Dr. Morepen Limited

What Dr. Morepen Limited does

Dr. Morepen Limited is an Indian publicly listed healthcare and wellness company (NSE: MOREPENLAB) operating as part of the broader Morepen Laboratories group, founded in 1984 and headquartered at 409 Antriksh Bhawan, 22 K.G. Marg, New Delhi. The company runs a direct-to-consumer e-commerce supplements business through its owned Shopify-based storefront at health.drmorepen.com, offering approximately 115+ SKUs across health supplements (Omega-3, multivitamins), sports nutrition (whey protein, mass gainer, pre-workout, BCAAs), Ayurvedic/herbal products (Shilajit, Testo Boost, Gokshura), probiotics (Intebact), sexual wellness (Exygra spray, condoms), bone and cognitive health, and functional beverages (Cove protein RTD drinks). It targets individual health-conscious consumers, fitness enthusiasts, and women's wellness segments in India, with product pricing from ₹279 to ₹10,500, MRP discounts of 20-50%, bundle deals (Buy 3 @ ₹999, Buy 4 @ ₹1,449, Buy 5 @ ₹1,599), COD, and free shipping to reduce purchase friction.

The company earns revenue primarily through one-time D2C product sales on its owned storefront, supplemented by bundle and B2G1 promotions. Its go-to-market leverages organic social (X, Facebook, Instagram, YouTube), email marketing, content marketing via a health blog, and SEO, with paid and operational integrations including Shiprocket (logistics), UPI/Google Pay/PhonePe (payments), WhatsApp (support), and SearchTap (site search). In 2026 the company deployed Agentic AI customer support bots built on LangChain and ChromaDB via Appinventiv, automating conversational support on the storefront. A flagship partnership with VIT Bhopal University (announced June 2026) extends the model beyond pure retail into on-campus integrated health services (consultations, diagnostics, pharmacy, emergency care, wellness programs) for 17,000+ students and faculty, positioning the company to build a nationwide university, school, and corporate-campus health-centre network. Recent product launches include the Cove functional beverage line (November 2024) and a nutraceutical weight-loss and diabetes-management range (April 2025) targeting the projected ₹10,000+ crore Indian market as alternatives to pharmaceutical GLP-1 drugs.

Name

Dr. Morepen Limited

Legal name

Dr. Morepen Limited

Website

https://health.drmorepen.com/

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Dr. Morepen Limited is an Indian publicly listed (NSE: MOREPENLAB) healthcare and wellness company selling ~115+ D2C supplements, sports nutrition, Ayurvedic, and sexual wellness products through its Shopify-based storefront health.drmorepen.com, and expanding into on-campus integrated health services via a partnership-led network starting with VIT Bhopal University.

Ownership category

akta.pro rank

Product category

Health Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Probiotics & Digestive Health Supplements (CRADAGAF), Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE), Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG)

Keywords

• Health supplements
• Sports nutrition
• Nutraceutical products
• Wellness supplements
• Pharmaceutical manufacturing

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer Health Supplements: E-commerce retail of health supplements, vitamins, sports nutrition, and wellness products directly to consumers through owned online storefront. Revenue generated from one-time product purchases with optional subscription/bundle models.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dr. Morepen Limited manufactures and sells a diversified portfolio of consumer healthcare and wellness products including omega-3/fish oil supplements, multivitamins, weight management products (Fat Burner, Apple Cider Vinegar), sports nutrition (Mass Gainer, Whey Protein, Pre-Workout, BCAAs), Ayurvedic supplements (Shilajit, Testo Boost, Gokshura), probiotics, sexual wellness items, and ready-to-drink beverages. The company retails these primarily through its own direct-to-consumer e-commerce storefront (health.drmorepen.com) and is expanding on-campus health centre services at educational institutions.

