ROSA

What ROSA does

ROSA Technology is a U.S.-based, private edtech company founded in 2020 in Chapel Hill, North Carolina, that sells a school-based mental health platform to K-12 schools, school districts, and networks. The product combines short, menu-driven daily student check-ins with a negative-emotions screening protocol, multi-stakeholder dashboards for students, teachers, counselors, and administrators, on-demand chat and tele-health support from licensed clinicians, emotion regulation activities grounded in Yale Center for Emotional Intelligence research, and crisis response planning. Clinical delivery is operationalized through a partnership with Behavioral Health Response (BHR), and an SEL curriculum is co-delivered via ASSET Education; the platform supports SSO through Clever, Google Classroom, and Microsoft Teams and is positioned as FERPA- and HIPAA-compliant.

The company makes money primarily through annual software licenses sold to schools and districts on a quote-based subscription, with budget reference points ranging from under $5,000 to over $20,000 per school per year depending on size, and supplements this with professional development services for teachers, school leaders, and families. Go-to-market is hybrid: enterprise-style direct outreach to administrators, counselors, and superintendents via Calendly demos, plus self-serve school registration through therosaapp.com, with content marketing and teacher microcredentials (via Digital Promise) as top-of-funnel demand drivers. Named customers on the website are limited to three districts (Dallas ISD, Wayne County Public Schools, and Academica) plus a handful of individual middle schools across Nevada, North Carolina, Arizona, and Michigan, and total disclosed funding since founding is roughly $40,000 across two 2022 rounds, indicating a very lean, founder-led operation rather than a venture-backed scale-up.

Name

ROSA

Legal name

ROSA Technology

Website

https://learningwithrosa.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ROSA Technology is a U.S. K-12 edtech company that sells a school-based mental health platform combining daily student check-ins, negative-emotions screening, dashboards, and on-demand licensed counselor support via chat and tele-health, delivered primarily to school districts on annual software licenses.

Ownership category

akta.pro rank

Product category

K-12 Student Mental Health Software

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

School-Based Mental & Behavioral Health Services (EDAJAIAB)

akta.pro secondary industries

Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)

Keywords

• K-12 mental health screening
• Student wellness platform
• School-based SEL software
• Education technology SaaS
• Tele-health counseling services

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Annual Software Licenses: ROSA offers annual software licenses that provide students daily check-ins, access to all user dashboards (student, teacher, counselor, etc.), and on-demand support from their mental health response team. Pricing is quote-based and varies by school/district size.
2. Professional Development Services: Professional development for school staff to improve their response to student mental health challenges, training for school leaders to leverage data for decision-making, and family training programs on responding to children's mental health needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ROSA sells an annual K-12 mental health software license that gives students daily wellness check-ins, access to user dashboards (student, teacher, counselor, administrator), and on-demand support from a Mental Health Response Team of licensed counselors via chat and tele-health. The platform screens and monitors students for mental health challenges using a proprietary Negative Emotions Protocol that flags high-risk patterns and notifies school staff. It also offers professional development services for teachers, school leaders, and families on responding to student mental health needs.

Product overview

ROSA is a unified school-based mental health platform consisting of a core application with multiple integrated modules. The platform's main components include the ROSA app with daily student check-ins, a Mental Health Response Team providing on-demand licensed counselor support via chat, emotion regulation activities grounded in Yale Center research, and SEL curriculum through an ASSET Education partnership. Supporting services include professional development programs for school staff, leaders, and families, as well as crisis response planning. The system uses a negative emotions protocol to identify high-need students and facilitates real-time interventions through instant notifications to appropriate school personnel.

