Healthkart
- Company typePrivate
- Founded2011
- HeadquartersGurugram, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Healthkart firmographics
Firmographics- Name
- Healthkart
- Legal name
- Bright Lifecare
- Website
- https://healthkart.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Healthkart industry classification
Industry- Product category
- Nutritional Supplements Retail
- NAICS
- Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Food And Kindred Products (2000)
- akta.pro primary industry
- Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)
- akta.pro secondary industries
- Healthy Aging & Cognitive Support Supplements (CRADAGAM), Weight Management & Metabolic Supplements (CRADAGAG), Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)
Keywords
Where Healthkart is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Healthkart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Direct: HealthKart generates revenue primarily from selling nutritional supplements, sports nutrition products, vitamins, health foods, and fitness equipment through its e-commerce website and 240+ physical stores. Eight proprietary brands including MuscleBlaze and TrueBasics account for over 75% of revenue. Product sales exceeded Rs 1,000 crore in FY25.
- Quick Commerce Sales: Revenue generated from selling HealthKart products through quick commerce platforms Blinkit, Zepto, and Swiggy Instamart, which together account for nearly half of the company's e-commerce sales.
- HK Premium Membership: Loyalty program revenue through premium membership subscriptions that offer extra discounts, enhanced HK Cash rewards, and exclusive benefits on purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across categories |
| Subscription | Monthly | HK Premium Membership |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Healthkart product offering
Product offeringCore offering
HealthKart is a consumer nutrition platform that sells authentic health, fitness, and sports nutrition supplements through its e-commerce website, mobile app, 240+ physical retail stores across India, and quick commerce partnerships. The company sells both third-party brands and eight proprietary brands (MuscleBlaze, TrueBasics, HK Vitals, Gritzo, Fuel One, MB Z Verse, bGREEN, and others) which together account for over 75% of total revenue.
Product overview
HealthKart operates as a comprehensive health and nutrition e-commerce platform combining online marketplace, owned brands portfolio, and physical retail stores. The platform offers sports nutrition supplements (whey proteins, mass gainers, creatine), vitamins and supplements, ayurvedic herbs, and health foods through both its marketplace and eight proprietary brands. Owned brands include MuscleBlaze (sports nutrition), TrueBasics (vitamins), HK Vitals (wellness), Gritzo (children's nutrition), and MB Z Verse (fitness apparel), which together account for over 75% of revenue. The company serves customers via its website/app, 240+ physical stores, and quick commerce partners (Blinkit, Zepto, Swiggy Instamart), with plans for international expansion to Dubai.
Differentiator
Problem solved
Functional benefit
Brands
- MuscleBlaze: Leading sports nutrition supplements brand offering whey proteins, mass gainers, pre-workout supplements, and fitness clothing
- HK Vitals
- TrueBasics
- Gritzo
- MB Z Verse
- bGREEN
Products and services
- HealthKart Online Platform E-commerce platform for health, nutrition, and fitness products serving millions of customers through online and offline channels, generating 60% of total revenue.
- HealthKart Mobile App
- HK Premium Membership
- MuscleBlaze
- TrueBasics
- HK Vitals
- Gritzo
- MB Z Verse
- Nutritionist & Dietitian Consultation
- HealthKart Physical Stores
Quantifiable outcome
- Revenue increased by 29% to Rs 1,368 crore in FY25
- +4 more outcomes
Companies that use Healthkart
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Healthkart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Healthkart partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BlinkitcoreBlinkit is one of HealthKart's quick commerce partners, along with Zepto and Swiggy Instamart. Together, these platforms generate nearly half of HealthKart's e-commerce sales through rapid delivery of nutraceutical products.
- ZeptocoreZepto is HealthKart's quick commerce partner for rapid delivery of health supplements. Together with Blinkit and Swiggy Instamart, these platforms account for nearly 50% of e-commerce sales.
- Swiggy InstamartcoreSwiggy Instamart serves as HealthKart's quick commerce distribution channel. The partnership enables rapid delivery of supplements to customers, contributing to nearly half of e-commerce sales.
Scale indicators18 records
Recent moves9 records
Expansion highlights5 records
Healthkart competitors and assessment
Company assessmentDirect peers
- Tata 1mg: Indian online health and wellness platform selling supplements, vitamins and OTC products alongside pharmacy and diagnostics. Comparable because it operates an omnichannel health-products marketplace with a similar supplement, vitamin and Ayurveda assortment and competes for the same digital-first Indian consumer.
