Advanced Battery Concepts

What Advanced Battery Concepts does

Advanced Battery Concepts (ABC) is a privately held, vertically integrated battery manufacturer founded in 2008 and headquartered in Clare, Michigan. The company develops and manufactures stationary energy storage systems built on a patented bipolar lead-acid chemistry branded as GreenSeal®, which it positions as a non-flammable, aqueous alternative to lithium-ion for critical-infrastructure and utility-scale deployments. ABC's product platform is built around the CEES™ (Continuously Equalized Energy System) 48 kWh modular unit, which scales from NEMA3R/IP55 outdoor enclosures (distributed/microgrid use) to BoxBe ISO containerized systems (384–768 kWh) up to BatteryBarn™ utility-scale facilities (5 MW / 20 MWh).

ABC holds 85+ granted patents and operates a purpose-built Manufacturing 4.0 facility in Michigan equipped with FANUC robotics and vertically integrated production. The company's value proposition centers on safety (zero thermal runaway, no fire suppression), operational simplicity (no HVAC required, -40°C to 55°C operating range), 15-year daily-cycle warranty, and 100% recyclability through existing lead-acid infrastructure. It serves critical-infrastructure, government, utility, microgrid, and telecom customers — notably the U.S. National Park Service (South Manitou Island), grid-connected BESS sites such as the Chino Facility, and Australian deployments via the ARENA-supported ArcActive program.

ABC generates revenue primarily through hardware sales of CEES™-based systems in project-specific configurations, supplemented by engineering services for technical assessment, system design, permitting, and AHJ support. Pricing is quote-based and project-specific, with sales executed through a direct enterprise field-sales motion targeting utilities, municipal infrastructure, telecom sites, remote island communities, and government facilities. The company is founder-led (Edward O. Shaffer, Founder/CEO) with a small team (1–10 employees), no disclosed revenue, and disclosed cumulative funding of approximately $5.9M across 2011–2020.

Name

Advanced Battery Concepts

Legal name

Advanced Battery Concepts, LLC

Website

https://advancedbatteryconcepts.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Battery Concepts is a Michigan-based battery manufacturer that designs and produces stationary energy storage systems based on patented bipolar lead chemistry for critical infrastructure, government, utility, and microgrid applications.

Ownership category

akta.pro rank

Product category

Stationary Battery Energy Storage Systems

NAICS

Battery Manufacturing (33591), Battery Manufacturing (335910)

akta.pro primary industry

Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)

akta.pro secondary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

Keywords

• Bipolar lead batteries
• Stationary energy storage
• Battery energy storage systems
• Grid-scale storage
• Microgrid battery systems

Headquarters

HQ city

Clare

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Battery Energy Storage Systems: Sale of modular CEES™ energy storage units deployed in outdoor enclosures, BoxBe ISO containers, or BatteryBarn™ utility-scale facilities. Revenue generated from hardware sales with deployment configuration varying by project scale.
2. Project Assessment & Engineering Services: Technical assessment, system design, and engineering support for custom deployments in challenging environments. Includes permitting, AHJ, and fire marshal review assistance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Advanced Battery Concepts designs, manufactures, and sells modular stationary battery energy storage systems based on its patented GreenSeal bipolar lead battery architecture. Its flagship CEES 48 kWh modular unit is deployed in three configurations: outdoor enclosures for remote sites, BoxBe ISO containers (384-768 kWh) for mid-range projects, and BatteryBarn facilities (5 MW / 20 MWh) for utility-scale storage. Systems target critical infrastructure, microgrids, telecom, and government customers with non-flammable, HVAC-free operation across -40 C to 55 C.

Product overview

Advanced Battery Concepts offers a modular energy storage platform built on patented bipolar lead battery technology called GreenSeal. The core product is the CEES™ (48 kWh modular unit), which serves as the fundamental building block. This CEES™ cartridge can be deployed in three ways: Outdoor Enclosures for smaller projects, BoxBe ISO containers (10-foot 384 kWh or 20-foot 768 kWh) for mid-range deployments, or BatteryBarn™ facilities for utility-scale storage (5 MW/20 MWh). The company is vertically integrated, manufacturing in Clare, Michigan using Manufacturing 4.0 automation including FANUC robotic systems.

