NetEnt

What NetEnt does

NetEnt is a B2B online casino software provider founded in Sweden in 1996 and now operating as a studio brand under Evolution Group following Evolution Gaming's 2019 acquisition. The company supplies casino operators with a portfolio of more than 200 RNG-based video slot games, table games (Blackjack, Roulette, Baccarat variants), and a live casino offering broadcast from Malta. Its core technical product is the CasinoModule — an integrated B2B casino system combining back-office transaction management, hosting, and responsible-gaming tooling (self-exclusion, play limits, reality checks, visible clock, minimum spin intervals). Game mechanics span classic slots, branded IP titles (Starburst, Gonzo's Quest, Jumanji, Street Fighter II, Narcos, Vikings), franchise series (Dead or Alive 1/2/3, Divine Fortune/God Gold, Fruit Shop series), and recent titles (What's Up? Witches, In and Out) that introduce features like Avalanche cascades, expandable grids, hold-and-spin Heist Mode, and the Elevate Feature buy-in option.

Revenue is generated through two streams: B2B casino software licensing (royalties calculated as a percentage of operator casino result after tax, plus hosting fees) and one-time integration/professional services fees covering system integration, testing, launch, branding, BI, marketing services, and training. Distribution is exclusively B2B through direct licensing to online casino operators across regulated markets globally, with operator-side restrictions covering jurisdictions such as the UK, Netherlands, Belgium, Canada, and Australia among others. Games are built in HTML5 and certified by four independent accredited test facilities (eCOGRA, GLI, iTech Labs, TSB) for fairness and security compliance.

Go-to-market is supported by the Playin platform (playin.com, netent.com), which provides free demo play, leaderboards, tournaments, and an affiliate embed program distributing iframe and JSON game data to third-party content sites. The platform processes over 71 million game transactions daily. NetEnt holds Malta Gaming Authority license MGA/CRP/187/2010 (issued 08/04/2022) via Evolution Malta Limited and is licensed by the UK Gambling Commission. The company has won multiple EGR, Global Gaming Awards, and International Gaming Awards titles between 2016 and 2021, including Slot Supplier of the Year and multiple Mobile Supplier recognitions.

Name

NetEnt

Legal name

Evolution Malta Limited

Website

https://netent.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

NetEnt is a B2B online casino software provider, owned by Evolution Group, supplying online casino operators with an HTML5-based portfolio of 200+ slot games, table games, live casino, and the CasinoModule B2B platform with licensed, RNG-certified content across regulated global markets.

Ownership category

akta.pro rank

Product category

Online Casino Gaming Software

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

akta.pro secondary industries

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online casino software
• Slot game development
• Casino platform licensing
• B2B gaming solutions
• RNG casino games

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. B2B Casino Software Licensing: NetEnt is a B2B casino software provider supplying casino games and gaming systems to online casino operators. Revenue is generated through licensing fees, royalties calculated as a percentage of casino result after tax deduction, and hosting fees.
2. System Integration and Professional Services: One-time upfront fees for system integration, testing, and launch, plus professional services including game branding, business intelligence, marketing services, and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

NetEnt is a B2B online casino software provider that develops, certifies, and licenses HTML5-based slot games, RNG table games, and live casino products to online casino operators through its CasinoModule platform. The company generates revenue via licensing fees, royalties as a percentage of casino result, hosting fees, and one-time integration/professional services. Games are certified by independent test facilities (eCOGRA, GLI, iTech Labs, TSB) and licensed in multiple jurisdictions including Malta (MGA/CRP/187/2010) and the UK.

