Redi

What Redi does

Redi (legal entity Redi Supply LLC, Texas) designs, assembles, and sells scenario-specific vehicle and emergency readiness kits directly to consumers, with adjacent B2B distribution. The company is headquartered and fulfills orders from a single facility at 2500 S Hwy 183, Bldg 4 Suite 410 in Austin, Texas. Co-founders Philipp Petrescu and Maximilian Mayer lead the business, which operates with a 1–10 employee team.

The core product line is the Roadie ecosystem: The Roadie ($149.99, 115 items), The Roadie + ($350, 142 items with quick-release trauma pack), and The Roadie Pro + ($425, 250 items in an IP67-rated waterproof hard shell with Stop the Bleed supplies). Supporting products include The Jumpie portable jump starter ($139.99), The Everyday Essentials Bag ($55), The Trauma Pack ($74.99), a 21-in-1 multi-tool ($49.99), and a refill SKU line priced $5–$15. Differentiating technology includes 1000D Cordura Nylon construction, modular color-coded organization, custom vehicle mounting hardware (Velcro pad, Velcro strap, buckle strap), a patented aluminum quick-release mounting system (US PATENT: 10655657, manufactured by Outer Limit Supply), and a QR-code-enabled restocking system with expiration tracking and email notifications.

The business model is direct-to-consumer e-commerce on getredi.co with one-time purchases and recurring refill revenue. Three additional channels diversify the model: a wholesale program for retailers, a corporate gifting program with custom branding and drop-shipping, and an affiliate program. Customer segments span individual consumers (commuters, families, road-trippers, outdoor enthusiasts), public-sector and frontline professionals (military, law enforcement, healthcare, teachers) via GovX ID with a 10% discount, and corporate B2B buyers. The company has not publicly disclosed revenue, has not raised institutional capital beyond 2016–2017 rounds, and is not a subsidiary of any parent entity.

Name

Redi

Legal name

Redi Supply LLC

Website

https://getredi.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Redi (Redi Supply LLC) designs and sells scenario-specific vehicle and emergency readiness kits, including the modular Roadie ecosystem, directly to consumers, first responders, military, and corporate buyers via its Austin, TX e-commerce platform and B2B channels.

Ownership category

akta.pro rank

Product category

Emergency Readiness Kits

NAICS

Hardware Retailers (444140)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)

akta.pro secondary industry

Cleaning Gloves & Protective Accessories (CRAJAIAG)

Keywords

• Emergency readiness kits
• Vehicle preparedness
• First aid supplies
• Trauma medical kits
• Outdoor adventure gear

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for readiness kits and accessories. Products include The Roadie ($149.99), Roadie + ($350), Roadie Pro + ($425), Everyday Essentials Bag ($55), The Jumpie ($139.99), Trauma Pack ($74.99), and various accessories and refill packs ranging from $5-$135. No subscription required; perpetual use after single purchase with refillable contents.
2. Corporate Gifting & B2B Bulk Orders: Custom corporate branding and bulk order programs for client appreciation, employee recognition, company events, onboarding, and recruitment. Handles production, packaging, and fulfillment in-house with drop shipping capabilities.
3. Wholesale Distribution: B2B wholesale program for retailers and distributors to carry Redi products in physical or online stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Redi (Redi Supply LLC) designs and sells scenario-specific emergency readiness kits for vehicles and everyday use. The core product line is the Roadie ecosystem—The Roadie (115 items, $149.99), The Roadie + (142 items, $350), and The Roadie Pro + (250 items in an IP67 waterproof hard case, $425)—along with complementary accessories including a portable jump starter (The Jumpie), trauma pack, everyday essentials bag, refill packs, and mounting hardware. Kits are organized with color-coded pouches in premium 1000D Cordura Nylon and feature a QR-code-based modular refill restocking system and custom vehicle mounting hardware.

Product overview

Redi offers a comprehensive ecosystem of readiness and emergency kits designed for everyday use and life situations. The core product line centers on the Roadie series—The Roadie (115 items, $149.99), The Roadie+ (142 items with trauma pack, $350.00), and The Roadie Pro+ (250 items in waterproof case, $425.00)—which form a modular system that can be expanded with add-on products like The Trauma Pack, The Jumpie portable power bank, and The Everyday Essentials Bag. Supporting the main kits is a full line of refill packs for bandages, gauze, medication, and survival supplies, plus accessories including sunscreen, hand sanitizer, multi-tools, and vehicle mounting systems. The products are designed and assembled in Austin, TX, with materials like 1000D Cordura Nylon and feature QR-code-based restocking systems.