Differentiator

Problem solved

Functional benefit

Products and services

• ROSA Platform (Annual Mental Health Software License) Cloud-based K-12 mental health SaaS license that provides daily student wellness check-ins, multi-stakeholder wellness dashboards, the proprietary Negative Emotions Protocol for pre-screening mental health disabilities, and on-demand support from licensed mental health counselors via chat and tele-health. Licensed annually to schools, districts, and charter networks on a quote-based pricing model tied to school size.
• Professional Development for School Staff and Leaders Workshops and training programs for teachers, counselors, school staff, and school leaders on responding to student mental health challenges and using ROSA wellness data for decision-making. Sold as a service add-on to schools purchasing the annual ROSA license.
• Family Mental Health Training Training programs for parents and families on how to respond to the mental health needs of their children. Offered as a separate service by ROSA.

Quantifiable outcome

• 1,000+ reported suicidal thoughts identified through screening
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Behavioral Health Response (BHR)coreStrategic or Co-development PartnerBHR provides licensed mental health professionals with backgrounds in mental health counseling, positive behavioral interventions, and culturally responsive care. These responders are assigned to schools and work directly with school counselors to address student mental health challenges through chat technology and tele-health. Mental health responders monitor daily student data and help prevent disruptive behaviors and major incidents such as suicide.
• ASSET EducationminorStrategic or Co-development PartnerROSA offers a school-based social and emotional learning curriculum through partnership with ASSET Education, integrating their SEL curriculum with ROSA's screening and monitoring platform.
• ClevercoreTechnology or IntegrationStudents can securely login using Clever integration, enabling single sign-on access to the ROSA platform through their existing Clever accounts.
• GooglecoreTechnology or IntegrationStudents can securely login using Google integration, enabling single sign-on access to the ROSA platform through their existing Google accounts.
• MicrosoftcoreTechnology or IntegrationStudents can securely login using Microsoft integration, enabling single sign-on access to the ROSA platform through their existing Microsoft/Teams accounts.
• Digital PromiseminorGTM or Marketing PartnerPartnership for teacher microcredentials on 'helping students who experience negative emotions', providing professional development opportunities for educators using ROSA.
• Yale Center for Emotional IntelligenceminorStrategic or Co-development PartnerROSA's emotion regulation activities are based on research from the Yale Center for Emotional Intelligence, covering five domains: mindful breathing, forward-looking strategies, attention-shifting strategies, cognitive reframing, and meta-moments.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hazel Health: School-based telehealth and mental health platform providing K-12 students with direct access to licensed therapists; competes head-to-head with ROSA's mental health response team and on-demand counselor model.
• Cartwheel Health: Provides school-based mental health services including teletherapy and psychiatric care for K-12 students; directly comparable service model to ROSA's BHR-partnered clinical intervention layer.
• Daybreak Health: Online therapy and mental health services designed for school districts and youth; directly comparable in targeting K-12 students through telehealth with school partnerships.
• Panorama Education: K-12 SEL and mental health screening and data analytics platform used by districts; competes with ROSA's screening, monitoring, and multi-stakeholder dashboard capabilities.
• Kooth: Digital mental health platform serving schools and youth with chat-based counseling and wellbeing tools; directly comparable chat-based intervention and screening model.

Emerging players

• BeMe Health: Mobile-first mental health platform for teens and young adults with self-guided content and crisis support; comparable student-targeted mental health model but more consumer-direct than ROSA.
• Thrively: School-based SEL and student wellbeing platform with screeners and activities; overlapping SEL screening and emotion regulation activities with ROSA.

Broad incumbents

• Committee for Children (Second Step): Established K-12 SEL curriculum provider (Second Step); provides the SEL content layer that ROSA partners with ASSET Education to deliver, making it a broad incumbent in the adjacent SEL curriculum space.
• Renaissance Learning: Major K-12 education data and assessment platform serving most US districts; represents the broader incumbent edtech ecosystem that could bundle mental health screening into existing student data platforms.
• Navigate360: School safety and student wellbeing platform offering SEL, mental health, and threat assessment; broader incumbent portfolio that overlaps with ROSA's wellbeing and intervention positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/learning-with-rosa-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROSA