American College of Obstetrics and Gynecologists
- Company typePrivate
- Founded1951
- HeadquartersWashington, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What American College of Obstetrics and Gynecologists does
The American College of Obstetricians and Gynecologists (ACOG) is a 501(c) professional membership organization founded in 1951 that serves more than 62,000 members spanning medical students, residents, practicing physicians, and retired OB-GYNs across 12 Districts covering the United States, Canada, and Central and South America. Headquartered in Washington, D.C., ACOG develops and disseminates expert-reviewed clinical practice guidelines (352+ searchable documents including Practice Bulletins, Committee Opinions, and Practice Advisories), publishes the peer-reviewed Obstetrics & Gynecology journal (the Green Journal) and its open-access companion O&G Open through Lippincott Williams & Wilkins, and operates the Every Stage Health patient education website (14M+ views in 2024). The organization also leads policy advocacy through its Congressional Leadership Conference, co-develops billing codes with the AMA, and runs structured residency training (CREOG), simulation programs, and a formal mentorship platform.
ACOG generates revenue through five primary streams: recurring membership dues across tiered categories, paid CME and educational products (PROLOG, eModules, simulation training, cognate-credit courses), event registration fees (Annual Clinical & Scientific Meeting, 12 district meetings, Congressional Leadership Conference), publications and store sales (coding manuals, patient education books such as Your Pregnancy and Childbirth and the Menopause book, digital pamphlet subscriptions), and journal subscriptions. Technology infrastructure spans the acog.org web platform, ACOG Clinical decision support portal, MyACOG member portal, ACOG Engage online community, ACOG Store e-commerce, and a 2026 integration with the OpenEvidence AI platform that distributes clinical guidance to clinicians outside ACOG's direct membership. The organization holds no public equity, operates as an independent nonprofit supported by its affiliated ACOG Foundation, and recently celebrated its 75th anniversary in 2026 with a 6,000+ attendee annual meeting.
American College of Obstetrics and Gynecologists firmographics
Firmographics- Name
- American College of Obstetrics and Gynecologists
- Legal name
- American College of Obstetricians and Gynecologists
- Website
- https://acog.org
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where American College of Obstetrics and Gynecologists is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American College of Obstetrics and Gynecologists business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Dues: ACOG generates revenue through annual membership dues from more than 62,000 members across medical students, residents, practicing physicians, and retired physicians. Membership categories include various tiers with associated fees.
- Store Products and Publications: ACOG operates an e-commerce store selling patient education materials, PROLOG educational modules, ACOG eModules, coding resources (e.g., 2026 Ob-Gyn Coding Manual), and clinical reference books including menopause and pregnancy guides.
- CME and Education Programs: Continuing medical education (CME) activities including eModules, courses, webinars, simulations, and annual meetings that provide AMA PRA Category 1 credits and College Cognate credits for a fee.
- Annual Meetings and Events: Registration fees for the Annual Clinical & Scientific Meeting, district meetings, and Congressional Leadership Conference generate event-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Medical Student Membership - Free or reduced rate |
| Subscription | Annual | Resident and Early Career Membership |
| One time/ perpetual license | Pay-as-you-go | Patient Education Books and Resources |
| One time/ perpetual license | Pay-as-you-go | Annual Clinical & Scientific Meeting Registration |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
American College of Obstetrics and Gynecologists product offering
Product offeringCore offering
ACOG is a professional membership organization that provides OB-GYN physicians with evidence-based clinical practice guidelines, continuing medical education, peer-reviewed publications, patient education materials, and advocacy resources. It also operates the ACOG Store for clinical references and patient books, runs the annual clinical and scientific meeting, and delivers clinical guidance through digital platforms including ACOG Clinical and integrations such as OpenEvidence AI.
Product overview
ACOG operates as a professional membership organization offering a platform-plus-modules structure. The core offering is ACOG Clinical, a decision support platform providing evidence-based clinical guidance including practice guidelines, committee opinions, and recommendations. Supporting this are educational products including PROLOG (residency curriculum), ACOG eModules (continuing medical education), simulation training programs, and the CREOG National Residency Curriculum. Patient-facing offerings include the Every Stage Health website and published books like 'Your Pregnancy and Childbirth' and 'Menopause: What Your Ob-Gyn Wants You to Know.' The organization publishes two journals (Obstetrics & Gynecology and O&G Open), provides coding resources through the OB-GYN Coding Manual, and offers the 2026 Maternal Immunization Schedule as a standalone clinical guidance product. Additional modules include the Payment Advocacy Portal, mentorship program, and AI-powered health IT tools for diagnostic support.
