ASSET Education
ASSET Education is a Denver-based entity that operates asset-edu.org as a resource directory, redirecting visitors to Upstream Education's SEL curriculum (93+ bite-sized tools for student well-being) and After School Unlimited, Inc.'s ASSET® after-school programming. It primarily serves Colorado K-12 public schools.
- Company typePrivate
- Founded-
- HeadquartersDenver, United States
- Headcount—
- GTM typeB2B
- Offering—
What ASSET Education does
ASSET Education is a Denver, Colorado-based, privately held for-profit entity whose primary digital asset is the asset-edu.org website. The site functions as a resource directory and redirect hub rather than an active commercial product, directing visitors to two affiliated organizations: Upstream Education, a nonprofit run by Tessa Zimmerman that offers a curriculum of 93+ bite-sized Social-Emotional Learning (SEL) tools designed to help K-12 students reduce anxiety, strengthen resilience, and increase well-being; and After School Unlimited, Inc., which operates under the ASSET® registered trademark and provides after-school programming services, including trauma-informed behavior management training for program leaders. The SEL curriculum has been publicly positioned through a TEDx Talk by Tessa Zimmerman titled "The Power of 5 Minutes for Youth Mental Health."
The core referenced product is the SEL curriculum of 93+ bite-sized tools, used by schools including Denver Public Schools, Colorado Charter School Institute, DSST Public Schools, and Mesa Valley District 51. The primary customer segment is K-12 public schools, with a vertical segmentation approach targeting education institutions seeking programming for student mental health, anxiety reduction, and resilience building. All named customer adoption is in Colorado, indicating a regional rather than national footprint at present.
Revenue model, pricing, ownership structure, headcount, management, and funding history are not disclosed in the available source material. The registered ASSET® trademark is associated with After School Unlimited, Inc. for after-school programming services, and the relationship between asset-edu.org, Upstream Education, and After School Unlimited, Inc. is not clarified in terms of corporate control or revenue flow. As a result, the commercial status of ASSET Education as an operating business versus a passive informational web property remains unclear.
ASSET Education firmographics
Firmographics- Name
- ASSET Education
- Website
- https://asset-edu.org
- Company type
- Private
- Operating status
- Operating
- Short description
- ASSET Education is a Denver-based entity that operates asset-edu.org as a resource directory, redirecting visitors to Upstream Education's SEL curriculum (93+ bite-sized tools for student well-being) and After School Unlimited, Inc.'s ASSET® after-school programming. It primarily serves Colorado K-12 public schools.
- Ownership category
- akta.pro rank
ASSET Education industry classification
Industry- Product category
- Social-Emotional Learning (SEL) Curriculum and Educational Services
- NAICS
- Educational Support Services (611710), Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum (EDAFACAM)
- akta.pro secondary industry
- Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)
Keywords
Where ASSET Education is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
ASSET Education business model
Business model- GTM type
- B2B
ASSET Education product offering
Product offeringCore offering
ASSET Education operates the website asset-edu.org, which functions as a Social-Emotional Learning (SEL) resource hub that redirects visitors to two affiliated organizations: Upstream Education (a nonprofit offering 93+ bite-sized SEL tools for student mental health and resilience) and After School Unlimited, Inc. (which provides after school programming under the ASSET® brand). The company itself does not offer a distinct, standalone product or service.
Product overview
ASSET Education appears to function as an informational resource hub rather than a product company. The website primarily redirects visitors to separate nonprofit organizations: Upstream Education (which offers 93+ bite-sized SEL tools for student mental health and resilience) and After School Unlimited, Inc (which provides after school programming under the ASSET® brand). No distinct ASSET Education-branded product, platform, or service offering is described in the source material.
Differentiator
Problem solved
Functional benefit
Companies that use ASSET Education
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
ASSET Education technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ASSET Education partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- After School Unlimited, Inc.minorAfter School Unlimited, Inc. is referenced as the organization behind ASSET® after school programming. They work with trendsetters, forward-thinkers, and innovators in after school programming, implementing diverse program models including STEM, adventure education, arts and enrichment day camps. They teach leaders trauma-informed behavior management tools and purpose-driven systems.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
ASSET Education competitors and assessment
Company assessmentDirect peers
- Move This World: Move This World provides SEL curriculum used in K-12 classrooms to support student mental health and emotional regulation — a direct curriculum competitor to ASSET's SEL tools.
- Committee for Children (Second Step): Second Step is one of the most widely adopted SEL curricula in U.S. K-12 schools, making it a direct competitor in the same SEL curriculum category ASSET Education targets.
- CharacterStrong: CharacterStrong delivers SEL curriculum and character-development programs to K-12 schools, closely comparable to ASSET Education's bite-sized, practical SEL toolkit positioning.
- Panorama Education: Panorama is a leading K-12 SEL and student-success platform used by school districts to measure and support student wellbeing — directly comparable as a competing K-12 SEL solution with broader assessment/data capabilities.
- Rethink Ed: Rethink Ed offers SEL, behavior, and mental health content for K-12 districts, overlapping directly with ASSET's K-12 SEL curriculum offering.
- 7 Mindsets: 7 Mindsets delivers SEL curriculum for K-12 schools focused on well-being and resilience, directly comparable to the anxiety/resilience outcomes ASSET targets.
Others
- After School Unlimited, Inc. After School Unlimited holds the ASSET® trademark and operates after-school programming services — a brand-affiliated partner rather than a direct competitor, but ecosystem-adjacent to ASSET Education.
- CASEL: CASEL is the leading SEL standards and framework organization; it is not a direct competitor but the primary reference framework that curriculum providers like ASSET align to.
- Upstream Education: Upstream Education is the nonprofit that actually delivers ASSET Education's 93+ bite-sized SEL tools; it is effectively the product vehicle behind ASSET, making it a closely linked ecosystem entity rather than a competitor.
Broad incumbents
- Nearpod: Nearpod is a broad K-12 instructional platform that includes SEL content alongside its core lesson tools — comparable as a larger incumbent offering overlapping SEL curriculum within a wider EdTech portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
ASSET Education social profiles
Digital presenceASSET Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASSET Education leadership team
Management profileNumber of profiles
ASSET Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASSET Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASSET Education
What does ASSET Education do?
ASSET Education operates the website asset-edu.org, which functions as a Social-Emotional Learning (SEL) resource hub that redirects visitors to two affiliated organizations: Upstream Education (a nonprofit offering 93+ bite-sized SEL tools for student mental health and resilience) and After School Unlimited, Inc. (which provides after school programming under the ASSET® brand). The company itself does not offer a distinct, standalone product or service.
Is ASSET Education a public or private company?
ASSET Education is a private company. It is currently operating.
When was ASSET Education founded?
ASSET Education was founded in -1.
Where is ASSET Education based?
ASSET Education is headquartered in Denver, United States, in the North America region.
Who are ASSET Education's main competitors?
Direct peers on record are Move This World, Committee for Children (Second Step), CharacterStrong, Panorama Education, Rethink Ed and 7 Mindsets. Others are After School Unlimited, Inc., CASEL and Upstream Education. Nearpod is listed as a broad incumbent.
Does ASSET Education have an API?
No public API is recorded for ASSET Education.
What industry is ASSET Education in?
ASSET Education's product category is Social-Emotional Learning (SEL) Curriculum and Educational Services. Its primary akta.pro industry code is EDAFACAM, Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum, with a secondary code of EDAMAIAC, Social-Emotional Learning (SEL) & Emotional Regulation Programs. Its NAICS code is 611710 and its SIC code is 8200.