New Orleans & Company

What New Orleans & Company does

New Orleans & Company is the official Destination Marketing Organization (DMO) for New Orleans, Louisiana, operating from 2020 St. Charles Avenue. Functionally, the organization promotes the city as a leisure, meetings, and events destination by curating content, attracting anchor events, and directing visitors into local hotels, restaurants, and attractions. Its primary surface is neworleans.com, which consolidates trip planning, event calendars, neighborhood guides, hotel booking, and the Good Times Pass (a $169 multi-attraction pass for 6 attractions), supplemented by social media, email, earned media, and a membership program for local tourism businesses.

The business model is consistent with a non-profit DMO: recurring funding flows from tourism assessments, membership dues, and event-related partnerships, rather than equity or product sales. Customer segments span individual travelers, meeting planners and corporate groups, wedding and celebration groups, and travel professionals. Signature programs include promotion of ESSENCE Festival, X Games, Bocuse d'Or, Southern Decadence, Rockin'1000 (U.S. debut at Caesars Superdome, January 2026), and the launch of Fit Fete New Orleans wellness festival (November 2026). An AI-powered chatbot provides visitor assistance on the website, though core technology is otherwise content and partnership-driven rather than software-driven. Recognition includes #1 Food City in the World (Time Out 2025), #2 Travel Destination in the U.S. (Travel & Leisure 2025), and the UNESCO Creative City for Music designation.

Name

New Orleans & Company

Legal name

New Orleans & Company

Website

https://neworleanscvb.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

New Orleans & Company is the official Destination Marketing Organization for New Orleans, operating neworleans.com to promote tourism, conventions, and events. It serves leisure travelers, meeting planners, wedding groups, and local tourism businesses through content, partnerships, and the Good Times Pass.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Advertising Agencies (54181), Convention and Trade Show Organizers (56192), Tour Operators (561520)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Group Accommodation Sourcing & Contracting (Room Blocks, Allotments) (THAHADAD)

Keywords

• Destination marketing
• Convention planning
• Event tourism
• Visitor services
• Attraction passes

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tourism Marketing and Promotion Services: As a Destination Marketing Organization, New Orleans & Company generates value by promoting New Orleans as a premier travel destination, driving hotel bookings, restaurant visits, and event attendance. The organization operates the official tourism website with booking capabilities and promotes tourism-related spending throughout the city.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

New Orleans & Company is the official Destination Marketing Organization (DMO) for New Orleans, operating the official tourism website neworleans.com. It sells the New Orleans Good Times Pass ($169 for 6 attractions), produces signature events (Fit Fete New Orleans wellness festival), promotes major cultural and sporting events (ESSENCE Festival, X Games, Bocuse d'Or, Southern Decadence, Rockin'1000), and provides specialized planning services for meeting planners, wedding groups, group travel, and travel professionals.

Product overview

New Orleans & Company operates the official New Orleans tourism platform centered on neworleans.com, which serves as a comprehensive destination marketing and visitor services portal. The primary digital product is the official tourism website featuring trip planning tools, event calendars, booking integrations, and AI-powered visitor assistance. Key products include the New Orleans Good Times Pass (a multi-attraction pass at $169 for 6 attractions) and the Visitor Guide service. The company also produces signature events including Fit Fete New Orleans, a wellness festival launching in November 2026 at City Park, along with promoting major events like ESSENCE Festival, X Games, and Bocuse d'Or selections. The organization provides specialized services for meeting planners, wedding parties, group travel, and travel professionals through dedicated portal sections.

Differentiator

Problem solved

Functional benefit

Products and services

• New Orleans Good Times Pass

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor, major and core.

• SojernminorGTM or Marketing Partner · 17 May 2026New Orleans & Company participates in Sojern's U.S. Destination Advisory Board meetings, bringing together tourism leaders to examine travel trends and destination marketing strategies. The collaboration focuses on data analytics, economic impact measurement, and collaborative marketing for major international events including FIFA World Cup 2026.
• Rockin'1000majorStrategic or Co-development Partner · 7 January 2026Rockin'1000, a global collective of 1,000 musicians founded in Italy in 2015, partnered with New Orleans & Company for its U.S. debut at the Caesars Superdome on January 31, 2026. The event celebrated New Orleans' musical heritage with Harry Connick Jr. as Special Guest Artistic Director. Rockin'1000 has grown into a worldwide movement of over 100,000 music lovers.
• Local Wellness PartnerscoreStrategic or Co-development Partner · 11 December 2025New Orleans & Company announced the creation of Fit Fete New Orleans, a two-day wellness festival set to take place in City Park in November 2026. The event involves multiple local partners and aims to promote community health through competitions, expos, marathons, and immersive wellness zones.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/visitneworleans
• Xx.com/neworleanscvb
• Facebookfacebook.com/neworleans
• LinkedInlinkedin.com/company/neworleansandco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Orleans & Company