ROSA
ROSA Technology is a U.S. K-12 edtech company that sells a school-based mental health platform combining daily student check-ins, negative-emotions screening, dashboards, and on-demand licensed counselor support via chat and tele-health, delivered primarily to school districts on annual software licenses.
- Company typePrivate
- Founded2020
- HeadquartersChapel Hill, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ROSA does
ROSA Technology is a U.S.-based, private edtech company founded in 2020 in Chapel Hill, North Carolina, that sells a school-based mental health platform to K-12 schools, school districts, and networks. The product combines short, menu-driven daily student check-ins with a negative-emotions screening protocol, multi-stakeholder dashboards for students, teachers, counselors, and administrators, on-demand chat and tele-health support from licensed clinicians, emotion regulation activities grounded in Yale Center for Emotional Intelligence research, and crisis response planning. Clinical delivery is operationalized through a partnership with Behavioral Health Response (BHR), and an SEL curriculum is co-delivered via ASSET Education; the platform supports SSO through Clever, Google Classroom, and Microsoft Teams and is positioned as FERPA- and HIPAA-compliant.
The company makes money primarily through annual software licenses sold to schools and districts on a quote-based subscription, with budget reference points ranging from under $5,000 to over $20,000 per school per year depending on size, and supplements this with professional development services for teachers, school leaders, and families. Go-to-market is hybrid: enterprise-style direct outreach to administrators, counselors, and superintendents via Calendly demos, plus self-serve school registration through therosaapp.com, with content marketing and teacher microcredentials (via Digital Promise) as top-of-funnel demand drivers. Named customers on the website are limited to three districts (Dallas ISD, Wayne County Public Schools, and Academica) plus a handful of individual middle schools across Nevada, North Carolina, Arizona, and Michigan, and total disclosed funding since founding is roughly $40,000 across two 2022 rounds, indicating a very lean, founder-led operation rather than a venture-backed scale-up.
ROSA firmographics
Firmographics- Name
- ROSA
- Legal name
- ROSA Technology
- Website
- https://learningwithrosa.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ROSA Technology is a U.S. K-12 edtech company that sells a school-based mental health platform combining daily student check-ins, negative-emotions screening, dashboards, and on-demand licensed counselor support via chat and tele-health, delivered primarily to school districts on annual software licenses.
- Ownership category
- akta.pro rank
ROSA industry classification
Industry- Product category
- K-12 Student Mental Health Software
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- School-Based Mental & Behavioral Health Services (EDAJAIAB)
- akta.pro secondary industries
- Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)
Keywords
Where ROSA is headquartered
LocationHeadquarters
- HQ city
- Chapel Hill
- HQ country
- United States
- HQ region
- North America
Markets served
ROSA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Annual Software Licenses: ROSA offers annual software licenses that provide students daily check-ins, access to all user dashboards (student, teacher, counselor, etc.), and on-demand support from their mental health response team. Pricing is quote-based and varies by school/district size.
- Professional Development Services: Professional development for school staff to improve their response to student mental health challenges, training for school leaders to leverage data for decision-making, and family training programs on responding to children's mental health needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual software license with full platform access and mental health support |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ROSA product offering
Product offeringCore offering
ROSA sells an annual K-12 mental health software license that gives students daily wellness check-ins, access to user dashboards (student, teacher, counselor, administrator), and on-demand support from a Mental Health Response Team of licensed counselors via chat and tele-health. The platform screens and monitors students for mental health challenges using a proprietary Negative Emotions Protocol that flags high-risk patterns and notifies school staff. It also offers professional development services for teachers, school leaders, and families on responding to student mental health needs.
Product overview
ROSA is a unified school-based mental health platform consisting of a core application with multiple integrated modules. The platform's main components include the ROSA app with daily student check-ins, a Mental Health Response Team providing on-demand licensed counselor support via chat, emotion regulation activities grounded in Yale Center research, and SEL curriculum through an ASSET Education partnership. Supporting services include professional development programs for school staff, leaders, and families, as well as crisis response planning. The system uses a negative emotions protocol to identify high-need students and facilitates real-time interventions through instant notifications to appropriate school personnel.
Differentiator
Problem solved
Functional benefit
Products and services
- ROSA Platform (Annual Mental Health Software License) Cloud-based K-12 mental health SaaS license that provides daily student wellness check-ins, multi-stakeholder wellness dashboards, the proprietary Negative Emotions Protocol for pre-screening mental health disabilities, and on-demand support from licensed mental health counselors via chat and tele-health. Licensed annually to schools, districts, and charter networks on a quote-based pricing model tied to school size.
- Professional Development for School Staff and Leaders Workshops and training programs for teachers, counselors, school staff, and school leaders on responding to student mental health challenges and using ROSA wellness data for decision-making. Sold as a service add-on to schools purchasing the annual ROSA license.
- Family Mental Health Training Training programs for parents and families on how to respond to the mental health needs of their children. Offered as a separate service by ROSA.
