Agromart

What Agromart does

Agromart (legally Agromart Balear, S.L.) is a vertically integrated specialty grocery retailer headquartered in Porreres, Mallorca. Founded in October 2010 through the merger of two family agricultural businesses, Family Lliteres Mesquida and Figuera Vaquer, the company operates a network of 28 physical retail stores spanning Mallorca, Valencia (Campanar, Benimaclet, Hernán Cortés, Juan Chabás Dénia), and Ondara Alicante. Beyond retail, Agromart cultivates over 200 hectares of farmland in Porreres and Felanitx, rotating crops including watermelon, melon, apricots, peppers, cucumbers, tomatoes, potatoes, and onions, and runs a local fruit variety recovery program in partnership with the Association of Local Varieties of Mallorca that has planted 4,000 heritage fruit trees (apricots, plums, peaches, apples, figs).

The core product offering is fresh produce grown under integrated production methods, complemented by 2,500 total product references spanning Mallorcan and national wines, Balearic cheeses, prepared foods, and specialty items including Son Naava biodynamic extra virgin olive oil (Demeter-certified, approximately 12,000 liters annually from Arbequina olives in Montuïri) and Johannis carob products (organic, vegan, gluten-free powder, syrup, and cream). Distribution is exclusively through owned physical storefronts; the company does not operate e-commerce or delivery infrastructure. Revenue is generated through in-store consumer transactions across three primary segments: Local Product Enthusiasts (primary), Health-conscious Consumers, and General Retail Consumers, supplemented by reloadable gift cards starting at €30. Marketing relies on social media (Facebook, Instagram, YouTube), website/recipe content, email newsletters, and media partnerships including chef Santi Taura's IB3 cooking show 'Cooking with Santi Taura' and a food-waste reduction partnership with Too Good To Go. Certifications include Integrated Production (Producció Integrada Balears), Demeter, Oil of Mallorca, and a 2022 Equality Plan. The company employs 101-250 people and is privately held with no external venture or institutional investment.

Name

Agromart

Legal name

Agromart Balear, S.L.

Website

https://agromart.es

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Agromart is a vertically integrated specialty grocery retailer based in Porreres, Mallorca, operating 28 physical stores across the Balearic Islands and Valencia, sourcing from its own 200+ hectares of farmland plus local farmers to sell fresh produce, heritage Mallorcan varieties, wines, cheeses, and gourmet products directly to retail consumers.

Ownership category

akta.pro rank

Product category

Specialty / Local Grocery Retail

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industries

Organic Produce & Farm Market Retail (CRAHAEAD), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Local produce retail
• Fresh fruits vegetables
• Balearic gourmet products
• Heritage fruit varieties
• Farm-to-store grocery

Headquarters

HQ city

Porreras

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Food Sales: Sale of fresh produce, gourmet products, wines, cheeses, and prepared foods through a network of 28 physical retail stores in Mallorca and stores in Valencia. Revenue is generated through in-store transactions with individual consumers purchasing fresh produce, packaged goods, and specialty items. The company also sells gift cards starting from €30.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Agromart sells fresh produce, gourmet foods, wines, cheeses, and specialty items through a chain of 28 physical grocery stores across Mallorca and Valencia, supported by its own 200+ hectares of cultivated farmland and partnerships with local Mallorcan farmers and cooperatives. The assortment includes heritage/recovered local fruit and vegetable varieties, biodynamic olive oil from its Son Naava estate, Mallorcan wines, Balearic cheeses, and dietary-specific products (vegan, gluten-free, organic), complemented by reloadable gift cards starting from €30.

Product overview

Agromart is a Mallorcan grocery retail chain operating 28 stores across Mallorca and Valencia, offering over 2,500 product references. The business was formed in October 2010 through the merger of Family Lliteres Mesquida and Figuera Vaquer. Their core offering centers on fresh produce from their own farms (200+ hectares in Porreres and Felanitx) and local farmers, featuring integrated production methods. The product portfolio includes fresh fruits and vegetables, local heritage varieties, Balearic cheeses, Mallorcan wines, and specialty items like Son Naava biodynamic olive oil and Johannis carob products. They support local agriculture through partnerships and carry both conventional and specialty/local product lines, with offerings for specific dietary needs including gluten-free options.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce (Fruits and Vegetables) Agromart's primary offering: fresh fruits and vegetables sourced from its own farms and local Mallorcan farmers, featuring both conventional and recovered local heritage varieties, sold through its 28 retail stores.
• Local / Heritage Fruit and Vegetable Varieties Specialty recovered local Mallorcan fruit and vegetable varieties commercialized through the Local Fruit Variety Recovery Program in partnership with the Association of Local Varieties of Mallorca, for consumers seeking traditional regional produce.
• Wines Large exhibition of Mallorcan and national wines available across Agromart's 28 stores, including exclusive offerings such as Na Catalina de Plaça white wine from Binissalem.
• Cheeses Selection of Balearic cheeses offered at Agromart stores as part of the broader gourmet assortment.
• Son Naava Olive Oil Extra virgin olive oil from Arbequina olive trees produced at Agromart's Son Naava estate in Montuïri using Demeter-supervised biodynamic agriculture, sold across the Agromart store network.
• Johannis Carob Products Carob-based product line from Es Garrover de Mallorca — including carob powder, syrup, sweet cream, white product, and no-added-sugar cream — all organic, vegan, gluten-free, and sourced from Mallorca, sold at Agromart stores.
• Sóller Citrus Fruits Citrus fruits marketed under the renewed agreement with Cooperativa Sant Bartomeu de Sóller (third year in 2023), including fine Lemon, Navel/Navel-late/Lane-late oranges, Clementine, Ortanique, Canoneta, Valencia-late, and Peret varieties, sold across Agromart stores.
• Gift Cards Reloadable Agromart gift cards starting from €30, available for purchase and use across the 28-store Agromart network.

Quantifiable outcome

• Recovery and commercial production of nearly extinct local fruit varieties in Mallorca through modern agricultural techniques
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cooperativa Sant Bartomeu de SóllercoreStrategic or Co-development Partner · 1 January 2023Agromart renewed its agreement with Cooperativa Sant Bartomeu de Sóller for marketing citrus fruits through its network of stores. Citrus fruits include Fine Lemon, orange varieties (Navel, Navel-late, Lane-late), Clementine, Ortanique, Canoneta, Valencia-late, and Peret. This is the third year of collaboration for marketing Sóller's citrus production.
• Association of Local Varieties of MallorcacoreStrategic or Co-development PartnerPartnership with the Association of Local Varieties of Mallorca for the recovery and reintroduction of traditional local horticultural and fruit varieties. Through this collaboration, Agromart has reintroduced varieties such as Tomato of Mutxamel, Tomato of iron twig, Pepper of vinegar, Pepper of curtain stopper, Pepper cooked of cherry, Pumpkin of angel hair, Long pumpkin, Melon fei long and round, Artichokes black Majorcan, Drunk cabbages.
• Pagesos de Sa Serra SLminorStrategic or Co-development PartnerCo-promoter in the Rural Development Plan project 'Modern Agricultural Techniques for Local Fruit Varieties' (COPPI2020_1/004), along with Agromart SL, Rafel Figuera, Juan Mendez, and Iria Tenorio.
• Ministry of Agriculture, Fisheries and Food (Spain)coreStrategic or Co-development PartnerProvided €96,140.59 in public aid through the Sustainable Tourism Impulse Fund under the Rural Development Plan of the Balearic Islands 2014-2020. Funding supports pilot projects for new products, practices, processes and technologies in local fruit variety recovery.
• Santi Taura (Chef)coreGTM or Marketing PartnerCulinary collaboration where chef Santi Taura selects products from Agromart stores for his IB3 television program 'Cooking with Santi Taura'. The partnership promotes Agromart products through cooking demonstrations and recipes.
• Too Good To GominorGTM or Marketing PartnerFood rescue partnership allowing customers to purchase surplus food at reduced prices through the Too Good To Go app, reducing food waste.
• Merca (Marketing Company)minorStrategic or Co-development PartnerCommercial partner in the local fruit varieties project, working with farmers committed to the project's goals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veritas Supermercats: Spain's leading organic and natural supermarket chain with ~80 stores across Catalonia, Madrid, Basque Country and Valencia. Directly comparable as a multi-store specialty grocer emphasizing integrated/organic production and local sourcing, competing for the same health-conscious Mediterranean shopper.
• Herbolario Navarro: Spanish health-food and natural products retailer with stores concentrated in eastern Spain (Valencia, Alicante, Murcia). Comparable as a regional chain selling natural, organic, gluten-free and vegan products directly to consumers.

Others

• Es Garrover de Mallorca: Mallorcan producer of organic carob-based products (Johannis line) and a current Agromart supplier/partner. Adjacent because it sits in the same Mallorcan specialty-food ecosystem and shares the local-variety and organic positioning.
• Pagesos de sa Serra SL: Mallorcan grower and co-promoter (with Agromart) of the Rural Development Plan project on modern agricultural techniques for local fruit varieties. Adjacent as a supplier/partner within the same local-variety recovery ecosystem.

Regional players

• Caprabo: Catalan supermarket chain with strong presence in eastern Spain and a growing 'Eroski Natur' and local-producer assortment. Comparable as a regional grocery operator in the same Mediterranean corridor where Agromart is expanding (Valencia).
• Consum Cooperativa: Large Spanish grocery cooperative with dense store coverage in Valencia, Alicante, Castellón and Catalonia. Comparable as a regional full-line grocer competing directly for the same household grocery basket in Agromart's mainland expansion markets.

Broad incumbents

• Eroski: Spanish cooperative retail group with supermarket, hypermarket and health-food ('Eroski Natur') formats. Comparable as a broad incumbent that competes on assortment and price while increasingly promoting local and organic producers, including in the Balearics.
• Mercadona: Spain's largest grocery chain with national coverage and dominant share in Valencia and the Balearics. Comparable as the broad incumbent that defines mainstream price/assortment benchmarks against which specialty players like Agromart must position.
• Carrefour España: National hypermarket and supermarket operator with a dedicated organic/local-producer ('Productor Local', 'Bio') range. Comparable as a broad incumbent competing for the same grocery basket and increasingly promoting local sourcing.

Emerging players

• Frutas y Hortalizas de Mallorca: Aggregator of Balearic fresh-produce producers distributing Mallorcan fruit and vegetables to retail and HORECA. Comparable as a regional emerging player in the same local-produce supply chain where Agromart competes and sources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVCwYYU5JDHxCnTdbFIjYkw
• Facebookfacebook.com/agromart.es
• Instagraminstagram.com/agromartbalear
• LinkedInlinkedin.com/company/agromart-balear

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agromart