Grace
GRACE Marketplace is a 501(c)(3) nonprofit operating a low-barrier, one-stop homeless services campus in Gainesville, Florida, providing 184 beds of emergency shelter, permanent housing placement, meals, healthcare, street outreach, and animal welfare to unhoused adults and veterans in Alachua County at no cost to guests.
- Company typePrivate
- Founded2014
- HeadquartersGainesville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Grace does
GRACE Marketplace, legally Alachua County Coalition for the Homeless and Hungry Inc. (ACCHH), is a 501(c)(3) nonprofit operating a low-barrier, housing-first homeless services campus on 25 acres in Gainesville, Florida. Founded in 2005 through the Project GRACE 10-year plan and opened in 2014 on the former Gainesville Correctional Institution site, the organization provides emergency shelter (184 beds across four programs including a 26-bed Veterans Dorm), permanent supportive housing and rapid rehousing, daily meals through Café 131 (approximately 400 meals/day), free healthcare via an on-site clinic and pharmacy, clothing, street outreach operating six days per week, and the Co-Sheltering & Animal Welfare Program. GRACE eliminates traditional barriers to entry — no ID, sobriety, income, or service-participation requirements — and accommodates service, emotional support, and companion animals, positioning itself as the only low-barrier, pet-friendly, one-stop shelter in North Central Florida.
The organization's core technology is operational rather than digital: standardized low-barrier service delivery protocols, the VI-SPDAT vulnerability assessment tool (implemented in 2016 as a North Central Florida first), and a single-site distribution model on which partner agencies (Grace Healthcare Services Corp, Humane Society of North Central Florida, St. Francis Pet Care, Working Food, and 14 landlord partners) co-locate services. Its business model relies on a blended revenue stack of government contracts (City of Gainesville providing $1.35M of $1.5M for shelter operations, plus Alachua County, HUD, VA, and Florida DCF), individual donations (one-time, recurring Porch Light Partner, and Legacy Circle planned giving), corporate sponsorships, in-kind donations, and grants. Since 2014, GRACE has served 30,000 people, placed 3,756 in housing, served 1.54 million meals, and contributed to a 40% reduction in homelessness in Alachua County. The organization employs approximately 62 full-time, part-time, and seasonal staff and is currently navigating its third CEO transition since December 2024.
Grace firmographics
Firmographics- Name
- Grace
- Legal name
- Alachua County Coalition for the Homeless and Hungry Inc.
- Website
- https://gracemarketplace.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GRACE Marketplace is a 501(c)(3) nonprofit operating a low-barrier, one-stop homeless services campus in Gainesville, Florida, providing 184 beds of emergency shelter, permanent housing placement, meals, healthcare, street outreach, and animal welfare to unhoused adults and veterans in Alachua County at no cost to guests.
- Ownership category
- akta.pro rank
Grace industry classification
Industry- Product category
- Homeless and Social Services
- NAICS
- Temporary Shelters (624221), Community Housing Services (62422), Community Food Services (62421)
- SIC
- Services-Social Services (8300)
- akta.pro industry
- Housing Assistance & Homeless ServicesBusiness & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)Eating & Feeding Assistance
Keywords
Where Grace is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grace business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Individual Donations (One-time and Recurring): GRACE receives donations from individual donors through one-time gifts, monthly Porch Light Partner recurring gifts, and bequests/planned giving through the Legacy Circle. Donation tiers range from $9.62 bi-weekly to $5,000 annually.
- Government Contracts and Grants: GRACE receives funding from the City of Gainesville, Alachua County, U.S. Dept. of Housing & Urban Development (HUD), U.S. Dept. of Veteran Affairs (VA), and Florida Dept. of Children and Families. The City of Gainesville funded $1,350,000 of the $1,500,000 needed to operate the shelter.
- Corporate Partnership Sponsorships: Corporate sponsors support GRACE through annual partnership packages including event sponsorships (Fall Luncheon, Battle of the Bands, Farm to Table), campus sponsorships, matching gifts, and Club 131 meal sponsorship. McClave + Associates is listed as a 2026-2027 partner.
- In-Kind Donations: GRACE accepts donations of food, clothing, furniture, hygiene items, and wish list items. Furniture donations are redirected to partner Reuse Planet, with gift cards and delivery provided to GRACE clients.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Grace product offering
Product offeringCore offering
GRACE Marketplace runs a low-barrier, one-stop homeless services campus in Gainesville, FL, providing 184 emergency shelter beds (men, women, couples, and 26 veteran-specific beds), housing placement programs (Permanent Supportive Housing, Limited Assistance, Rapid Rehousing), three daily meals at Café 131 (~400 meals/day), a free Grace Clinic & Pharmacy, the GRACE Boutique clothing program, a Co-Sheltering & Animal Welfare Program, a computer lab, Grace Grows Garden, street outreach, and day services — all delivered free of charge to guests with no ID, income, or sobriety requirements.
Product overview
GRACE Marketplace is a single-site, low-barrier homeless shelter and one-stop service center operating on a 25-acre campus in Gainesville, Florida. The organization follows a Housing First model and offers a coordinated portfolio of services designed to meet immediate needs and transition people into permanent housing. Core offerings include Emergency Shelter (184 beds across specialized dorms), Housing Programs (Permanent Supportive Housing and Rapid Rehousing), Café 131 meal services, the GRACE Boutique clothing program, the Josh Greenberg Computer Lab, Grace Clinic & Pharmacy, the Co-Sheltering & Animal Welfare Program, Grace Grows Garden, Street Outreach, and Day Services. All services are provided free of charge to guests.
Differentiator
Problem solved
Functional benefit
Products and services
- Emergency Shelter Low-barrier emergency shelter providing 184 beds across four programs serving men, women, couples, and veterans, including a 26-bed Veterans Dorm. Guests are accepted without ID, background checks, income, or sobriety requirements.
- Housing Programs Comprehensive housing services including Permanent Supportive Housing for individuals with high vulnerability, Limited Assistance for short-term support, and Rapid Rehousing to move people quickly into permanent housing; placed 3,756 people since 2014 through a network of 14 landlord partners.
- Café 131 Dining hall serving approximately 400 meals per day, with three warm meals on weekdays and two on weekends; 1,540,843 meals served since opening and 148,147 served in 2024 alone.
- GRACE Boutique Free clothing boutique providing clothing and accessories for employment and daily wear, open Wednesdays and Saturdays from 2pm to 4pm, offering work boots, non-slip shoes, jeans, and professional attire.
- Josh Greenberg Computer Lab Technology lab featuring 10 Dell desktop computers, printer, and free internet access serving nearly 5,000 people annually for job searches, housing applications, and connecting with family; named in memory of Josh Greenberg, founder of Grooveshark.
- Grace Clinic & Pharmacy Free clinic and pharmacy run by Grace Healthcare Services Corp providing medical services and prescribed medications at no charge to GRACE guests; the Women's Clinic provides OB/GYN services, prenatal care, STI testing/treatment, counseling, and wellness exams.
- Co-Sheltering & Animal Welfare Program (CSAW) Pet-friendly shelter program accommodating service animals, emotional support animals, and companion animals with overnight and day-use kenneling, food bank, and veterinary services (examinations, vaccinations, deworming, microchipping, preventative medication, and spay/neuter).
- Grace Grows Garden Community garden where guests can reserve space to grow vegetables, with group-managed spaces producing food for the shelter; features an apothecary garden, memorial garden, raised beds, and fruit trees.
- Street Outreach Mobile outreach team operating six days per week throughout Gainesville and Alachua County that provided supplies, built rapport, and connected people to shelter and housing; helped move 380 people off the street in its first four years and 136 people in its first year, reducing downtown homelessness by 25%.
- Day Services Daytime services including hygiene items, showers, laundry, mail services, and restrooms available to the public 7am-7pm, 7 days a week on the GRACE Campus.
Quantifiable outcome
- 40% reduction in homelessness in Alachua County since 2014
- +7 more outcomes
Companies that use Grace
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Grace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Grace partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered supporting, core, major and inspiration/model.
- The Repurpose Project (Reuse Planet)supportingStarting March 1, 2022, all furniture donations are redirected to Reuse Planet at 1540 NE Waldo Road. Reuse Planet provides GRACE with gift cards and furniture delivery to support individuals exiting homelessness.
- Alachua Area Medical Reserve CorpssupportingPartnered with Grace Healthcare Services Corp to enable the Women's Clinic at GRACE (opened September 2021), providing OB/GYN and prenatal care services.
- The Wagmore FoundationcorePartner in the Co-Sheltering & Animal Welfare Program (CSAW), helping GRACE become one of the first animal-inclusive low-barrier shelters in the region. Supports kennels, animal food, and supplies for guests' pets.
- Digital BrandsmajorDigital Brands funded the Josh Greenberg Memorial Computer Lab on the GRACE campus in 2018, which serves nearly 5,000 people annually. Digital Brands also commits annual matching gifts during The Amazing Give (up to $25,000 in 2023) in celebration of Josh Greenberg Day.
- Grace Healthcare Services CorpcoreIndependent nonprofit operating a free clinic and pharmacy ('the pharmacy without a cash register') on the GRACE campus. Provides all medical services and prescribed medications at no charge to GRACE guests. Also enabled the Women's Clinic (opened September 2021) providing OB/GYN and prenatal care.
- St. Francis Pet CarecoreProvides monthly on-site veterinary outreach clinic including examinations, vaccinations, deworming, microchipping, preventative medication, and spay/neuter services for pets of GRACE guests.
- Humane Society of North Central FloridacoreProvides veterinary care and spay/neuter services off-site, including emergency or specialty veterinary care. Awarded a $50,000 PetSmart Charities grant jointly with GRACE in 2020 to build permanent on-site kennels for pets of homeless residents.
- CareerSource North Central FloridasupportingContributed to the funding of the Josh Greenberg Memorial Computer Lab at GRACE, supporting technology access for job seekers experiencing homelessness.
- Public Consulting Group (PCG)supportingContributed to the funding of the Josh Greenberg Memorial Computer Lab at GRACE.
- Keys to HomesupportingFunder/partner supporting GRACE's housing programs. Listed among funding partners on GRACE's homepage.
- Working Food and Grow HubsupportingCollaborators at Working Food and Grow Hub provide seeds for the Grace Grows Garden, enabling guests to grow healthy food on campus.
- McClave + AssociatesmajorListed as a 2026-2027 GRACE partner. McClave + Associates has described its partnership with GRACE as honoring the ethos of 'Treat People Right' established by founder Jim McClave.
- CSEI (Community Services Education Institute)supportingListed as a 2026-2027 GRACE partner.
- Landlord Partners (Advanced Realty, Alligator Realty, Bailey Village, Beverly Johnson, Chris Martin Properties, Homeless No More, Kropp Realty, Maxine Campbell, Meadowcrest, Pointe 23, Properties Gainesville, Regina Lovings, Robert L. Kelly, Southern Pines Apartments)core14 landlord partners in 2024 provide rental housing for GRACE clients exiting homelessness. These partnerships are essential to GRACE's housing-first model and permanent supportive housing programs.
- Grace Grows Inc.supportingIndependent nonprofit that facilitates the Grace Grows Garden at GRACE. Garden is managed with input from homeless guests who reserve their own growing spaces.
- St. Anthony's Foundation (Tenderloin Technology Lab, San Francisco)inspiration/modelThe Josh Greenberg Computer Lab at GRACE was modeled after the St. Anthony's Foundation Tenderloin Technology Lab in San Francisco, where Silicon Valley tech companies give back by supporting tech access for homeless individuals.
Scale indicators17 records
Recent moves6 records
Expansion highlights3 records
Grace competitors and assessment
Company assessmentRegional players
- Coalition for the Homeless of Central Florida: Orlando-based provider of emergency shelter, housing programs, and supportive services to people experiencing homelessness. Operates a multi-program residential and services model in Central Florida similar in scope to GRACE's one-stop campus approach.
- Pinellas Hope: Florida-based emergency shelter and one-stop services program operated by Catholic Charities. Operates a similar low-barrier, one-campus model in Pinellas County and serves a comparable population of adults experiencing homelessness — same statewide context, different metro.
- Atlanta Mission: Atlanta-based nonprofit operating emergency shelter, recovery programs, and supportive services for people experiencing homelessness in metro Atlanta. Similar multi-program, multi-campus model in the adjacent Southeast region with comparable scale (hundreds of beds, thousands served annually).
Direct peers
- PATH (People Assisting the Homeless): Los Angeles-based nonprofit operating interim housing, permanent supportive housing, and employment programs for people experiencing homelessness. Closely aligned housing-first, low-barrier philosophy and one-stop service delivery model.
- St. Francis House: Direct Gainesville, FL peer referenced in GRACE's own service map as a referral partner for family services. Operates a day center and overnight shelter for people experiencing homelessness in the same Alachua County market, serving an overlapping guest population.
- Family Promise of Gainesville: Named in GRACE's data as the referral partner for families experiencing homelessness, which GRACE does not serve. Part of the national Family Promise network addressing family homelessness through shelter, prevention, and stabilization — overlapping guest population and Alachua County geography.
Broad incumbents
- Catholic Charities USA: National network of Catholic Charities agencies providing shelter, housing, meals, and case management. Operates Pinellas Hope and other Florida shelters that compete with or complement GRACE's model; broader service portfolio including immigration, refugee, and family services.
- The Salvation Army USA: National faith-based organization providing emergency shelter, transitional housing, meals, and case management across thousands of U.S. locations. Significantly broader portfolio, but operates overlapping services (shelter, meals, housing placement) in many of the same geographies as GRACE.
Others
- National Alliance to End Homelessness: Washington, D.C.-based policy and advocacy organization that recognized GRACE in 2020. Operates as an ecosystem enabler rather than direct service provider, but directly influences HUD funding, best-practice standards, and federal policy that shape GRACE's operating environment.
Emerging players
- Back on My Feet: National nonprofit using running and community to help individuals experiencing homelessness achieve self-sufficiency through workforce development and housing placement. Operates as an emerging workforce-and-housing focused player with partial overlap with GRACE's rapid rehousing and employment-support mission.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Grace social profiles
Digital presenceGrace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grace leadership team
Management profileNumber of profiles
Profiles13 records
Grace subsidiaries and ownership
Company hierarchySubsidiaries2 records
Grace funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grace
What does Grace do?
GRACE Marketplace runs a low-barrier, one-stop homeless services campus in Gainesville, FL, providing 184 emergency shelter beds (men, women, couples, and 26 veteran-specific beds), housing placement programs (Permanent Supportive Housing, Limited Assistance, Rapid Rehousing), three daily meals at Café 131 (~400 meals/day), a free Grace Clinic & Pharmacy, the GRACE Boutique clothing program, a Co-Sheltering & Animal Welfare Program, a computer lab, Grace Grows Garden, street outreach, and day services — all delivered free of charge to guests with no ID, income, or sobriety requirements.
Is Grace a public or private company?
Grace is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Grace founded?
Grace was founded in 2014. It employs 11 to 50 people.
Where is Grace based?
Grace is headquartered in Gainesville, United States, in the North America region.
How does Grace make money?
Four revenue lines are on record. Individual Donations (One-time and Recurring) is the primary driver. The others are government Contracts and Grants, corporate Partnership Sponsorships and in-Kind Donations.
Who are Grace's main competitors?
Regional players on record are Coalition for the Homeless of Central Florida, Pinellas Hope and Atlanta Mission. Direct peers are PATH (People Assisting the Homeless), St. Francis House and Family Promise of Gainesville. Broad incumbents are Catholic Charities USA and The Salvation Army USA. National Alliance to End Homelessness is listed as an others. Back on My Feet is listed as an emerging player.
Does Grace have an API?
No public API is recorded for Grace.
What industry is Grace in?
Grace's product category is Homeless and Social Services. Its primary akta.pro industry code is BPAGAEAB, Housing Assistance & Homeless Services, with a secondary code of HSABABAE, Eating & Feeding Assistance. Its NAICS code is 624221 and its SIC code is 8300.