Quantifiable outcome
- 1,000+ reported suicidal thoughts identified through screening
- +4 more outcomes
Companies that use ROSA
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
ROSA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature6 records
ROSA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Behavioral Health Response (BHR)coreBHR provides licensed mental health professionals with backgrounds in mental health counseling, positive behavioral interventions, and culturally responsive care. These responders are assigned to schools and work directly with school counselors to address student mental health challenges through chat technology and tele-health. Mental health responders monitor daily student data and help prevent disruptive behaviors and major incidents such as suicide.
- ASSET EducationminorROSA offers a school-based social and emotional learning curriculum through partnership with ASSET Education, integrating their SEL curriculum with ROSA's screening and monitoring platform.
- ClevercoreStudents can securely login using Clever integration, enabling single sign-on access to the ROSA platform through their existing Clever accounts.
- GooglecoreStudents can securely login using Google integration, enabling single sign-on access to the ROSA platform through their existing Google accounts.
- MicrosoftcoreStudents can securely login using Microsoft integration, enabling single sign-on access to the ROSA platform through their existing Microsoft/Teams accounts.
- Digital PromiseminorPartnership for teacher microcredentials on 'helping students who experience negative emotions', providing professional development opportunities for educators using ROSA.
- Yale Center for Emotional IntelligenceminorROSA's emotion regulation activities are based on research from the Yale Center for Emotional Intelligence, covering five domains: mindful breathing, forward-looking strategies, attention-shifting strategies, cognitive reframing, and meta-moments.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
ROSA competitors and assessment
Company assessmentDirect peers
- Hazel Health: School-based telehealth and mental health platform providing K-12 students with direct access to licensed therapists; competes head-to-head with ROSA's mental health response team and on-demand counselor model.
- Cartwheel Health: Provides school-based mental health services including teletherapy and psychiatric care for K-12 students; directly comparable service model to ROSA's BHR-partnered clinical intervention layer.
- Daybreak Health: Online therapy and mental health services designed for school districts and youth; directly comparable in targeting K-12 students through telehealth with school partnerships.
- Panorama Education: K-12 SEL and mental health screening and data analytics platform used by districts; competes with ROSA's screening, monitoring, and multi-stakeholder dashboard capabilities.
- Kooth: Digital mental health platform serving schools and youth with chat-based counseling and wellbeing tools; directly comparable chat-based intervention and screening model.
Emerging players
- BeMe Health: Mobile-first mental health platform for teens and young adults with self-guided content and crisis support; comparable student-targeted mental health model but more consumer-direct than ROSA.
- Thrively: School-based SEL and student wellbeing platform with screeners and activities; overlapping SEL screening and emotion regulation activities with ROSA.
Broad incumbents
- Committee for Children (Second Step): Established K-12 SEL curriculum provider (Second Step); provides the SEL content layer that ROSA partners with ASSET Education to deliver, making it a broad incumbent in the adjacent SEL curriculum space.
- Renaissance Learning: Major K-12 education data and assessment platform serving most US districts; represents the broader incumbent edtech ecosystem that could bundle mental health screening into existing student data platforms.
- Navigate360: School safety and student wellbeing platform offering SEL, mental health, and threat assessment; broader incumbent portfolio that overlaps with ROSA's wellbeing and intervention positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ROSA social profiles
Digital presenceROSA compliance and trust
Trust signalCompliance2 records
ROSA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROSA leadership team
Management profileNumber of profiles
Profiles3 records
ROSA funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROSA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROSA
What does ROSA do?
ROSA sells an annual K-12 mental health software license that gives students daily wellness check-ins, access to user dashboards (student, teacher, counselor, administrator), and on-demand support from a Mental Health Response Team of licensed counselors via chat and tele-health. The platform screens and monitors students for mental health challenges using a proprietary Negative Emotions Protocol that flags high-risk patterns and notifies school staff. It also offers professional development services for teachers, school leaders, and families on responding to student mental health needs.
Is ROSA a public or private company?
ROSA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROSA founded?
ROSA was founded in 2020. It employs 1 to 10 people.
Where is ROSA based?
ROSA is headquartered in Chapel Hill, United States, in the North America region.
How does ROSA make money?
Two revenue lines are on record. Annual Software Licenses are the primary driver. The others are professional Development Services.
Who are ROSA's main competitors?
Direct peers on record are Hazel Health, Cartwheel Health, Daybreak Health, Panorama Education and Kooth. Emerging players are BeMe Health and Thrively. Broad incumbents are Committee for Children (Second Step), Renaissance Learning and Navigate360.
Does ROSA have an API?
No public API is recorded for ROSA.
What industry is ROSA in?
ROSA's product category is K-12 Student Mental Health Software. Its primary akta.pro industry code is EDAJAIAB, School-Based Mental & Behavioral Health Services, with a secondary code of EDAJAIAC, Social-Emotional Learning (SEL) Programs & Supports. Its NAICS code is 621420 and its SIC code is 8200.