Differentiator
Problem solved
Functional benefit
Products and services
- ACOG Clinical
- Obstetrics & Gynecology Journal (The Green Journal)
- O&G Open Journal
- PROLOG
- ACOG eModules
- Payment in Practice: OB-GYN Coding Manual
- Your Pregnancy and Childbirth: Month to Month (Seventh Edition)
- Menopause: What Your Ob-Gyn Wants You to Know
- Digital Pamphlet Subscription
- 2026 Maternal Immunization Schedule
- ACOG Annual Clinical & Scientific Meeting
- Congressional Leadership Conference (CLC)
- CREOG Residency Curriculum
- Every Stage Health (Patient Education Website)
- Early Onset Breast and Gynecologic Cancers Educational Program
- Payment Advocacy and Policy Portal
- Simulation Training Programs
Quantifiable outcome
- Over 14 million patient website views in 2024, demonstrating broad reach of evidence-based women's health information
- +2 more outcomes
Companies that use American College of Obstetrics and Gynecologists
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
American College of Obstetrics and Gynecologists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature4 records
American College of Obstetrics and Gynecologists partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- American Academy of Family Physicians (AAFP)coreEndorsed ACOG's 2026 maternal immunization schedule, recommending four vaccines (influenza, COVID-19, Tdap, and RSV) for all pregnant individuals. AAFP is one of 13 medical societies to endorse the independent schedule.
- American Academy of Pediatrics (AAP)coreEndorsed ACOG's 2026 maternal immunization schedule as part of a coalition of 13 medical societies and health organizations breaking from federal CDC guidance on vaccination during pregnancy.
- American College of Nurse-Midwives (ACNM)coreOne of 13 medical societies endorsing ACOG's 2026 maternal immunization schedule, representing the midwifery profession's alignment with ACOG's independent vaccination guidance.
- Society for Maternal-Fetal Medicine (SMFM)coreEndorsed ACOG's 2026 maternal immunization schedule. ACOG and SMFM have a history of joint document development, including the Obstetric Care Consensus series.
- American Medical Association (AMA)coreAMA partnered with ACOG to develop new obstetric billing codes effective January 2026, shifting from bundled payment to fee-for-service model. AMA's CPT Editorial Panel and Relative-Value Scale Update Committee process was used for code development.
- Lippincott Williams & Wilkins (LWW)coreLWW publishes ACOG's official journals, Obstetrics & Gynecology (the Green Journal) and O&G Open, making ACOG research and clinical guidance available through academic publishing channels.
- Council on Resident Education in Obstetrics and Gynecology (CREOG)coreCREOG is dedicated to improving all aspects of residency education in OB-GYN. ACOG houses and supports CREOG, which develops residency curricula, training resources, and examination standards.
- Alliance for Innovation on Women's HealthminorListed as part of ACOG's family of sites, supporting safer birth outcomes through innovation in women's health.
- Council on Patient SafetyminorListed as part of ACOG's family of sites, focused on safe healthcare for every woman.
- Women's Preventive Services InitiativeminorACOG leads the Women's Preventive Services Initiative, providing preventive health resources for women.
- OpenEvidencecoreACOG partnered with OpenEvidence to integrate its evidence-based clinical guidance into the OpenEvidence AI platform, giving clinicians across specialties access to OB-GYN guidance at the point of care. The collaboration aims to address the healthcare gap where more than a third of U.S. counties are maternity care deserts, and clinicians outside major medical centers are often the first to handle women's health questions. The partnership also analyzes clinician search patterns to identify evidence gaps in women's health and inform future clinical guidance development.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
American College of Obstetrics and Gynecologists competitors and assessment
Company assessmentDirect peers
- American College of Physicians: The largest medical specialty society in the U.S. for internal medicine physicians. Like ACOG, ACP is a nonprofit membership organization providing clinical guidelines, CME, journals (Annals of Internal Medicine), advocacy, and education to a large physician base.
- Society for Maternal-Fetal Medicine: Specialty society for maternal-fetal medicine physicians. Highly comparable to ACOG in scope (high-risk obstetrics), with overlapping guideline development and joint document authorship with ACOG.
- American Academy of Family Physicians: National specialty society for family physicians, providing CME, clinical recommendations, advocacy, and member services. Closely parallels ACOG's mission and structure and is also an immunization-schedule endorsement partner.
- American College of Nurse-Midwives: National professional association for certified nurse-midwives and midwives, providing clinical resources, education, and advocacy. Comparable membership-association model serving the OB-GYN care team and an ACOG immunization partner.
- American Academy of Pediatrics: National specialty society for pediatricians offering clinical guidance, practice resources, CME, advocacy, and the Pediatrics journal. Directly comparable to ACOG as a peer specialty college, and an existing partner on the maternal immunization schedule.
- American College of Surgeons: Specialty college for surgeons, providing clinical guidelines, the Journal of the American College of Surgeons, CME, and advocacy. Closely mirrors ACOG's specialty-college structure and member services.
Regional players
- Royal College of Obstetricians and Gynaecologists: The UK and international equivalent of ACOG, providing clinical guidelines (Green-top Guidelines), training, exams, and advocacy for OB-GYNs. Operates the same specialty-college model outside North America.
Broad incumbents
- American Medical Association: The largest U.S. physician association with broad specialty coverage. Comparable to ACOG in operating model (membership, advocacy, journals, education), but spans all specialties rather than focusing on OB-GYN.
- American Osteopathic Association: National professional association for osteopathic physicians, providing advocacy, CME, and practice resources. Comparable in scope to ACOG as a national physician membership organization, though broader in specialty coverage.
- International Federation of Gynecology and Obstetrics: Global alliance of OB-GYN societies. Operates as an umbrella membership body for national OB-GYN colleges including ACOG, comparable in mission to set global standards and provide international education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
American College of Obstetrics and Gynecologists social profiles
Digital presenceAmerican College of Obstetrics and Gynecologists financial estimates
Financial estimateRevenue estimate
Valuation estimate
American College of Obstetrics and Gynecologists leadership team
Management profileNumber of profiles
Profiles5 records
American College of Obstetrics and Gynecologists subsidiaries and ownership
Company hierarchySubsidiaries1 record
American College of Obstetrics and Gynecologists funding detail
Funding detailFunding overview
Funding rounds
Investors
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American College of Obstetrics and Gynecologists M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about American College of Obstetrics and Gynecologists
What does American College of Obstetrics and Gynecologists do?
ACOG is a professional membership organization that provides OB-GYN physicians with evidence-based clinical practice guidelines, continuing medical education, peer-reviewed publications, patient education materials, and advocacy resources. It also operates the ACOG Store for clinical references and patient books, runs the annual clinical and scientific meeting, and delivers clinical guidance through digital platforms including ACOG Clinical and integrations such as OpenEvidence AI.
Is American College of Obstetrics and Gynecologists a public or private company?
American College of Obstetrics and Gynecologists is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was American College of Obstetrics and Gynecologists founded?
American College of Obstetrics and Gynecologists was founded in 1951. It employs 251 to 500 people.
Where is American College of Obstetrics and Gynecologists based?
American College of Obstetrics and Gynecologists is headquartered in Washington, United States, in the North America region.
How does American College of Obstetrics and Gynecologists make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are store Products and Publications, CME and Education Programs and annual Meetings and Events.
Who are American College of Obstetrics and Gynecologists's main competitors?
Direct peers on record are American College of Physicians, Society for Maternal-Fetal Medicine, American Academy of Family Physicians, American College of Nurse-Midwives, American Academy of Pediatrics and American College of Surgeons. Royal College of Obstetricians and Gynaecologists is listed as a regional player. Broad incumbents are American Medical Association, American Osteopathic Association and International Federation of Gynecology and Obstetrics.
Does American College of Obstetrics and Gynecologists have an API?
No public API is recorded for American College of Obstetrics and Gynecologists.