Zenz Organic

What Zenz Organic does

ZENZ Organic Products ApS is a Danish privately held beauty company founded in 2009 and headquartered at Thoravej 7, Copenhagen NV, Denmark. The company manufactures and sells certified organic haircare, skincare, mineral makeup, and men's grooming products under the ZENZ brand, organized into a Signature Series of seven sub-collections (Stimulating, Pure, Sweet Sense, Menthol, Cactus, Deep Wood, Rhassoul) targeting specific hair and scalp conditions. All products are formulated without unwanted chemicals and carry the Nordic Swan Ecolabel and AllergyCertified third-party certifications, providing independent verification of environmental and allergenic safety standards. The portfolio includes dedicated sub-lines for menopause, pregnancy, allergy sufferers, travel sizes, and family sizes, alongside complementary services such as a Hair & Scalp Analysis consultation and curated Routines.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce (zenzorganicshop.com, with free shipping above €40), a dedicated B2B professional portal (zenzpro.com) serving hairdressers and salons, and a partner salon and retailer network across six European countries: Denmark (including ZENZ-branded salons), Sweden, Finland, Norway, the Netherlands, and Belgium. Unit pricing ranges from approximately €35 to €81. The marketing mix relies on Instagram organic social, an email newsletter, content marketing via the Universe blog, earned media placements in Vogue and Costume and at Fashion Week, and brand ambassadors such as Danish content creator Emily Salomon.

ZENZ is led by Jørgen Skjødt as Managing Partner and CEO and Anne-Sophie Skjødt Villumsen as Founder and Partner. The company has not raised institutional growth capital beyond a single disclosed funding event of approximately $633K in January 2018, implying predominantly bootstrapped growth over a 16-year operating history. There are no publicly disclosed revenue figures, ownership structure, M&A history, or AI/ML capabilities in the input data; the Shopify storefront also ships to approximately 25 EU countries beyond the six core markets, indicating latent DTC expansion capacity.

Name

Zenz Organic

Legal name

ZENZ Organic Products

Website

https://zenzorganic.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Natural and certified organic personal care products (haircare, skincare, mineral makeup)

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Organic haircare products
• Natural skincare line
• Mineral makeup collection
• Certified organic beauty
• Professional salon products

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Product Sales: Direct-to-consumer sales of haircare, skincare, and mineral makeup products through e-commerce platform with prices ranging from €35-€81 per item.
2. Professional/B2B Product Sales: B2B sales channel through zenzpro.com targeting hairdressers and salon professionals with exclusive product range.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ZENZ Organic manufactures and sells a certified organic beauty product line encompassing haircare (shampoos, conditioners, treatments, scalp care, styling, hair dyes, accessories), skincare (facial, body, hand care), mineral make-up, and a dedicated men's grooming range. All products are developed in Denmark using natural, certified organic ingredients free from unwanted chemicals and are validated by Nordic Swan Ecolabel and AllergyCertified certifications. The brand sells directly to consumers via its e-commerce shop and to professional hairdressers via a separate B2B portal.

Product overview

ZENZ Organic is a responsible Nordic beauty brand offering a comprehensive range of certified organic haircare, skincare, and mineral makeup products. The product portfolio centers on core collections for Haircare (shampoos, conditioners, treatments, styling, hair dyes), Skincare (facial care, body care, hand care), Make-up (mineral foundation, cheeks, eyes/brows, lips), and Men's grooming. The Signature Series provides specialized sub-lines addressing specific needs: Stimulating (hair growth), Pure (fragrance-free/allergy-friendly), Sweet Sense (volumizing for fine hair), Menthol (oily hair), Cactus (moisturizing for damaged hair), Deep Wood (curly hair), and Rhassoul (exfoliating scalp care). Additionally, ZENZ offers curated Routines for personalized beauty regimens and a Hair & Scalp Analysis service providing expert recommendations. Products are Danish-produced with natural, certified organic ingredients, packaged in recycled plastic, and carry certifications including the Nordic Swan Ecolabel and AllergyCertified.

Differentiator

Problem solved

Functional benefit

Products and services

• Haircare Collection A comprehensive haircare line including shampoos, conditioners, treatments and oils, scalp care, styling products, hair dyes (henna), and accessories. Developed for normal hair with specialized sub-categories for menopause, travel sizes, and family sizes. Targets individual consumers and professional salon partners.
• Skincare Collection Natural skincare products including facial care, body care, and hand care. Features organic ingredients that nourish and create balance in the skin without unwanted chemicals. Targeted at health-conscious consumers seeking certified organic skincare.
• Make-up Collection Mineral-based makeup line including mineral foundation, cheeks (blush), eyes and brows products, lip products, and makeup brushes. Aimed at consumers seeking natural, certified organic mineral makeup alternatives.
• Men's Collection Specialized men's grooming line including haircare, hair growth treatments, styling products, facial care, beard care, and body care products. Targeted at male consumers seeking certified organic grooming alternatives.
• Signature Series Specialized product collections targeting seven specific hair and scalp needs: Stimulating (hair growth, scalp care), Pure (allergy friendly, perfume free), Sweet Sense (fine hair, voluminising), Menthol (greasy hair), Cactus (dry, damaged, dyed, moisturising), Deep Wood (thick, curly hair, moisturising), and Rhassoul (exfoliating, scalp care).
• Routines Curated beauty routines including haircare routines and body & skincare routines to guide customers through personalized product combinations across the ZENZ range.
• Hair & Scalp Analysis Online hair analysis service that provides personalized product recommendations from ZENZ experts to help customers create optimal hair care routines for healthy scalps and strong hair.
• Gift Card Gift cards available for purchase, allowing customers to give the gift of natural beauty products across the ZENZ range.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Partner Salons (Denmark)coreChannel Partner/ Reseller/ DistributorZENZ partner salons across Denmark offering professional hairdressing services using ZENZ organic products. Includes both ZENZ branded salons and partner salons.
• Partner Retailers (Denmark)coreChannel Partner/ Reseller/ DistributorRetail partners in Denmark distributing ZENZ organic haircare, skincare, and makeup products to consumers.
• Partner Salons and Retailers (Netherlands)coreChannel Partner/ Reseller/ DistributorPartner salons and retailers across the Netherlands distributing ZENZ organic beauty products.
• Partner Salons (Belgium)coreChannel Partner/ Reseller/ DistributorPartner salons across Belgium retailing ZENZ organic haircare and beauty products.
• Partner Salons and Retailers (Sweden)coreChannel Partner/ Reseller/ DistributorPartner network across Sweden including regions: Svealand, Västra Götaland, Sydöstra Götaland, and Norrland.
• Partner Salons and Retailers (Finland)coreChannel Partner/ Reseller/ DistributorPartner network across Finland including regions: Etelä-Suomi, Itä-Suomi, Länsi-Suomi, and Pohjois-Suomi.
• Partner Salons and Retailers (Norway)coreChannel Partner/ Reseller/ DistributorPartner network across Norway including regions: Ostlandet, Vestlandet, and Trøndelag.
• Emily SalomonminorGTM or Marketing PartnerDanish content creator and mother of two boys, serving as a ZENZ brand ambassador. Values beauty, sustainability, healthy lifestyle, and well-being.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maria Nila: Swedish professional vegan haircare brand sold through salons and DTC. Highly comparable to ZENZ given Nordic origin, salon channel focus, and similar price points, but emphasizes vegan over organic certifications.
• Oway: Italian professional biodynamic and organic haircare brand with strong salon distribution globally. Direct peer to ZENZ on salon/professional channel, certified organic positioning, and similar premium price tier.
• Davines: Italian sustainable beauty group with professional haircare (Davines) and skincare (comfort zone) brands. Overlaps with ZENZ on B2B salon distribution and natural/sustainable positioning, though larger and more international.
• Logona (Naturkosmetik): German natural cosmetics brand with certified organic haircare and skincare lines. Comparable to ZENZ on BDIH/Natrue-certified organic positioning, multi-category portfolio, and European retail distribution.

Broad incumbents

• Aveda: Estée Lauder-owned professional natural haircare brand with global salon channel. The dominant incumbent in the natural/professional haircare category against which ZENZ competes for salon shelf space and stylist endorsements.
• Weleda: Swiss natural cosmetics company with NaTrue-certified haircare, skincare, and body care. Broader portfolio and larger scale than ZENZ, but directly comparable on certified natural/organic brand positioning and premium pricing.
• Lush: Global handmade cosmetics brand with strong natural and ethical positioning across haircare, skincare, and bath. Overlaps with ZENZ on natural ingredients narrative and direct-to-consumer retail, but significantly larger and more internationally distributed.
• Dr. Hauschka: German natural cosmetics brand (WALA Heilmittel) with certified natural skincare and select haircare. Comparable to ZENZ on Natrue-certified natural positioning, multi-category portfolio (skincare primary), and European salon/apothecary distribution.
• Klorane: French botanical haircare brand (Pierre Fabre Group) with plant-based positioning across shampoo, conditioner, and scalp care. Comparable to ZENZ on botanical-ingredient narrative and condition-specific sub-lines, though far larger scale and broader drugstore distribution.

Emerging players

• Rahua: US-based clean haircare brand founded on Amazonian botanical ingredients with premium DTC positioning. Comparable to ZENZ on natural-ingredient hero narrative, condition-specific product line, and premium unit pricing, though primarily DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ZenzOrganicProducts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenz Organic