What FairyTail Pet Care does

FairyTail Pet Care is a Tampa, Florida-based pet care services company founded in 2015 by Ilana Mobley-Karcinski and Kelly Nova, positioning itself as the nation's first dedicated wedding pet care provider. The core service provides professional pet handlers who serve as a couple's "pet plus-one" on the wedding day, including round-trip transportation, vendor coordination, pet attire (tuxedo bandanas, floral collars), in-person meet-and-greet, and on-site care for up to several hours. The portfolio is anchored by a base wedding package ($500-$650 in most markets) and extends across Dog of Honor® Videography ($999 add-on capturing the day from the dog's POV), a $5,000 VIP all-inclusive weekend package exclusive to Tampa Bay with founder attendance, an Elopement & Intimate Wedding package with 48-hour expedited videography, overnight and hotel/VRBO pet sitting, photo-session pet care, and wedding rehearsal coverage. Beyond service delivery, the firm operates the "Yappily Ever After" rescue adoption program in partnership with the Humane Society of Tampa Bay.

Revenue mechanics combine one-time service fees per wedding (with per-pet and per-hour add-ons), limited merchandise via a branded shop, and a franchise licensing model through which independent operators open locations in new US cities. Franchisees are recruited via the company's website and supported with brand systems, training, and a central marketing playbook; the Tampa Bay flagship remains the only founder-operated location. Distribution is direct-to-consumer augmented by preferred-vendor relationships with pet-friendly wedding venues (Isla Del Sol Yacht & Country Club, Adams Estate, Bella Cosa, The Don CeSar), an SEO-optimized blog covering wedding planning and breed-specific topics, and organic social (TikTok, Instagram, YouTube) showcasing real weddings.

The company is privately held, employs 11-50 people across its network, and in October 2024 closed a $75,000 investment from Barbara Corcoran on Shark Tank Season 15 for 22% equity at an implied post-money valuation of approximately $543,909; reported estimated sales at the time of appearance were $203,000. Geographic reach currently spans Tampa Bay (HQ), Denver, St. Louis, Pittsburgh, West Palm Beach, Sacramento, and Orlando.

Name

FairyTail Pet Care

Legal name

FairyTail Pet Care

Website

https://fairytailpetcare.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

FairyTail Pet Care is a Tampa, Florida-based pet care company founded in 2015 that provides professional pet handlers, transportation, and 'Dog of Honor' videography for couples who want to include their pets on their wedding day, operating across 7+ US franchise locations.

Ownership category

akta.pro rank

Product category

Wedding Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Pet Errands & Pet Care Coordination (HSACAIAJ)

akta.pro secondary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

Keywords

• Wedding pet care
• Pet attendant services
• Dog of honor videography
• Pet care franchise
• Wedding day pet sitting

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Wedding Day Pet Care Services: Core service providing professional pet handlers for wedding days. Base packages start at $500-$650 for 1 pet with up to 3 hours of care including transportation. Additional pets and hours available at add-on pricing. Includes professional care providers, round-trip transportation, vendor coordination, attire rentals, and in-person meet-and-greet.
2. Dog of Honor Videography: Add-on service providing professional video captured from the dog's perspective throughout the wedding day. Priced at $999 for full-length wedding video with 4-week delivery. Elopement package includes expedited 48-hour delivery.
3. Extended Pet Care Services: Additional services including wedding night pet care ($100/hourly, $300/night onsite), overnight stays, hotel/rental pet sitting (2-hour minimum $300), photo session pet care ($300), and wedding rehearsal pet care. Services support couples before and after the main wedding event.
4. VIP All-Inclusive Package: Premium $5,000 package for multi-day wedding weekends including full wedding day care (up to 8 hours), additional care for day-before and day-after events, engagement session pet care, Dog of Honor videography, transportation, attire, timeline planning, and vendor coordination. +$1,000 per additional pet.
5. Franchise Fees: The company has expanded through franchising, allowing independent operators to open FairyTail Pet Care locations in their markets. Franchise owners operate under the brand while the company provides training, systems, and brand support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

FairyTail Pet Care provides professional wedding day pet care services, dispatching trained pet handlers to weddings to care for couples' pets, including round-trip transportation, vendor coordination, attire rentals, and meet-and-greets. The company also offers a proprietary Dog of Honor® videography service that captures the wedding day from the dog's perspective using a camera harness, delivering professionally edited 3-4 minute videos.

Product overview

FairyTail Pet Care is a wedding pet care service company operating as a franchise-based business model. The core offering is professional wedding day pet care services with professional handlers who serve as pet 'plus-ones' at weddings. The product portfolio centers on Wedding Pet Care Services as the primary offering, supplemented by premium add-ons including the VIP FairyTail Package for multi-day wedding weekends and the Dog of Honor® Videography service. Additional offerings include Elopement & Intimate Wedding Packages, overnight pet care, photo session pet care, hotel/rental pet sitting, and wedding rehearsal pet care. The company has expanded through franchising with locations in Tampa Bay (founder-operated), Denver, St. Louis, Pittsburgh, West Palm Beach, Sacramento, and Orlando.

