5i5j.com

Name

5i5j.com

Legal name

北京我爱我家房地产经纪有限公司

Website

https://000560.5i5j.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

5i5j.com (我爱我家) is a publicly listed Chinese residential real estate brokerage headquartered in Beijing, operating 10,000+ employees and physical storefronts nationwide to provide buying, selling, and rental services to residential consumers via transaction commissions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Management Services (8741)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

Keywords

• Residential real estate brokerage
• Property management services
• Property transaction services
• Home rental brokerage
• Real estate agency services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: 我爱我家 generates revenue through real estate brokerage commissions, charging transaction fees for property sales and rental services. As a traditional real estate brokerage firm (房地产经纪公司), the company earns fees when transactions are completed between buyers, sellers, and renters.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

5i5j.com (我爱我家) is a residential real estate brokerage firm that facilitates property buying, selling, and rental transactions for individual consumers across China. The company delivers full-service brokerage through a chain of physical storefronts, providing property search assistance, transaction facilitation, market valuation, and rental management services. Its brand centers on the philosophy "住进每一种生活" (Live every kind of life) and the service motto "待客如己" (Treat guests as yourself).

Differentiator

Problem solved

Functional benefit

Products and services

• 5i5j Residential Real Estate Brokerage Services (我爱我家房地产经纪服务)
• Property Management and Property Investment Services Property management and property investment services for residential real estate, provided to consumers and property owners in China.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Emerging players

• Aiwujiwu (爱屋吉屋): Aiwujiwu was a notable Chinese online-first residential brokerage that attempted to disrupt traditional storefront brokerages with a low-fee, technology-led model. It is comparable to 5i5j in target market (Chinese residential) and use case (buy/sell/rent) but represents the online-native end of the competitive spectrum.

Direct peers

• Redfin: Redfin is a US-based residential brokerage combining online listing and agent services with a technology-led platform. While geographically distinct, it is a directly comparable business model combining digital and in-person brokerage services against traditional storefront competitors.
• Centaline Property (中原地产): Centaline is one of Hong Kong's largest and most recognized real estate agencies, with substantial Mainland China operations. It competes head-to-head with 5i5j in residential brokerage and is comparable in brand-led, agent-driven distribution.
• Fang.com (房天下): Fang.com is one of China's leading real estate internet platforms, connecting buyers, sellers, and agents with listings and transaction services. It is a direct competitor to 5i5j on the listing and consumer-acquisition side, representing the digital-native threat to traditional brokerages.
• Maitian Real Estate (麦田房产): Maitian is a major Chinese residential real estate brokerage with a multi-city storefront footprint. It directly competes with 5i5j for agents, listings, and consumer mindshare in tier-1 and tier-2 Chinese cities.
• DeYou (德佑): DeYou is a chain residential brokerage brand affiliated with KE Holdings, operating a large agent network across Chinese cities. It directly competes with 5i5j's storefront-based model for agent recruitment, listings, and consumer transactions.
• Century 21 China (21世纪不动产): Century 21 China operates a franchise-based residential real estate brokerage network across China, providing the same buy/sell/rent intermediation services as 5i5j. It is a direct peer in agent-led residential brokerage with overlapping geographic coverage.
• KE Holdings (Beike / 贝壳找房): KE Holdings operates the Beike platform and Lianjia agent network, the largest integrated online-offline residential brokerage in China. It is the most direct competitor to 5i5j, serving the same residential buy/sell/rent use cases with a significantly larger technology platform.

Broad incumbents

• Compass: Compass is a large US technology-enabled residential brokerage platform serving agents and consumers. It is broadly comparable to 5i5j in residential intermediation but with a heavier technology and agent-tools focus and a different geographic market.
• Zillow: Zillow is the largest US residential real estate platform, providing listings, agent matching, and ancillary services. While it does not primarily operate a storefront model, it shapes the digital consumer journey that 5i5j and its Chinese peers must compete against.

Market position

Customer concentration

• LinkedInlinkedin.com/company/5i5j-realty-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 5i5j.com