- PharmEasy: Major Indian online pharmacy and healthcare platform selling medicines, supplements and wellness products. Comparable due to overlapping e-commerce plus quick commerce-style delivery model and similar product categories (vitamins, supplements, health foods) targeting the same Indian consumer base.
- Netmeds: India-focused online pharmacy and wellness platform offering supplements, vitamins and personal care products. Comparable through its digital-first health products marketplace model and overlapping supplement and wellness assortment aimed at Indian consumers.
Broad incumbents
- Apollo Pharmacy (Apollo 24/7): Largest Indian pharmacy chain with growing online arm (Apollo 24/7) selling supplements, health foods and personal care. Comparable because it sells overlapping nutritional and wellness SKUs through both physical stores and digital channels, though it is a broader healthcare retailer rather than a nutrition specialist.
- Optimum Nutrition (Glanbia): Global sports nutrition brand owned by Glanbia with strong distribution in India via HealthKart and others. Comparable because it is a leading international protein and sports nutrition brand competing for the same gym-going Indian consumers, often on HealthKart's own platform.
- Himalaya Wellness: Large Indian wellness and herbal supplements brand owned by Himalaya Drug Company with extensive offline and online distribution. Comparable due to overlap in ayurvedic, herbal and wellness supplement categories and shared Indian mass-market consumer targeting.
Emerging players
- Myprotein: Global sports nutrition and supplement DTC brand (owned by THG) with growing India presence. Comparable because it competes in the same whey protein, creatine and sports nutrition categories that drive MuscleBlaze revenue and represents direct international D2C competition in the Indian market.
- OZiva: Indian plant-based nutrition and clean-label supplement D2C brand. Comparable as an India-focused digital-first nutrition brand selling protein, vitamins and wellness products to health-conscious consumers, often through its own website and marketplace listings.
- Plix: Indian D2C nutrition and wellness brand selling protein, supplements and personal care products online. Comparable as a domestic digital-first nutrition brand competing for similar Indian consumers in sports nutrition, vitamins and beauty-from-within categories.
Regional players
- Cult.fit (Cure.fit): Indian fitness and wellness platform with gym, digital fitness and nutrition products including supplements. Comparable as it sells sports nutrition products to the same fitness-focused Indian consumer base and offers an adjacent lifestyle/wellness ecosystem, though its core business is fitness services rather than supplements retail.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Healthkart social profiles
Digital presenceHealthkart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthkart leadership team
Management profileNumber of profiles
Profiles8 records
Healthkart subsidiaries and ownership
Company hierarchySubsidiaries4 records
Healthkart funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthkart M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthkart
What does Healthkart do?
HealthKart is a consumer nutrition platform that sells authentic health, fitness, and sports nutrition supplements through its e-commerce website, mobile app, 240+ physical retail stores across India, and quick commerce partnerships. The company sells both third-party brands and eight proprietary brands (MuscleBlaze, TrueBasics, HK Vitals, Gritzo, Fuel One, MB Z Verse, bGREEN, and others) which together account for over 75% of total revenue.
Is Healthkart a public or private company?
Healthkart is a private company. It is classified as venture growth investor backed and is currently operating.
When was Healthkart founded?
Healthkart was founded in 2011. It employs 1,001 to 5,000 people.
Where is Healthkart based?
Healthkart is headquartered in Gurugram, India, in the Asia region.
How does Healthkart make money?
Three revenue lines are on record. Product Sales - Direct is the primary driver. The others are quick Commerce Sales and HK Premium Membership.
Who are Healthkart's main competitors?
Direct peers on record are Tata 1mg, PharmEasy and Netmeds. Broad incumbents are Apollo Pharmacy (Apollo 24/7), Optimum Nutrition (Glanbia) and Himalaya Wellness. Emerging players are Myprotein, OZiva and Plix. Cult.fit (Cure.fit) is listed as a regional player.
Does Healthkart have an API?
No public API is recorded for Healthkart.
What industry is Healthkart in?
Healthkart's product category is Nutritional Supplements Retail. Its primary akta.pro industry code is CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout), with a secondary code of CRADAGAM, Healthy Aging & Cognitive Support Supplements. Its NAICS code is 456191 and its SIC code is 3949.