Raiz Invest
Raiz Invest (ASX: RZI) is an Australian mobile-first micro-investing platform, founded in 2015, that automates spare-change investing, recurring deposits, and portfolio rebalancing for everyday retail Australians via a tiered subscription app with integrated Super, SMSF, Kids, and Jars products.
- Company typePublic
- Founded2015
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Raiz Invest does
Raiz Invest Limited (ASX: RZI) is an Australian mobile-first micro-investing platform founded in 2015 (originally as Acorns Australia, rebranded to Raiz) and headquartered in Sydney. The company serves everyday Australian retail investors - particularly first-time investors, families saving for children, and SMSF trustees - by automating contributions through card round-ups to the nearest dollar, recurring daily/weekly/monthly deposits, and lump sum top-ups, with a $5 minimum investment threshold and no minimum deposit to open an account. Customers select from five standard risk portfolios (Conservative to Aggressive), Emerald (socially responsible), Sapphire (5% Bitcoin via Gemini custody), Property (30% Raiz Property Fund via Sandhurst Trustees), or build a custom Plus portfolio from ETFs, ASX-listed stocks, up to 5% Bitcoin and up to 30% property. Supporting sub-products include Raiz Kids (under-18 sub-accounts), Raiz Jars (goal-based savings with per-jar portfolios), Raiz Invest Super (via AMG Super/Equity Trustees), and Raiz SMSF (dedicated webapp). Underlying infrastructure relies on Yodlee/Consumer Data Right for bank transaction aggregation, GBG/Illion for Document Verification Service identity checks, and an AI chatbot (Ashlee) for in-app support; ETF/cash custody is held at Perpetual Corporate Trust, property at Sandhurst Trustees, and Bitcoin at Gemini Trust Company.
The business model is subscription-led and consumer-direct. Pricing is tiered: Lite $2.50/month (3 preset portfolios, auto-upgrades at $1,500 balance to Regular), Regular $5.50/month plus a 0.275% p.a. account fee on balances above $26,000 (8 preset portfolios plus Kids and Jars), and Plus $6.50/month plus 0.275% p.a. on balances above $28,000 (custom portfolio builder). Sapphire and Property portfolios carry an additional $5.50/month plus 0.275% p.a. regardless of tier, and a separate Offsetters subscription ($3.70/month) funds carbon offsetting. Distribution is product-led growth via iOS/Android apps, the App Store and Google Play, self-serve onboarding, SEO/content (Raiz Learn Academy), organic social, and a Raiz Rewards cashback ecosystem (Nike, Sephora, Booking.com, Myer, eBay, The Iconic, Cotton On, Catch, The Good Guys) that generates affiliate commission. Strategic capital partners Seven West Media ($10M in Nov 2021 for 6.6%) and State Street Global Advisors (~5% in Aug 2024) provide media distribution and institutional validation respectively.
As of H1 FY2026 (six months to 31 December 2025), the company had ~$2.1B FUM, 336,048 active customers, revenue of $14.4M AUD (+23.9% YoY), ARPU of $86.45 (+16.4%), and NPAT of $3.52M (versus a $1.1M loss in the prior period), with more than 1.5 million cumulative sign-ups since 2015 and a 4.7-star app rating across 45,000+ reviews. Strategic positioning is captured in ASX disclosures, the SuperRatings SR50 ranking (Raiz Invest Super Moderately Aggressive returned 13.8% for 12 months to 30 June 2025, ranking first among Balanced options), and a Finder Customer Satisfaction Award in the micro-investing app category.
Raiz Invest firmographics
Firmographics- Name
- Raiz Invest
- Legal name
- Raiz Invest Australia Limited
- Website
- https://raizinvest.com.au
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Raiz Invest (ASX: RZI) is an Australian mobile-first micro-investing platform, founded in 2015, that automates spare-change investing, recurring deposits, and portfolio rebalancing for everyday retail Australians via a tiered subscription app with integrated Super, SMSF, Kids, and Jars products.
- Ownership category
- akta.pro rank
Raiz Invest industry classification
Industry- Product category
- Micro-Investing Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (52591), Other Financial Vehicles (525990)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Goal-Based & Micro-Investing Platforms (Round-ups, Fractional) (FSAGAEAG)
Keywords
Where Raiz Invest is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Raiz Invest business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly Subscription Fees: Raiz charges monthly plan fees (Lite $2.50, Regular $5.50, Plus $6.50) for platform access, brokerage, and automated investing features. This is the primary recurring revenue stream.
- Account Fee (AUM-based): For balances above thresholds ($26,000 for Regular, $28,000 for Plus), an additional 0.275% p.a. account fee applies. Sapphire and Property portfolios incur $5.50/month plus the same 0.275% p.a. fee.
