Dr. Morepen Limited
Dr. Morepen Limited is an Indian publicly listed (NSE: MOREPENLAB) healthcare and wellness company selling ~115+ D2C supplements, sports nutrition, Ayurvedic, and sexual wellness products through its Shopify-based storefront health.drmorepen.com, and expanding into on-campus integrated health services via a partnership-led network starting with VIT Bhopal University.
- Company typePublic
- Founded1984
- HeadquartersNew Delhi, India
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dr. Morepen Limited does
Dr. Morepen Limited is an Indian publicly listed healthcare and wellness company (NSE: MOREPENLAB) operating as part of the broader Morepen Laboratories group, founded in 1984 and headquartered at 409 Antriksh Bhawan, 22 K.G. Marg, New Delhi. The company runs a direct-to-consumer e-commerce supplements business through its owned Shopify-based storefront at health.drmorepen.com, offering approximately 115+ SKUs across health supplements (Omega-3, multivitamins), sports nutrition (whey protein, mass gainer, pre-workout, BCAAs), Ayurvedic/herbal products (Shilajit, Testo Boost, Gokshura), probiotics (Intebact), sexual wellness (Exygra spray, condoms), bone and cognitive health, and functional beverages (Cove protein RTD drinks). It targets individual health-conscious consumers, fitness enthusiasts, and women's wellness segments in India, with product pricing from ₹279 to ₹10,500, MRP discounts of 20-50%, bundle deals (Buy 3 @ ₹999, Buy 4 @ ₹1,449, Buy 5 @ ₹1,599), COD, and free shipping to reduce purchase friction.
The company earns revenue primarily through one-time D2C product sales on its owned storefront, supplemented by bundle and B2G1 promotions. Its go-to-market leverages organic social (X, Facebook, Instagram, YouTube), email marketing, content marketing via a health blog, and SEO, with paid and operational integrations including Shiprocket (logistics), UPI/Google Pay/PhonePe (payments), WhatsApp (support), and SearchTap (site search). In 2026 the company deployed Agentic AI customer support bots built on LangChain and ChromaDB via Appinventiv, automating conversational support on the storefront. A flagship partnership with VIT Bhopal University (announced June 2026) extends the model beyond pure retail into on-campus integrated health services (consultations, diagnostics, pharmacy, emergency care, wellness programs) for 17,000+ students and faculty, positioning the company to build a nationwide university, school, and corporate-campus health-centre network. Recent product launches include the Cove functional beverage line (November 2024) and a nutraceutical weight-loss and diabetes-management range (April 2025) targeting the projected ₹10,000+ crore Indian market as alternatives to pharmaceutical GLP-1 drugs.
Dr. Morepen Limited firmographics
Firmographics- Name
- Dr. Morepen Limited
- Legal name
- Dr. Morepen Limited
- Website
- https://health.drmorepen.com/
- Company type
- Public
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dr. Morepen Limited is an Indian publicly listed (NSE: MOREPENLAB) healthcare and wellness company selling ~115+ D2C supplements, sports nutrition, Ayurvedic, and sexual wellness products through its Shopify-based storefront health.drmorepen.com, and expanding into on-campus integrated health services via a partnership-led network starting with VIT Bhopal University.
- Ownership category
- akta.pro rank
Dr. Morepen Limited industry classification
Industry- Product category
- Health Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industries
- Weight Management & Metabolic Supplements (CRADAGAG), Probiotics & Digestive Health Supplements (CRADAGAF), Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE), Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG)
Keywords
Where Dr. Morepen Limited is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Dr. Morepen Limited business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct-to-Consumer Health Supplements: E-commerce retail of health supplements, vitamins, sports nutrition, and wellness products directly to consumers through owned online storefront. Revenue generated from one-time product purchases with optional subscription/bundle models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual health supplement products with tiered pricing |
| Unit Pricing | Pay-as-you-go | Bundle deals for multiple products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Dr. Morepen Limited product offering
Product offeringCore offering
Dr. Morepen Limited manufactures and sells a diversified portfolio of consumer healthcare and wellness products including omega-3/fish oil supplements, multivitamins, weight management products (Fat Burner, Apple Cider Vinegar), sports nutrition (Mass Gainer, Whey Protein, Pre-Workout, BCAAs), Ayurvedic supplements (Shilajit, Testo Boost, Gokshura), probiotics, sexual wellness items, and ready-to-drink beverages. The company retails these primarily through its own direct-to-consumer e-commerce storefront (health.drmorepen.com) and is expanding on-campus health centre services at educational institutions.
Product overview
Dr. Morepen Limited operates a diversified consumer healthcare and wellness business with a broad portfolio of health supplements, sports nutrition products, personal care items, and sexual wellness products. The product line is organized across several core categories: (1) Omega-3 and fish oil supplements including triple-strength and standard formulations, (2) Weight management products including Fat Burner and Apple Cider Vinegar, (3) Multivitamins for men and women with herbal blends, (4) Sports nutrition including mass gainers, whey protein, pre-workout, and amino acid supplements, (5) Ayurvedic and herbal supplements including Shilajit (resin and capsules), Testo Boost, and Gokshura, (6) Probiotic digestive health products under the Intebact brand, (7) Sexual wellness products including Delay Exygra Spray and FEEL IT Condoms, and (8) Specialty supplements for bone health (Calcium+), cognitive function (Memory Booster), and collagen. The company sells through its e-commerce platform health.drmorepen.com with bundled combo offerings and promotional B2G1 deals. Recent additions include the Cove ready-to-drink protein line and gummy supplement formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Omega-3 1250mg Deep Sea Fish Oil Triple Strength
Quantifiable outcome
- Products rated 4.0-4.97 out of 5 stars based on customer reviews (e.g., Omega-3: 4.92/5 based on 1106 reviews, Exygra Spray: 4.97/5 based on 1086 reviews)
Companies that use Dr. Morepen Limited
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Dr. Morepen Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature1 record
Dr. Morepen Limited partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VIT Bhopal UniversityflagshipDr. Morepen partnered with VIT Bhopal University to establish a fully integrated Dr. Morepen Health Centre within the university campus in Madhya Pradesh, India. The health centre provides comprehensive medical consultations, diagnostics, pharmacy services, emergency care support, and wellness programs for over 17,000 students, faculty, and staff. This partnership marks the first step in Dr. Morepen's plan to build a nationwide network of health centres across universities, schools, and corporate campuses throughout India.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Dr. Morepen Limited competitors and assessment
Company assessmentEmerging players
- Organic India: India-based herbal and organic supplements brand (Tulsi, Ashwagandha, functional wellness). Comparable on the herbal/Ayurvedic supplement positioning and D2C/retail hybrid; smaller scale and narrower line than Dr. Morepen.
- Ayu Health (Ayu Sciences): India health-services startup building diagnostic and primary-care networks — relevant comp on the university/campus and corporate health-centre expansion thesis that Dr. Morepen is pursuing with VIT Bhopal, not on the supplement product.
- Plix (The Plix Co.): Indian D2C wellness and beauty-nutrition brand offering gummy and effervescent vitamins, weight-management and beauty supplements. Comparable on D2C-native GTM and functional-wellness positioning; smaller scale.
Broad incumbents
- HealthKart: India's largest online multi-brand supplements and sports-nutrition retailer. Overlaps with Dr. Morepen across every supplement vertical; broad-incumbent because it carries competitors' brands and is a channel rather than a single-label manufacturer.
- Dabur India: Large listed Indian FMCG with a significant Ayurveda/health-supplements portfolio (Dabur Honey, Chyawanprash, Ashwagandha). Broad-incumbent because it competes in the same categories but as part of a much larger foods-personal-care portfolio.
- GNC (General Nutrition Center): Global specialty supplements retailer with an India presence. Comparable SKU mix (vitamins, sports nutrition, herbal blends) but operates as a broad multi-brand retailer rather than a single-label brand.
Direct peers
- Himalaya Wellness: Largest Indian herbal/Ayurvedic supplements and personal-care brand. Highly comparable to Dr. Morepen because both sell herbal and modern wellness SKUs (Shilajit, Ashwagandha, multivitamins) through Indian retail and D2C channels targeting health-conscious consumers.
- Patanjali Ayurved: Leading Indian Ayurveda FMCG brand with an extensive supplements, health-food and personal-care portfolio sold via retail and online. Directly comparable product overlap (herbal supplements, Ayurvedic wellness) and overlapping target consumer in Tier-2/3 India.
- MuscleBlaze (Bright Lifecare): India-focused D2C sports-nutrition and supplement brand selling whey protein, mass gainers, pre-workout, and vitamins — near-identical SKU overlap to Dr. Morepen's sports-nutrition line and comparable D2C + marketplace GTM.
- TrueBasics (by Fullife Healthcare): Indian D2C daily-health supplement brand with a comparable positioning around multivitamins, Omega-3, and condition-specific wellness SKUs sold online. Closest direct peer in the modern-D2C supplement category rather than legacy Ayurveda.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dr. Morepen Limited social profiles
Digital presenceDr. Morepen Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr. Morepen Limited leadership team
Management profileNumber of profiles
Profiles2 records
Dr. Morepen Limited funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr. Morepen Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr. Morepen Limited
What does Dr. Morepen Limited do?
Dr. Morepen Limited manufactures and sells a diversified portfolio of consumer healthcare and wellness products including omega-3/fish oil supplements, multivitamins, weight management products (Fat Burner, Apple Cider Vinegar), sports nutrition (Mass Gainer, Whey Protein, Pre-Workout, BCAAs), Ayurvedic supplements (Shilajit, Testo Boost, Gokshura), probiotics, sexual wellness items, and ready-to-drink beverages. The company retails these primarily through its own direct-to-consumer e-commerce storefront (health.drmorepen.com) and is expanding on-campus health centre services at educational institutions.
Is Dr. Morepen Limited a public or private company?
Dr. Morepen Limited is a public company. It is classified as public and is currently operating.
When was Dr. Morepen Limited founded?
Dr. Morepen Limited was founded in 1984. It employs 251 to 500 people.
Where is Dr. Morepen Limited based?
Dr. Morepen Limited is headquartered in New Delhi, India, in the Asia region.
How does Dr. Morepen Limited make money?
One revenue line is on record: direct-to-Consumer Health Supplements.
Who are Dr. Morepen Limited's main competitors?
Emerging players on record are Organic India, Ayu Health (Ayu Sciences) and Plix (The Plix Co.). Broad incumbents are HealthKart, Dabur India and GNC (General Nutrition Center). Direct peers are Himalaya Wellness, Patanjali Ayurved, MuscleBlaze (Bright Lifecare) and TrueBasics (by Fullife Healthcare).
Does Dr. Morepen Limited have an API?
No public API is recorded for Dr. Morepen Limited.
What industry is Dr. Morepen Limited in?
Dr. Morepen Limited's product category is Health Supplements. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of CRADAGAG, Weight Management & Metabolic Supplements. Its NAICS code is 456191 and its SIC code is 2000.