Product overview

NetEnt is a B2B online casino software provider (part of Evolution Group) operating under the Playin platform brand. Its core offering is the CasinoModule — a technical casino system and game platform integrated with licensee/operator systems — hosting a large portfolio of video slots, table games, and live casino products. The slot portfolio includes multiple named game series: the Dead or Alive series (Wild West slots — Dead or Alive, Dead or Alive 2, Dead or Alive 3: Wanted), the Divine Fortune series (Greek mythology slots — Divine Fortune, Divine Fortune Gold), the Fruit Shop series (fruit-themed slots including Fruit Shop Grand Re-Opening), What's Up? Witches (supernatural-themed with Arcane spell mechanics), and In and Out (heist-themed with Avalanche and Heist Mode mechanics). Beyond these, NetEnt maintains a broad catalogue of classic and branded slots including Starburst, Gonzo's Quest, Jumanji, Street Fighter II, Narcos, Vikings, and Motörhead, as well as RNG table games (Blackjack, Roulette, Baccarat) and Live Casino broadcast from its Malta studio. The B2B CasinoModule also includes responsible gaming tools (self-exclusion, play limits, reality checks, game speed, visible clock) provided to operators. Games are developed in HTML5, tested by independent ATFs (eCOGRA, GLI, iTech Labs, TSB), and certified for regulated markets. The Playin platform (playin.com, including netent.com) provides free-play demo access, leaderboards, and tournaments to consumers.

Differentiator

Problem solved

Functional benefit

Brands

• NetEnt: Slot game studio specializing in online casino games and slot machines.

Products and services

• CasinoModule
• NetEnt Slots - Dead or Alive Series
• NetEnt Slots - Divine Fortune Series
• NetEnt Slots - Fruit Shop Series
• What's Up? Witches
• In and Out
• NetEnt Classic Slots Portfolio
• NetEnt Table Games
• NetEnt Live Casino
• Responsible Gaming Tools
• Playin Platform

Quantifiable outcome

• 71+ million game transactions processed daily

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Evolution GroupcoreStrategic or Co-development PartnerNetEnt operates as part of Evolution Group. Evolution Malta Limited operates the Playin platform (netent.com, playin.com and other studio sites). Evolution is licensed by Malta Gaming Authority and regulated in multiple jurisdictions.
• eCOGRAcoreTechnology or IntegrationIndependent accredited test facility providing live casino testing and certification for NetEnt's games and platform.
• Gaming Laboratories International (GLI)coreTechnology or IntegrationIndependent accredited test facility providing onsite security inspection and certification services for NetEnt's platform and games.
• iTech LabscoreTechnology or IntegrationIndependent accredited test facility providing platform and game testing and certification for NetEnt.
• GambleAwareminorOthersUK-based organization receiving financial support from NetEnt for research into prevention and treatment of problem gambling.
• Gambling TherapyminorOthersInternational organization providing support for problem gamblers, receiving financial support from NetEnt.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Red Tiger: Sister Evolution Group studio with daily jackpot mechanics and a broad slot catalogue. Directly competes with NetEnt within Evolution's portfolio and across B2B operator deals.
• Big Time Gaming: Sister Evolution Group studio and inventor of the Megaways mechanic. Direct peer within the parent group, competing for slot placements on operator sites.
• Pragmatic Play: One of the largest multi-product B2B iGaming suppliers, with a dominant slot portfolio (e.g., Gates of Olympus, Sweet Bonanza) and live casino. Directly competes with NetEnt for operator real estate in regulated markets.
• Play'n GO: Established Swedish-origin B2B slot studio (Book of Dead, Reactoonz) supplying online casino operators globally. Comparable product focus, customer base, and go-to-market as NetEnt.
• Yggdrasil Gaming: Slot-focused B2B studio (Vikings, Valley of the Gods) with proprietary GEM and Splitz mechanics. Competes with NetEnt on premium slot content for licensed operators.
• Nolimit City: Sister studio under Evolution Group producing high-volatility mechanic-driven slots (Mental, San Quentin). Direct competitor to NetEnt within the same parent and to other volatility-focused studios.

Broad incumbents

• Evolution Gaming: Parent company and the global leader in live casino; broad incumbent iGaming platform whose live offering anchors the same operators NetEnt serves with slots. Closely aligned commercially as parent.
• Microgaming (Games Global): Long-standing iGaming content network and Mega Moolah progressive jackpot owner. A broad incumbent whose slot portfolio directly overlaps NetEnt's and shares the same B2B operator channel.

Emerging players

• Hacksaw Gaming: Fast-growing mobile-first slot and instant-win studio (Le Bandit, Wanted Dead or a Wild) competing for operator slot lobbies and streamer attention.
• ELK Studios: Independent Swedish B2B slot studio (Wild Toro, Pirots) with a math-driven, mobile-first catalogue. A more boutique but directly comparable slot peer for NetEnt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/netentofficial
• LinkedInlinkedin.com/company/net-ent

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetEnt