Mackenzie Investments

What Mackenzie Investments does

Mackenzie Investments is a Canadian multi-boutique asset manager founded in 1967 and operated through Mackenzie Financial Corporation. It manages approximately $268.8 billion in assets under management and advisement as of June 30, 2026, and serves more than one million clients. The firm is a wholly-owned subsidiary of IGM Financial Inc. (TSX:IGM), which is controlled by Power Corporation of Canada (TSX:POW), placing Mackenzie within a Canadian financial services group with $343.3B (IGM) and $4.0T CAD (Power Corporation) in assets under administration/advisement. International offices are maintained in Boston, Dublin, London, Hong Kong, and Beijing. Mutual funds sponsored by Mackenzie are only qualified for sale in the provinces and territories of Canada, although institutional and global mandates extend beyond the domestic retail channel.

The firm is organized around 13 independent investment boutiques staffed by 150 investment professionals, each operating with autonomous investment philosophy and process. This multi-boutique structure spans Canadian and global equities, fixed income, balanced and multi-asset solutions, sustainable investing (including the Greenchip team), liquid alternatives, and private markets. The product set is delivered across mutual funds (multi-series with A, F, O classes), a 50+ ETF lineup spanning active, strategic beta, and traditional index strategies (launched in 2016), segregated funds, and five private markets strategies delivered through a strategic partnership with Northleaf Capital Partners covering private equity, private credit, private infrastructure, and multi-asset private markets. Sub-advisor partnerships extend the platform internationally with China Asset Management (ChinaAMC), Putnam Investments, and Barrow Hanley Global Investors.

Mackenzie monetizes assets through management fees calculated as a percentage of assets under management, varying by fund series and product type, with private markets generating both management and performance fees. The primary go-to-market motion is sales-led through Canadian financial advisors, supported by the AdvisorAccess platform, practice management resources, CE-accredited advisor education, and events such as the cross-Canada Due Diligence tour. A dedicated InvestorAccess portal serves individual investors, and direct institutional sales cover pension funds, endowments, foundations, and insurance companies. The firm also operates the Precision Analytics platform for advisor portfolio research and construction. Recognition includes multiple Morningstar 5-star rated funds and 12 Fundata FundGrade A+ Awards in 2025.

Name

Mackenzie Investments

Legal name

Mackenzie Investments

Website

https://mackenzieinvestments.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mackenzie Investments is a Canadian multi-boutique asset manager offering mutual funds, ETFs, liquid alternatives, and private markets to individual investors, financial advisors, and institutional clients through 13 specialized boutiques and 150 investment professionals, with $268.8B AUM as of mid-2026.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Multi-Asset & Allocation ETFs (Balanced, Target Risk) (FSAAAFAF)

Keywords

• Asset management services
• Mutual fund management
• Exchange traded funds
• Private markets investing
• Investment portfolio solutions

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mutual Fund Management: Mackenzie earns management fees on a broad range of mutual funds across asset classes including Canadian and global equity, fixed income, balanced funds, alternative investments, and private markets. Fees are calculated as a percentage of assets under management and vary by fund series.
2. ETF Management: Exchange-traded funds generating management fees based on assets under management. Mackenzie offers over 50 ETFs including active, strategic beta, and traditional index strategies.
3. Private Markets: Private equity, private credit, and private infrastructure funds offered through partnership with Northleaf Capital Partners, generating management fees and performance fees on assets under management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mackenzie Investments is a multi-boutique asset management firm that builds, manages, and distributes investment products and portfolios for Canadian individual investors, financial advisors, and institutional clients. Core offerings include mutual funds, exchange-traded funds (ETFs), alternative investments, multi-asset solutions, and private markets strategies delivered through 13 independent investment boutiques and distributed primarily via the financial advisor channel in Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Northleaf Private Markets: Private markets platform in partnership with Northleaf Capital Partners offering private equity, private credit, and private infrastructure funds
• Mackenzie ETFs
• Precision Analytics

Products and services

• Mutual Funds Professionally managed mutual funds spanning Canadian and global equity, fixed income, balanced, alternative, and private markets strategies, available in multiple series for Canadian individual investors and advisors.
• Exchange-Traded Funds (ETFs) Over 50 ETFs spanning active, strategic beta, and traditional index strategies, purpose-built for Canadian advisors with original and differentiated strategies including balanced, value, growth, fixed income, and infrastructure exposures.
• Private Markets Funds (Northleaf Partnership) Five private markets strategies offered in partnership with Northleaf Capital Partners, covering private equity, private credit, private infrastructure, and multi-asset private markets funds, providing institutional-quality private market access to Canadian retail and institutional investors.
• Multi-Asset Solutions (Including Symmetry Portfolios and Allocation ETFs) Multi-asset strategies including Symmetry ETF Portfolios and Mackenzie allocation ETFs (MBAL, MCON, MGRW) offering diversified balanced, conservative, and growth allocations across global asset classes for retail and advisor-sold clients.
• Sustainable Investing Solutions Sustainable investment strategies including the Greenchip Global Environmental All Cap Fund and sustainable bond strategies, supported by a dedicated Greenchip team and sustainable investing education resources for advisors.
• Mackenzie Private Wealth High-net-worth wealth service offering planning, portfolio construction, and tailored investment solutions for affluent Canadian investors within the Mackenzie platform.
• Group Plans Group retirement and savings plans such as Group RRSPs offered to employers and plan members, leveraging the Mackenzie mutual fund and ETF shelf.
• Placements Mackenzie Doing-business-as offering within Mackenzie delivering specialized investment placement solutions to the Canadian market.

Quantifiable outcome

• Multiple funds awarded Morningstar 5-star ratings as of June 30, 2026
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• China Asset Management Co., Ltd.coreStrategic or Co-development PartnerStrategic sub-advisor partner providing access to China-specific investment expertise and ChinaAMC-branded products including ChinaAMC All China Equity Fund and ChinaAMC All China Bond Fund.
• Putnam Investments Inc.coreStrategic or Co-development PartnerSub-advisor partner providing access to Putnam's investment strategies and expertise in specific asset classes.
• Northleaf Capital PartnerscoreStrategic or Co-development PartnerFive-year partnership providing institutional-quality private markets capabilities including private equity, private credit, private infrastructure, and multi-asset private markets funds. Northleaf provides top-tier capabilities across private credit, private infrastructure, and private equity.
• Barrow Hanley Global InvestorscoreStrategic or Co-development PartnerSub-advisor partner providing access to Barrow Hanley's investment expertise and strategies in global equities and fixed income.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CI Global Asset Management: Canadian asset manager competing across mutual funds, ETFs, and alternatives. Similar product breadth and advisor-channel focus; aggressive in active ETFs and liquid alternatives.
• BMO Global Asset Management: Major Canadian mutual fund and ETF provider competing head-to-head with Mackenzie across active and passive strategies. Bank-owned with similar advisor-channel distribution.
• TD Asset Management: Canadian bank-owned asset manager offering mutual funds and ETFs through TD advisor channels. Direct competitor in retail and institutional markets with comparable multi-boutique capabilities.
• RBC Global Asset Management: Largest Canadian asset manager and direct competitor across mutual funds, ETFs, and institutional mandates. Bank-owned with deep distribution through RBC advisors—Mackenzie's most comparable domestic rival.
• Dynamic Funds (Scotiabank): Bank-owned (Scotiabank) Canadian mutual fund manager focused on advisor distribution. Direct competitor in active strategies and balanced/allocation products.
• Fidelity Investments Canada: Subsidiary of Fidelity Investments offering mutual funds and ETFs in Canada. Strong brand recognition and competes directly with Mackenzie in advisor-sold and self-directed channels.
• Manulife Investment Management: Global asset manager with significant Canadian operations, offering mutual funds, ETFs, and institutional strategies. Competes with Mackenzie across retail wealth and institutional mandates.

Broad incumbents

• iShares (BlackRock Canada): Global ETF leader and the dominant passive/strategic beta competitor in Canada. Pressures Mackenzie on ETF pricing and forces active ETFs to justify premium fees.
• Vanguard Investments Canada: Global low-cost passive giant with growing Canadian ETF presence. Represents the secular fee pressure threat facing active managers like Mackenzie.
• Sun Life Capital Management: Insurance-owned Canadian asset manager offering mutual funds and institutional strategies. Competes with Mackenzie in insurance-affiliated distribution and institutional mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mackenzieinvest
• YouTubeyoutube.com/channel/UC7nYxtLDd7RlduhBGvsgXxg
• Facebookfacebook.com/mackenzieinvest
• LinkedInlinkedin.com/company/mackenzie-investments

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mackenzie Investments