- Raiz Rewards Commission: Third-party retailers pay Raiz a commission (flat fee or percentage of eligible purchases) for promoting Raiz Rewards to Raiz customers. This is earned when customers shop at partner brands.
- Offsetters Subscription: $3.70/month subscription for carbon offsetting community, collected from users who join the Offsetters program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite plan - $2.50/month, limited to 3 portfolios, no Kids or Jars access, auto-upgrades to Regular at $1,500 balance |
| Subscription | Monthly | Regular plan - $5.50/month base, 0.275% p.a. on balances above $26,000 |
| Subscription | Monthly | Plus plan - $6.50/month base, 0.275% p.a. on balances above $28,000, full portfolio customisation |
| Subscription | Monthly | Offsetters - $3.70/month carbon offset subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Raiz Invest product offering
Product offeringCore offering
Raiz Invest operates a mobile-first micro-investing platform that automates saving and investing through round-ups from everyday card purchases, recurring deposits, and lump-sum investments starting from just $5. The platform offers diversified portfolios spanning ETFs, ASX-listed stocks, Bitcoin (up to 5%), and Australian residential property (up to 30% via the Raiz Property Fund), and bundles in integrated superannuation (Raiz Invest Super) and self-managed super fund (SMSF) capabilities for Australian retail consumers.
Product overview
Raiz Invest is an Australian fintech company operating a mobile-first micro-investing platform. The core product offers automated investing through round-ups from everyday purchases, recurring investments, and lump sum deposits. Users can choose from multiple portfolio options: five Standard portfolios (Conservative to Aggressive), Emerald (socially responsible), Sapphire (Bitcoin exposure), Property (real estate), and Plus (customizable). Premium tiers include Raiz Kids for child accounts, Raiz Jars for personalized savings goals, and Raiz Rewards for cashback investments. The company also offers Raiz Invest Super (superannuation) and Raiz SMSF integration as regulated financial products. Pricing is structured across three tiers: Lite ($2.50/month), Regular ($5.50/month), and Plus ($6.50/month) with associated account fees for higher balances. All investments are held in custody by Perpetual Corporate Trust (ETFs/cash) and Sandhurst Trustees (property), with Bitcoin held by Gemini.
Differentiator
Problem solved
Functional benefit
Brands
- Raiz Invest Super: Superannuation product offered by Raiz, allowing users to manage their retirement savings through the same app and portfolios as their investment accounts.
- Raiz Kids
- Raiz Jars
- Raiz Rewards
- Raiz Property Fund
- Offsetters
Products and services
- Raiz Micro-Investing Platform Mobile-first micro-investing application (iOS and Android) that automates saving and investing through round-ups from everyday purchases, recurring daily/weekly/monthly deposits, and lump-sum investments starting from $5. Provides access to Standard (Conservative to Aggressive), Emerald (ESG), Sapphire (Bitcoin), Property (real estate), and Plus (custom) portfolios for individual Australian consumers.
- Raiz Invest Super Superannuation product integrated into the Raiz app that lets users consolidate and manage their retirement savings using the same diversified portfolio options as the Raiz investment platform. Includes Property 10 and Property 30 super-only portfolios with 10% and 30% allocations to the Raiz Residential Property Fund. Issued by Equity Trustees Superannuation Limited as Trustee of AMG Super.
- Raiz SMSF Dedicated offering for Self-Managed Super Fund trustees, delivered through a separate web app, that brings the Raiz portfolio construction, automated rebalancing, and asset coverage (ETFs, ASX-listed stocks, Bitcoin, Property Fund) into the SMSF structure. Designed for Australian consumers who already operate or want to onboard an SMSF.
- Offsetters Carbon Offset Subscription $3.70/month subscription service for individual Australian consumers that funds carbon offset projects such as Cleaner Climate and the Australian Disaster Relief Fund, enabling participants to offset their personal carbon footprint as a separately purchased add-on to the Raiz ecosystem.
Quantifiable outcome
- $2 billion in Funds Under Management as of September 2025, growing 28.5% year-over-year to $2.1 billion by December 2025
- +7 more outcomes
Companies that use Raiz Invest
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Raiz Invest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability1 record
Feature10 records
Raiz Invest partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- NikeminorNike is a Raiz Rewards partner brand. When Raiz users shop at Nike via the Raiz app, a percentage of their purchase is automatically invested into their Raiz account.
- SephoraminorSephora is a Raiz Rewards partner brand. When Raiz users shop at Sephora via the Raiz app, a percentage of their purchase is automatically invested into their Raiz account.
- Booking.comminorBooking.com is a Raiz Rewards partner brand. When Raiz users book travel via the Raiz app, a percentage of their purchase is automatically invested into their Raiz account.
- MyerminorMyer is a Raiz Rewards partner brand. When Raiz users shop at Myer via the Raiz app, a percentage of their purchase is automatically invested into their Raiz account.
- eBay AustraliaminoreBay is a Raiz Rewards partner brand. When Raiz users shop on eBay via the Raiz app, a percentage of their purchase is automatically invested into their Raiz account.
- The IconicminorThe Iconic is a Raiz Rewards partner brand. When Raiz users shop at The Iconic via the Raiz app, a percentage of their purchase is automatically invested into their Raiz account.
- The Good GuysminorThe Good Guys is a Raiz Rewards partner brand. When Raiz users shop at The Good Guys via the Raiz app, a percentage of their purchase is automatically invested into their Raiz account.
- Catch.com.auminorCatch.com.au is a Raiz Rewards partner brand. When Raiz users shop at Catch via the Raiz app, a percentage of their purchase is automatically invested into their Raiz account.
- Cotton OnminorCotton On is a Raiz Rewards partner brand. When Raiz users shop at Cotton On via the Raiz app, a percentage of their purchase is automatically invested into their Raiz account.
- Perpetual Corporate Trust LimitedcorePerpetual Corporate Trust Limited provides custody services for Raiz's ETF Units and cash holdings in the Raiz Invest Australia Fund. They are a leading provider of custody services and a member of ASX-listed Perpetual Limited group, operational since 1886.
- Sandhurst Trustees (Bendigo and Adelaide Bank)coreSandhurst Trustees, a wholly owned subsidiary of Bendigo and Adelaide Bank, provides custody services for Raiz Property Fund Units. Operational since 1888.
- Gemini Trust CompanycoreGemini Trust Company LLC provides custody services for Raiz's Bitcoin and cash holdings. Gemini is a New York State-regulated limited purpose trust company and a leading cryptocurrency custody provider.
- GBG (Gateway Service Provider)coreGBG is Raiz's Gateway Service Provider for the Document Verification Service (DVS) administered by the Attorney-General's Department. Used for identity verification of customers during onboarding.
- Illion AustraliacoreIllion Australia Pty Ltd is appointed as an Information Match Agent supporting the DVS identity verification process for Raiz customers.
- Yodlee (Envestnet)coreYodlee is used by Raiz to access transaction data from users' linked financial institutions, enabling round-up functionality, spending analysis, and account aggregation services.
- Equity Trustees Superannuation LimitedcoreEquity Trustees Superannuation Limited is the Trustee of AMG Super, the fund through which Raiz Invest Super is issued. Raiz Invest Australia Limited is the promoter of Raiz Invest Super as a division of AMG Super.
- Instreet Investment LimitedcoreInstreet Investment Limited (ABN 44 128 813 016, AFSL 434776) is the Responsible Entity of the Raiz Invest Australia Fund and the Raiz Property Fund. Raiz Invest Australia Limited is a wholly owned subsidiary and Corporate Authorised Representative of Instreet.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Raiz Invest competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Raiz Invest social profiles
Digital presenceRaiz Invest compliance and trust
Trust signalCompliance7 records
Raiz Invest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raiz Invest leadership team
Management profileNumber of profiles
Profiles6 records
Raiz Invest subsidiaries and ownership
Company hierarchySubsidiaries2 records
Raiz Invest funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raiz Invest M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raiz Invest
What does Raiz Invest do?
Raiz Invest operates a mobile-first micro-investing platform that automates saving and investing through round-ups from everyday card purchases, recurring deposits, and lump-sum investments starting from just $5. The platform offers diversified portfolios spanning ETFs, ASX-listed stocks, Bitcoin (up to 5%), and Australian residential property (up to 30% via the Raiz Property Fund), and bundles in integrated superannuation (Raiz Invest Super) and self-managed super fund (SMSF) capabilities for Australian retail consumers.
Is Raiz Invest a public or private company?
Raiz Invest is a public company. It is classified as public and is currently operating.
When was Raiz Invest founded?
Raiz Invest was founded in 2015. It employs 11 to 50 people.
Where is Raiz Invest based?
Raiz Invest is headquartered in Sydney, Australia, in the Oceania region.
How does Raiz Invest make money?
Four revenue lines are on record. Monthly Subscription Fees are the primary driver. The others are account Fee (AUM-based), raiz Rewards Commission and offsetters Subscription.
Does Raiz Invest have an API?
No public API is recorded for Raiz Invest.
What industry is Raiz Invest in?
Raiz Invest's product category is Micro-Investing Platform. Its primary akta.pro industry code is FSAGAEAG, Goal-Based & Micro-Investing Platforms (Round-ups, Fractional). Its NAICS code is 523940 and its SIC code is 6282.