Differentiator

Problem solved

Functional benefit

Brands

• GreenSeal®: Patented bipolar lead battery technology platform developed by ABC
• CEES™
• BoxBe
• BatteryBarn™

Products and services

• CEES (Continuously Equalized Energy System) 48 kWh modular energy storage cartridge built on Advanced Battery Concepts' GreenSeal bipolar lead architecture. Serves as the foundational unit deployed in outdoor enclosures, BoxBe ISO containers, or BatteryBarn facilities for stationary storage applications including critical infrastructure, microgrids, telecom, and utility-scale projects.
• BoxBe Containerized Energy Storage Pre-integrated containerized energy storage product that packages CEES 48 kWh cartridges inside standard ISO shipping containers, available in 10-foot (384 kWh) and 20-foot (768 kWh) configurations. Designed for mid-range stationary storage projects that require factory-tested, transportable, rapidly deployable systems.
• BatteryBarn Utility-Scale Storage Facility Purpose-built warehouse facility that aggregates CEES 48 kWh cartridges into a 5 MW / 20 MWh utility-scale stationary energy storage system. Designed for grid-connected and large-scale stationary storage without cell-level HVAC, fire suppression, or capacity augmentation requirements.
• CEES Outdoor Enclosures Outdoor-rated NEMA3R/IP55 enclosures that house CEES 48 kWh cartridges linked to wall-mounted inverters. Aimed at smaller, remote, microgrid, and island deployments where a building is not required and the system must operate across extreme ambient temperatures.

Quantifiable outcome

• Zero thermal runaway events across all deployments
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National Park ServicecoreImplementation/ SI/ Consulting PartnerOperating deployments in extremely remote environments with the National Park Service on South Manitou Island. Demonstrates technology reliability in critical off-grid applications in challenging Great Lakes environment.
• Australian Renewable Energy Agency (ARENA)coreStrategic or Co-development PartnerArcActive program supported by ARENA following extensive technical and manufacturing diligence for grid-scale storage throughout Australia's utility infrastructure and islanded deployments in the Australian Outback.
• University of Alabama Mobility and Power Center (AMP)minorStrategic or Co-development PartnerCollaboration on hybrid power systems for mission-critical applications with the University of Alabama Mobility and Power Center.
• Pacific Northwest National Laboratory / BCIcoreStrategic or Co-development PartnerParticipation in Consortium for Advancing Next Generation of Lead-Based Battery Systems with stakeholders from leading energy storage companies and three national labs collaborating to improve grid-scale battery technology.
• Battery Council International (BCI)coreStrategic or Co-development PartnerActive participation in Battery Council International industry consortium and recipient of 2022 BCI Innovation Award. Part of industry contributing 106,050 jobs and $35 billion in economic output.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EnerSys: Global leader in industrial batteries, including stationary lead-acid energy storage systems for telecom, UPS, and grid applications. Closely comparable to ABC as a broad-line lead-acid storage vendor targeting critical infrastructure and utility customers, but at significantly larger scale and broader product breadth.
• East Penn Manufacturing: Privately held, family-owned manufacturer of lead-acid batteries with significant stationary and motive power offerings, including grid-scale energy storage products. Comparable to ABC as a vertically integrated U.S. lead-acid battery maker serving utility and industrial customers.
• C&D Technologies: Manufacturer of stationary lead-acid batteries and DC power systems for telecom, UPS, utility, and renewable energy storage. Directly comparable to ABC in stationary lead-acid energy storage with overlapping customer segments in telecom and grid.
• Stryten Energy: North American lead-acid battery and energy storage manufacturer serving motive, stationary, and military applications. Comparable to ABC in stationary lead-acid storage with strong U.S. manufacturing footprint and overlap in critical-infrastructure customers.
• Exide Technologies: Global manufacturer of lead-acid batteries for automotive, industrial, and stationary storage markets. Directly comparable to ABC in lead-acid chemistry, recycling, and stationary energy storage, with an established global brand and significantly broader product portfolio.
• GS Yuasa: Japanese battery manufacturer producing lead-acid and lithium-ion batteries for industrial, automotive, and stationary storage applications. Comparable to ABC in stationary lead-acid energy storage with deeper geographic reach and broader product breadth.
• Trojan Battery Company: Manufacturer of deep-cycle lead-acid batteries for motive, renewable energy, and stationary storage applications, now part of C&D Technologies. Comparable to ABC in lead-acid chemistry focused on deep-cycle and renewable integration storage.
• Surrette Battery (Rolls Battery): Canadian manufacturer of premium lead-acid batteries for stationary, motive, and renewable energy applications. Comparable to ABC as a lead-acid stationary storage specialist with deep-cycle and off-grid use case focus.

Emerging players

• ESS Inc. U.S. manufacturer of iron-flow long-duration energy storage systems targeting utility and microgrid applications. Comparable to ABC as an alternative-chemistry stationary ESS vendor addressing utility and microgrid segments where lithium-ion faces safety, duration, or supply-chain concerns.

Broad incumbents

• Fluence Energy: Global grid-scale energy storage integrator offering lithium-ion-based battery storage systems and digital software to utilities and developers. Comparable to ABC as a stationary ESS vendor competing for the same utility-scale and microgrid procurement budgets, though at very different scale and chemistry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/advbat
• LinkedInlinkedin.com/company/advanced-battery-concepts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Battery Concepts