Differentiator

Problem solved

Functional benefit

Brands

• Dog of Honor® Videography: A professional videography service capturing wedding day from the dog's perspective, delivering approximately 3-4 minute edited videos.
• VIP FairyTail Package

Products and services

• Wedding Pet Care Services Professional wedding day pet care service providing pet attendants, round-trip transportation, vendor coordination, attire rental (tuxedo bandanas, floral collars, leashes, harnesses), and in-person meet-and-greets for couples who want their pets included in their wedding day.
• Dog of Honor® Videography Proprietary wedding videography service that captures the wedding day from the dog's perspective using a camera harness, delivering a professionally edited 3-4 minute video with music within four weeks of the wedding.
• VIP FairyTail Package All-inclusive $5,000 premium package for multi-day wedding weekends including full wedding day care (up to 8 hours), care for day-before and day-after events, engagement session pet care, Dog of Honor® Videography, transportation, attire, timeline planning, and vendor coordination, with a co-founder as the dedicated pet handler.
• Elopement & Intimate Wedding Package Package for elopements or intimate weddings of 10 people or less, including 5-6 hours of constant pet care, a professional handler, a custom 'We Eloped' sign, partial planning and day-of coordination, Dog of Honor® Videography with 48-hour expedited delivery, wedding teaser video, and email announcement service.
• Overnight Pet Care Extended pet care services including wedding night pet care until reception ends, hourly rates at $100/hour, overnight stays in handler's home, and onsite overnight stays at $300/night.
• Photo Session Pet Care Pet care service for engagement or save-the-date photo sessions, providing up to 2 hours of on-site handler services at $300.
• Hotel/Rental Pet Sitting In-room pet sitting service for travelers staying in hotels, Airbnbs, or VRBOs in the Tampa Bay area, with a 2-hour minimum at $300 and additional time billed at $100/hour.
• Wedding Rehearsal Pet Care Pet care service for rehearsal day activities, providing up to 2 hours of on-site pet handler services.
• FairyTail Pet Care Franchise Opportunities Franchise-based business offering allowing entrepreneurs to open and operate FairyTail Pet Care locations in their geographic markets, with the franchisor providing brand standards, training, and operational systems.

Quantifiable outcome

• 15+ years combined pet sitting experience with pet CPR and first aid certification
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Humane Society of Tampa BaycoreStrategic or Co-development PartnerFairyTail Pet Care created an adoption program with the local Humane Society where adoptable rescue animals are featured at wedding events to help them find forever homes. The company donated a portion of wedding proceeds to the shelter and participated in volunteer activities including Bark in the Park events.
• Isla Del Sol Yacht & Country ClubcoreChannel Partner/ Reseller/ DistributorPet-friendly wedding venue in St. Petersburg, Florida that welcomes pets for wedding celebrations and allows pets in guest rooms. Frequently works with FairyTail to provide pet care services for couples getting married at the venue.
• Adams EstatecoreChannel Partner/ Reseller/ DistributorPet-friendly wedding venue in Central Florida (Orlando area) that welcomes dogs and other pets for wedding celebrations. One of FairyTail's featured and recommended venues with plenty of space for pets to explore.
• Bella CosacoreChannel Partner/ Reseller/ DistributorPet-friendly wedding venue in Lake Wales, Florida. One of FairyTail's favorite venues with breathtaking views, welcoming team, and thoughtful atmosphere. Allows pets during wedding celebrations though not for overnight stays.
• The Don CeSarcoreChannel Partner/ Reseller/ DistributorIconic pet-friendly hotel and wedding venue on St Pete Beach, Florida. Truly pet-friendly wedding venue that welcomes dogs for celebrations and allows pets in guest rooms, making it ideal for couples traveling with dogs or hosting guests with pets.
• Access HollywoodminorGTM or Marketing PartnerNational TV show that featured FairyTail Pet Care in a segment with Mario Lopez & Kit Hoover. Company shared origin story (founded 2015), wedding pet care services, and adoption program with local Humane Society. Provided national media exposure.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Others

• The Knot Worldwide: Largest US wedding vendor marketplace and planning platform. Adjacent ecosystem participant that could either drive franchisee leads to FairyTail or build competing wedding pet care vendor partnerships.

Direct peers

• Camp Bow Wow: Established dog daycare and pet care franchise with hundreds of locations. Comparable franchise operating model in pet care services, though focused on daycare/boarding rather than event-based services.
• TrustedHousesitters: Membership-based platform connecting pet owners with sitters for in-home pet care, including travel-related stays. Comparable pet sitting services with recurring/repeat customer dynamics.
• Fetch! Pet Care: National franchise specializing in pet sitting, dog walking, and in-home pet care across the US. Closest comparable to FairyTail's franchise-based pet care model, though without the wedding-specific focus.
• Dogtopia: Dog daycare, boarding, and spa franchise with 200+ locations. Comparable franchise operating model in the pet care services category.

Broad incumbents

• Wag!: On-demand pet care platform offering dog walking, sitting, and boarding via a mobile app. Comparable technology-enabled marketplace model for pet care services.
• Rover: Largest US pet care marketplace connecting pet owners with sitters, walkers, and boarders. Could credibly enter wedding pet care as an extension of its existing handler network.
• PetSmart: Largest US specialty pet retailer with growing in-store services including grooming, training, and boarding. Broad incumbent in the pet services category with national footprint.
• Petco: Major pet retailer and services provider offering grooming, training, and veterinary care across hundreds of locations. Broad incumbent whose service expansion could encroach on niche pet care.

Emerging players

• Wags & Walks: Boutique pet care and rescue organization offering dog walking and pet sitting services in select US markets. Comparable smaller-scale pet care services provider with a mission-driven brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnWapTHqWvd5A4dunjnId9g
• TikToktiktok.com/@fairytail_petcare
• Xx.com/fairytail_pets
• Facebookfacebook.com/fairytailpetcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FairyTail Pet Care