What Atlanta Mission does

Atlanta Mission is a 501(c)(3) nonprofit organization — legally Atlanta Union Mission dba Atlanta Mission — founded in 1938 to serve individuals experiencing homelessness and addiction in Atlanta and Northeast Georgia. The organization operates a multi-site continuum of care across five program facilities in Atlanta plus a 550-acre long-term recovery campus in Jefferson, Georgia, and two thrift stores in Athens and Gainesville. Core facilities include The Shepherd's Inn (men's emergency shelter), My Sister's House and Restoration House (women and children's shelter, including a trauma-informed emergency unit), Fuqua Hall (men's transitional housing), and The Potter's House (one-year residential addiction recovery). Supporting it is the Next Steps vocational program — a six-week workforce-development track co-built in 2019 with Chicago-based Cara that delivers resume training, mock interviews, job placement and 12-month retention coaching, reporting an 89% one-year job retention rate at livable wages — plus the Ambassadors one-to-one mentoring program.

The organization's productized service methodology is a five-stage "Transformation Model" (Facing Homelessness → Find Hope → Choose Help → Make Progress → Sustain & Grow) that structures client progression from street intake through residential services to alumni support. Underlying inputs are trauma-informed counseling, evidence-based therapies, GED and computer-literacy training, life-skills coaching, medical and legal referrals, and spiritual formation, all delivered free of charge to clients.

Atlanta Mission generates no service revenue from clients; operations are funded entirely by individual donations (one-time and recurring online/phone), corporate partnerships (including employment placement through Next Steps and event sponsorship for the annual 5K Race to End Homelessness and Restoration House Gala), planned/legacy giving via estate planning, and merchandise sales from two thrift stores. It is governed by a volunteer Board of Directors (chaired by Tom Wilkes) and led since 2022 by President and CEO Tensley Almand. Third-party validations include Candid/GuideStar Platinum Transparency 2026, ECFA accreditation, Charity Navigator four-star status, and Best Christian Workplaces Certified 2025.

Name

Atlanta Mission

Legal name

Atlanta Union Mission dba Atlanta Mission

Website

https://atlantamission.org

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Short description

Atlanta Mission is a 501(c)(3) nonprofit founded in 1938 that delivers shelter, trauma-informed counseling, addiction recovery, vocational training, and children's services to men, women, and children experiencing homelessness across Atlanta and Northeast Georgia.

Ownership category

akta.pro rank

Product category

Homeless and Social Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Mental Health & Crisis Support Services (BPAGACAD), Employment & Job Readiness Support Services (BPAGAEAJ)

Keywords

• Homeless shelter services
• Addiction recovery programs
• Vocational training
• Transitional housing
• Trauma-informed care

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters via the organization's website donation portal, offering options for monthly giving and urgent needs contributions.
2. Corporate Partnerships: Partnerships with businesses for employment placement, volunteer programs, and fundraising events including corporate sponsorships for the annual 5K Race and Gala.
3. Thrift Store Operations: Multiple thrift store locations in Athens and Gainesville, Georgia that generate revenue and accept donations of items for resale.
4. Planned/Legacy Giving: Legacy giving program allowing donors to include Atlanta Mission in their estate planning.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Atlanta Mission operates a network of emergency shelters, residential recovery programs, vocational training, and support services for men, women, and children experiencing homelessness in Atlanta and Northeast Georgia. Core offerings include The Shepherd's Inn (men's shelter), My Sister's House (women and children's shelter), Restoration House (trauma-informed emergency shelter), The Potter's House (long-term addiction recovery on 550 acres), Fuqua Hall (transitional housing), and the Next Steps vocational training program. All services are provided at no cost to clients, funded entirely through donations.

