15), and Howie's Bark-Back Add-On ($5). Available at all locations through online ordering, app, or in-store QR codes. Targets pet owners and customers of both brands.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Papa John's: Top-tier U.S. pizza QSR franchise competing head-to-head on delivery, digital ordering and loyalty; comparable premium-leaning pizza positioning and franchise structure.
• Round Table Pizza: West Coast U.S. pizza franchise with comparable dine-in/carryout/delivery mix and family-occasion positioning; competes for similar family-meal occasions.
• Little Caesars: One of the largest U.S. pizza QSR chains, also headquartered in Michigan (Detroit suburb). Comparable on product (pizza-led menu), franchise model, carryout/delivery mix, and Midwest operational density.
• Marco's Pizza: Mid-sized U.S. pizza franchise chain with a comparable store count band (roughly 1,000 stores) and similar franchise/limited-service model, making it the closest scale analog to Hungry Howie's.
• Jet's Pizza: Detroit-style deep-dish pizza chain founded and headquartered in Michigan, comparable on product format (square deep-dish focus), regional concentration in Hungry Howie's home market, and franchise model.
• Domino's Pizza: Largest U.S. pizza QSR by system sales and the digital-ordering benchmark for the category; Hungry Howie's just hired a 25-year Domino's veteran, signaling Domino's as the strategic standard Hungry Howie's is trying to close the gap with.
• Mountain Mike's Pizza: Growing West-Coast-rooted U.S. pizza franchise with comparable size band, dine-in/carryout/delivery mix, and limited-service franchise unit economics.
• Pizza Hut: Mass-market U.S. pizza QSR under Yum! Brands franchise system; comparable on delivery/carryout, dine-in heritage, and broad menu including wings and pasta, but operates at substantially larger scale.
• Papa Murphy's: U.S. take-and-bake pizza franchise with a similar mid-size store count and franchise-led growth model; competes for the same at-home family meal occasion.

Emerging players

• Blaze Pizza: Fast-casual artisanal pizza chain operating in similar trade areas; competes for pizza share with a differentiated build-your-own positioning rather than QSR delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hungryhowies
• Facebookfacebook.com/hungryhowies
• Instagraminstagram.com/hungryhowies
• TikToktiktok.com/@hungry_howies?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hungry Howie's Pizza