What INTV does

INTV (融云科技, legally 融云科技(北京)有限公司, operating as 'inTV') is a Beijing-headquartered video interaction technology company founded in 2008 that builds cross-screen platforms connecting Chinese television broadcasts with mobile internet engagement and commerce. The company serves major Chinese satellite TV stations (CCTV, Hunan TV, Jiangsu TV, Beijing TV, Suzhou TV), new media platforms, and top entertainment content producers, deploying interactive second-screen features across high-profile programs such as CCTV's Spring Festival Gala and 'Waiting for Me', Hunan TV's 'Singer' and 'Super Brain', and Jiangsu TV's 'If You Are the One'.

The company's product portfolio comprises three primary offerings: the '去逛全世界' (Qu Guang Quan Shi Jie) cross-screen interactive shopping and live-streaming platform integrated with Taobao Live, which enables viewers to purchase products featured in broadcast content; a professional video interactive marketing platform supporting interactive features for television programs and live events; and a supplementary '未成年人家长监护工程' (Minor Parental Monitoring System) add-on module providing parental controls for underage gaming accounts. The company's stated technological differentiation lies in integration and interoperability between linear broadcast content and mobile commerce flows rather than in proprietary AI or ML capabilities. There are no disclosed APIs, SDKs, patents, or AI-related technical assets.

INTV generates revenue through B2B professional services contracts with broadcasters, new media platforms, and content production companies under custom/enterprise pricing tied to project scope — no public pricing is available. The company distributes directly to enterprise clients through a direct sales motion and operates six offices across China (Beijing HQ, Shanghai R&D Center, Hangzhou E-commerce Operations Center, plus regional offices in Nanjing, Changsha, and Shenzhen), with 51-100 total employees. Total disclosed funding is approximately $2.0 million across two rounds: a February 2015 round led by Co-Stone Venture Capital and a March 2016 round with participation from Beijing Wanxiang Shiba Media Investment Management and Youku. The company is privately held with no public revenue, ARR, or recent operational disclosures beyond mid-2016.

Name

INTV

Legal name

融云科技(北京)有限公司

Website

https://intv.com.cn

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

INTV (融云科技) is a Beijing-based video interaction technology company building cross-screen platforms that connect Chinese television broadcasts with mobile internet commerce, serving major broadcasters like CCTV, Hunan TV, and Jiangsu TV with interactive second-screen and e-commerce-integrated viewing experiences.

Ownership category

akta.pro rank

Product category

Interactive Video Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663), Services-Motion Picture & Video Tape Distribution (7822), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Video interaction services
• Cross-screen marketing
• Interactive TV platform
• Live e-commerce integration
• Second-screen engagement

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. TV/Media Interactive Services: Providing video interaction technology and cross-screen marketing services to mainstream TV stations, new media companies, and content production companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

INTV provides video interaction technology services and a cross-screen marketing platform that connects TV content with mobile internet commerce. The company delivers interactive features for live TV programs, enabling viewers to engage with broadcasts through mobile devices and purchase featured products during live streams. Its core products include the video interactive marketing platform (视频互动营销平台) and the "Qu Guang Quan Shi Jie" (去逛全世界) live e-commerce platform, supported by partnerships with CCTV, Hunan TV, Jiangsu TV, and Beijing TV.

Product overview

INTV (融云科技) is a video interaction technology company offering a unified platform consisting of two core products: the '去逛全世界' cross-screen interactive shopping platform and a video interactive marketing platform. These products enable viewers to engage with live streaming content and e-commerce simultaneously, working with major Chinese television networks. The company also provides a parental monitoring add-on (未成年人家长监护工程) for gaming account oversight. The platform specializes in connecting mainstream satellite TV channels, new media outlets, and top content production companies for interactive television experiences.

Differentiator

Problem solved

Functional benefit

Brands

• 去逛全世界: A cross-screen marketing platform combining content and mobile internet e-commerce integration.

Products and services

• 去逛全世界 (Qu Guang Quan Shi Jie) - Cross-screen Interactive Shopping Platform

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and major.

• CCTV (China Central Television)coreStrategic or Co-development PartnerMajor partnership with China's national broadcaster for interactive TV features on programs including '等着我' (Waiting for Me) and Spring Festival Gala mascot promotion activities.
• Hunan TV (湖南卫视)coreStrategic or Co-development PartnerStrategic partner for multiple high-profile programs including Little New Year Eve Gala, '最强大脑' (Super Brain), '偶像来了' (Idols Come), '花儿与少年' (Flower and Youth), '我是歌手' (Singer), '真正男子汉' (Real Man), and '湖南中秋晚会' (Hunan Mid-Autumn Gala).
• Jiangsu TV (江苏卫视)coreStrategic or Co-development PartnerLong-standing partner for interactive features on '非诚勿扰' (If You Are the One) and 2016 New Year's Eve Concert.
• Beijing TV (北京卫视)majorStrategic or Co-development PartnerPartner for '全是你的' (All Yours) program showcasing new TV interactive marketing trends.
• Taobao Live (淘宝直播)majorStrategic or Co-development PartnerPartnership for '去逛全世界' (Qu Guang Quan Shi Jie) live e-commerce platform enabling viewers to shop while watching content. Combines video interaction with e-commerce.
• Various Entertainment Production CompaniesmajorStrategic or Co-development PartnerPartnerships with top content production companies for programs including '中国好歌曲', '星星的密室', '大秧歌', '一站到底', '旋风孝子', '女神的新衣', '蒙面歌王', 'Boao Forum' and others.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tencent Video: Tencent's OTT video service with deep broadcaster-style production ties. Comparable as a large interactive-video platform investing in cross-screen engagement and live commerce for Chinese audiences.
• Kuaishou: Major Chinese short-video and live-commerce platform. Comparable as a scaled Chinese player in interactive shoppable video, putting pressure on INTV's narrower broadcaster-tied use cases.
• Douyin (TikTok China): ByteDance's short-video and live-commerce powerhouse. Comparable as a Chinese cross-screen interactive-video and live-shopping platform, and a structural competitor to INTV's broadcaster-anchored model.
• iQIYI: Major Chinese long-form streaming platform (Baidu-affiliated). Comparable as a large-scale interactive video platform serving premium Chinese content and exploring second-screen and shoppable formats.
• Youku: Alibaba's long-form OTT video platform and an INTV investor. Competes broadly in interactive video for premium Chinese content and is a natural integrator of cross-screen interactive commerce.
• Taobao Live: Alibaba's flagship live-streaming commerce platform. Directly comparable to INTV's 'Qu Guang Quan Shi Jie' shoppable-video product, and is itself a partner/competitor as it expands cross-screen interactive commerce with broadcasters.

Emerging players

• Bilibili: Chinese video community with growing live-commerce and interactive-program capabilities. Comparable to INTV in targeting younger Chinese audiences with interactive, commerce-enabled video formats.

Direct peers

• Yingke (Inke): Chinese live-streaming platform with strong interactive and second-screen features. Comparable to INTV as a Chinese interactive-video platform emphasizing viewer engagement and monetization during live broadcasts.
• Momo (now Hello Group): Chinese live-streaming and social-video platform with deep interactive features and live-commerce monetization. Comparable to INTV in building cross-screen interactivity around Chinese video content.

Others

• Tencent Cloud (Media Services): Cloud infrastructure provider offering live-streaming, real-time interaction, and shoppable-video SDKs to Chinese broadcasters. Comparable to INTV as an enabling platform for cross-screen interactive video, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTV