What Storia does

Storia is a London-based guided journaling mobile application, founded in January 2022 by Elizabeth Uviebinené as a consumer mental-health and self-awareness product. The app is positioned as the first platform dedicated specifically to guided mindful writing, combining AI-generated daily prompts calibrated to user mood with structured storytelling courses and pattern-recognition features that surface emotional trends over time. Distribution is exclusively through the Apple App Store on a freemium model with an implied premium subscription tier; pricing is not publicly disclosed, and no Android or web product exists.

The underlying technology stack centers on text-based AI: prompt generation driven by user mood inputs, recommendation of storytelling content, and longitudinal pattern tracking across user entries. There is no evidence of proprietary model development or disclosed training data assets; the AI capability appears to be a feature layer over consumer journaling workflows rather than a foundational AI platform.

Commercially, Storia operated as an independent, founder-led pre-seed company from 2022 through 2025, supported by an undisclosed investment from Cornerstone VC in May 2023. In October 2025, ONAR Holding Corporation merged Storia with its existing JUICE performance-marketing brand, with full consolidation targeted by December 31, 2025. Post-merger, Storia functions as a subsidiary brand within ONAR's marketing-services portfolio, with management citing expected revenue doubling and improved profitability as the rationale for the combination.

Name

Storia

Legal name

STORIA WORLD LTD

Website

https://storia.world

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Storia is a London-based consumer mobile app offering AI-guided mindful journaling and storytelling courses for individuals seeking mental wellness and self-awareness, distributed via iOS on a freemium model and now operating as a subsidiary of ONAR Holding Corporation following its 2025 merger with JUICE.

Ownership category

akta.pro rank

Product category

Mindfulness and Journaling Software

NAICS

Educational Support Services (6117)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH)

Keywords

• Guided journaling app
• Mindfulness software
• Mental wellness app
• AI journaling prompts
• Self-reflection platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. App Subscription: Storia operates as a mobile app with a freemium model, offering core journaling features for free with premium features available through subscription. Users can download the app from the iOS App Store.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Storia is a guided mindful writing mobile application that helps users explore personal narratives and improve mental health through AI-powered daily journaling prompts tailored to the user's mood, structured storytelling courses, pattern recognition across writing sessions, and community features. The product is distributed as a freemium iOS app, with core journaling features available for free and premium capabilities accessible via subscription.

Product overview

Storia is a single mobile application focused on guided mindful writing and journaling. The product offers AI-powered daily prompts, mood-based journaling challenges, and storytelling courses for personal development. The core workflow includes setting intentions, receiving daily AI-generated prompts based on mood, exploring storytelling courses, and tracking progress to recognize patterns. In October 2025, ONAR Holding Corporation announced a merger merging Storia with its existing brand JUICE under a unified performance marketing brand, with full consolidation targeted for December 31, 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Storia A guided mindfulness and journaling mobile application that helps individual consumers explore personal narratives and improve mental health through AI-powered daily prompts based on mood, structured storytelling courses, pattern recognition, and community features. Distributed as a freemium iOS app via the Apple App Store.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• ONAR Holding CorporationcoreStrategic or Co-development Partner · 9 October 2025ONAR Holding Corporation merged Storia with its performance marketing brand JUICE in October 2025, unifying under the JUICE brand. The merger aims to streamline operations, drive growth, double Storia's revenue, and improve profitability through operational synergies, with targeted completion by December 31, 2025.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/storia_world
• LinkedInlinkedin.com/company/storiaworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storia