ONAR Holding Corporation

Name

ONAR Holding Corporation

Legal name

Onar Holding Corporation

Website

https://onar.com

Company type

Public

Founded year

2021

Operating status

Operating

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Performance marketing services
• Digital advertising agency
• AI marketing platform
• Healthcare marketing agency
• Commercial real estate marketing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Agency Services: ONAR generates revenue through its network of specialist marketing agencies providing performance marketing, paid digital advertising, healthcare marketing, and commercial real estate marketing services. Agencies include JUICE (paid digital), Of Kos (healthcare), and Scale Partner (commercial real estate). Revenue is structured through fixed monthly subscription fees and project-based engagements.
2. Subscription Contracts (Fixed-Fee): New client contracts structured as fixed monthly subscription fees for core services including paid media, lifecycle marketing, and analytics. December 2025 contracts represented over $400,000 in annual recurring subscription revenue on a run-rate basis.
3. AI & Analytics Technology Services: Revenue from proprietary technology tools including Retina AI, Sour Grapes, and Cortex that are deployed across the agency network and used to generate higher-margin, recurring-revenue opportunities from SaaS and data products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ONAR acquires specialist marketing agencies and runs them on a shared AI infrastructure layer, serving middle-market and growth-stage brands with services that include paid digital advertising, performance marketing, healthcare marketing, and commercial real estate marketing. The platform combines proprietary AI tools (Retina AI, Cortex, Sour Grapes) developed through ONAR Labs with human strategic, creative, and client-relationship expertise. Revenue is generated through fixed monthly subscription contracts for paid media, lifecycle marketing, and analytics services across the integrated agency network.

Product overview

ONAR Holding Corporation operates a platform-plus-agency network model called the 'Operating System for Modern Marketing.' The platform consists of ONAR Labs, which develops proprietary AI technology (Retina AI, Sour Grapes, and Cortex), integrated into a shared infrastructure layer that connects acquired specialist agencies. The agency network includes JUICE (performance marketing), Of Kos (healthcare marketing), and Scale Partner (commercial real estate marketing). These agencies retain their individual brands while leveraging shared AI tools for predictive targeting, analytics, brand protection, and agentic automation. The architecture allows ONAR to acquire specialist agencies and plug them into the common technology stack, enabling them to serve more clients without proportionally increasing headcount.

Differentiator

Problem solved

Functional benefit

Brands

• JUICE: Award-winning digital marketing agency specializing in paid digital advertising with a strict focus on maximizing ROI.
• Of Kos
• Scale Partner
• Storia
• CHALK
• ONAR Labs
• Retina AI
• Sour Grapes
• Cortex

Products and services

• ONAR Platform AI-powered marketing platform that acquires specialist agencies and runs them on shared AI infrastructure; combines human expertise with proprietary machine intelligence (Retina AI, Cortex, Sour Grapes) to deliver data-driven marketing to middle-market and growth-stage brands.
• JUICE Award-winning performance marketing agency under ONAR specializing in paid digital advertising with a strict focus on maximizing ROI for consumer and e-commerce brands.
• Of Kos Full-service marketing agency for the medical and healthcare industry that partners with healthcare professionals to deliver exceptional patient experiences and revolutionize the standard of care.
• Scale Partner Technology-enabled marketing and sales solutions for the commercial real estate sector; combines agentic AI with human-in-the-loop virtual assistants to qualify leads and manage deal-flow.
• ONAR Labs Technology incubator division that develops proprietary AI marketing tools (Retina AI, Sour Grapes, Cortex) and an agentic operating system that are deployed across the agency's network to support and scale current and future acquired agencies.
• Retina AI AI-powered predictive customer intelligence platform that optimizes for customer lifetime value instead of cost per acquisition, using a proprietary tracking pixel and machine learning to identify high-value customers early.
• Sour Grapes Automated comment moderation tool that detects and removes spam and harmful comments across social channels to protect brand reputation.
• Cortex Internal analytics and offline sales attribution engine used across ONAR agencies and their clients for data-driven insights, performance measurement, and real-time campaign optimization.

Quantifiable outcome

• Q1 2026 revenue of $1,021,085, a 39% increase from Q1 2025
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• iQSTEL, Inc.coreStrategic or Co-development Partner · 1 January 2024Strategic alliance with iQSTEL, Inc. (OTCQX: IQST) aimed at mutual market expansion and technology collaboration. Positions ONAR uniquely within the evolving digital landscape for delivering integrated, AI-driven marketing solutions at scale.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• WPP plc: World's largest advertising holding company (NYSE: WPP) operating Ogilvy, GroupM, and numerous specialist agencies. Competes with ONAR for enterprise brand mandates and is actively investing in AI marketing platforms.
• Omnicom Group: Global advertising and marketing services holding company (NYSE: OMC) with a portfolio of creative, media, and specialty agencies. Operates at vastly greater scale than ONAR but competes for the same middle-market and enterprise marketing budgets.
• Interpublic Group: Global advertising holding company (NYSE: IPG) with agencies across media, creative, and digital marketing. Overlaps with ONAR's performance marketing and digital agency offerings at larger scale.
• Dentsu Group: Japanese-headquartered global advertising and marketing services group (TYO: 4324) operating across media, creative, and customer experience management. Comparable in business model (multi-agency holding company) though much larger.
• Publicis Groupe: Paris-based marketing and communications holding company (EPA: PUB) with deep digital and data capabilities through Publicis Sapient and Epsilon. Represents the kind of scaled, AI-equipped competitor ONAR ultimately must differentiate against.

Direct peers

• Stagwell Inc. Publicly traded marketing services network (NASDAQ: STGW) built through roll-up acquisitions of specialist agencies with shared technology and data infrastructure. ONAR's Chairman Scott Kauffman led MDC Partners through its combination with Stagwell, and the operating playbook (acquire specialist agencies, centralize technology, cross-sell) is closely mirrored at ONAR.
• Acceleration Partners: Privately held performance marketing agency specializing in affiliate, partner, and digital customer acquisition. Comparable in services mix and target market to ONAR's agency brands.
• Disruptive Advertising: Privately held digital marketing agency offering paid media, SEO, and lifecycle marketing to mid-market and growth-stage brands. Closely overlaps with ONAR's JUICE and Storia performance marketing offerings.
• Tinuiti: Privately held digital performance marketing agency focused on paid media, SEO, social, and analytics for consumer brands. Comparable in offering to ONAR's JUICE subsidiary and serves a similar middle-market customer profile.

Emerging players

• HubSpot: Publicly traded CRM and marketing automation platform (NYSE: HUBS) increasingly embedding AI capabilities for SMB and mid-market marketers. Adjacent rather than directly competitive, but represents the technology-enabled marketing stack ONAR aspires to compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/builtwithonar
• Facebookfacebook.com/builtwithonar
• LinkedInlinkedin.com/company/builtwithonar

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONAR Holding Corporation