VIRTRA SYSTEMS
VirTra Systems (NASDAQ: VTSI) manufactures immersive simulation-based training systems — multi-screen and portable simulators, recoil kits, TASER cartridges, and POST-certified curriculum — sold primarily to U.S. and international law enforcement, military, corrections, healthcare, and education agencies via direct enterprise sales, subscriptions, and grant-funded procurement.
- Company typePublic
- Founded1993
- HeadquartersTempe, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What VIRTRA SYSTEMS does
VirTra Systems, Inc. (NASDAQ: VTSI), founded in 1993 and headquartered in Chandler, Arizona, manufactures and sells immersive simulation-based training systems primarily for U.S. and international law enforcement, military, corrections, healthcare security, and education customers. The company's product portfolio spans fixed-form-factor simulators (V-300 5-screen/300-degree, V-180 3-screen/180-degree, V-100 and V-100 Next Generation single-screen, V-ST PRO marksmanship trainer), portable systems (V-XR extended reality headset, V-One all-in-one case), and an ecosystem of add-on tools including CO2-powered True-Fire recoil kits for duty weapons, V-Threat-Fire stress-inoculation device, TASER simulation cartridges (V-T7, V-TX2), V-Author scenario authoring software, and the V-VICTA POST-certified curriculum with 95+ hours and 1,000+ real-actor scenarios.
Underlying the systems is a combination of video-based scenarios with real actors, real-world physics and recoil simulation, branching decision logic (averaging 85+ branches per scenario), TrackCam eye and movement tracking, and integrations with Bohemia Interactive Simulations' VBS4 and APEX analytics. The technology is differentiated primarily by content library depth, patented stress-inoculation and recoil hardware, and multi-vertical scenario coverage rather than by a software/AI platform.
VirTra monetizes primarily through capital equipment sales of simulator systems, complemented by a subscription option (S.T.E.P.) offering monthly access with no long-term commitment and a 12-month return policy, plus extended service/maintenance contracts, consumables (CO2, cartridges, parts), scenario/content licensing, and instructor training courses. Go-to-market is direct enterprise field sales supported by a grant-writing service that helps customers access JAG and COPS funding. Distribution is almost entirely direct and concentrated in U.S. government channels, which has produced recurring revenue from 500+ agencies across 40+ countries and a reported 95% customer retention rate, while also exposing the business to federal appropriations volatility.
VIRTRA SYSTEMS firmographics
Firmographics- Name
- VIRTRA SYSTEMS
- Legal name
- VirTra, Inc.
- Website
- https://virtra.com
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VirTra Systems (NASDAQ: VTSI) manufactures immersive simulation-based training systems — multi-screen and portable simulators, recoil kits, TASER cartridges, and POST-certified curriculum — sold primarily to U.S. and international law enforcement, military, corrections, healthcare, and education agencies via direct enterprise sales, subscriptions, and grant-funded procurement.
- Ownership category
- akta.pro rank
VIRTRA SYSTEMS industry classification
Industry- Product category
- Simulation Training Systems for Public Safety and Defense
- NAICS
- Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD)
- akta.pro secondary industries
- VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), Simulation-Based Learning & Virtual Labs (EDAGAEAG)
Keywords
Where VIRTRA SYSTEMS is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
VIRTRA SYSTEMS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Simulation Hardware Systems: Sale of simulator systems (V-300, V-180, V-100, V-XR, V-ST PRO, V-One) as capital equipment purchases. Revenue recognized upon delivery and installation. Includes add-on tools and accessories.
- S.T.E.P. Subscription Program: Monthly subscription-based access to simulator systems including support, scenarios, and software updates. No long-term commitment with return policy within 12 months. Provides recurring revenue visibility.
- Service Plans and Maintenance: Extended warranty and maintenance contracts for simulator systems including remote troubleshooting, online documentation, maintenance and replacement options.
- Consumables and Accessories: CO2 magazines, refill stations, replacement parts, and consumable training materials for recoil kits and simulation equipment.
- Scenario Content and Software Licenses: Licensing of additional training scenarios, V-VICTA® curriculum modules, and scenario authoring software upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Simulator Purchase - Capital Equipment |
| Subscription | Monthly | S.T.E.P. Subscription Plan |
| Other | Pay-as-you-go | Grant Funding Support |
| Subscription | Annual | Service Plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
VIRTRA SYSTEMS product offering
Product offeringCore offering
VirTra designs, manufactures, and sells immersive simulation training systems for law enforcement, military, corrections, healthcare, and education markets. Its portfolio spans multi-screen and headset-based VR simulators (V-300, V-180, V-100, V-XR, V-ST PRO, V-One) accompanied by recoil kits, V-Threat-Fire stress-inoculation devices, TASER simulation cartridges, V-Author scenario authoring software, and the V-VICTA® POST-certified curriculum. Hardware is sold via capital purchase or through the S.T.E.P. monthly subscription program, supported by grant-writing assistance for government buyers.
Product overview
VirTra offers a comprehensive portfolio of immersive simulation training systems for law enforcement, military, corrections, healthcare, and education markets. The core product line spans multiple form factors: the flagship V-300® (5-screen, 300-degree immersive system), V-180® (3-screen, 180-degree system), V-100® Fixed and V-100 Next Generation (single-screen systems), V-XR® (portable extended reality headset), V-ST PRO® (marksmanship training system), and V-One™ (ultra-portable all-in-one solution). These simulator systems are supported by an ecosystem of add-on tools including Recoil Kits (CO2-powered weapon recoil simulation), Less Lethal Tools (TASER and OC spray training devices), V-Threat-Fire® (stress inoculation device), V-Author® (scenario authoring software), and V-VICTA® (POST-certified curriculum with 95+ hours of training). Additional services include S.T.E.P. subscription plans, grant funding support, and professional training courses.
Differentiator
Problem solved
Functional benefit
Brands
- V-VICTA: Virtual Interactive Coursework Training Academy - the company's proprietary POST-certified training curriculum and certification program.
- V-300
- V-180
- V-100
- V-100 Next Generation
- V-XR
- V-ST PRO
- V-One
- V-Threat-Fire
- V-Author
- S.T.E.P.
Products and services
- V-300® Flagship 5-screen immersive simulation system providing 300 degrees of wraparound situational awareness for team-based training, active shooter drills, and multi-officer tactical scenarios. Sold primarily to law enforcement and military agencies.
- V-180® 3-screen immersive simulation system offering 180-degree field of view for rapid decision-making in dynamic environments, balancing immersion with compact footprint. Targeted to law enforcement and security training teams.
- V-100® Fixed Single-screen immersive simulation system delivering high-impact training in minimal space, ideal for classrooms, academies, and agencies with limited budget or floor space.
- V-100 Next Generation Self-contained, deployable training system with integrated 4K laser projection for tactical decision-making and weapons employment, integrating with VBS®4 (Bohemia Interactive Simulations) for military-grade virtual environments.
- V-XR® Fully wireless extended reality (XR) headset-based portable VR training system enabling immersive scenario-based training anywhere without dedicated screens or rooms.
- V-ST PRO® High-precision firearm training system designed for advanced marksmanship and tactical firearm proficiency, supporting live-fire, dry-fire, and simulated weapon training.
- V-One™ Highly portable all-in-one training simulator housed in a single travel case with projector, tracking camera, laptop, and training pistols, deployable in under 10 minutes.
- Recoil Kits CO2-powered drop-in recoil kits converting duty weapons to simulation-ready platforms without permanent modification, featuring True-Fire technology that eliminates false fire across Glock, Sig Sauer, Beretta, Smith & Wesson, and others.
- Less Lethal Training Tools Training devices including patented TASER simulation cartridges (V-T7™, V-TX2™, V-X26P™), OC spray, and impact launcher munitions compatible with VirTra simulators.
- V-Threat-Fire® Patented stress-inoculation device delivering safe, controlled electric impulses to simulate return fire, dog bites, and consequences, enhancing decision-making under pressure in training.
- V-Author® Scenario authoring software enabling instructors to create custom branching scenarios with real actors, decision logic, and dynamic outcomes tailored to agency-specific needs.
- V-VICTA® Virtual Interactive Coursework Training Academy providing POST/NCP-certified curriculum with 95+ hours of coursework covering de-escalation, use-of-force, mental illness, autism awareness, and crisis response training, included with simulators.
- CO2 Refill Station Tabletop device for rapid refilling of CO2 recoil magazines, designed for high-volume use with fast recharge times to minimize training downtime.
- S.T.E.P. Subscription Plan Subscription Training Equipment Partnership providing monthly simulator access including support, scenarios, and software updates with no long-term commitment; returnable within 12 months.
- Grant Funding Support Grant research and writing assistance services helping government agencies secure funding (e.g., JAG, COPS) up to $8M for simulation training procurement.
- Training Courses VirTra-led instructor and operator courses including Master Class (2-day onsite), V-Author training (2-day), and 40-hour Advanced Training and Certification courses held at VirTra HQ.
Quantifiable outcome
- 95% customer retention rate
- +4 more outcomes
Companies that use VIRTRA SYSTEMS
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
VIRTRA SYSTEMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
VIRTRA SYSTEMS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Bohemia Interactive SimulationscoreIntegration partnership with VBS®4 for expanded virtual environment support. The V-100 Next Generation integrates with VBS4 to provide enhanced virtual training environments and scenarios for military and defense applications.
- APEX (Vialytix)coreAPEX proprietary tracking technology integration enables detailed analysis of shot placement, timing, and trainee behavior. Supports after-action reviews and targeted feedback. APEX data reporting and analytics integration is positively impacting customer engagement with successful demonstrations for U.S. military groups and international contract wins.
- Southwest Autism Research and Resource CenterminorCollaboration to produce Special Populations: Autism training course for first responders. VirTra collaborated with the center to develop curriculum teaching law enforcement how to interact with children on the autism spectrum.
- Force ScienceminorPartnership with Force Science (Dr. Bill Lewinski) to apply human factors research in a way that effectively combines physical, cognitive and perceptual training and testing for law enforcement needs.
- National Sheriffs' AssociationminorCollaboration with National Sheriffs' Association and legal/behavioral experts to develop the LEDET program for higher standards in protecting officers, pets, and the public during law enforcement encounters.
Scale indicators14 records
Recent moves3 records
Expansion highlights5 records
VIRTRA SYSTEMS competitors and assessment
Company assessmentBroad incumbents
- Axon: Public-safety platform with growing VR training offering bundled alongside TASER, body cameras, and software. Targets the same law enforcement buyers as VirTra and competes on integrated ecosystem rather than content depth.
- Cubic Corporation: Large defense prime with a mission-systems training portfolio covering immersive military and public-safety simulation. Comparable at the defense program-of-record level though much broader in scope.
- Saab (Training & Simulation): Global defense and training-systems provider with immersive military simulation offerings. Targets allied militaries and overlaps with VirTra in tactical training scenarios.
Direct peers
- Bohemia Interactive Simulations: Direct military simulation peer (VBS4) and existing VirTra integration partner. Both target military/defense training with immersive scenarios; founder of BIS, John Givens, now leads VirTra.
- InVeris Training Solutions: Formerly Meggitt Training Systems; one of the largest suppliers of firearms and virtual training systems to military and law enforcement worldwide. Directly comparable product line across marksmanship and immersive simulation.
- FAAC Incorporated: Long-standing law enforcement and military driving simulation and firearms training systems provider. Directly competes with VirTra in use-of-force and pursuit training with similar agency buyers.
- Aechelon Technology: Niche provider of high-fidelity visual simulation systems used in defense and law enforcement training. Comparable on immersive visual realism and government customer base.
- Laser Shot: Smaller U.S. firearms and tactical training simulator maker targeting military, law enforcement, and commercial ranges. Directly overlaps VirTra's marksmanship and scenario training product lines.
- Ti Training: Provider of simulator-based training systems for law enforcement, military, and security markets. Closely comparable product portfolio including judgmental use-of-force and firearms simulators.
Emerging players
- SimIS: Emerging defense simulation services provider focused on modeling, simulation, and training for the DoD. Comparable buyer profile and partial overlap in scenario-based defense training.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
VIRTRA SYSTEMS social profiles
Digital presenceVIRTRA SYSTEMS compliance and trust
Trust signalCompliance1 record
VIRTRA SYSTEMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIRTRA SYSTEMS leadership team
Management profileNumber of profiles
Profiles4 records
VIRTRA SYSTEMS funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIRTRA SYSTEMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIRTRA SYSTEMS
What does VIRTRA SYSTEMS do?
VirTra designs, manufactures, and sells immersive simulation training systems for law enforcement, military, corrections, healthcare, and education markets. Its portfolio spans multi-screen and headset-based VR simulators (V-300, V-180, V-100, V-XR, V-ST PRO, V-One) accompanied by recoil kits, V-Threat-Fire stress-inoculation devices, TASER simulation cartridges, V-Author scenario authoring software, and the V-VICTA® POST-certified curriculum. Hardware is sold via capital purchase or through the S.T.E.P. monthly subscription program, supported by grant-writing assistance for government buyers.
Is VIRTRA SYSTEMS a public or private company?
VIRTRA SYSTEMS is a public company. It is classified as public and is currently operating.
When was VIRTRA SYSTEMS founded?
VIRTRA SYSTEMS was founded in 1993. It employs 101 to 250 people.
Where is VIRTRA SYSTEMS based?
VIRTRA SYSTEMS is headquartered in Tempe, United States, in the North America region.
How does VIRTRA SYSTEMS make money?
Five revenue lines are on record. Simulation Hardware Systems are the primary driver. The others are S.T.E.P. Subscription Program, service Plans and Maintenance, consumables and Accessories and scenario Content and Software Licenses.
Who are VIRTRA SYSTEMS's main competitors?
Broad incumbents on record are Axon, Cubic Corporation and Saab (Training & Simulation). Direct peers are Bohemia Interactive Simulations, InVeris Training Solutions, FAAC Incorporated, Aechelon Technology, Laser Shot and Ti Training. SimIS is listed as an emerging player.
Does VIRTRA SYSTEMS have an API?
No public API is recorded for VIRTRA SYSTEMS.
What industry is VIRTRA SYSTEMS in?
VIRTRA SYSTEMS's product category is Simulation Training Systems for Public Safety and Defense. Its primary akta.pro industry code is EDAFAJAD, Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response), with a secondary code of EDAFAJAA, VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership). Its NAICS code is 6114 and its SIC code is 7372.