GambleAware
GambleAware is a UK-founded independent charity (established 2006) that provided free gambling harm prevention, education, and treatment services via digital self-assessment tools, a 24/7 helpline, and a regional support hub network; it ceased UK operations on March 31, 2026 as government took over statutory levy administration, while continuing and expanding services in New South Wales, Australia.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What GambleAware does
GambleAware is a UK-registered independent charity founded in 2006 that provided gambling harm prevention, education, and treatment services in Great Britain for approximately two decades. Its product portfolio centered on a unified digital service platform comprising a 7-question gambling harms self-assessment, a gambling spend calculator, a friends and family check-in questionnaire, a local service finder, gambling blocking and self-exclusion tools, and an advice and information resource library, all delivered free of charge. Distribution occurred through a website, organic social channels (X, Facebook, Instagram), a 24/7 helpline and online chat for Great Britain residents, and professional referrals from healthcare providers.
The charity operated under a voluntary gambling levy funding model, holding a quasi-regulatory role in distributing gambling operator contributions toward prevention and treatment services. On March 31, 2026, GambleAware ceased UK operations as the UK government transitioned to a £120 million annual statutory gambling levy administered directly by the Office for Health Improvement and Disparities. Concurrently, GambleAware continues operations in New South Wales, Australia, where a $1.3 million AUD government grant is funding a 44% expansion of the regional support network from 34 to 49 hubs staffed by peer workers and counselors. Leadership includes Iain Corby as deputy chief executive. The organization is currently best characterized as a transitioning non-profit pivoting from UK levy administration to Australian direct service delivery under public-sector funding.
GambleAware firmographics
Firmographics- Name
- GambleAware
- Legal name
- GambleAware
- Website
- https://about.gambleaware.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Closed
- Short description
- GambleAware is a UK-founded independent charity (established 2006) that provided free gambling harm prevention, education, and treatment services via digital self-assessment tools, a 24/7 helpline, and a regional support hub network; it ceased UK operations on March 31, 2026 as government took over statutory levy administration, while continuing and expanding services in New South Wales, Australia.
- Ownership category
- akta.pro rank
GambleAware industry classification
Industry- Product category
- Gambling Harm Support Services
- NAICS
- Other Gambling Industries (71329)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Responsible Gambling & Player Protection Solutions (MPAEACAJ)
- akta.pro secondary industry
- Responsible Gambling (RG) Compliance & Player Protection (MPAEAOAE)
Keywords
Where GambleAware is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GambleAware business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Government Funding (Former): Previously received UK government funding through a voluntary system, which has now transitioned to a statutory £120 million annual gambling levy administered by the Office for Health Improvement and Disparities (OHID). GambleAware ceased operations on March 31 after two decades of managing prevention grants.
- New South Wales Government Funding: NSW government provided $1.3 million funding boost to expand peer support and frontline assistance services, increasing service locations by 44% in New South Wales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free support services for Great Britain residents |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
GambleAware product offering
Product offeringCore offering
GambleAware is an independent UK charity that provides free, confidential advice, tools, and support services to help people in Great Britain stay safe from gambling harms. Its offering spans digital self-assessment tools (Gambling Harms Self-Assessment, Spend Calculator, Friends and Family Check-in), a national Service Finder for local support, gambling blocking and self-exclusion tools, a 24/7 helpline and online chat, educational advice resources, and a publication library of gambling harm research. The portfolio centres on prevention, early intervention, and treatment referral for individuals experiencing gambling harm and their families.
Product overview
GambleAware is a UK-based charity providing free advice, tools, and support to help keep people safe from gambling harms in Great Britain. The organization operates a unified digital service platform offering self-service assessment tools (Gambling Harms Self-Assessment, Gambling Spend Calculator, Friends and Family Check-in), a Service Finder for locating local support, gambling blocking and self-exclusion tools, educational advice resources, and research publications. The portfolio centers on prevention and early intervention through assessment and calculation tools, with complementary support services for finding local help, blocking unwanted gambling access, and accessing professional guidance. Services are available 24/7 and are designed for individuals affected by gambling as well as their families and friends.