Product overview

Dr. Morepen Limited operates a diversified consumer healthcare and wellness business with a broad portfolio of health supplements, sports nutrition products, personal care items, and sexual wellness products. The product line is organized across several core categories: (1) Omega-3 and fish oil supplements including triple-strength and standard formulations, (2) Weight management products including Fat Burner and Apple Cider Vinegar, (3) Multivitamins for men and women with herbal blends, (4) Sports nutrition including mass gainers, whey protein, pre-workout, and amino acid supplements, (5) Ayurvedic and herbal supplements including Shilajit (resin and capsules), Testo Boost, and Gokshura, (6) Probiotic digestive health products under the Intebact brand, (7) Sexual wellness products including Delay Exygra Spray and FEEL IT Condoms, and (8) Specialty supplements for bone health (Calcium+), cognitive function (Memory Booster), and collagen. The company sells through its e-commerce platform health.drmorepen.com with bundled combo offerings and promotional B2G1 deals. Recent additions include the Cove ready-to-drink protein line and gummy supplement formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Omega-3 1250mg Deep Sea Fish Oil Triple Strength

Quantifiable outcome

• Products rated 4.0-4.97 out of 5 stars based on customer reviews (e.g., Omega-3: 4.92/5 based on 1106 reviews, Exygra Spray: 4.97/5 based on 1086 reviews)

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• VIT Bhopal UniversityflagshipStrategic or Co-development Partner · 1 June 2026Dr. Morepen partnered with VIT Bhopal University to establish a fully integrated Dr. Morepen Health Centre within the university campus in Madhya Pradesh, India. The health centre provides comprehensive medical consultations, diagnostics, pharmacy services, emergency care support, and wellness programs for over 17,000 students, faculty, and staff. This partnership marks the first step in Dr. Morepen's plan to build a nationwide network of health centres across universities, schools, and corporate campuses throughout India.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Organic India: India-based herbal and organic supplements brand (Tulsi, Ashwagandha, functional wellness). Comparable on the herbal/Ayurvedic supplement positioning and D2C/retail hybrid; smaller scale and narrower line than Dr. Morepen.
• Ayu Health (Ayu Sciences): India health-services startup building diagnostic and primary-care networks — relevant comp on the university/campus and corporate health-centre expansion thesis that Dr. Morepen is pursuing with VIT Bhopal, not on the supplement product.
• Plix (The Plix Co.): Indian D2C wellness and beauty-nutrition brand offering gummy and effervescent vitamins, weight-management and beauty supplements. Comparable on D2C-native GTM and functional-wellness positioning; smaller scale.

Broad incumbents

• HealthKart: India's largest online multi-brand supplements and sports-nutrition retailer. Overlaps with Dr. Morepen across every supplement vertical; broad-incumbent because it carries competitors' brands and is a channel rather than a single-label manufacturer.
• Dabur India: Large listed Indian FMCG with a significant Ayurveda/health-supplements portfolio (Dabur Honey, Chyawanprash, Ashwagandha). Broad-incumbent because it competes in the same categories but as part of a much larger foods-personal-care portfolio.
• GNC (General Nutrition Center): Global specialty supplements retailer with an India presence. Comparable SKU mix (vitamins, sports nutrition, herbal blends) but operates as a broad multi-brand retailer rather than a single-label brand.

Direct peers

• Himalaya Wellness: Largest Indian herbal/Ayurvedic supplements and personal-care brand. Highly comparable to Dr. Morepen because both sell herbal and modern wellness SKUs (Shilajit, Ashwagandha, multivitamins) through Indian retail and D2C channels targeting health-conscious consumers.
• Patanjali Ayurved: Leading Indian Ayurveda FMCG brand with an extensive supplements, health-food and personal-care portfolio sold via retail and online. Directly comparable product overlap (herbal supplements, Ayurvedic wellness) and overlapping target consumer in Tier-2/3 India.
• MuscleBlaze (Bright Lifecare): India-focused D2C sports-nutrition and supplement brand selling whey protein, mass gainers, pre-workout, and vitamins — near-identical SKU overlap to Dr. Morepen's sports-nutrition line and comparable D2C + marketplace GTM.
• TrueBasics (by Fullife Healthcare): Indian D2C daily-health supplement brand with a comparable positioning around multivitamins, Omega-3, and condition-specific wellness SKUs sold online. Closest direct peer in the modern-D2C supplement category rather than legacy Ayurveda.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dr_morepen
• YouTubeyoutube.com/@DrMorepen
• Facebookfacebook.com/drmorepenlimited
• LinkedInlinkedin.com/company/dr.-morepen-limited
• Instagraminstagram.com/drmorepen_health

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Morepen Limited