Product overview

Atlanta Mission operates a network of shelter facilities and support programs for individuals experiencing homelessness in Atlanta and Northeast Georgia. The core offerings include: The Shepherd's Inn (men's shelter), My Sister's House (women and children's shelter), Restoration House (trauma-informed emergency shelter for women and children), and The Potter's House (long-term addiction recovery for men in Northeast Georgia). Supporting services include Next Steps vocational training program, the Ambassadors one-to-one support program, Fuqua Hall transitional housing, and thrift stores in Athens and Gainesville. The organization serves up to 1,000 men, women, and children daily across its facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Next Steps: Vocational training program providing job readiness training, job placement assistance, and ongoing support for clients to thrive in careers. Achieves 89% one-year job retention rates.
• Make Progress

Products and services

• The Shepherd's Inn Men's shelter facility in downtown Atlanta (165 Ivan Allen Blvd NW) providing meals, overnight shelter, counseling, recovery programs, job training, and legal resources for adult men experiencing homelessness.
• My Sister's House

Quantifiable outcome

• 89% one-year job retention rate through Next Steps vocational program
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CaracoreStrategic or Co-development Partner · 1 January 2019Cara is a leading Chicago-based workforce development enterprise that partnered with Atlanta Mission in 2019 to create the Next Steps vocational program. The partnership provided the methodology and framework for the six-week intensive job readiness training program that has achieved 89% one-year job retention rates.
• MarriottcoreGTM or Marketing PartnerMarriott serves as an employment partner for the Next Steps vocational program, placing graduates in front desk positions, maintenance, housekeeping, or as event coordinators. Corporate Account Manager Kathleen Da Silva manages the partnership, expressing confidence in the program for providing well-prepared employees.
• Local Employers (Hotel)minorGTM or Marketing PartnerLocal hotel employer providing employment opportunities for clients completing the Next Steps program and transitional housing at Fuqua Hall.
• Community Healthcare PartnersminorOthersCommunity health partners providing free tuberculosis testing for clients at Restoration House, either onsite or through transportation to offsite partner locations.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HOPE Atlanta (formerly Travelers Aid of Metropolitan Atlanta): Atlanta-based nonprofit providing emergency shelter, housing, and supportive services to people experiencing homelessness and crisis. Directly comparable as a same-metro provider with overlapping shelter and case-management offerings.
• Salvation Army of Metropolitan Atlanta: Faith-based nonprofit operating men's, women's, and family shelters plus addiction recovery programs in metro Atlanta. Closely comparable in faith-rooted holistic service model, residential capacity, and breadth of programs.
• Catholic Charities Atlanta: Faith-rooted social services nonprofit serving Atlanta with housing, refugee support, and emergency assistance. Comparable as a faith-based nonprofit offering shelter and wraparound services in the same geography.
• Nicholas House: Atlanta-based family shelter and supportive housing provider focused on homeless families with children. Comparable in family-shelter service mix and case-management approach.
• Covenant House: Faith-informed national nonprofit providing shelter and supportive services to youth and young adults experiencing homelessness. Comparable mission (trauma-informed shelter, vocational pathways) and overlapping youth-homelessness segment.

Broad incumbents

• Family Promise: National nonprofit network addressing family homelessness through shelter, prevention, and stabilization programs. Comparable model and population focus, with broader geographic reach than Atlanta Mission.

Emerging players

• Goodwill of North Georgia: Regional workforce development and social enterprise operator headquartered near Atlanta. Comparable through workforce training and employer placement for disadvantaged populations, complementing Atlanta Mission's Next Steps program.
• Back on My Feet: National nonprofit using running and workforce development to help individuals experiencing homelessness achieve economic self-sufficiency. Directly comparable to Next Steps' workforce-development-plus-supportive-services model.

Regional players

• Habitat for Humanity Atlanta: Atlanta affiliate of a national housing nonprofit providing affordable home ownership and critical home repairs. Comparable in mission adjacency (housing stability for low-income populations) within the same metro.

Others

• United Way of Greater Atlanta: Regional funder and convener that aggregates workplace giving for Atlanta-area nonprofits including shelter operators. Comparable as a key ecosystem partner and potential funding channel rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AtlantaMission
• Facebookfacebook.com/atlantamission
• LinkedInlinkedin.com/company/atlmission
• Instagraminstagram.com/atlmission
• TikToktiktok.com/@atlantamission
• Xx.com/atlmission

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Mission