Differentiator

Problem solved

Functional benefit

Brands

• Roadie Ecosystem: The core product line featuring The Roadie, The Roadie +, The Roadie Pro +, and related readiness kits designed for vehicle and everyday emergency preparedness.
• The Roadie
• The Roadie +
• The Roadie Pro +
• The Jumpie
• The Everyday Essentials Bag
• The Trauma Pack

Products and services

• The Roadie The Roadie is a 115-item vehicle readiness kit featuring color-coded pouches, car mounting hardware, and a curated mix of first aid, survival, and everyday essentials. Designed for individual consumers and families who want an organized, comprehensive emergency kit for daily commuting, road trips, and family activities.
• The Roadie + The Roadie + is an enhanced 142-item readiness kit that includes a quick-release trauma pack for instant access to life-saving supplies. Constructed from 1000D Cordura Nylon with multiple car mounting options. Aimed at drivers and adventurers seeking Stop the Bleed-style trauma supplies alongside everyday essentials.
• The Roadie Pro + The Roadie Pro + is a premium 250-item readiness kit housed in an IP67-rated waterproof, crushproof, and shockproof hard case with an automatic pressure equalization valve. Includes Stop the Bleed trauma supplies. Targeted at professional first responders and serious preparedness consumers.
• The Jumpie The Jumpie is an ultra-tough portable jump starter with a 20000 mAh battery and 2000A peak current, capable of starting vehicles up to 8.0L diesel or 7.2L gas. Includes a built-in flashlight and dual USB charging ports. Sold as a standalone product for individual consumers and drivers.
• The Everyday Essentials Bag The Everyday Essentials Bag is a compact daily companion kit with 13 everyday must-haves (sunscreen, hand sanitizer, stain remover pen, personal care items) packaged in a durable PU leather bag. Designed for commuters, travelers, and parents.
• The Trauma Pack The Trauma Pack is a standalone trauma supplies module containing 6 essential trauma tools including a SWAT-T tourniquet designed to limit blood loss. Integrates with the Roadie Kit but is sold separately for individual purchase by emergency-preparedness consumers and professionals.
• 21-in-1 Stainless Steel Multi-Tool The 21-in-1 Stainless Steel Multi-Tool includes pliers, wire cutters, saw, knife, file, can opener, bottle opener, and additional tools with a self-locking design and premium-grade materials. Sold as a standalone accessory.
• Aluminum Quick Release Mounting System The Aluminum Quick Release Mounting System is a T-6 billet aluminum mount pull-tested to nearly 300 lbs, used to secure the Roadie Pro + in vehicles. Patented under US Patent 10655657; manufactured by Outer Limit Supply and resold by Redi.
• SPF 50 Mineral Sunscreen SPF 50 Mineral Sunscreen made with non-nano Zinc Oxide and Titanium Dioxide, offering broad-spectrum UVA/UVB protection that is hypoallergenic, fragrance-free, and water-resistant for 80 minutes. Sold as a standalone travel essential.
• Hydrating Hand Sanitizer Hydrating Hand Sanitizer containing 62% ethyl alcohol with Aloe Vera and Vitamin E; kills 99.9% of germs while nourishing skin. Sold as a standalone on-the-go accessory.
• Disposable Emergency Urinal Disposable Emergency Urinal sold as a pack of 2 compact, portable, leakproof, and odorless urinals for vehicle or travel emergencies.
• Gauze Refill Gauze Refill is an assortment of gauze rolls and wraps for bleeding control, wound coverage, and stabilization. Sized to fit within designated Roadie kit pockets and sold as a standalone refill SKU.
• Adhesive Bandage Refill Adhesive Bandage Refill is an assortment of adhesive bandages, blister pads, and skin closure strips designed for replenishing Roadie kits. Sold as a standalone refill SKU.
• Medication Refill Medication Refill is an over-the-counter medication assortment including pain relief (I-Prin, APAP, Aspirin), antacids (Nutralox, Diamode), and allergy/cold medications (Diphen, Sudo-Tab PE, Cetafen). Sold as a standalone refill SKU.
• Survival Refill Survival Refill contains standard survival items including duct tape, matches, whistle, paracord, zip ties, emergency blanket, and poncho. Sold as a standalone refill SKU.
• Skin and Wound Aid Refill Skin and Wound Aid Refill includes bug repellent, anti-itch cream, sting relief, hydrocortisone, triple antibiotic cream, antiseptic wipes, and burn gel. Sold as a standalone refill SKU.
• Instant Cold Pack (4 Pack)

Quantifiable outcome

• 115-250 items per kit, all hand-picked by experts
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Aspen Snowmass / X GamesminorGTM or Marketing Partner · 9 January 2026Redi donated 40,000+ hand warmers to Aspen Snowmass/X Games as part of their Winter 2026 community outreach program to keep people warm on the slopes.
• Pro Skijor TourminorGTM or Marketing Partner · 9 January 2026Winter sports community sponsorship with hand warmer donations to support outdoor enthusiasts.
• Grand Lake SkijoringminorGTM or Marketing Partner · 9 January 2026Community event sponsorship with hand warmer donations.
• Ouray Ice ParkminorGTM or Marketing Partner · 9 January 2026Winter community support through hand warmer donations.
• Barbara Olas (NurseIQ)coreStrategic or Co-development PartnerRedi instructor Barbara Olas is an RN and founder of NurseIQ, a training resource that has helped hundreds of thousands of nurses. She teaches Roadie product demonstration videos covering all items in the kit.
• Gavin Dawson (Global Emergency Medics)coreStrategic or Co-development PartnerRedi instructor Gavin Dawson is the founder of Global Emergency Medics and works as a Physician Assistant in emergency medicine, hospital medicine, and behavioral health. He teaches Pro/Pro+ trauma kit training videos.
• GovX IDcoreGTM or Marketing PartnerGovX ID verification platform enabling 10% discount for military, law enforcement, healthcare workers, and teachers. Real-time secure verification with single-use discount codes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• REI Co-op: Large outdoor retailer that stocks competing emergency, first-aid, and preparedness brands. Relevant as both a wholesale channel opportunity for Redi and as the shelf-space incumbent Redi products would need to displace.
• First Aid Only: Long-established first-aid kit manufacturer (part of Honeywell) with broad retail distribution in mass-market and B2B channels. Represents the incumbent scale competitor Redi is differentiated against on premium positioning.
• Gerber: Established outdoor tool and survival gear brand including multi-tools and emergency kits. Comparable on the hardware/multi-tool adjacency (e.g., Redi's 21-in-1 Multi-Tool) and broad outdoor consumer base.
• 5.11 Tactical: Major tactical gear brand that has expanded into medical kits and readiness products. Comparable through its overlap with public-safety/first-responder customer segments served by Redi's GovX channel.

Direct peers

• MyMedic: Premium DTC brand offering modular first-aid and trauma kits (MyFAK, MEDIK) for vehicle, home, and range use. Closely mirrors Redi's product ladder, premium pricing, and trauma-kit positioning.
• North American Rescue: Manufacturer of tactical and trauma medical supplies, including tourniquets and bleeding-control kits. Overlaps directly with Redi's Trauma Pack and Stop the Bleed SKUs in customer use case and clinical positioning.
• Surviveware: DTC preparedness brand selling vehicle, outdoor, and household first-aid kits. Competes head-to-head with Redi on Amazon and DTC in similar price bands and use cases.
• S.O.L. (Survive Outdoors Longer): Adventure Medical Kits' sub-brand for survival and emergency preparedness gear. Comparable on product overlap (survival blankets, fire starters, emergency tools) within the same customer demographic.
• Adventure Medical Kits: Established brand selling scenario-specific first-aid and emergency kits for outdoor and vehicle use. Directly comparable to Redi's Roadie line in product category, target customer (outdoors/vehicles), and retail distribution through outdoor specialty channels.

Emerging players

• QuikClot / Z-Medica: Hemostatic gauze and bleeding-control product company serving both professional first responders and consumer preparedness segments. Comparable as a trauma-supply supplier or co-branded partner to Redi's Stop the Bleed positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rediapp
• LinkedInlinkedin.com/company/redi-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redi