Differentiator
Problem solved
Functional benefit
Products and services
- Gambling Harms Self-Assessment
- Gambling Spend Calculator
- Friends and Family Check-in
- Service Finder / Support in Your Area
- Gambling Blocking and Self-Exclusion Tools
- 24/7 Helpline and Online Chat Support
- Advice and Information Resources
- Research Publications
Companies that use GambleAware
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
GambleAware technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GambleAware partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UK Government (Office for Health Improvement and Disparities)flagshipUK government took over responsibility for gambling harm prevention following GambleAware's closure on March 31. The £120 million annual statutory gambling levy is now administered directly by OHID. A £3.8 million emergency transition fund was announced for organizations left without support.
Scale indicators5 records
Recent moves7 records
Expansion highlights3 records
GambleAware competitors and assessment
Company assessmentDirect peers
- GamCare: UK-based charity providing free information, advice, and support for anyone affected by gambling harms, including a national helpline and treatment services — the most direct UK counterpart to GambleAware's historical GB operations.
- Gordon Moody: UK gambling treatment charity offering residential and online therapy programmes for those with gambling addiction — directly comparable service offering focused on gambling harm recovery.
- National Council on Problem Gambling (NCPG): US national advocacy organization for problem gambling, operating the national helpline (1-800-GAMBLER) and providing research, resources, and policy advocacy — closely analogous mission and operating model to GambleAware.
- Responsible Gambling Council (RGC): Canadian independent non-profit focused on reducing gambling harm through prevention, research, and public education — directly comparable mission in player protection and responsible gambling services.
- Gamblers Anonymous: International fellowship-based support organization for people with gambling problems, operating peer-led meetings globally — closely matches GambleAware's peer-led community support model.
Regional players
- Victorian Responsible Gambling Foundation (VRGF): Australian state-level statutory authority funding gambling harm prevention, research, and support services in Victoria — directly comparable to GambleAware's NSW model but operating in a different Australian jurisdiction.
- Relationships Australia: Australian not-for-profit delivering counselling, family support, and community services including gambling-related counselling programmes across states — overlaps with GambleAware's frontline support delivery in Australia.
Emerging players
- Gamban (gambling blocking software): Provider of gambling-blocking software tools that restrict access to gambling websites and apps — directly comparable to GambleAware's gambling blocking and self-exclusion tools feature.
- BetBlocker: Free gambling-blocking software provider offering parental controls and self-exclusion tools — overlapping product category with GambleAware's blocking/self-exclusion offering.
Broad incumbents
- GamStop: UK national online self-exclusion scheme for gambling — a broader incumbent in the UK responsible-gambling ecosystem, complementary to GambleAware's historical signposting function.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
GambleAware social profiles
Digital presenceGambleAware financial estimates
Financial estimateRevenue estimate
Valuation estimate
GambleAware leadership team
Management profileNumber of profiles
Profiles1 record
GambleAware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GambleAware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GambleAware
What does GambleAware do?
GambleAware is an independent UK charity that provides free, confidential advice, tools, and support services to help people in Great Britain stay safe from gambling harms. Its offering spans digital self-assessment tools (Gambling Harms Self-Assessment, Spend Calculator, Friends and Family Check-in), a national Service Finder for local support, gambling blocking and self-exclusion tools, a 24/7 helpline and online chat, educational advice resources, and a publication library of gambling harm research. The portfolio centres on prevention, early intervention, and treatment referral for individuals experiencing gambling harm and their families.
Is GambleAware a public or private company?
GambleAware is a private company. It is classified as nonprofit foundation owned and is currently closed.
When was GambleAware founded?
GambleAware was founded in 2006.
Where is GambleAware based?
GambleAware is headquartered in London, United Kingdom, in the Europe region.
How does GambleAware make money?
Two revenue lines are on record. Government Funding (Former) is the primary driver. The others are new South Wales Government Funding.
Who are GambleAware's main competitors?
Direct peers on record are GamCare, Gordon Moody, National Council on Problem Gambling (NCPG), Responsible Gambling Council (RGC) and Gamblers Anonymous. Regional players are Victorian Responsible Gambling Foundation (VRGF) and Relationships Australia. Emerging players are Gamban (gambling blocking software) and BetBlocker. GamStop is listed as a broad incumbent.
Does GambleAware have an API?
No public API is recorded for GambleAware.
What industry is GambleAware in?
GambleAware's product category is Gambling Harm Support Services. Its primary akta.pro industry code is MPAEACAJ, Responsible Gambling & Player Protection Solutions, with a secondary code of MPAEAOAE, Responsible Gambling (RG) Compliance & Player Protection. Its NAICS code is 71329 and its SIC code is 7990.