THE ÉCLAIR DE GENIE
L'Éclair de Génie is a French artisanal patisserie founded in 2012 by Christophe Adam, operating company-owned boutiques in Paris and Cannes and an e-commerce shop, selling signature éclairs, premium pastries, coffee, and gift boxes to individual consumers and corporate clients while offering a franchise program.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What THE ÉCLAIR DE GENIE does
L'Éclair de Génie is a French artisanal patisserie brand founded in 2012 by renowned pastry chef Christophe Adam, specializing in signature éclairs and a broader range of premium French pastries. Its product portfolio centers on the éclair (rotating seasonal flavors such as Fraise, Caramel beurre salé, Citron yuzu meringué, and Pistache & praliné amande) and extends to chocolates, croissants, ice cream (glaces), crêpes, cookies, flaky pastry cups (Cup feuilletée), and a beverage program spanning specialty coffee, iced teas, and matcha-based drinks. Coffrets cadeaux (gift boxes) extend the line into corporate and seasonal gifting.
The company operates a direct-to-consumer go-to-market through company-owned retail boutiques in Paris (122 Rue Montmartre, 75002, plus additional Paris sites) and Cannes, supplemented by an e-commerce eshop for remote ordering. A franchise program ("Devenir franchisé") provides a licensing-based growth lever, and a dedicated corporate ("Entreprises") channel pursues B2B gifting and custom orders. The technology stack is light: a Wix-hosted website, Instagram- and Facebook-led organic social marketing, and standard POS/retail operations. The brand is privately held, founder-led, with one disclosed institutional capital event (a 2016 round of approximately $1.9M led by M Capital Partners) and a headcount in the 11–50 range, consistent with a small multi-store retail operation.
THE ÉCLAIR DE GENIE firmographics
Firmographics- Name
- THE ÉCLAIR DE GENIE
- Legal name
- L'ÉCLAIR DE GÉNIE - ÉCLAIRS - CHOCOLATS - COOKIES - CAFÉS - CROISSANTS - GLACES - CRÊPES - PATISSERIES - COFFRETS CADEAUX
- Website
- https://leclairdegenie.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- L'Éclair de Génie is a French artisanal patisserie founded in 2012 by Christophe Adam, operating company-owned boutiques in Paris and Cannes and an e-commerce shop, selling signature éclairs, premium pastries, coffee, and gift boxes to individual consumers and corporate clients while offering a franchise program.
- Ownership category
- akta.pro rank
THE ÉCLAIR DE GENIE industry classification
Industry- Product category
- Artisan Patisserie and Premium French Bakery
- NAICS
- Chocolate and Confectionery Manufacturing (31135)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Patisseries & Viennoiserie (French-Style) (THAFAFAB)
- akta.pro secondary industries
- Dessert Cafes (Coffee + Desserts) (THAFADAH), Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where THE ÉCLAIR DE GENIE is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
THE ÉCLAIR DE GENIE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Retail pastry and café sales: Revenue generated from in-store purchases of éclairs, chocolates, croissants, ice cream, crêpes, and beverages at physical boutique locations in Paris and Cannes.
- E-commerce online shop: Online sales through the company's eshop platform for delivery of pastries, gift boxes, and specialty items to consumers.
- Corporate and gift box orders: Business segment offerings including corporate gift boxes and custom pastry orders for events and enterprises.
- Franchise fees: Revenue from franchise development program allowing third parties to open L'Éclair de Génie locations under license.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
THE ÉCLAIR DE GENIE product offering
Product offeringCore offering
L'Éclair de Génie is a French patisserie brand that manufactures and sells artisanal éclairs, chocolates, croissants, cookies, ice creams, crêpes, assorted pastries, and gift boxes, complemented by a café beverage program. Products are sold through company-owned boutiques in Paris and Cannes, an e-commerce eshop for online orders, and a franchise program for third-party expansion, with additional corporate gifting offerings.
Product overview
L'Éclair de Génie is a French bakery and café specializing in artisanal éclairs and premium pastries. The company operates a unified product portfolio centered on its signature éclairs, complemented by coffees, chocolates, croissants, ice creams, crêpes, cookies, and seasonal specialties like iced teas and matcha beverages. Products are available through physical boutique locations in Paris and Cannes, as well as through the e-commerce eshop and corporate gifting programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Éclairs
Companies that use THE ÉCLAIR DE GENIE
Customer profileSegments2 records
Ideal customer profiles2 records
THE ÉCLAIR DE GENIE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THE ÉCLAIR DE GENIE partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
THE ÉCLAIR DE GENIE competitors and assessment
Company assessmentEmerging players
- Café Pouchkine: Café Pouchkine is a French patisserie-café chain offering premium pastries, macarons, and Russian-inspired desserts, with multiple Paris and international locations. Comparable premium pastry-café concept, though with a different thematic positioning.
Direct peers
- Hugo & Victor: Hugo & Victor is a French patisserie founded by chef Hugues Pouget, offering high-end pastries, chocolates, and confectionery through Paris boutiques. Comparable in premium Parisian patisserie positioning and chef-driven brand identity.
- Angelina Paris: Angelina is a famous Parisian tea room and patisserie on Rue de Rivoli offering pastries, chocolates, and the signature Mont-Blanc. Directly comparable as a premium Parisian patisserie-café targeting tourists and luxury clientele.
- Carette Paris: Carette is a Parisian tea room and patisserie with locations in Place du Trocadéro and Marais, offering pastries, chocolates, and all-day café service. Comparable premium French patisserie-café concept with similar tourist and upscale local clientele.
- Dalloyau: Dalloyau is a heritage Parisian patisserie specializing in classic French pastries, éclairs, cakes, and chocolates, with multiple Paris locations. Direct competitor in the French éclair and patisserie category with similar retail-café concept.
- Jean-Paul Hévin: Jean-Paul Hévin is a renowned French chocolatier and patissier with boutiques in Paris and Asia, offering chocolates, macarons, and pastries. Comparable premium French chocolate-pastry retail targeting luxury and gifting segments.
- Pierre Hermé Paris: Pierre Hermé Paris is a world-renowned French patisserie founded by eponymous chef Pierre Hermé, offering macarons, éclairs, chocolates, and pastries through boutiques in Paris and globally. Direct overlap in product category (especially signature éclairs), premium positioning, and chef-led brand identity.
- Ladurée: Ladurée is an iconic French luxury patisserie famous for macarons, pastries, and tea-room cafés, with boutiques in Paris and worldwide. Competes directly with L'Éclair de Génie in the premium French pastry/café category targeting tourists and luxury consumers.
- La Maison du Chocolat: La Maison du Chocolat is a leading French premium chocolatier and patisserie with boutiques in Paris and international cities, offering chocolates, macarons, and pastries. Direct overlap in premium French chocolate/confectionery retail with cafés.
- Fauchon: Fauchon is a historic French luxury food brand offering pastries, chocolates, macarons, teas, and gourmet gift boxes through its Paris flagship and international stores. Directly comparable in premium French patisserie retail and corporate gifting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
THE ÉCLAIR DE GENIE social profiles
Digital presenceTHE ÉCLAIR DE GENIE financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE ÉCLAIR DE GENIE leadership team
Management profileNumber of profiles
Profiles3 records
THE ÉCLAIR DE GENIE funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE ÉCLAIR DE GENIE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE ÉCLAIR DE GENIE
What does THE ÉCLAIR DE GENIE do?
L'Éclair de Génie is a French patisserie brand that manufactures and sells artisanal éclairs, chocolates, croissants, cookies, ice creams, crêpes, assorted pastries, and gift boxes, complemented by a café beverage program. Products are sold through company-owned boutiques in Paris and Cannes, an e-commerce eshop for online orders, and a franchise program for third-party expansion, with additional corporate gifting offerings.
Is THE ÉCLAIR DE GENIE a public or private company?
THE ÉCLAIR DE GENIE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was THE ÉCLAIR DE GENIE founded?
THE ÉCLAIR DE GENIE was founded in 2012. It employs 11 to 50 people.
Where is THE ÉCLAIR DE GENIE based?
THE ÉCLAIR DE GENIE is headquartered in Paris, France, in the Europe region.
How does THE ÉCLAIR DE GENIE make money?
Four revenue lines are on record. Retail pastry and café sales are the primary driver. The others are E-commerce online shop, corporate and gift box orders and franchise fees.
Who are THE ÉCLAIR DE GENIE's main competitors?
Café Pouchkine is listed as an emerging player. Direct peers are Hugo & Victor, Angelina Paris, Carette Paris, Dalloyau, Jean-Paul Hévin, Pierre Hermé Paris, Ladurée, La Maison du Chocolat and Fauchon.
Does THE ÉCLAIR DE GENIE have an API?
No public API is recorded for THE ÉCLAIR DE GENIE.
What industry is THE ÉCLAIR DE GENIE in?
THE ÉCLAIR DE GENIE's product category is Artisan Patisserie and Premium French Bakery. Its primary akta.pro industry code is THAFAFAB, Patisseries & Viennoiserie (French-Style), with a secondary code of THAFADAH, Dessert Cafes (Coffee + Desserts). Its NAICS code is 31135 and its SIC code is 2060.